Simon Wright

Hawkes Cider

It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.   We cover:    Pivoting from ginger beer What to do when people start leaving apples on your doorstep Tales from corporate working Spotting a gap for craft cider in London Working with Brewdog How cider is like wine Protecting and investing in yourself with trademarks Having patience Not starting something with the sole intent to sell it      *mic drop*   SIMON WRIGHT   Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon’s ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it.    FOLLOW US:   SIMON / HAWKES https://www.instagram.com/wearehawkes/ https://twitter.com/wearehawkes https://www.facebook.com/wearehawkes         WE ARE Spectacular⠀   https://twitter.com/spectacularchat https://www.instagram.com/spectacularchat  https://www.linkedin.com/company/spectacular-marketing-limited  Spectacular people creating Spectacular:Branding.Marketing.Digital.Content. Social.  If your brand needs help with any of these things, please get in touch…kate@wearespectacular.com | 020 7436 0616

It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright. We cover: <ul> <li>Pivoting from ginger beer</li> <li>What to do when people start leaving apples on your doorstep</li> <li>Tales from corporate working</li> <li>Spotting a gap for craft cider in London</li> <li>Working with Brewdog</li> <li>How cider is like wine</li> <li>Protecting and investing in yourself with trademarks</li> <li>Having patience</li> <li>Not starting something with the sole intent to sell it  </li> </ul> *mic drop* SIMON WRIGHT Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon’s ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it. FOLLOW US: SIMON / HAWKES <a href="https://www.instagram.com/wearehawkes/" rel="nofollow" target="_blank">https://www.instagram.com/wearehawkes/</a> <a href="https://twitter.com/wearehawkes" rel="nofollow" target="_blank">https://twitter.com/wearehawkes</a> <a href="https://www.facebook.com/wearehawkes" rel="nofollow" target="_blank">https://www.facebook.com/wearehawkes</a> WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularchat" rel="nofollow" target="_blank">https://www.instagram.com/spectacularchat</a> <a href="https://www.linkedin.com/company/spectacular-marketing-limited" rel="nofollow" target="_blank">https://www.linkedin.com/company/spectacular-marketing-limited</a> Spectacular people creating Spectacular:Branding.Marketing.Digital.Content. Social. If your brand needs help with any of these things, please get in touch…kate@wearespectacular.com | 020 7436 0616

Spotting a gap in the market, with Simon Wright from Hawkes Cider

Chris Fung

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:    Being undercover boss Waiting for the market to come to you Overseeing 30+ launches Sticking to your principles and brand values Serving royalty Food tech scene Delivery market challenges    LINKS:   An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/   A piece on the Crussh experience and foodtech from the IoD - https://www.iod.com/ingoodcompany/article/my-story-chris-fung   CHRIS FUNG   Christopher Fung is the former CEO of Crussh Fit Food &amp; Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses.   He has a wide-ranging background spanning from working at consulting firm Bain &amp; Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design.   Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles &amp; Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things!   Ex-CEO || Crussh – Fit Food &amp; Juice Bars Board Advisor || Ambie – Effortlessly Managed Music for Business Board Advisor || Cheerfy – Personalising Everyday Customer Experiences Board Advisor || Feedr – Great Food for the Office Board Advisor || Mr Lee’s Pure Foods – Award Winning Healthy Cup Noodles Board Advisor || Nutrifix – Find Your Healthy Nutrition App Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door Board Advisor || Real Good Ketchup – Taking Sugar off the Table Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play External Council Member || University of Gloucestershire   FOLLOW US:   CHRIS Twitter: https://twitter.com/_ChrisFung       Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover: <ul> <li>Being undercover boss</li> <li>Waiting for the market to come to you</li> <li>Overseeing 30+ launches</li> <li>Sticking to your principles and brand values</li> <li>Serving royalty</li> <li>Food tech scene</li> <li>Delivery market challenges</li> </ul> LINKS: An article on the Future of Hospitality and Dining on LinkedIn: <a href="https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/" rel="nofollow" target="_blank">https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/</a> A piece on the Crussh experience and foodtech from the IoD - <a href="https://www.iod.com/ingoodcompany/article/my-story-chris-fung" rel="nofollow" target="_blank">https://www.iod.com/ingoodcompany/article/my-story-chris-fung</a> CHRIS FUNG Christopher Fung is the former CEO of Crussh Fit Food &amp; Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses. He has a wide-ranging background spanning from working at consulting firm Bain &amp; Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design. Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles &amp; Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things! Ex-CEO || Crussh – Fit Food &amp; Juice Bars Board Advisor || Ambie – Effortlessly Managed Music for Business Board Advisor || Cheerfy – Personalising Everyday Customer Experiences Board Advisor || Feedr – Great Food for the Office Board Advisor || Mr Lee’s Pure Foods – Award Winning Healthy Cup Noodles Board Advisor || Nutrifix – Find Your Healthy Nutrition App Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door Board Advisor || Real Good Ketchup – Taking Sugar off the Table Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play External Council Member || University of Gloucestershire FOLLOW US: CHRIS Twitter: <a href="https://twitter.com/_ChrisFung" rel="nofollow" target="_blank">https://twitter.com/_ChrisFung</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Being a pioneer for a new category, with Chris Fung 

Julian Ross

We’ve got an information-packed hour this week with Julian Ross from Wireless Social. We cover:  36 things you can find out about someone when they log in to your Wi-Fi through Facebook How your Wi-Fi can help you test the effectiveness of your a-board Having more data than you know what to do with Increasing your TripAdvisor rating Why GDPR is good for business     JULIAN ROSS  A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector.   Julian’s career began as Audit &amp; Accounts Manager with Josolyne &amp; Co Chartered Accountants &amp; Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market.   Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK.     FOLLOW US: Julian  Website: www.wireless-social.com  LinkedIn: https://www.linkedin.com/in/julian-ross-48b8899/ WE ARE Spectacular ⠀    twitter.com/spectacularchatwww.instagram.com/spectacularchatwww.linkedin.com/company/spectacu…arketing-limited  Spectacular people creating Spectacular:  Branding.  Marketing.  Digital.  Content.   Social.  If your brand needs help with any of these things, please get in touch… kate@wearespectacular.com | 020 7436 0616

We’ve got an information-packed hour this week with Julian Ross from Wireless Social. We cover: <ul> <li>36 things you can find out about someone when they log in to your Wi-Fi through Facebook</li> <li>How your Wi-Fi can help you test the effectiveness of your a-board</li> <li>Having more data than you know what to do with</li> <li>Increasing your TripAdvisor rating</li> <li>Why GDPR is good for business </li> </ul> JULIAN ROSS A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector. Julian’s career began as Audit &amp; Accounts Manager with Josolyne &amp; Co Chartered Accountants &amp; Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market. Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK. FOLLOW US: Julian Website: <a href="http://www.wireless-social.com" rel="nofollow" target="_blank">www.wireless-social.com</a> LinkedIn: <a href="https://www.linkedin.com/in/julian-ross-48b8899/" rel="nofollow" target="_blank">https://www.linkedin.com/in/julian-ross-48b8899/</a> WE ARE Spectacular ⠀    <a href="http://twitter.com/spectacularchat" rel="nofollow" target="_blank">twitter.com/spectacularchat</a><a href="http://www.instagram.com/spectacularchat" rel="nofollow" target="_blank">www.instagram.com/spectacularchat</a><a href="http://www.linkedin.com/company/spectacu…arketing-limited" rel="nofollow" target="_blank">www.linkedin.com/company/spectacu…arketing-limited</a> Spectacular people creating Spectacular:  Branding.  Marketing.  Digital.  Content.   Social. If your brand needs help with any of these things, please get in touch… kate@wearespectacular.com | 020 7436 0616

