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The Worldly Marketer Podcast

The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, glob... Read more

Ranked #1

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TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati

TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati

Nani Ratnawati is the Senior Localization Program Manager for a social network that you’re probably familiar with: Linke... Read more

26 Oct 2017

32mins

Ranked #2

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TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner

TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner

Pam Didner is a global content marketing strategist, a published author, and a frequent speaker, who helps her clients r... Read more

13 Jul 2016

32mins

Ranked #3

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TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh

TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh

Dr. Nitish Singh is a leading global digital marketing and localization expert, who was previously featured on episode #... Read more

23 Aug 2018

34mins

Ranked #4

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TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero

TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero

Tim Romero is a Tokyo-based innovator, author, and entrepreneur. He is also the host of the Disrupting Japan podcast, wh... Read more

14 Jun 2017

33mins

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Ranked #5

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TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev

TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev

Kirill Soloviev has 13 years of experience in the translation and localization industry. He is the co-founder and produc... Read more

17 May 2016

33mins

Ranked #6

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TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega

TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega

Luna Vega is a successful digital marketing consultant and the co-founder of Ecommerce Academy. She’s an experienced pod... Read more

17 May 2016

32mins

Ranked #7

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TWM 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau

TWM 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau

Katell Jentreau is the Regional Globalization Manager for Latin America and Asia Pacific at Netflix. She has more than 2... Read more

14 Feb 2019

40mins

Ranked #8

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TWM 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel

TWM 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel

Esther Curiel is a global content and localization expert with more than two decades of experience. Currently, she is a ... Read more

28 Mar 2019

33mins

Ranked #9

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TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp

TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp

It's a pleasure to welcome Simon Kemp back to The Worldly Marketer Podcast. He has been on the show twice before: on epi... Read more

25 Apr 2018

43mins

Ranked #10

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TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith

TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith

Dr. Michael E. Smith is a business strategist, an entrepreneur, and an applied neuroscientist with over 30 years of expe... Read more

21 Feb 2018

43mins

Ranked #11

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TWM 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell

TWM 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell

Patricia Paladini Adell is the Globalization Director World Wide at CA Technologies, a California-based enterprise softw... Read more

20 Dec 2018

50mins

Ranked #12

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TWM 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel

TWM 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel

Ryan Patel is a global business executive, a board director, an international keynote speaker, and a CNN TV contributor ... Read more

25 Oct 2018

28mins

Ranked #13

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TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels

TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels

Matteo Ceurvels is a serial entrepreneur, a marketing and communications professional, and a digital strategist, who spe... Read more

15 Nov 2017

47mins

Ranked #14

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TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp

TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp

Andrea Barp is the Translation Director at Adapt Worldwide, which is a multilingual digital marketing agency. Originally... Read more

31 May 2017

30mins

Ranked #15

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TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra

TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra

Patrick Pierra is a trained journalist, a serial entrepreneur, and a content marketing expert based in Quebec – the Fren... Read more

31 Aug 2016

34mins

Ranked #16

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TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov

TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov

Max Lobanov is the Localization Manager for Europe, the Middle East, Africa, and Asia-Pacific at Google. He has almost t... Read more

7 Feb 2018

28mins

Ranked #17

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TWM 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp

TWM 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp

Simon Kemp has been featured on four previous episodes of this podcast: #022, #048, #104, and #125. He is best known for... Read more

20 Mar 2019

51mins

Ranked #18

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TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank

TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank

Leona Frank is the Senior Manager for Brand, Social Media & Content at Vistaprint, a company that empowers millions ... Read more

15 Feb 2018

34mins

Ranked #19

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TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels

TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels

Matteo Ceurvels is a Regional Analyst for Latin America and Spain at eMarketer, a leading market research firm headquart... Read more

18 Jul 2019

33mins

Ranked #20

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TWM 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar

TWM 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar

Kristina Podnar is a consultant, a speaker and an author on the topic of digital policy. For over two decades, she has w... Read more

4 Jul 2019

45mins

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