In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. Here are our numbers and what we’ve done to reduce monthly average churn from 6.80% to 3.50% now in 2019. Topics, Resources &amp; Show Notes:  What secret the fitness industry is trying to hide Why we had high churn when we had our lowest prices Growing pains &amp; why our numbers suffered while providing more to our members Why marketing 1-on-1 attention may be a negative aspect When the most effective coaches (owners) Dave &amp; Bryan came off the schedule, churn reduced…..what explains this? Why a Foundations Program failed miserably and what successfully replaced it Why a focus on the coaching staff translated into a better experience and lower churn The effect of Structured Programming vs. Constantly Varied training What has had the most impact on the reduction of churn % over our 8 year history  Churn Snapshot:201120122013201420152016201720182019Avg. Monthly Churn %6.80%5.40%4.20%4.60%5.40%5.05%4.93%4.30%3.50%To see the diagram of our churn % evolution and reasons why, click here. The post #42: The Evolution of Our Churn &amp; How We Reduced Churn Over 8 Years appeared first on Performance360 Growth.

In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. Here are our numbers and what we’ve done to reduce monthly average churn from 6.80% to 3.50% now in 2019. <h3>Topics, Resources &amp; Show Notes:</h3> <ol> <li>What secret the fitness industry is trying to hide</li> <li>Why we had high churn when we had our lowest prices</li> <li>Growing pains &amp; why our numbers suffered while providing more to our members</li> <li>Why marketing 1-on-1 attention may be a negative aspect</li> <li>When the most effective coaches (owners) Dave &amp; Bryan came off the schedule, churn reduced…..what explains this?</li> <li>Why a Foundations Program failed miserably and what successfully replaced it</li> <li>Why a focus on the coaching staff translated into a better experience and lower churn</li> <li>The effect of Structured Programming vs. Constantly Varied training</li> <li>What has had the most impact on the reduction of churn % over our 8 year history</li> </ol> Churn Snapshot:2011 2012 2013 2014 2015 2016 2017 2018 2019 Avg. Monthly Churn % 6.80% 5.40% 4.20% 4.60% 5.40% 5.05% 4.93% 4.30% 3.50% <a href="https://docs.google.com/spreadsheets/d/1I4R24bz1S8rLUC90hp8XyqGTLTheWv4SQkRpMB3Fu7c/edit?usp=sharing" rel="nofollow" target="_blank">To see the diagram of our churn % evolution and reasons why, click here.</a> The post <a href="https://perform-360.com/growth/42-the-evolution-of-our-churn-how-we-reduced-churn-over-8-years/" rel="nofollow" target="_blank">#42: The Evolution of Our Churn &amp; How We Reduced Churn Over 8 Years</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#42: The Evolution of Our Churn & How We Reduced Churn Over 8 Years

In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business operates, shedding some light on how much global impact this initial phase has on the gym. Topics, Resources &amp; Show Notes:  Why having a physical list to grade candidates is much better than a subjective interview New Coaching Candidate: Key Traits (Click to View)  Desire to Be Here Ownership of a Room Public Speaking Coachable and Team Oriented Can Communicate &amp; Relate to All Levels Self-Awareness Looks the Part Clear Purpose &amp; Personal Vision   How coaching candidates have a much larger impact on the business than you might think  If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. Any questions, reach out to Bryan@Perform-360.com. The post #41: 8 Traits to Look for When Hiring Coaches appeared first on Performance360 Growth.

In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business operates, shedding some light on how much global impact this initial phase has on the gym. <h3>Topics, Resources &amp; Show Notes:</h3> <ol> <li>Why having a physical list to grade candidates is much better than a subjective interview</li> <li><a href="https://docs.google.com/document/d/1Qa97pNEXb5s3s-jZBXORhHOETfivtlx_ghEWheM1eNQ/edit?usp=sharing" rel="nofollow" target="_blank">New Coaching Candidate: Key Traits (Click to View)</a> <ol> <li>Desire to Be Here</li> <li>Ownership of a Room</li> <li>Public Speaking</li> <li>Coachable and Team Oriented</li> <li>Can Communicate &amp; Relate to All Levels</li> <li>Self-Awareness</li> <li>Looks the Part</li> <li>Clear Purpose &amp; Personal Vision</li> </ol> </li> <li>How coaching candidates have a much larger impact on the business than you might think</li> </ol> If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. Any questions, reach out to Bryan@Perform<a href="http://-360.com" rel="nofollow" target="_blank">-360.com</a>. The post <a href="https://perform-360.com/growth/41-8-traits-to-look-for-when-hiring-coaches/" rel="nofollow" target="_blank">#41: 8 Traits to Look for When Hiring Coaches</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#41: 8 Traits to Look for When Hiring Coaches

In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along the way. Topics, Resources &amp; Show Notes: The Start-to-Finish Process:  Finding the location Demographic research: Use www.city-data.com/ The Spreadsheet – Click here to view our master spreadsheet we use to analyze a location Numbers and tangibles vs. in person vibe Pre-Launch Founders Special Class times, staffing, staying lean Year 1 Operations, Setting the Vibe Year 2+ Changes in Strategy  If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. Any questions, reach out to Bryan@Perform-360.com.   The post #40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location. appeared first on Performance360 Growth.