Harness the power of guest Wi-Fi with Julian Ross, Wireless Social 

Carolyn Ball

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.   We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.     LINKS:   Recommended reads – a mix of science, spirit, sales and cultural inspiration.   Gastrophysics: The New Science of Eating by Prof Charles Spence  https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF   GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel  https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV   Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters  by LJ Rittenhouse  https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS   The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu  https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N   Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker’ section.   Recommended podcasts: TED Talks Daily The Guilty Feminist The GaryVee Audio Experience Live Brave with Margie Warrell   I’d also highly recommend Mark Pitcher’s Smash The Box You Tube channel and the ‘Insight Timer’ app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free. There are some great courses available too - I’ve just finished an excellent one by Lisa Abramson (£4.99 for 10 days).   CAROLYN BALL Carolyn, Sales Director at Gather &amp; Gather, has become obsessed by finding out more about how food can ‘speak’ for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds. Through listening, reading, researching, eating (!) and meeting, she’s developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry’....Her real passion is to hunt for yesterday’s magic and explore tomorrow’s theories; figuring out how we can translate them today.  Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world’s greatest vehicles for communication and revelation.   FOLLOW US:   Carolyn https://www.linkedin.com/in/carolyn-ball-7969135a/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it. We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees. LINKS: Recommended reads – a mix of science, spirit, sales and cultural inspiration. Gastrophysics: The New Science of Eating by Prof Charles Spence <a href="https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF" rel="nofollow" target="_blank"> https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF</a> GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel <a href="https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV" rel="nofollow" target="_blank"> https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV</a> Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters  by LJ Rittenhouse <a href="https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS" rel="nofollow" target="_blank"> https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS</a> The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu <a href="https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N" rel="nofollow" target="_blank"> https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N</a> Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker’ section. Recommended podcasts: TED Talks Daily The Guilty Feminist The GaryVee Audio Experience Live Brave with Margie Warrell I’d also highly recommend Mark Pitcher’s Smash The Box You Tube channel and the ‘Insight Timer’ app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free. There are some great courses available too - I’ve just finished an excellent one by Lisa Abramson (£4.99 for 10 days). CAROLYN BALL Carolyn, Sales Director at Gather &amp; Gather, has become obsessed by finding out more about how food can ‘speak’ for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds. Through listening, reading, researching, eating (!) and meeting, she’s developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry’....Her real passion is to hunt for yesterday’s magic and explore tomorrow’s theories; figuring out how we can translate them today. Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world’s greatest vehicles for communication and revelation. FOLLOW US: Carolyn <a href="https://www.linkedin.com/in/carolyn-ball-7969135a/" rel="nofollow" target="_blank">https://www.linkedin.com/in/carolyn-ball-7969135a/</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

How food can inspire, with Carolyn Ball

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.  LINKS: A recent article from Alan:  https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g Pizza selfies :  https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/ Corona wave of waste :  https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584 Brewdog No Label :  https://www.brewdog.com/lowdown/blog/no-label Paddy Power's Hollywood Sign:  https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign   ALAN TWIGG As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.   Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M &amp; S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!   FOLLOW US:   Alan / Way To Blue LinkedIn: https://www.linkedin.com/feed / Twitter: https://twitter.com/twiggasaurous Facebook: https://www.facebook.com/alan.twigg.1 Website: https://www.waytoblue.com/     Mark / WE ARE Spectacular⠀  https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation. LINKS: A recent article from Alan: <a href="https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first" rel="nofollow" target="_blank"> https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first</a> Flying sushi : <a href="https://www.youtube.com/watch?v=y9RKXO1rr7g" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=y9RKXO1rr7g</a> Pizza selfies : <a href="https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/" rel="nofollow" target="_blank"> https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/</a> Corona wave of waste : <a href="https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584" rel="nofollow" target="_blank"> https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584</a> Brewdog No Label : <a href="https://www.brewdog.com/lowdown/blog/no-label" rel="nofollow" target="_blank"> https://www.brewdog.com/lowdown/blog/no-label</a> Paddy Power's Hollywood Sign: <a href="https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign" rel="nofollow" target="_blank"> https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign</a> ALAN TWIGG As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day. Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M &amp; S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower! FOLLOW US: Alan / Way To Blue LinkedIn: <a href="https://www.linkedin.com/feed" rel="nofollow" target="_blank">https://www.linkedin.com/feed</a> / Twitter: <a href="https://twitter.com/twiggasaurous" rel="nofollow" target="_blank">https://twitter.com/twiggasaurous</a> Facebook: <a href="https://www.facebook.com/alan.twigg.1" rel="nofollow" target="_blank">https://www.facebook.com/alan.twigg.1</a> Website: <a href="https://www.waytoblue.com/" rel="nofollow" target="_blank">https://www.waytoblue.com/</a> Mark / WE ARE Spectacular⠀  <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue

