Cover image of Marketing BS with Edward Nevraumont

Marketing BS with Edward Nevraumont

Two-part interviews with successful CMOs: Their careers and how they got to where they are, and a deep dive into marketing channels for a specific business. Companion to the Marketing BS Newsletter b... Read more

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Ranked #1

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Marketing BS Podcast: Theatrical Dynamic Pricing

Marketing BS Podcast: Theatrical Dynamic Pricing

I realize there has not been an essay or a briefing in a while. I am trying hard not to let this newsletter distract me ... Read more

8 Feb 2023

13mins

Ranked #2

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Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?

Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?

Some quick updates:* I have an essay in progress. Will hopefully get it to you in the next couple of weeks* Stand up com... Read more

23 Jan 2023

13mins

Ranked #3

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Marketing BS Podcast: Southwest Loyalty and some announcements

Marketing BS Podcast: Southwest Loyalty and some announcements

Happy new year! Expect fewer posts this year. I will keep going with this podcast, but I am shifting my time commitment ... Read more

6 Jan 2023

12mins

Ranked #4

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Marketing BS Podcast: Streaming Grab Bag

Marketing BS Podcast: Streaming Grab Bag

Essay and Briefing production has been low the last few weeks as I have been spending more time on building a GPT-3 powe... Read more

15 Dec 2022

13mins

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Ranked #5

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Marketing BS Podcast: Fader's Books

Marketing BS Podcast: Fader's Books

Last week I published the first chapter of Peter’s new book. This week I interview Peter on the book, who should read it... Read more

8 Dec 2022

21mins

Ranked #6

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Marketing BS Podcast: Strategy vs Tactics

Marketing BS Podcast: Strategy vs Tactics

Today’s episode further explores topics discussed in this week’s essay. In the preamble to that essay I said that there ... Read more

23 Nov 2022

17mins

Ranked #7

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Marketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)

Marketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)

I have been exploring a new AI tool that is allowing transcript creation while I edit the episodes. It’s not perfect, bu... Read more

3 Nov 2022

20mins

Ranked #8

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Marketing BS: Almost Real Fidelity

Marketing BS: Almost Real Fidelity

Hi everyone,Post-send note: In the original post the audio was only 1-second long. That has been fixed now.As mentioned ... Read more

2 Nov 2022

16mins

Ranked #9

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Marketing BS: "Paying for Status" Audio and Short Update

Marketing BS: "Paying for Status" Audio and Short Update

I have been playing around with some AI audio tools. This should allow all podcasts going forward to have full transcrip... Read more

1 Nov 2022

15mins

Ranked #10

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Marketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?

Marketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?

The experiment continues. Fader and Nevraumont explore the latest earnings results where brand spend seems to be up, whi... Read more

27 Oct 2022

17mins

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