Cover image of Key Conversations

Key Conversations

Welcome to Key Conversations, where we talk about all the things to unlock the secrets to exploding your music career. Presented by In The Key Of Success, resources for musicians created by composer, ... Read more

Ranked #1

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307: Writing for commercials, and what "Good Enough" means

307: Writing for commercials, and what "Good Enough" means

Chris James, one of the nation’s most renowned freelance composers for commercials, tells us his story, and how he maint... Read more

12 Jul 2018

28mins

Ranked #2

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317: Facebook Ads Simplified: Likes are great but they don't pay the bills.

317: Facebook Ads Simplified: Likes are great but they don't pay the bills.

Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Lik... Read more

20 Sep 2018

34mins

Ranked #3

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223: Kobalt's Julie Hurwitz Interview part 1

223: Kobalt's Julie Hurwitz Interview part 1

Listening to a music industry veteran who is also super current is a treat. Julie Hurwitz, VP of Commercial Sync at Koba... Read more

27 Jul 2017

23mins

Ranked #4

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325: Getting to Number 1

325: Getting to Number 1

In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th alb... Read more

15 Nov 2018

31mins

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321: Clean, Simple, Organized: Your quick start to designing your brand and website.

321: Clean, Simple, Organized: Your quick start to designing your brand and website.

Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Kath... Read more

18 Oct 2018

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Ranked #6

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405: Mastering Your Album For Licensing

405: Mastering Your Album For Licensing

This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Li... Read more

23 Jan 2020

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Ranked #7

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407: How To Nail Your Photo Shoot

407: How To Nail Your Photo Shoot

Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your... Read more

6 Feb 2020

18mins

Ranked #8

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304: Anxiety in Entrepreneurship (and so much more!)

304: Anxiety in Entrepreneurship (and so much more!)

Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their exp... Read more

21 Jun 2018

40mins

Ranked #9

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316: High Level Instagram Tricks for Musicians

316: High Level Instagram Tricks for Musicians

Rick Barker, the CEO of MIB https://musicindustryblueprint.com, the man who helped launch Taylor Swift into her career, ... Read more

13 Sep 2018

29mins

Ranked #10

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406: Making The Most Of Mastering

406: Making The Most Of Mastering

Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is,... Read more

30 Jan 2020

18mins

Ranked #11

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323: All Things Merch!

323: All Things Merch!

Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leavi... Read more

1 Nov 2018

27mins

Ranked #12

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130: Darren Solomon Interview Part 1

130: Darren Solomon Interview Part 1

Every musician or composer has their journey toward what theyconsider to be success. It’s a hard fought battle to overco... Read more

14 Apr 2016

21mins

Ranked #13

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404: Mixing Your Record

404: Mixing Your Record

Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pr... Read more

16 Jan 2020

18mins

Ranked #14

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309: Why You’re Never Too Old to Make Music

309: Why You’re Never Too Old to Make Music

Lou Soileau, a singer, songwriter, composer, and retreat music leader, shares with us how to consistently write music, n... Read more

26 Jul 2018

19mins

Ranked #15

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301: Father of Four Plays the Blues (and Makes it Work)

301: Father of Four Plays the Blues (and Makes it Work)

Brian Peters, a blues musician who also drives a tractor-trailer for a living, gives us the scoop on what got him to whe... Read more

31 May 2018

22mins

Ranked #16

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302: Gaining Exposure, How the Coyle Brothers Tackle Artist Services

302: Gaining Exposure, How the Coyle Brothers Tackle Artist Services

Founder of musicgeekservices.com, Jay Coyle, and his brother Chandler, are the guys to go to when an artist needs someon... Read more

7 Jun 2018

30mins

Ranked #17

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319: Song A Week: Find your schtick, and run with it.

319: Song A Week: Find your schtick, and run with it.

Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and sti... Read more

4 Oct 2018

28mins

Ranked #18

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303: Standing Out in a Competitive Musical Market

303: Standing Out in a Competitive Musical Market

Today, we speak with Jase Hackman, a singer, songwriter, and guitarist (NOT singer/songwriter), who is in two bands and ... Read more

14 Jun 2018

15mins

Ranked #19

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314: Found.ee and Why Every Musician Needs It

314: Found.ee and Why Every Musician Needs It

Today, sitting on the floor of a SXSW conference room, we make retargeting FUN! I talk with Jason Hobbs, creator of the ... Read more

30 Aug 2018

17mins

Ranked #20

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408: Album Artwork

408: Album Artwork

Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, a... Read more

13 Feb 2020

21mins

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