Kieron Bailey

We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.    We cover tipping, attracting talent, attracting customer and making memories.   KIERON BAILEY “If talking about &amp; building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!” Kieron is an operations specialist who has worked with some of the biggest names on the high street throughout his career; from Hard Rock Café International, Wagamama, Costa Coffee and Scottish &amp;Newcastle, always achieving success through his teams, working with the belief that when you empower your team to achieve great things, they will achieve greatness for our guests. Throughout his career Kieron realised that he loved the challenge of solving problems in tough sites, from his first adventures in pub management in tough community pubs that needed some love to amazing city centre live venues that allowed him to engage his entrepreneurial spirit and implement his vision for working with the community to deliver extraordinary experiences for his guests.   Throughout his career, Kieron’s service style was based around his philosophy of “Make memories, not stories” this focused his own and his teams thinking on the idea that our guests come to us to make memories and we should strive to be a big part of that, after all what other industry invites us into some of the most memorable moments of their customers lives?   Kieron now works in three key areas, with SME’s to develop their brand and business through the mindset of think local, act national. As a passionate advocate of the coaching strategy throughout the years to develop numerous managers through his career, Kieron operates very much in the sphere of restaurant coaching working with business owners to create their own solutions as experience has taught him that ideas and strategies created within the business are destined for successful results rather than opinions from outside the four walls. The second area is as a facilitator for blue chip retail clients on topics from leadership, coaching, DiSC Profiling and customer experience, these are all subjects he is passionate about and loves to engage groups with interactive sessions that challenge their thinking and development.   Finally, Kieron is a speaker on the same subjects, but primarily guest experience and the importance of delivering extraordinary experiences that sit with our guests forever in their memories. He hasbeen described as “an engaging and entertaining speaker with a dry sense of humour” Kieron set up his business with one clear goal, to do only the things that make him smile, building businesses, developing people and sharing his knowledge. He is on the right track.   FOLLOW US: Kieron / The Boy Bailey Speaks Twitter: https://twitter.com/boybaileyspeaks Twitter: https://twitter.com/experience_101 Insta: https://www.instagram.com/theboybaileyspeaks/ Facebook: https://www.facebook.com/Theboybaileyspeaks/ Podcast:  https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2 Web: www.theboybailey.com Email: kieron@theboybailey.com   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.    We cover tipping, attracting talent, attracting customer and making memories. KIERON BAILEY “If talking about &amp; building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!” Kieron is an operations specialist who has worked with some of the biggest names on the high street throughout his career; from Hard Rock Café International, Wagamama, Costa Coffee and Scottish &amp;Newcastle, always achieving success through his teams, working with the belief that when you empower your team to achieve great things, they will achieve greatness for our guests. Throughout his career Kieron realised that he loved the challenge of solving problems in tough sites, from his first adventures in pub management in tough community pubs that needed some love to amazing city centre live venues that allowed him to engage his entrepreneurial spirit and implement his vision for working with the community to deliver extraordinary experiences for his guests. Throughout his career, Kieron’s service style was based around his philosophy of “Make memories, not stories” this focused his own and his teams thinking on the idea that our guests come to us to make memories and we should strive to be a big part of that, after all what other industry invites us into some of the most memorable moments of their customers lives? Kieron now works in three key areas, with SME’s to develop their brand and business through the mindset of think local, act national. As a passionate advocate of the coaching strategy throughout the years to develop numerous managers through his career, Kieron operates very much in the sphere of restaurant coaching working with business owners to create their own solutions as experience has taught him that ideas and strategies created within the business are destined for successful results rather than opinions from outside the four walls. The second area is as a facilitator for blue chip retail clients on topics from leadership, coaching, DiSC Profiling and customer experience, these are all subjects he is passionate about and loves to engage groups with interactive sessions that challenge their thinking and development. Finally, Kieron is a speaker on the same subjects, but primarily guest experience and the importance of delivering extraordinary experiences that sit with our guests forever in their memories. He hasbeen described as “an engaging and entertaining speaker with a dry sense of humour” Kieron set up his business with one clear goal, to do only the things that make him smile, building businesses, developing people and sharing his knowledge. He is on the right track. FOLLOW US: Kieron / The Boy Bailey Speaks Twitter: <a href="https://twitter.com/boybaileyspeaks" rel="nofollow" target="_blank">https://twitter.com/boybaileyspeaks</a> Twitter: <a href="https://twitter.com/experience_101" rel="nofollow" target="_blank">https://twitter.com/experience_101</a> Insta: <a href="https://www.instagram.com/theboybaileyspeaks/" rel="nofollow" target="_blank">https://www.instagram.com/theboybaileyspeaks/</a> Facebook: <a href="https://www.facebook.com/Theboybaileyspeaks/" rel="nofollow" target="_blank">https://www.facebook.com/Theboybaileyspeaks/</a> Podcast: <a href="https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2</a> Web: <a href="http://www.theboybailey.com" rel="nofollow" target="_blank">www.theboybailey.com</a> Email: kieron@theboybailey.com Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Living hospitality with Kieron Bailey, The Boy Bailey Speaks

Alison Battisby

Avocado Social

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/ ALISON BATTISBY Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles. Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. The Drum named Alison one of the top 50 freelancers in the UK, and Enterprise Nation named Alison one of the top 50 advisors in the UK.   FOLLOW US: Alison / Avocado Social https://twitter.com/AvocadoSocial https://www.facebook.com/AvocadoSocialUK/ https://www.instagram.com/avocadosocial/ https://www.linkedin.com/in/alisonbattisby   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: <a href="https://www.facebook.com/groups/AvocadoSocialMedia/" rel="nofollow" target="_blank">https://www.facebook.com/groups/AvocadoSocialMedia/</a> Link to Strategy Worksheet: <a href="https://www.avocadosocial.com/shop/" rel="nofollow" target="_blank">https://www.avocadosocial.com/shop/</a> Our Blog: <a href="https://www.avocadosocial.com/blog/" rel="nofollow" target="_blank">https://www.avocadosocial.com/blog/</a> Our Upcoming Events: <a href="https://www.avocadosocial.com/events/" rel="nofollow" target="_blank">https://www.avocadosocial.com/events/</a> ALISON BATTISBY Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles. Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. The Drum named Alison one of the top 50 freelancers in the UK, and Enterprise Nation named Alison one of the top 50 advisors in the UK. FOLLOW US: Alison / Avocado Social <a href="https://twitter.com/AvocadoSocial" rel="nofollow" target="_blank">https://twitter.com/AvocadoSocial</a> <a href="https://www.facebook.com/AvocadoSocialUK/" rel="nofollow" target="_blank">https://www.facebook.com/AvocadoSocialUK/</a> <a href="https://www.instagram.com/avocadosocial/" rel="nofollow" target="_blank">https://www.instagram.com/avocadosocial/</a> <a href="https://www.linkedin.com/in/alisonbattisby" rel="nofollow" target="_blank">https://www.linkedin.com/in/alisonbattisby</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Hot trends in social media for 2019 with Alison Battisby, Avocado Social

Luke Boase

‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.   We cover:    The process of creating a low-alcohol beer What you drink if you’re not ‘drinking’? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement  LINKS: Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2Website: www.luckysaint.co Going sober: Almost a third of under-25s are not drinking alcohol, researchers find:  https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html    LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.   FOLLOW US: ⠀     Luke / Lucky Saint    https://twitter.com/LuckySaintBeer?lang=en https://www.instagram.com/luckysaintbeer/ https://www.facebook.com/luckysaintbeer     Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com    

‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously. We cover: <ul> <li>The process of creating a low-alcohol beer</li> <li>What you drink if you’re not ‘drinking’?</li> <li>Going sober for a year</li> <li>People coming into the category for a positive reason</li> <li>Serving those who are moderating, as well as the pro-sober movement</li> </ul> LINKS: Lucky Saint Manifesto: <a href="https://luckysaint.co/blogs/news/blog-post-2Website:" rel="nofollow" target="_blank">https://luckysaint.co/blogs/news/blog-post-2Website:</a> <a href="http://www.luckysaint.co/" rel="nofollow" target="_blank">www.luckysaint.co</a> Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: <a href="https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html" rel="nofollow" target="_blank"> https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html</a> LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager. FOLLOW US: ⠀ Luke / Lucky Saint <a href="https://twitter.com/LuckySaintBeer?lang=en" rel="nofollow" target="_blank"> https://twitter.com/LuckySaintBeer?lang=en</a> <a href="https://www.instagram.com/luckysaintbeer/" rel="nofollow" target="_blank">https://www.instagram.com/luckysaintbeer/</a> <a href="https://www.facebook.com/luckysaintbeer" rel="nofollow" target="_blank">https://www.facebook.com/luckysaintbeer</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Going alcohol-free, with Luke Boase from Lucky Saint 

