Garrett Erny, Founder and Owner at Poppy’s Tech Aid, shares the flaws in hiring, skills needed for success, and the importance of reputation in marketing operations.   For more great content like this visit https://www.calibermind.com/

Garrett Erny, Founder and Owner at Poppy’s Tech Aid, shares the flaws in hiring, skills needed for success, and the importance of reputation in marketing operations. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

How to Hire & Keep Marketing Operations

Fred Joyal, President at the Fred Joyal Company shares three ways to be bold in everything you do, own your story, and connect with others.   For more great content like this visit https://www.calibermind.com/

Fred Joyal, President at the Fred Joyal Company shares three ways to be bold in everything you do, own your story, and connect with others. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

How to Be a Superbold Marketer

Drew Smith, Director of Growth, Revenue Operations at Directive Consulting, shares three approaches for marketing leadership to understand revenue, become more data literate, and align with their operations teams.   For more great content like this visit https://www.calibermind.com/

Drew Smith, Director of Growth, Revenue Operations at Directive Consulting, shares three approaches for marketing leadership to understand revenue, become more data literate, and align with their operations teams. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

Impacting Revenue with Data-Driven Marketing

Anand Thaker, Strategic Advisor &amp; Martech Industry Insider, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data.   For the full article, go to: https://www.calibermind.com/rmr/importance-of-ops   For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/anandthaker/" rel="nofollow" target="_blank">Anand Thaker</a>, Strategic Advisor &amp; Martech Industry Insider, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data. For the full article, go to: <a href="https://www.calibermind.com/rmr/importance-of-ops" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/importance-of-ops</a> For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com</a>.

An Investor’s Perspective: The Importance of Ops

Mark Ostrander, Vice President, Global Accounts at Integrate, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares the many factors of marketing campaign goals, campaign missteps, and tips for measuring ABM.   For more great content like this visit https://www.calibermind.com/

<a href="https://www.linkedin.com/in/mark-ostrander-133a0414/" rel="nofollow" target="_blank">Mark Ostrander</a>, Vice President, Global Accounts at <a href="https://www.integrate.com/" rel="nofollow" target="_blank">Integrate</a>, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares the many factors of marketing campaign goals, campaign missteps, and tips for measuring ABM. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

The (Underrated) Importance of Measuring Marketing Objectives

Matt Volm, CEO and Co-Founder at Funnel IQ and RevOps Co-op, shares four points on non-linear careers, perseverance and grit, success in business operations, and building a life and community.   Your RevOps Team is the Business Version of Baseball’s Utility Player   For more great content like this visit https://www.calibermind.com/

<a href="https://www.linkedin.com/in/matthewvolm/" rel="nofollow" target="_blank">Matt Volm</a>, CEO and Co-Founder at <a href="https://www.funneliq.com/" rel="nofollow" target="_blank">Funnel IQ</a> and <a href="https://www.revopscoop.com/" rel="nofollow" target="_blank">RevOps Co-op</a>, shares four points on non-linear careers, perseverance and grit, success in business operations, and building a life and community. <a href="https://www.funneliq.com/blog/your-revops-team-is-the-business-version-of-baseballs-utility-player" rel="nofollow" target="_blank">Your RevOps Team is the Business Version of Baseball’s Utility Player</a> For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

Entrepreneurship & Pivoting to a New Career Journey

Sasha Samoilov, Marketing &amp; Revenue Operations Consultant at Madkudu discusses common marketing data debacles and how to avoid them.   For more great content like this visit https://www.calibermind.com/

<a href="https://www.linkedin.com/in/sashasamoilov/" rel="nofollow" target="_blank">Sasha Samoilov</a>, Marketing &amp; Revenue Operations Consultant at <a href="https://www.madkudu.com/" rel="nofollow" target="_blank">Madkudu</a> discusses common marketing data debacles and how to avoid them. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

Marketing Data Mythbusting 101

Helen Abramova, Director of Marketing Operations at Bazaarvoice, shares her thoughts on whether or not an online brand is necessary for your career and where up-and-coming marketing operations professionals should network.   For more great content like this visit https://www.calibermind.com/

<a href="https://www.linkedin.com/in/helen-abramova/" rel="nofollow" target="_blank">Helen Abramova</a>, Director of Marketing Operations at <a href="https://www.bazaarvoice.com/" rel="nofollow" target="_blank">Bazaarvoice</a>, shares her thoughts on whether or not an online brand is necessary for your career and where up-and-coming marketing operations professionals should network. For more great content like this visit <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

Do Marketing Operations Professionals Need an Online Brand?