In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along the way. <h3>Topics, Resources &amp; Show Notes:</h3> The Start-to-Finish Process: <ul> <li><a href="https://perform-360.com/growth/38-how-to-select-good-gym-location/" rel="nofollow" target="_blank">Finding the location</a></li> <li>Demographic research: Use <a href="http://www.city-data.com/" rel="nofollow" target="_blank">www.city-data.com/</a></li> <li>The Spreadsheet – <a href="https://docs.google.com/spreadsheets/d/1kVv4mjAKz_lIQQ4v4pQ2RdtGAgbfw5FHyR520bxJdlI/edit?usp=sharing" rel="nofollow" target="_blank">Click here to view our master spreadsheet we use to analyze a location</a></li> <li>Numbers and tangibles vs. in person vibe</li> <li>Pre-Launch Founders Special</li> <li>Class times, staffing, staying lean</li> <li>Year 1 Operations, Setting the Vibe</li> <li>Year 2+ Changes in Strategy</li> </ul> If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. Any questions, reach out to Bryan@Perform<a href="http://-360.com" rel="nofollow" target="_blank">-360.com</a>. The post <a href="https://perform-360.com/growth/40-opening-a-new-gym-the-start-to-finish-process-with-our-ocean-beach-location/" rel="nofollow" target="_blank">#40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location.</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location.

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable, it’s all part of the reason this 3rd location represents something different and larger than opening our first gym. We provide some important insight into this new location and disclose some important numbers about the operation of the business including  How long it took to be profitable in the new location Our churn % Membership numbers and growth Revenues  We also discuss the change in the fitness landscape that’s happening right now, what internal challenges we’ve struggled with, our process for creating coaches and assistant coaches and lastly some big operational changes we’ve implemented with their effect on the gym. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #39: We’re Back! What We’ve Been Doing in the Last 18 Months &amp; Why It’s Important appeared first on Performance360 Growth.

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable, it’s all part of the reason this 3rd location represents something different and larger than opening our first gym. We provide some important insight into this new location and disclose some important numbers about the operation of the business including <ul> <li>How long it took to be profitable in the new location</li> <li>Our churn %</li> <li>Membership numbers and growth</li> <li>Revenues</li> </ul> We also discuss the change in the fitness landscape that’s happening right now, what internal challenges we’ve struggled with, our process for creating coaches and assistant coaches and lastly some big operational changes we’ve implemented with their effect on the gym. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/39-were-back-what-weve-been-doing-in-the-last-18-months-why-its-important/" rel="nofollow" target="_blank">#39: We’re Back! What We’ve Been Doing in the Last 18 Months &amp; Why It’s Important</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#39: We’re Back! What We’ve Been Doing in the Last 18 Months & Why It’s Important

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: 1. How to determine a good area/neighborhood. 2. What are the main things we look for when determining if the location is in a potentially successful neighborhood. 3. What are the demographics we look for when analyzing a location. 4. The science of the location vs. the art and gut feeling. 5. Common mistakes people make when opening a location. 6. How much square footage should you look for? 7. What are the non-negotiable factors that you must have when opening a gym. 8. Is more space better? 9. What critical factors most gym owners overlook when choosing a location. **Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #38: How to Select a Good Gym Location appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: 1. How to determine a good area/neighborhood. 2. What are the main things we look for when determining if the location is in a potentially successful neighborhood. 3. What are the demographics we look for when analyzing a location. 4. The science of the location vs. the art and gut feeling. 5. Common mistakes people make when opening a location. 6. How much square footage should you look for? 7. What are the non-negotiable factors that you must have when opening a gym. 8. Is more space better? 9. What critical factors most gym owners overlook when choosing a location. **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public for the first time November 3rd – 5th in beautiful San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/38-how-to-select-good-gym-location/" rel="nofollow" target="_blank">#38: How to Select a Good Gym Location</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#38: How to Select a Good Gym Location

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Topics: 1. Why you don’t have to be all in on one side or the other 2. If you are starting out or don’t have a huge membership base, what should you focus on? 3. How we started and grew our gym from the ground up and what we focused on. 4. Coaching application and it’s importance in your overall business model. 5. Can you get by with one or the other but not both? 6. The business process of coaching. 7. Why the workout walkthrough is so important. 8. Creating a proper hierarchy inside your gym. 9. Why quality and quantity can and should co-exist. **Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #37: Training and Coaching vs. Business Development: Which is More Important? appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Topics: 1. Why you don’t have to be all in on one side or the other 2. If you are starting out or don’t have a huge membership base, what should you focus on? 3. How we started and grew our gym from the ground up and what we focused on. 4. Coaching application and it’s importance in your overall business model. 5. Can you get by with one or the other but not both? 6. The business process of coaching. 7. Why the workout walkthrough is so important. 8. Creating a proper hierarchy inside your gym. 9. Why quality and quantity can and should co-exist. **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public for the first time November 3rd – 5th in beautiful San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/37-training-coaching-vs-business-development-important/" rel="nofollow" target="_blank">#37: Training and Coaching vs. Business Development: Which is More Important?</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#37: Training and Coaching vs. Business Development: Which is More Important?