We're back at The Hand &amp; Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.   We cover:    Football at Boxpark  Coca Cola buying Costa Amazon pulling out of the delivery market GBK “Ruby Murray” burger Burger King app campaign  Patisserie Valerie Wagamama sale Fight against plastic    MARK STRETTON   Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&amp;C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.      Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.   Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.   MARK WINGETT   Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!)   THANKS TO OUR SPONSORS:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/   FOLLOW US: ⠀   Mark Stretton / Fleet Street Comms   https://twitter.com/markstretton https://www.linkedin.com/in/mark-stretton-0b59a08/ http://www.fsc.uk.com/ https://twitter.com/fleetstreetcomm  https://www.linkedin.com/company/fleet-street-communications/   Mark Wingett   https://twitter.com/Wingers76 https://www.linkedin.com/in/mark-wingett-87223826/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We're back at The Hand &amp; Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: <ul> <li>Football at Boxpark </li> <li>Coca Cola buying Costa</li> <li>Amazon pulling out of the delivery market</li> <li>GBK “Ruby Murray” burger</li> <li>Burger King app campaign </li> <li>Patisserie Valerie</li> <li>Wagamama sale</li> <li>Fight against plastic</li> </ul> MARK STRETTON Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&amp;C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.    Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality. Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face. MARK WINGETT Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!) THANKS TO OUR SPONSORS: Mark Pitcher at <a href="https://www.smashthebox.me/" rel="nofollow" target="_blank">https://www.SmashtheBox.me</a> Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: <a href="https://www.facebook.com/SmashTheBoxMarkPitcher/" rel="nofollow" target="_blank">https://www.facebook.com/SmashTheBoxMarkPitcher/</a> FOLLOW US: ⠀ Mark Stretton / Fleet Street Comms <a href="https://twitter.com/markstretton" rel="nofollow" target="_blank">https://twitter.com/markstretton</a> <a href="https://www.linkedin.com/in/mark-stretton-0b59a08/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-stretton-0b59a08/</a> <a href="http://www.fsc.uk.com/" rel="nofollow" target="_blank">http://www.fsc.uk.com/</a> <a href="https://twitter.com/fleetstreetcomm" rel="nofollow" target="_blank">https://twitter.com/fleetstreetcomm</a> <a href="https://www.linkedin.com/company/fleet-street-communications/" rel="nofollow" target="_blank"> https://www.linkedin.com/company/fleet-street-communications/</a> Mark Wingett <a href="https://twitter.com/Wingers76" rel="nofollow" target="_blank">https://twitter.com/Wingers76</a> <a href="https://www.linkedin.com/in/mark-wingett-87223826/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-wingett-87223826/</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

The 2018 'Three Wise Marks' year in review - Part 2

We took some time out in one of the lovely beautiful bedrooms at The Hand &amp; Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.   We cover:    Openings and closings Future proofing Staff recruitment KFC chicken shortage Allergens    MARK STRETTON   Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&amp;C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.      Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.   Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.   MARK WINGETT   Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!)   THANKS TO OUR SPONSORS:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/   FOLLOW US: ⠀   Mark Stretton / Fleet Street Comms   https://twitter.com/markstretton https://www.linkedin.com/in/mark-stretton-0b59a08/ http://www.fsc.uk.com/ https://twitter.com/fleetstreetcomm  https://www.linkedin.com/company/fleet-street-communications/   Mark Wingett   https://twitter.com/Wingers76 https://www.linkedin.com/in/mark-wingett-87223826/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We took some time out in one of the lovely beautiful bedrooms at The Hand &amp; Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: <ul> <li>Openings and closings</li> <li>Future proofing</li> <li>Staff recruitment</li> <li>KFC chicken shortage</li> <li>Allergens</li> </ul> MARK STRETTON Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&amp;C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.    Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality. Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face. MARK WINGETT Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!) THANKS TO OUR SPONSORS: Mark Pitcher at <a href="https://www.smashthebox.me/" rel="nofollow" target="_blank">https://www.SmashtheBox.me</a> Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: <a href="https://www.facebook.com/SmashTheBoxMarkPitcher/" rel="nofollow" target="_blank">https://www.facebook.com/SmashTheBoxMarkPitcher/</a> FOLLOW US: ⠀ Mark Stretton / Fleet Street Comms <a href="https://twitter.com/markstretton" rel="nofollow" target="_blank">https://twitter.com/markstretton</a> <a href="https://www.linkedin.com/in/mark-stretton-0b59a08/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-stretton-0b59a08/</a> <a href="http://www.fsc.uk.com/" rel="nofollow" target="_blank">http://www.fsc.uk.com/</a> <a href="https://twitter.com/fleetstreetcomm" rel="nofollow" target="_blank">https://twitter.com/fleetstreetcomm</a> <a href="https://www.linkedin.com/company/fleet-street-communications/" rel="nofollow" target="_blank"> https://www.linkedin.com/company/fleet-street-communications/</a> Mark Wingett <a href="https://twitter.com/Wingers76" rel="nofollow" target="_blank">https://twitter.com/Wingers76</a> <a href="https://www.linkedin.com/in/mark-wingett-87223826/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-wingett-87223826/</a> Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

The 2018 'Three Wise Marks' year in review - Part 1

Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond). Brought to you by Mark McCulloch &amp; WE ARE Spectacular, a London based brand, marketing, digital and social agency.

Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond). Brought to you by Mark McCulloch &amp; WE ARE Spectacular, a London based brand, marketing, digital and social agency.

The Spectacular Marketing Podcast

Charlie McVeigh

Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.    We cover:     Million Pound Menu  Why you have to innovate when times are good  Building a concept with delivery &amp; social media in mind Having the right people in a business to protect the brand  Keeping things simple       CHARLIE MCVEIGH   Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.    It all began in 1998 with the launch of Woody’s, London’s equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren’t there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.  The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar &amp; Grill and The Grand Union, a retro-boozer for the West London music scene.   Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London’s nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018.   During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s.   Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations.   FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/    Charlie  https://twitter.com/charliemcveigh    https://www.instagram.com/mcveigh_charlie/    www.bunkerprojects.co.uk      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.  We cover:  <ul> <li>Million Pound Menu </li> <li>Why you have to innovate when times are good </li> <li>Building a concept with delivery &amp; social media in mind</li> <li>Having the right people in a business to protect the brand </li> <li>Keeping things simple </li> </ul> CHARLIE MCVEIGH Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.  It all began in 1998 with the launch of Woody’s, London’s equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren’t there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.  The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar &amp; Grill and The Grand Union, a retro-boozer for the West London music scene. Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London’s nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018. During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s. Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations. FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Charlie  <a href="https://twitter.com/charliemcveigh" rel="nofollow" target="_blank">https://twitter.com/charliemcveigh</a> <a href="https://www.instagram.com/mcveigh_charlie/" rel="nofollow" target="_blank">https://www.instagram.com/mcveigh_charlie/</a> <a href="http://www.bunkerprojects.co.uk" rel="nofollow" target="_blank">www.bunkerprojects.co.uk</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Reflections on the industry with hospitality entrepreneur Charlie McVeigh