Mike Rizzo, Community-Led Founder at MO Pros®, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares three insights on building communities, crafting a career of community creation and management, and establishing community operations as a business function.   For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/mikedrizzo/" rel="nofollow" target="_blank">Mike Rizzo</a>, Community-Led Founder at <a href="https://themopros.com/" rel="nofollow" target="_blank">MO Pros®</a>, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares three insights on building communities, crafting a career of community creation and management, and establishing community operations as a business function. For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com.</a>

Building a Community: An Intro to Community Ops

Tim Fitzpatrick, Marketing Coach and Consultant at Rialto Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tim shares five ways to include the right people in marketing operations conversations, justify asking questions, keep your marketing simple and trackable, and know when to speak up.   For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/timpfitzpatrick" rel="nofollow" target="_blank">Tim Fitzpatrick</a>, Marketing Coach and Consultant at <a href="https://www.rialtomarketing.com/" rel="nofollow" target="_blank">Rialto Marketing</a>, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Tim shares five ways to include the right people in marketing operations conversations, justify asking questions, keep your marketing simple and trackable, and know when to speak up. For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com.</a>

Nailing the Basics of Marketing Operations

Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.

Colt Briner, Founder and Marketing Consultant at Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares how to understand the psychology of marketing and sales using Nonviolent Communication (NVC).   For the full article, go to https://www.calibermind.com/rmr/nonviolent-marketing   Additional Resources: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf

<a href="https://www.linkedin.com/in/colt-briner" rel="nofollow" target="_blank">Colt Briner</a>, Founder and Marketing Consultant at <a href="https://scrappyafsolutions.com/" rel="nofollow" target="_blank">Scrappy AF Solutions</a>, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Colt shares how to understand the psychology of marketing and sales using <a href="https://www.cnvc.org/" rel="nofollow" target="_blank">Nonviolent Communication (NVC)</a>. For the full article, go to <a href="https://www.calibermind.com/rmr/nonviolent-marketing" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/nonviolent-marketing</a> Additional Resources: <a href="https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf" rel="nofollow" target="_blank">https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf</a> <a href="https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf" rel="nofollow" target="_blank">https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf</a>

Scrappy, Nonviolent Marketing

Christoper Antonopoulos, Founder and CEO of Measured Results Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact. Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, you can find the book here. For the article, check out https://www.calibermind.com/rmr/measure-what-matters-marketing.

<a href="https://www.linkedin.com/in/cantonopoulos" rel="nofollow" target="_blank">Christoper Antonopoulos</a>, Founder and CEO of Measured Results Marketing, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact. Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, <a href="https://yeti.measuredresultsmarketing.com/romi" rel="nofollow" target="_blank">you can find the book here</a>. For the article, check out <a href="https://www.calibermind.com/rmr/measure-what-matters-marketing" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/measure-what-matters-marketing.</a>

Digital Marketing Measurement: What Data Actually Matters?

Amanda Giacobassi, Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices.   The transcript: https://www.calibermind.com/rmr/marketing-operations-pitfalls

Amanda Giacobassi, Director of Solutions Architecture at <a href="https://perkuto.com/" rel="nofollow" target="_blank">Perkuto</a>, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices. The transcript: <a href="https://www.calibermind.com/rmr/marketing-operations-pitfalls" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/marketing-operations-pitfalls</a>

The Pitfalls of Seeing Marketing Operations as an Emergency Response Team

Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.   For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/alejandraslatapolsky/" rel="nofollow" target="_blank">Alejandra Slatapolsky,</a> Strategic Partner at <a href="https://www.scalto.com/" rel="nofollow" target="_blank">Scalto Creative Consultancy</a>, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career. For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com.</a>

Defining Your B2B Go to Market Strategy: 7 Things to Consider

Paul Ruppert, CEO at Global Point View Ltd, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Paul shares how his multifaceted career impacts his work, some of the psychology behind negotiating, and the importance of context. For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/paulruppertintl/" rel="nofollow" target="_blank">Paul Ruppert</a>, CEO at Global Point View Ltd, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Paul shares how his multifaceted career impacts his work, some of the psychology behind negotiating, and the importance of context. For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com</a>.