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful. Topics:  What you should never do to your competitors. Your mindset in looking at competition. How to differentiate yourself from your competitors when the average person doesn’t know what to look for. When competition get’s tough in your market, double down on this strategy. Finding your story and building the intangibles. Setting realistic expectations for members. Should you position yourself against competitors? Why focusing on your competitors reduces your vision and progress.  **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #36: How to Deal with Competition appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful. Topics: <ol> <li>What you should never do to your competitors.</li> <li>Your mindset in looking at competition.</li> <li>How to differentiate yourself from your competitors when the average person doesn’t know what to look for.</li> <li>When competition get’s tough in your market, double down on this strategy.</li> <li>Finding your story and building the intangibles.</li> <li>Setting realistic expectations for members.</li> <li>Should you position yourself against competitors?</li> <li>Why focusing on your competitors reduces your vision and progress.</li> </ol> **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/36-strategies-to-deal-with-competition/" rel="nofollow" target="_blank">#36: How to Deal with Competition</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#36: How to Deal with Competition

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. Topics: While you listen, use this table as we discuss our numbers: Source: Trials: Joins: Conversion % Referral 434 181 41.32%   Drive-by 87 65 73.86%   Yelp 43 30 68.18%   Online 160 115 70.55%   Facebook 27 19 70.37%      1. Referrals – Are they the most efficient source of members to your gym? 2. Attracting the right people who are going to convert. 3. Why bringing in more trials is actually detrimental to your business. 4. What the data tells us about referrals. 5. Why scarcity and marketing psychology should influence how you set-up your processes. 6. Tips for improving each of the member generating sources. 7. Does Yelp Advertising work? Is it worth spending the money? 8. Why SEO is so important and the basics behind the best member generator our business has. 9. Mistakes commonly made on social media platforms. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #35: Are Referrals Still King? appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. Topics: While you listen, use this table as we discuss our numbers: Source: Trials: Joins: Conversion % Referral 434 181 41.32% Drive-by 87 65 73.86% Yelp 43 30 68.18% Online 160 115 70.55% Facebook 27 19 70.37% 1. Referrals – Are they the most efficient source of members to your gym? 2. Attracting the right people who are going to convert. 3. Why bringing in more trials is actually detrimental to your business. 4. What the data tells us about referrals. 5. Why scarcity and marketing psychology should influence how you set-up your processes. 6. Tips for improving each of the member generating sources. 7. Does Yelp Advertising work? Is it worth spending the money? 8. Why SEO is so important and the basics behind the best member generator our business has. 9. Mistakes commonly made on social media platforms. **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/35-referrals-still-king/" rel="nofollow" target="_blank">#35: Are Referrals Still King?</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#35: Are Referrals Still King?

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth. Topics: Mistake #1: Being too strength focused. Mistake #2: Programming is too random and not set-up for proper tracking. Mistake #3:  Not scaling workouts properly for both regressions and progressions. Mistake #4: Focusing on Hard workouts instead of Effective workouts. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #34: Common Programming Mistakes Limiting Your Gym’s Growth appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth. <h3>Topics:</h3> Mistake #1: Being too strength focused. Mistake #2: Programming is too random and not set-up for proper tracking. Mistake #3:  Not scaling workouts properly for both regressions and progressions. Mistake #4: Focusing on Hard workouts instead of Effective workouts. **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a href="https://itunes.apple.com/us/podcast/episode-1-3-operational-lessons/id1104739194?i=366974934mt=2ign-msr=http%3A%2F%2Fperform-360.com%2Fthebusinessofliftingweights%2F%3Fpreview_id%3D17812%26preview_nonce%3D08871f1346%26preview%3Dtrue." rel="nofollow" target="_blank"></a> The post <a href="https://perform-360.com/growth/34-common-programming-mistakes-limiting-your-gyms-growth/" rel="nofollow" target="_blank">#34: Common Programming Mistakes Limiting Your Gym’s Growth</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#34: Common Programming Mistakes Limiting Your Gym’s Growth