Maria Franzoni

ABOUT:    We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.   We cover: - accents - storytelling and presentation structure   - personal profiles &amp; showreels  - how to get more bookings as a speaker - why you should take a comedy course - Simon Cowell…?     MARIA FRANZONI:   Founder of Maria Franzoni Ltd  – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy.   Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses.   Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic.       FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀  https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Maria / MFL (Maria Franzoni Limited)   https://mfl.global/  https://twitter.com/mariafranzoni  https://www.linkedin.com/in/maria-franzoni/  https://www.facebook.com/SpeakingBusiness.co   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:  We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop. We cover: - accents - storytelling and presentation structure   - personal profiles &amp; showreels  - how to get more bookings as a speaker - why you should take a comedy course - Simon Cowell…?   MARIA FRANZONI: Founder of Maria Franzoni Ltd  – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy. Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses. Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic. FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Maria / MFL (Maria Franzoni Limited) <a href="https://mfl.global/" rel="nofollow" target="_blank">https://mfl.global/</a> <a href="https://twitter.com/mariafranzoni" rel="nofollow" target="_blank">https://twitter.com/mariafranzoni</a> <a href="https://www.linkedin.com/in/maria-franzoni/" rel="nofollow" target="_blank">https://www.linkedin.com/in/maria-franzoni/</a> <a href="https://www.facebook.com/SpeakingBusiness.co" rel="nofollow" target="_blank">https://www.facebook.com/SpeakingBusiness.co</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

How to become a great public speaker with Maria Franzoni

Lizzy Barber

ABOUT:   We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.   We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome   LINKS:   Hush golden era :  https://hush.co.uk/experiences/hush-presents-the-golden-era/   Hush truffle hunting :  https://hush.co.uk/experiences/hush-presents-truffle-hunting/   Hush classics the the courtyard :  https://hush.co.uk/experiences/classics-in-the-courtyard/   Never break the chain :  https://www.restaurantinnovator.com/opinion/never-break-the-chain   My Name is Anna by Lizzy Barber :  http://amzn.eu/d/5O7PF5d   LIZZY BARBER:   Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand. Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.”   Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food &amp; Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass.   In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana’s #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.   In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House’s Century imprint in January 2019.   FOLLOW US:   Lizzy https://twitter.com/byLizzyBarber   https://www.instagram.com/bylizzybarber/   Mark  https://twitter.com/spectacularmark  https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark  https://www.linkedin.com/in/markmcculloch     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants. We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome LINKS: Hush golden era : <a href="https://hush.co.uk/experiences/hush-presents-the-golden-era/" rel="nofollow" target="_blank"> https://hush.co.uk/experiences/hush-presents-the-golden-era/</a> Hush truffle hunting : <a href="https://hush.co.uk/experiences/hush-presents-truffle-hunting/" rel="nofollow" target="_blank"> https://hush.co.uk/experiences/hush-presents-truffle-hunting/</a> Hush classics the the courtyard : <a href="https://hush.co.uk/experiences/classics-in-the-courtyard/" rel="nofollow" target="_blank"> https://hush.co.uk/experiences/classics-in-the-courtyard/</a> Never break the chain : <a href="https://www.restaurantinnovator.com/opinion/never-break-the-chain" rel="nofollow" target="_blank"> https://www.restaurantinnovator.com/opinion/never-break-the-chain</a> My Name is Anna by Lizzy Barber :  <a href="http://amzn.eu/d/5O7PF5d" rel="nofollow" target="_blank">http://amzn.eu/d/5O7PF5d</a> LIZZY BARBER: Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand. Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.” Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food &amp; Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass. In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana’s #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016. In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House’s Century imprint in January 2019. FOLLOW US: Lizzy <a href="https://twitter.com/byLizzyBarber" rel="nofollow" target="_blank">https://twitter.com/byLizzyBarber</a> <a href="https://www.instagram.com/bylizzybarber/" rel="nofollow" target="_blank">https://www.instagram.com/bylizzybarber/</a> Mark <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark</a> <a href="https://www.linkedin.com/in/markmcculloch" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Moving from marketing focused to brand focused with Lizzy Barber