Influencing Without Authority

Lori Christiansen, Vice President of Marketing at Motus, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lori shares how COVID has impacted the way we work and lead, how to balance mental health and work, and the need for a more empathetic workplace and human connection. For the full writeup of this episode, go to https://www.calibermind.com/rmr/empathy-workplace For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/christiansenlori/" rel="nofollow" target="_blank">Lori Christiansen</a>, Vice President of Marketing at Motus, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Lori shares how COVID has impacted the way we work and lead, how to balance mental health and work, and the need for a more empathetic workplace and human connection. For the full writeup of this episode, go to <a href="https://www.calibermind.com/rmr/empathy-workplace" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/empathy-workplace</a> For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com</a>.

Empathy in the Workplace: A More Human Approach to Leadership

Mike Maynard, Owner of Napier International, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares his insights on the right digital marketing strategies, the viability of direct mail, and what we should be doing now about GDPR.   For more content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/mikemaynard/" rel="nofollow" target="_blank">Mike Maynard</a>, Owner of Napier International, joins our host, <a href="https://www.linkedin.com/in/camela-thompson/" rel="nofollow" target="_blank">Camela Thompson</a>, in this episode of the Revenue Marketing Report. Mike shares his insights on the right digital marketing strategies, the viability of direct mail, and what we should be doing now about GDPR. For more content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com.</a>

B2B Digital Marketing Strategy for a Post-2020 World

Remote

Lauren Kennedy, Founder of Coastal Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lauren shares how remote work life changed her quality of life, how to boost productivity without causing burnout, and the need to reverse condition people coming out of the traditional corporate culture.   For the full article, go here: https://www.calibermind.com/rmr/remote-work-life-new-normal   For more great content like this, check out calibermind.com.

<a href="https://www.linkedin.com/in/laurennkennedy/" rel="nofollow" target="_blank">Lauren Kennedy</a>, Founder of Coastal Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lauren shares how remote work life changed her quality of life, how to boost productivity without causing burnout, and the need to reverse condition people coming out of the traditional corporate culture. For the full article, go here: <a href="https://www.calibermind.com/rmr/remote-work-life-new-normal" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/remote-work-life-new-normal</a> For more great content like this, check out <a href="https://www.calibermind.com" rel="nofollow" target="_blank">calibermind.com</a>.

Remote Work Life: It’s Time to Accept the New Normal

Brett McGrath, Vice President of Marketing at The Juice, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brett shares why passion projects can inspire B2B marketers, the mentality of marketers in a startup, and the lessons he’s learned from podcasting.   The full article is here: https://www.calibermind.com/rmr/side-hustle-inspiration   For more great content, visit: https://www.calibermind.com/

Brett McGrath, Vice President of Marketing at The Juice, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brett shares why passion projects can inspire B2B marketers, the mentality of marketers in a startup, and the lessons he’s learned from podcasting. The full article is here: <a href="https://www.calibermind.com/rmr/side-hustle-inspiration" rel="nofollow" target="_blank">https://www.calibermind.com/rmr/side-hustle-inspiration</a> For more great content, visit: <a href="https://www.calibermind.com/" rel="nofollow" target="_blank">https://www.calibermind.com/</a>

Want Inspiration? Start a Side Hustle

Denisse Soker, Digital Strategy Manager at NetApp, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Denisse shares her journey balancing parenthood and her career, why transparency is important, and why there’s hope that transparency will become the norm.   For a detailed rundown on the episode and links to Denisse's LinkedIn profile, check out the article.

Denisse Soker, Digital Strategy Manager at NetApp, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Denisse shares her journey balancing parenthood and her career, why transparency is important, and why there’s hope that transparency will become the norm. For a detailed rundown on the episode and links to Denisse's LinkedIn profile, <a href="https://www.calibermind.com/rmr/navigating-parenthood-work" rel="nofollow" target="_blank">check out the article.</a>

Navigating Parenthood & A Career

The Revenue Marketing Report

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