Ranked #1

Marketing BS Podcast: Theatrical Dynamic Pricing
Marketing BS Podcast: Theatrical Dynamic Pricing
I realize there has not been an essay or a briefing in a while. I am trying hard not to let this newsletter distract me ... Read more
8 Feb 2023
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13mins
Ranked #2

Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?
Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?
Some quick updates:* I have an essay in progress. Will hopefully get it to you in the next couple of weeks* Stand up com... Read more
23 Jan 2023
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13mins
Ranked #3

Marketing BS Podcast: Southwest Loyalty and some announcements
Marketing BS Podcast: Southwest Loyalty and some announcements
Happy new year! Expect fewer posts this year. I will keep going with this podcast, but I am shifting my time commitment ... Read more
6 Jan 2023
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12mins
Ranked #4

Marketing BS Podcast: Streaming Grab Bag
Marketing BS Podcast: Streaming Grab Bag
Essay and Briefing production has been low the last few weeks as I have been spending more time on building a GPT-3 powe... Read more
15 Dec 2022
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13mins
Ranked #5

Marketing BS Podcast: Fader's Books
Marketing BS Podcast: Fader's Books
Last week I published the first chapter of Peter’s new book. This week I interview Peter on the book, who should read it... Read more
8 Dec 2022
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21mins
Ranked #6

Marketing BS Podcast: Strategy vs Tactics
Marketing BS Podcast: Strategy vs Tactics
Today’s episode further explores topics discussed in this week’s essay. In the preamble to that essay I said that there ... Read more
23 Nov 2022
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17mins
Ranked #7

Marketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)
Marketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)
I have been exploring a new AI tool that is allowing transcript creation while I edit the episodes. It’s not perfect, bu... Read more
3 Nov 2022
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20mins
Ranked #8

Marketing BS: Almost Real Fidelity
Marketing BS: Almost Real Fidelity
Hi everyone,Post-send note: In the original post the audio was only 1-second long. That has been fixed now.As mentioned ... Read more
2 Nov 2022
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16mins
Ranked #9

Marketing BS: "Paying for Status" Audio and Short Update
Marketing BS: "Paying for Status" Audio and Short Update
I have been playing around with some AI audio tools. This should allow all podcasts going forward to have full transcrip... Read more
1 Nov 2022
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15mins
Ranked #10

Marketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?
Marketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?
The experiment continues. Fader and Nevraumont explore the latest earnings results where brand spend seems to be up, whi... Read more
27 Oct 2022
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17mins