Harry Bamber

Tom Jackson

ABOUT:  It’s double trouble with TWO guests this week - the unstoppable Harry Bamber &amp; Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones &amp; fajita cake!)      TWISTED: Twisted was founded in March 2016 by Jungle Creations, and at first began purely as a Facebook page. Run by Harry Bamber (Head of Food Production) and Tom Jackson (Head of Food), their team has grown the Twisted brand to over 15 million followers across Facebook, Instagram and YouTube by creating innovative recipe videos that entertain and inspire their audience. The popularity of the page has led to many ventures, on and offline, including branded content partnerships, a cookbook, delivery only restaurant ‘Twisted London’, the first ever launched by a social media brand, and now a pop-up ‘Twisted Bar’, which will bring thirsty Londoners Twisted cocktails for the month of October.   ⠀ LINKS:   Fajita cake : https://www.facebook.com/JungleTwisted/videos/1119416558097539/   Pizza cone : https://www.facebook.com/JungleTwisted/videos/1888819254490595/   Cinnamon swirl apple pie - https://www.facebook.com/JungleTwisted/videos/1663990063640183/    Twisted Delivery :  https://www.ubereats.com/en-GB/london/food-delivery/twisted-london/Tg2JmLhrT36j4e5VJzY_jA/   Twisted Cookbook: https://www.amazon.co.uk/Twisted-Cookbook-Team/dp/1849758441    Twisted Bar: https://www.twistedbarpopup.com    https://www.instagram.com/twistedbarpopup/?hl=en   Kebab hack:  https://skillet.lifehacker.com/should-you-make-that-viral-meat-stick-recipe-1829152738      FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/    Twisted https://www.facebook.com/JungleTwisted/     https://www.youtube.com/channel/UCay2P72vJn22IdJ7Mh25ccg/featured   https://www.instagram.com/twisted/?hl=en          Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:  It’s double trouble with TWO guests this week - the unstoppable Harry Bamber &amp; Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones &amp; fajita cake!)  TWISTED: Twisted was founded in March 2016 by Jungle Creations, and at first began purely as a Facebook page. Run by Harry Bamber (Head of Food Production) and Tom Jackson (Head of Food), their team has grown the Twisted brand to over 15 million followers across Facebook, Instagram and YouTube by creating innovative recipe videos that entertain and inspire their audience. The popularity of the page has led to many ventures, on and offline, including branded content partnerships, a cookbook, delivery only restaurant ‘Twisted London’, the first ever launched by a social media brand, and now a pop-up ‘Twisted Bar’, which will bring thirsty Londoners Twisted cocktails for the month of October. ⠀ LINKS: Fajita cake : <a href="https://www.facebook.com/JungleTwisted/videos/1119416558097539/" rel="nofollow" target="_blank">https://www.facebook.com/JungleTwisted/videos/1119416558097539/</a> Pizza cone : <a href="https://www.facebook.com/JungleTwisted/videos/1888819254490595/" rel="nofollow" target="_blank">https://www.facebook.com/JungleTwisted/videos/1888819254490595/</a> Cinnamon swirl apple pie - <a href="https://www.facebook.com/JungleTwisted/videos/1663990063640183/" rel="nofollow" target="_blank">https://www.facebook.com/JungleTwisted/videos/1663990063640183/</a> Twisted Delivery : <a href="https://www.ubereats.com/en-GB/london/food-delivery/twisted-london/Tg2JmLhrT36j4e5VJzY_jA/" rel="nofollow" target="_blank"> https://www.ubereats.com/en-GB/london/food-delivery/twisted-london/Tg2JmLhrT36j4e5VJzY_jA/</a> Twisted Cookbook: <a href="https://www.amazon.co.uk/Twisted-Cookbook-Team/dp/1849758441" rel="nofollow" target="_blank">https://www.amazon.co.uk/Twisted-Cookbook-Team/dp/1849758441</a> Twisted Bar: <a href="https://www.twistedbarpopup.com" rel="nofollow" target="_blank">https://www.twistedbarpopup.com</a> <a href="https://www.instagram.com/twistedbarpopup/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/twistedbarpopup/?hl=en</a> Kebab hack: <a href="https://skillet.lifehacker.com/should-you-make-that-viral-meat-stick-recipe-1829152738" rel="nofollow" target="_blank"> https://skillet.lifehacker.com/should-you-make-that-viral-meat-stick-recipe-1829152738</a> FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Twisted <a href="https://www.facebook.com/JungleTwisted/" rel="nofollow" target="_blank">https://www.facebook.com/JungleTwisted/</a> <a href="https://www.youtube.com/channel/UCay2P72vJn22IdJ7Mh25ccg/featured" rel="nofollow" target="_blank"> https://www.youtube.com/channel/UCay2P72vJn22IdJ7Mh25ccg/featured</a> <a href="https://www.instagram.com/twisted/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/twisted/?hl=en</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Going viral with content creators Harry Bamber & Tom Jackson from Twisted 

Gary Vaynerchuk

HOLY $#*! Gary Vaynerchuk is on the podcast.    We managed to catch Gary for 20 short minutes to get his thoughts on the food &amp; drink marketing landscape in the UK.   We cover: - why digital marketing is oxygen - using Alexa to book restaurants  - 'fair business' - home delivery putting restaurants out of business  - why you have to like losing  - being a practitioner    Play it. Listen. Play it again.    FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀  https://twitter.com/spectacularmark https://twitter.com/spectacularchathttps://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

HOLY $#*! Gary Vaynerchuk is on the podcast.  We managed to catch Gary for 20 short minutes to get his thoughts on the food &amp; drink marketing landscape in the UK. We cover: - why digital marketing is oxygen - using Alexa to book restaurants  - 'fair business' - home delivery putting restaurants out of business  - why you have to like losing  - being a practitioner  Play it. Listen. Play it again.  FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a><a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a>      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Gary Vaynerchuk on the food & drink landscape in the UK

Sophie Thomas

ABOUT: ⠀   We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.     LINKS:   TED Talk: https://www.borngloryus.com/ted-talk/       SOPHIE THOMAS     Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.    ⠀ FOLLOW US: ⠀ ⠀ Sophie / BornGloryUs    www.borngloryus.com   Twitter: https://twitter.com/borngloryus   LinkedIn: https://www.linkedin.com/in/goforgold/       ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀ We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers. LINKS: TED Talk: <a href="https://www.borngloryus.com/ted-talk/" rel="nofollow" target="_blank">https://www.borngloryus.com/ted-talk/</a> SOPHIE THOMAS Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.  ⠀ FOLLOW US: ⠀ ⠀ Sophie / BornGloryUs  <a href="http://www.borngloryus.com" rel="nofollow" target="_blank">www.borngloryus.com</a> Twitter: <a href="https://twitter.com/borngloryus" rel="nofollow" target="_blank">https://twitter.com/borngloryus</a> LinkedIn: <a href="https://www.linkedin.com/in/goforgold/" rel="nofollow" target="_blank">https://www.linkedin.com/in/goforgold/</a> ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Is your brand emotionally connected to your customers? With Sophie Thomas from BornGloryUs

Caulder Moore

Charlotte Corbett

How can experience accelerate brand love? Are we living in a 'sea of sameness'? How do you create 'instagrammable moments'?   Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind.   CHARLOTTE CORBETT: Charlotte has spent 12 years of her career at Caulder Moore creating distinctive retail experiences. She is a strategic designer and thinker driven to deliver commercial results by accelerating brand love. She lives and breathes brands through the customer’s eyes, uncovering behavioural insights that make a real difference. She has worked with diverse range of lifestyle brands on a global stage for clients such as Trevor Sorbie, Sweaty Betty, Fullers, Les Senteurs, Ping Pong, Radley and At The Top Burj Khalifa. She has a Visual Communication degree from Loughborough University   FOLLOW US:   Charlotte / Caulder Moore https://twitter.com/cauldermooreltd https://www.instagram.com/cauldermooreltd/ https://www.linkedin.com/company/1902027/ https://www.cauldermoore.co.uk/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    NEXT TIME:  Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

How can experience accelerate brand love? Are we living in a 'sea of sameness'? How do you create 'instagrammable moments'? Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind. CHARLOTTE CORBETT: Charlotte has spent 12 years of her career at Caulder Moore creating distinctive retail experiences. She is a strategic designer and thinker driven to deliver commercial results by accelerating brand love. She lives and breathes brands through the customer’s eyes, uncovering behavioural insights that make a real difference. She has worked with diverse range of lifestyle brands on a global stage for clients such as Trevor Sorbie, Sweaty Betty, Fullers, Les Senteurs, Ping Pong, Radley and At The Top Burj Khalifa. She has a Visual Communication degree from Loughborough University FOLLOW US: Charlotte / Caulder Moore <a href="https://twitter.com/cauldermooreltd" rel="nofollow" target="_blank">https://twitter.com/cauldermooreltd</a> <a href="https://www.instagram.com/cauldermooreltd/" rel="nofollow" target="_blank">https://www.instagram.com/cauldermooreltd/</a> <a href="https://www.linkedin.com/company/1902027/" rel="nofollow" target="_blank">https://www.linkedin.com/company/1902027/</a> <a href="https://www.cauldermoore.co.uk/" rel="nofollow" target="_blank">https://www.cauldermoore.co.uk/</a> Mark / WE ARE Spectacular <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.facebook.com/SpectacularChat" rel="nofollow" target="_blank">https://www.facebook.com/SpectacularChat</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> NEXT TIME:  Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Restaurant design and experience with Charlotte Corbett, Caulder Moore