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching. Topics: 1. Culture Connection vs. Resume – Which is better to hire from? 2. Creating a unified education baseline with different backgrounds. 3. Share in the success of the gym. 4. How much autonomy should you give your staff? 5. Play your gut. 6. Providing continual training.   **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #33: Building A Rockstar Staff in Your Gym appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching. <h3>Topics:</h3> 1. Culture Connection vs. Resume – Which is better to hire from? 2. Creating a unified education baseline with different backgrounds. 3. Share in the success of the gym. 4. How much autonomy should you give your staff? 5. Play your gut. 6. Providing continual training. **Performance360 will be launching our <a href="http://www.perform-360.com/fcc" rel="nofollow" target="_blank">FCC coaching certification</a> to the public in November 2017 in San Diego, CA. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a href="https://itunes.apple.com/us/podcast/episode-1-3-operational-lessons/id1104739194?i=366974934mt=2ign-msr=http%3A%2F%2Fperform-360.com%2Fthebusinessofliftingweights%2F%3Fpreview_id%3D17812%26preview_nonce%3D08871f1346%26preview%3Dtrue." rel="nofollow" target="_blank"></a> The post <a href="https://perform-360.com/growth/33-building-rockstar-staff-gym/" rel="nofollow" target="_blank">#33: Building A Rockstar Staff in Your Gym</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#33: Building A Rockstar Staff in Your Gym

Gym owners and former athletes Dave Thomas &amp; Bryan Pritz talk about their first hand experiences from 5 years in the trenches running a successful gym in San Diego.

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. Topics: 1. Throw Your Hourly Out the Door 2. Core Competencies 3. Frequent Community Events 4. Recognition 5. Consistency 6. Pricing Flexibility 7. Find Ways to Say Yes 8. Make it Easy to Join Your Gym 9. Matching Expectations with Service 10. Customer Service &amp; the 24 Hour Rule To read in depth about these check out the blog post How to Grow Your Gym to 300 Members. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #32: How to Grow Your Gym to 300 Members appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. <h3>Topics:</h3> 1. Throw Your Hourly Out the Door 2. Core Competencies 3. Frequent Community Events 4. Recognition 5. Consistency 6. Pricing Flexibility 7. Find Ways to Say Yes 8. Make it Easy to Join Your Gym 9. Matching Expectations with Service 10. Customer Service &amp; the 24 Hour Rule To read in depth about these check out the blog post <a href="https://thebusinessofliftingweights.com/grow-gym-300-members/" rel="nofollow" target="_blank">How to Grow Your Gym to 300 Members.</a> Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a href="https://itunes.apple.com/us/podcast/episode-1-3-operational-lessons/id1104739194?i=366974934mt=2ign-msr=http%3A%2F%2Fperform-360.com%2Fthebusinessofliftingweights%2F%3Fpreview_id%3D17812%26preview_nonce%3D08871f1346%26preview%3Dtrue." rel="nofollow" target="_blank"></a> The post <a href="https://perform-360.com/growth/32-grow-gym-300-members/" rel="nofollow" target="_blank">#32: How to Grow Your Gym to 300 Members</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#32: How to Grow Your Gym to 300 Members

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong. Topics: 1. How most gyms screw up the customer service experience. 2. Examples of poor customer service and how to fix it. 3. What areas are most important when dealing with customers and potential customers. 4. Non-traditional methods of customer service. 5. How customer service is actually the best marketing tool available and costs no money. 6. How to handle difficult members. 7. How to turn a negative situation into a positive one. To read in depth about these methods in addition to the podcast, check out the blog post on Growing Your Gym Through Positive Customer Service Interactions. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email. The post #31: Why Customer Service is the Easiest Way to Grow Your Gym appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong. <h3>Topics:</h3> 1. How most gyms screw up the customer service experience. 2. Examples of poor customer service and how to fix it. 3. What areas are most important when dealing with customers and potential customers. 4. Non-traditional methods of customer service. 5. How customer service is actually the best marketing tool available and costs no money. 6. How to handle difficult members. 7. How to turn a negative situation into a positive one. To read in depth about these methods in addition to the podcast, check out the blog post on <a href="http://thebusinessofliftingweights.com/growing-your-gym-through-positive-customer-service-interactions/" rel="nofollow" target="_blank">Growing Your Gym Through Positive Customer Service Interactions</a>. Please make sure to email Bryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. The post <a href="https://perform-360.com/growth/31-why-customer-service-is-the-easiest-way-to-grow-your-gym/" rel="nofollow" target="_blank">#31: Why Customer Service is the Easiest Way to Grow Your Gym</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#31: Why Customer Service is the Easiest Way to Grow Your Gym

