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News Guest

Practical advice about how to build a stronger, more sustainable news business

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Ranked #1

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Part II: What news founders wish they’d known about launching a media business

Part II: What news founders wish they’d known about launching a media business

In Part I of this conversation, we talked with Santa Cruz Local founder Kara Meyberg Guzman about finding a sustainable ... Read more

12 Apr 2022

20mins

Ranked #2

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Part I: What news founders wish they'd known about launching a media business

Part I: What news founders wish they'd known about launching a media business

Getting an independent local news business off the ground is no small feat, and figuring out how to keep it going can be... Read more

9 Mar 2022

25mins

Ranked #3

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How to make "solutions journalism" part of your revenue strategy

How to make "solutions journalism" part of your revenue strategy

Research shows that solutions journalism can combat news fatigue, build trust with readers, and deliver more impact than... Read more

19 Jan 2022

34mins

Ranked #4

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7 ideas to make your news business more sustainable in 2022

7 ideas to make your news business more sustainable in 2022

Our hypothesis at LION is that the path to sustainability for independent news businesses starts with a strong foundatio... Read more

22 Dec 2021

27mins

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Ranked #5

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How to pitch your journalism to local funders and build stronger biz relationships

How to pitch your journalism to local funders and build stronger biz relationships

Fall means peak fundraising season for many news organizations — and our three guests today are full of advice about how... Read more

17 Nov 2021

23mins

Ranked #6

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How Scalawag’s events are widening its membership funnel and leading to its next phase of growth

How Scalawag’s events are widening its membership funnel and leading to its next phase of growth

Scalawag has learned that in-person and virtual events can be a powerful “top of funnel” marketing tool for membership b... Read more

20 Oct 2021

29mins

Ranked #7

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How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

Reader revenue often gets talked up as the future of local news, but what about the people who can’t afford to pay? In t... Read more

23 Aug 2021

26mins

Ranked #8

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How The 19th* learned from early mistakes and revised its growth plan

How The 19th* learned from early mistakes and revised its growth plan

The 19th* is celebrating its first birthday this month, and there’s a lot to celebrate, from a $12 million fundraising h... Read more

3 Aug 2021

30mins

Ranked #9

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How The Objective is trying to scale up by slowing down

How The Objective is trying to scale up by slowing down

An all-volunteer passion project grows into a full-fledged news operation, with staff to manage, contractors to pay, and... Read more

7 Jul 2021

21mins

Ranked #10

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How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

Last summer, Luke Baumgarten was one of 24 aspiring news entrepreneurs selected to participate in the inaugural Startups... Read more

7 Jun 2021

23mins

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