Michael Tingsager

ABOUT:    Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.   MICHAEL TINGSAGER        Michael is a heart-centred operations pro, who believes and lives by building hospitality and restaurants businesses from the inside out. When your employees love your company, your customers will love you — brand nirvana. He helps leaders and operators to build unique blueprints and business systems that create strong employee and customer experience, which translate into improved sales, profits and long term internal/external trust    ⠀ LINKS:   https://soundcloud.com/hospitalitymavericks    https://www.amazon.co.uk/Service-Profit-Chain-Companies-Satisfaction/dp/0684832569   https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090     FOLLOW US: ⠀ ⠀ Michael  / Hospitality Mavericks   https://www.hospitalitymavericks.com   https://www.linkedin.com/company/hospitality-mavericks/   https://www.facebook.com/hospitalitymavericks/   https://medium.com/@hmavericks ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:  Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change. MICHAEL TINGSAGER  Michael is a heart-centred operations pro, who believes and lives by building hospitality and restaurants businesses from the inside out. When your employees love your company, your customers will love you — brand nirvana. He helps leaders and operators to build unique blueprints and business systems that create strong employee and customer experience, which translate into improved sales, profits and long term internal/external trust  ⠀ LINKS: <a href="https://soundcloud.com/hospitalitymavericks" rel="nofollow" target="_blank">https://soundcloud.com/hospitalitymavericks</a> <a href="https://www.amazon.co.uk/Service-Profit-Chain-Companies-Satisfaction/dp/0684832569" rel="nofollow" target="_blank"> https://www.amazon.co.uk/Service-Profit-Chain-Companies-Satisfaction/dp/0684832569</a> <a href="https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090" rel="nofollow" target="_blank">https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090</a> FOLLOW US: ⠀ ⠀ Michael  / Hospitality Mavericks <a href="https://www.hospitalitymavericks.com" rel="nofollow" target="_blank">https://www.hospitalitymavericks.com</a> <a href="https://www.linkedin.com/company/hospitality-mavericks/" rel="nofollow" target="_blank">https://www.linkedin.com/company/hospitality-mavericks/</a> <a href="https://www.facebook.com/hospitalitymavericks/" rel="nofollow" target="_blank">https://www.facebook.com/hospitalitymavericks/</a> <a href="https://medium.com/@hmavericks" rel="nofollow" target="_blank">https://medium.com/@hmavericks</a> ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Solving challenges for hospitality operators with Michael Tingsager, Hospitality Mavericks

Fathom XP

“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”   ABOUT: We’re down in Brighton this week speaking to two employee engagement &amp; employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.    We cover:   - How your employer brand relates to the consumer brand - The war on talent - Marketing &amp; HR coming together to own internal comms - Purpose abuse - How to engage remote workers - Having stay conversations rather than exit interviews    LINKS: Get your employer brand and consumer brand on the same page Dissecting the components of a successful employer brand.  https://fathomxp.com/get-your-employer-brand-and-consumer-brand-on-the-same-page     9 Principles for a successful Employer Brand  https://fathomxp.com/9-principles-for-a-successful-employer-brand    CHARLOTTE DEWAR Creative Director    Charlotte has led B2C and B2B branding projects for the past 24 years for food and drink clients as well as financial services and entertainment clients.   Ten years ago she moved into the world of employee engagement, then set up FathomXP to unlock the power of people to really bring to life the purpose and values of their organisations.   Employer brand is a marriage of her two passions, branding and people engagement and she is especially excited about bringing B2B/B2C thinking and activation into employer brand.    Clients: Fourth, Fuller’s, Nectar, lastminute.com, Old Mutual and Credit Suisse.    BELINDA GANNAWAY Strategy DirectorBelinda is a digital transformation leader delivering global people change programmes. She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer.  This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change. Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves.  From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.    FOLLOW US:  ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way” ABOUT: We’re down in Brighton this week speaking to two employee engagement &amp; employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you. We cover: - How your employer brand relates to the consumer brand - The war on talent - Marketing &amp; HR coming together to own internal comms - Purpose abuse - How to engage remote workers - Having stay conversations rather than exit interviews LINKS: Get your employer brand and consumer brand on the same page Dissecting the components of a successful employer brand. <a href="https://fathomxp.com/get-your-employer-brand-and-consumer-brand-on-the-same-page" rel="nofollow" target="_blank"> https://fathomxp.com/get-your-employer-brand-and-consumer-brand-on-the-same-page </a> 9 Principles for a successful Employer Brand <a href="https://fathomxp.com/9-principles-for-a-successful-employer-brand" rel="nofollow" target="_blank"> https://fathomxp.com/9-principles-for-a-successful-employer-brand </a> CHARLOTTE DEWAR Creative Director Charlotte has led B2C and B2B branding projects for the past 24 years for food and drink clients as well as financial services and entertainment clients. Ten years ago she moved into the world of employee engagement, then set up FathomXP to unlock the power of people to really bring to life the purpose and values of their organisations. Employer brand is a marriage of her two passions, branding and people engagement and she is especially excited about bringing B2B/B2C thinking and activation into employer brand. Clients: Fourth, Fuller’s, Nectar, <a href="http://lastminute.com" rel="nofollow" target="_blank">lastminute.com</a>, Old Mutual and Credit Suisse. BELINDA GANNAWAY Strategy DirectorBelinda is a digital transformation leader delivering global people change programmes. She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer.  This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change. Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves. From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar. FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/ </a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Start taking your employer brand seriously, with Charlotte & Belinda from Fathom XP

Richard Wright

ABOUT: ⠀   We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good &amp; bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.    HUGH RICHARD WRIGHT     Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor Garvey’s Rambla and Sibarita, Linda Lee’s seven-strong Korean group which comprises On The Bab, On The Dak, Koba and Mee Market; Latin American restaurant, bar and bodega Paladar; Bife, a newly-opened Argentinean restaurant in Aldgate; Danish-Japanese sushi and yakitori group Sticks’n’Sushi in the UK; and Soho’s ‘national treasure’ Bob Bob Ricard. ⠀ FOLLOW US: ⠀ ⠀ Hugh Richard Wright   http://hughrichardwright.com   https://twitter.com/HGHRCHRDWRGHT/    https://www.instagram.com/hughrichardwright/?hl=en  ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT: ⠀ We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good &amp; bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.  HUGH RICHARD WRIGHT Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor Garvey’s Rambla and Sibarita, Linda Lee’s seven-strong Korean group which comprises On The Bab, On The Dak, Koba and Mee Market; Latin American restaurant, bar and bodega Paladar; Bife, a newly-opened Argentinean restaurant in Aldgate; Danish-Japanese sushi and yakitori group Sticks’n’Sushi in the UK; and Soho’s ‘national treasure’ Bob Bob Ricard. ⠀ FOLLOW US: ⠀ ⠀ Hugh Richard Wright <a href="http://hughrichardwright.com" rel="nofollow" target="_blank">http://hughrichardwright.com</a> <a href="https://twitter.com/HGHRCHRDWRGHT/" rel="nofollow" target="_blank">https://twitter.com/HGHRCHRDWRGHT/</a> <a href="https://www.instagram.com/hughrichardwright/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/hughrichardwright/?hl=en</a> ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Person-to-person PR with Hugh Richard Wright