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year after year. Characteristics:  Culture People Keeping Things Net Positive Ability to Pivot Strong Internal Compass Multiple Lenses  To read in depth about these characteristics in addition to the podcast, check out the blog post Reflections on 6 Years of Operating a Successful Gym. The post #30: 6 Characteristics of Running a Successful Gym for 6 Years appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of <a href="http://perform-360.com" rel="nofollow" target="_blank">San Diego Gyms</a>. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year after year. <h3>Characteristics:</h3> <ol> <li>Culture</li> <li>People</li> <li>Keeping Things Net Positive</li> <li>Ability to Pivot</li> <li>Strong Internal Compass</li> <li>Multiple Lenses</li> </ol> To read in depth about these characteristics in addition to the podcast, check out the blog post <a href="http://thebusinessofliftingweights.com/reflections-on-6-years-of-operating-a-successful-gym/" rel="nofollow" target="_blank">Reflections on 6 Years of Operating a Successful Gym</a>. The post <a href="https://perform-360.com/growth/30-6-characteristics-of-running-a-successful-gym-for-6-years/" rel="nofollow" target="_blank">#30: 6 Characteristics of Running a Successful Gym for 6 Years</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#30: 6 Characteristics of Running a Successful Gym for 6 Years

Jordan Syatt

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships. Topics: 1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal coach through online content and leveraging his email list. 2. Content creation, the art of “infotainment” and how providing quality free content produces clients. 3. The difference between public content and private content, longer vs. shorter content based on platform. 4. Creating a sales funnel from generating attention to becoming a client and building trust. 5. Why content creation is so difficult and how it pays off. 6. Instagram strategy and creating a purpose of your posts. 7. The power of being truthful, authentic and positive. 8. How you can build human connections through an online space. 9. Techniques to always speak to the individual and not the group. 10. Jordan’s best advice for fitness professionals and why most people are not successful online. 11. See Jordan roast Dave’s Instagram posts. 12. Treat your posts as a conversation with someone. 13. Jordan’s “Final Four” questions. Please make sure to email bryan@perform-360.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we sit down with owner and founder of <a href="http://www.syattfitness.com" rel="nofollow" target="_blank">Syatt Fitness</a>, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships. Topics: 1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal coach through online content and leveraging his email list. 2. Content creation, the art of “infotainment” and how providing quality free content produces clients. 3. The difference between public content and private content, longer vs. shorter content based on platform. 4. Creating a sales funnel from generating attention to becoming a client and building trust. 5. Why content creation is so difficult and how it pays off. 6. Instagram strategy and creating a purpose of your posts. 7. The power of being truthful, authentic and positive. 8. How you can build human connections through an online space. 9. Techniques to always speak to the individual and not the group. 10. Jordan’s best advice for fitness professionals and why most people are not successful online. 11. See Jordan roast Dave’s Instagram posts. 12. Treat your posts as a conversation with someone. 13. Jordan’s “Final Four” questions. Please make sure to email bryan@perform<a href="http://-360.com" rel="nofollow" target="_blank">-360.com</a> with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/28-jordan-syatt-using-the-internet-to-build-relationships-and-generate-clients/" rel="nofollow" target="_blank">#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients

John Romaniello

(Warning: Sexual, Explicit Language) This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation. Topics: 1. Johns unique background in creative writing. 2. His transition from nerdy history and magic the gathering to being a leading author in the fitness industry. 3. Why proper writing strategy can outperform proper business strategies. 4. Why getting down the the “why” (as John see’s it, “people just want to fuck”) makes your writing relatable on a deeper level. 5. Why talking about what other writers don’t want to will lead to deeper connections with your readers . 6. How to get people to read your articles against their will, because they just can’t stop. 7. The relationship of novels to writing fitness articles. 8. How to be relatable and the importance of relatability to YOUR People and why you don’t want to please everyone. 9. The art of storytelling and it’s effectiveness in fitness writing. Why The Hero’s Journey is so important to all writing industries. 10. Why the information you provide is not as important as how you present it. 11. The importance of tempo and varying word structure 12. Johns quick tips to writing 13. Why it’s important to read everything including non-fitness and non-business related books. Click here to see John’s Recommended reading list 14. John’s attempt to get real personal with Dave and Pritz and why being real and personal is what builds a loyal following. Please make sure to email bryan@perform-360.com with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #27: John Romaniello – Building a Following Through Creative Writing &amp; a Whole Lotta Other Weird Shit appeared first on Performance360 Growth.

(Warning: Sexual, Explicit Language) This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of <a href="http://romanfitnesssystems.com/" rel="nofollow" target="_blank">Roman Fitness Systems</a>, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation. Topics: 1. Johns unique background in creative writing. 2. His transition from nerdy history and magic the gathering to being a leading author in the fitness industry. 3. Why proper writing strategy can outperform proper business strategies. 4. Why getting down the the “why” (as John see’s it, “people just want to fuck”) makes your writing relatable on a deeper level. 5. Why talking about what other writers don’t want to will lead to deeper connections with your readers . 6. How to get people to read your articles against their will, because they just can’t stop. 7. The relationship of novels to writing fitness articles. 8. How to be relatable and the importance of relatability to YOUR People and why you don’t want to please everyone. 9. The art of storytelling and it’s effectiveness in fitness writing. Why <a href="http://romanfitnesssystems.com/articles/joseph-campbell-heros-journey-can-make-better-man/" rel="nofollow" target="_blank">The Hero’s Journey</a> is so important to all writing industries. 10. Why the information you provide is not as important as how you present it. 11. The importance of tempo and varying word structure 12. Johns quick tips to writing 13. Why it’s important to read everything including non-fitness and non-business related books. <a href="http://amzn.to/2lgJJWu" rel="nofollow" target="_blank">Click here to see John’s Recommended reading list </a>14. John’s attempt to get real personal with Dave and Pritz and why being real and personal is what builds a loyal following. Please make sure to email bryan@perform<a href="http://-360.com" rel="nofollow" target="_blank">-360.com</a> with any future topics, questions or feedback. If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/27-john-romaniello-building-a-following-through-creative-writing-a-whole-lotta-other-weird-shit/" rel="nofollow" target="_blank">#27: John Romaniello – Building a Following Through Creative Writing &amp; a Whole Lotta Other Weird Shit</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

Chad Wesley Smith

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business. Topics:  Chad’s background and how he started Juggernaut Training Systems. Why authenticity is so important. Content creation – how to grow an online following. Why having “The Secret” usually means attention seeking and inauthenticity to readers. Progressions of content – Why reaching specific audiences with different content is critical. What type of content produces higher viewership. Why video content is a powerful tool. Why talking and reaching out to people is so important. What Chad would have done differently if he had to do it all over again. Why you don’t need a perfect strategy when starting out to be successful. Learn as you go. Why answering the question “How can we help ______” will produce success. Get to know Chad with our “Final 4” personal questions.  If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #26: Chad Wesley Smith – Growing an Online Training Business appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we sit down at <a href="http://www.jtsstrength.com/" rel="nofollow" target="_blank">Juggernaut Training Systems</a> headquarters with owner and founder <a href="http://www.jtsstrength.com/articles/author/chadwesleysmith/" rel="nofollow" target="_blank">Chad Wesley Smith</a> to discuss their organic growth as an online training business. Topics: <ol> <li>Chad’s background and how he started Juggernaut Training Systems.</li> <li>Why authenticity is so important.</li> <li>Content creation – how to grow an online following.</li> <li>Why having “The Secret” usually means attention seeking and inauthenticity to readers.</li> <li>Progressions of content – Why reaching specific audiences with different content is critical.</li> <li>What type of content produces higher viewership.</li> <li>Why video content is a powerful tool.</li> <li>Why talking and reaching out to people is so important.</li> <li>What Chad would have done differently if he had to do it all over again.</li> <li>Why you don’t need a perfect strategy when starting out to be successful. Learn as you go.</li> <li>Why answering the question “How can we help ______” will produce success.</li> <li>Get to know Chad with our “Final 4” personal questions.</li> </ol> If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/26-chad-wesley-smith-growing-an-online-training-business/" rel="nofollow" target="_blank">#26: Chad Wesley Smith – Growing an Online Training Business</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#26: Chad Wesley Smith – Growing an Online Training Business

Jessica Estrada

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations. Topics:  Jessica’s background and how she got started as a CrossFit athlete and gym owner When and how she made the transition from athlete to business owner What separates CrossFit Jääkarhu from other gyms and how that is translated through their DNA What their process is for new trials coming into the gym How community fits into the gym All about programming with 3 different programs in a large facility Continuing education and it’s importance in relation to staff and owners What mistakes she made and what she would do differently if she had to do it all over again Final Four “Keep Austin Weird”…what’s the weirdest thing you’ve ever done in Austin? If you could buy a drink for anyone in history, past or present, who would it be and what would you guys drink? What’s one thing that drives you absolutely crazy as gym owner? What’s an embarrassing story that happened to you recently or from your childhood?    10. Lastly, what are your final parting words to gym owners that they can take away from this show and make their business better? If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #25: Jessica Estrada – Inside the Gym appeared first on Performance360 Growth.

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations. Topics: <ol> <li>Jessica’s background and how she got started as a CrossFit athlete and gym owner</li> <li>When and how she made the transition from athlete to business owner</li> <li>What separates CrossFit Jääkarhu from other gyms and how that is translated through their DNA</li> <li>What their process is for new trials coming into the gym</li> <li>How community fits into the gym</li> <li>All about programming with 3 different programs in a large facility</li> <li>Continuing education and it’s importance in relation to staff and owners</li> <li>What mistakes she made and what she would do differently if she had to do it all over again</li> <li>Final Four <ol> <li>“Keep Austin Weird”…what’s the weirdest thing you’ve ever done in Austin?</li> <li>If you could buy a drink for anyone in history, past or present, who would it be and what would you guys drink?</li> <li>What’s one thing that drives you absolutely crazy as gym owner?</li> <li>What’s an embarrassing story that happened to you recently or from your childhood?</li> </ol> </li> </ol> 10. Lastly, what are your final parting words to gym owners that they can take away from this show and make their business better? If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/25-jessica-estrada-inside-the-gym/" rel="nofollow" target="_blank">#25: Jessica Estrada – Inside the Gym</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#25: Jessica Estrada – Inside the Gym

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym. This week, we discuss how to set-up your website through copy and structure, along with tools that you should be utilizing to increase conversions on your site into new members. Topics:  What platform your website should be built on. Visual aesthetics vs. functional navigation, which is more important? The importance of a mobile friendly design, and how to make your site mobile friendly. What is google’s new mobile indexing update about? How to set-up your free trial process on your website. Don’t do what most people are doing….find out what that is. Should you have pricing listed on your site? Using google analytics with your site and tracking the data. Why SEO is so important and how to get started. Interactive and functional tools we use on our site. – Platform: WordPress- Hosting: Siteground (do not use Godaddy) – Plugins: —- Fusion Core: drag &amp; drop + extra customization (This is only available with the Avada Theme 5.0 or higher) —- Google Analytics —- Gravity Forms —- Instagram Feed —- Optin Monster —- P3 (plugin performance enhancer) —- Revolution Slider —- SumoMe (social tools) —- WP Google Maps —- Yoast SEO    If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.   The post #24: Creating a Website that Converts Members appeared first on Performance360 Growth.

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym. This week, we discuss how to set-up your website through copy and structure, along with tools that you should be utilizing to increase conversions on your site into new members. Topics: <ol> <li>What platform your website should be built on.</li> <li>Visual aesthetics vs. functional navigation, which is more important?</li> <li>The importance of a mobile friendly design, and how to make your site mobile friendly.</li> <li>What is google’s new mobile indexing update about?</li> <li>How to set-up your free trial process on your website. Don’t do what most people are doing….find out what that is.</li> <li>Should you have pricing listed on your site?</li> <li>Using google analytics with your site and tracking the data.</li> <li>Why SEO is so important and how to get started.</li> <li>Interactive and functional tools we use on our site. – Platform: WordPress- Hosting: <a href="https://www.siteground.com/index.htm?afcode=57981bc00effa4d1704a8cb0ac4be05a" rel="nofollow" target="_blank">Siteground</a> (do not use Godaddy) – Plugins: —- Fusion Core: drag &amp; drop + extra customization (This is only available with the <a href="https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=priat9er" rel="nofollow" target="_blank">Avada Theme</a> 5.0 or higher) —- <a href="http://google.com/analytics" rel="nofollow" target="_blank">Google Analytics</a> —- <a href="http://www.gravityforms.com/" rel="nofollow" target="_blank">Gravity Forms</a> —- <a href="https://wordpress.org/plugins/instagram-feed/" rel="nofollow" target="_blank">Instagram Feed</a> —- Optin Monster —- P3 (plugin performance enhancer) —- <a href="https://codecanyon.net/item/slider-revolution-responsive-wordpress-plugin/2751380?ref=priat9er" rel="nofollow" target="_blank">Revolution Slider</a> —- <a href="https://wordpress.org/plugins/sumome/" rel="nofollow" target="_blank">SumoMe (social tools)</a> —- <a href="https://wordpress.org/plugins/wp-google-maps/" rel="nofollow" target="_blank">WP Google Maps</a> —- <a href="https://wordpress.org/plugins/wordpress-seo/" rel="nofollow" target="_blank">Yoast SEO</a></li> </ol> If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/24-creating-a-website-that-converts-members/" rel="nofollow" target="_blank">#24: Creating a Website that Converts Members</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#24: Creating a Website that Converts Members

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot in one hour.Some highlights include: -What traits learned in Iraq make you successful today? -What’s the best decision you ever made? -What’s a decision you regret? -How do you build a truly elite coaching staff? -What is the DNA of your gym, and why? -What can gym owners do to go from “paying the rent” to “making money”? -What is your “3 step” rule? -How do you build real community? -Will you keep “CrossFit” in your name? -What are your predictions for the market as fitness evolves? -How do you approach your handling of your “elite” gym population? -Do you like mixers in your cocktails? -What person would you buy a drink and what would you buy them? -Donuts or cupcakes? -Who is someone in fitness you admire but doesn’t know it? If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #23: Christmas Abbott – Inside the Gym appeared first on Performance360 Growth.

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot in one hour. Some highlights include: -What traits learned in Iraq make you successful today? -What’s the best decision you ever made? -What’s a decision you regret? -How do you build a truly elite coaching staff? -What is the DNA of your gym, and why? -What can gym owners do to go from “paying the rent” to “making money”? -What is your “3 step” rule? -How do you build real community? -Will you keep “CrossFit” in your name? -What are your predictions for the market as fitness evolves? -How do you approach your handling of your “elite” gym population? -Do you like mixers in your cocktails? -What person would you buy a drink and what would you buy them? -Donuts or cupcakes? -Who is someone in fitness you admire but doesn’t know it? If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/23-christmas-abbott-inside-the-gym/" rel="nofollow" target="_blank">#23: Christmas Abbott – Inside the Gym</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#23: Christmas Abbott – Inside the Gym

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion continues. Topics:  Our 4-Part Purpose of Social Media for Our Gym.  How social media can be a major player in building your community. Why people care more than you think.   What Not to Do.  Why selling is dangerous waters. Be recognizable.   What is Each Platform For?  Why we are moving away from Facebook. The #1 thing to consider when posting on Instagram.   Gyms We Love.  If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.  The post #22: Social Media Strategy for Gyms appeared first on Performance360 Growth.

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion continues. Topics: <ol> <li>Our 4-Part Purpose of Social Media for Our Gym. <ol> <li>How social media can be a major player in building your community.</li> <li>Why people care more than you think.</li> </ol> </li> <li>What Not to Do. <ol> <li>Why selling is dangerous waters.</li> <li>Be recognizable.</li> </ol> </li> <li>What is Each Platform For? <ol> <li>Why we are moving away from Facebook.</li> <li>The #1 thing to consider when posting on Instagram.</li> </ol> </li> <li>Gyms We Love.</li> </ol> If you’d like to be notified by email when we publish new podcast episodes, <a href="http://subscribebyemail.com/www.blubrry.com/feeds/performance360.xml" rel="nofollow" target="_blank">Subscribe by Email</a>. <a></a> The post <a href="https://perform-360.com/growth/episode-22-social-media-strategy-for-gyms/" rel="nofollow" target="_blank">#22: Social Media Strategy for Gyms</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#22: Social Media Strategy for Gyms

Really impressed with the level of knowledge and practical advice these guys share

Honest, useful advice

The best gym in San Diego just keeps getting better…awesome stuff.

Straight Awesome Sauce

The Business of Lifting Weights

Episode 3: What Makes a Complete Athlete? The post Episode 3: What Makes a Complete Athlete? appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #3: What Makes a Complete Athlete? appeared first on Performance360 Growth.

Episode 3: What Makes a Complete Athlete? The post <a href="http://perform-360.com/episode-3-makes-complete-athlete/" rel="nofollow" target="_blank">Episode 3: What Makes a Complete Athlete?</a> appeared first on <a href="http://perform-360.com" rel="nofollow" target="_blank">Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach</a>. The post <a href="https://perform-360.com/growth/episode-3-what-makes-a-complete-athlete/" rel="nofollow" target="_blank">#3: What Makes a Complete Athlete?</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#3: What Makes a Complete Athlete?

Episode 8: The Little Things that Make a Successful Gym The post Episode 8: The Little Things that Make a Successful Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #8: The Little Things that Make a Successful Gym appeared first on Performance360 Growth.

Episode 8: The Little Things that Make a Successful Gym The post <a href="http://perform-360.com/episode-8-little-things-that-make-successful-gym-business/" rel="nofollow" target="_blank">Episode 8: The Little Things that Make a Successful Gym</a> appeared first on <a href="http://perform-360.com" rel="nofollow" target="_blank">Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach</a>. The post <a href="https://perform-360.com/growth/episode-8-the-little-things-that-make-a-successful-gym/" rel="nofollow" target="_blank">#8: The Little Things that Make a Successful Gym</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#8: The Little Things that Make a Successful Gym

Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360 The post Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360 appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360 appeared first on Performance360 Growth.

Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360 The post <a href="http://perform-360.com/episode-7-major-mistakes-weve-made-5-years-running-performance360/" rel="nofollow" target="_blank">Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360</a> appeared first on <a href="http://perform-360.com" rel="nofollow" target="_blank">Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach</a>. The post <a href="https://perform-360.com/growth/episode-7-major-mistakes-weve-made-in-our-5-years-of-running-performance360/" rel="nofollow" target="_blank">#7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360

Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success The post Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success appeared first on Performance360 Growth.

Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success The post <a href="http://perform-360.com/episode-9-pre-launch-open-setting-gym-business-success/" rel="nofollow" target="_blank">Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success</a> appeared first on <a href="http://perform-360.com" rel="nofollow" target="_blank">Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach</a>. The post <a href="https://perform-360.com/growth/episode-9-from-pre-launch-to-open-setting-up-your-gym-or-business-for-success/" rel="nofollow" target="_blank">#9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success

Episode 6: Progressing as an Athlete The post Episode 6: Progressing as an Athlete appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #6: Progressing as an Athlete appeared first on Performance360 Growth.

Episode 6: Progressing as an Athlete The post <a href="http://perform-360.com/episode-6-progressing-as-an-athlete/" rel="nofollow" target="_blank">Episode 6: Progressing as an Athlete</a> appeared first on <a href="http://perform-360.com" rel="nofollow" target="_blank">Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach</a>. The post <a href="https://perform-360.com/growth/episode-6-progressing-as-an-athlete/" rel="nofollow" target="_blank">#6: Progressing as an Athlete</a> appeared first on <a href="https://perform-360.com/growth" rel="nofollow" target="_blank">Performance360 Growth</a>.

#6: Progressing as an Athlete

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