ABOUT:    This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale &amp; Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from  lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints &amp; tips that he learned along the way that will help you get the job you want &amp; jump up the career ladder.  ⠀ FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:  This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale &amp; Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from  <a href="http://lastminute.com" rel="nofollow" target="_blank">lastminute.com</a>, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints &amp; tips that he learned along the way that will help you get the job you want &amp; jump up the career ladder.  ⠀ FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

A spectacular journey with the City of Glasgow College 

Martin Newman

ABOUT: With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.   We cover:   - The importance of having real world, practical experience - Defending yourself against the disruptors - Proximity marketing - Using technology to empower customers - Having all departments on the same track to improve customer experience - Checking your business from the customer perspective - Listening to what the customer wants - What happens after purchase? - Selling restaurant merchandise through Amazon - Being socially responsible - Focusing on retaining customers   LINKS: “100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald   20% off with code for our listeners:  100CXTIPS   Listeners can buy the book and sign up to Martin’s newsletter for latest blogs online at:   http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience       MARTIN NEWMAN   Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.  His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.  In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.  Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers &amp; shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.  He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included:  Retail Week Live (London) Shoptalk (Copenhagen, Las Vegas) British Retail Consortium (London) Seamless retail (Dubai, Singapore, Australia) World Retail Conference (Dubai, Rome, Paris, Madrid) Customer futures (Hong Kong) Global eCommerce Leaders Forum (New York) Retail Week Hackathon Head Judge (London) Shop.org (Chicago, Las Vegas) Retail Plus (Amsterdam) Savant E-Commerce (Berlin and London) iMedia (Australia) Sports Interactive (Amsterdam) Etail (London) Sun Capital Conference (Mountain View, CA)   He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.   Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.   FOLLOW US: ⠀   Martin: https://www.linkedin.com/in/martindnewman https://twitter.com/martinnewman ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/   Thanks to our sponsors:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first. We cover: - The importance of having real world, practical experience - Defending yourself against the disruptors - Proximity marketing - Using technology to empower customers - Having all departments on the same track to improve customer experience - Checking your business from the customer perspective - Listening to what the customer wants - What happens after purchase? - Selling restaurant merchandise through Amazon - Being socially responsible - Focusing on retaining customers LINKS: “100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald 20% off with code for our listeners:  100CXTIPS Listeners can buy the book and sign up to Martin’s newsletter for latest blogs online at: <a href="http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience" rel="nofollow" target="_blank"> http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience</a> MARTIN NEWMAN Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience. His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker. In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide. Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers &amp; shakers list for a number of years consecutively and on the British Vogue Online Fashion 100. He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included: <ul> <li>Retail Week Live (London)</li> <li>Shoptalk (Copenhagen, Las Vegas)</li> <li>British Retail Consortium (London)</li> <li>Seamless retail (Dubai, Singapore, Australia)</li> <li>World Retail Conference (Dubai, Rome, Paris, Madrid)</li> <li>Customer futures (Hong Kong)</li> <li>Global eCommerce Leaders Forum (New York)</li> <li>Retail Week Hackathon Head Judge (London)</li> <li><a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a> (Chicago, Las Vegas)</li> <li>Retail Plus (Amsterdam)</li> <li>Savant E-Commerce (Berlin and London)</li> <li>iMedia (Australia)</li> <li>Sports Interactive (Amsterdam)</li> <li>Etail (London)</li> <li>Sun Capital Conference (Mountain View, CA) </li> </ul> He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila. Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations. FOLLOW US: ⠀ Martin: <a href="https://www.linkedin.com/in/martindnewman" rel="nofollow" target="_blank">https://www.linkedin.com/in/martindnewman</a> <a href="https://twitter.com/martinnewman" rel="nofollow" target="_blank">https://twitter.com/martinnewman</a> ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/</a> Thanks to our sponsors: Mark Pitcher at <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.SmashtheBox.me&amp;redir_token=f7erY7lW_RPqTE-00opd7mxbKYd8MTU0NDcxNDI3M0AxNTQ0NjI3ODcz&amp;event=video_description&amp;v=6SfG967GM8k" rel="nofollow" target="_blank">https://www.SmashtheBox.me</a> Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: h<a href="https://www.facebook.com/SmashTheBoxMarkPitcher/" rel="nofollow" target="_blank">ttps://www.facebook.com/SmashTheBoxMarkPitcher/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Putting customers at the heart of everything that you do with Martin Newman

Norman Cook

ABOUT: It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about! The international DJ turned restaurant investor has been involved in numerous projects here &amp; in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.    We cover:   - Serving the community &amp; giving them what they want - What makes a site successful - TripAdvisor - Restaurant playlists - The Brighton food scene    LINKS:   Big Beach Cafe: http://www.bigbeachcafe.com/   Brighton Best Restaurants: http://www.brightonsbestrestaurants.com/    OctoberBest: http://www.brightonsbestrestaurants.com/octoberbest-2018    Brighton Food Tours: http://brightonfoodtours.com/    Microbrewery: https://www.facebook.com/TheFoghornMicro/    Martletts: https://www.themartlets.org.uk/news/snailspace-is-here    Art Republic : https://www.artrepublic.com/    FOLLOW US:  ⠀ ⠀ Mark / WE ARE Spectacular⠀    https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/  https://www.linkedin.com/in/markmcculloch/  Thanks to our sponsors:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about! The international DJ turned restaurant investor has been involved in numerous projects here &amp; in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat. We cover: - Serving the community &amp; giving them what they want - What makes a site successful - TripAdvisor - Restaurant playlists - The Brighton food scene LINKS: Big Beach Cafe: <a href="http://www.bigbeachcafe.com/" rel="nofollow" target="_blank">http://www.bigbeachcafe.com/</a> Brighton Best Restaurants: <a href="http://www.brightonsbestrestaurants.com/" rel="nofollow" target="_blank">http://www.brightonsbestrestaurants.com/</a> OctoberBest: <a href="http://www.brightonsbestrestaurants.com/octoberbest-2018" rel="nofollow" target="_blank">http://www.brightonsbestrestaurants.com/octoberbest-2018</a> Brighton Food Tours: <a href="http://brightonfoodtours.com/" rel="nofollow" target="_blank">http://brightonfoodtours.com/</a> Microbrewery: <a href="https://www.facebook.com/TheFoghornMicro/" rel="nofollow" target="_blank">https://www.facebook.com/TheFoghornMicro/</a> Martletts: <a href="https://www.themartlets.org.uk/news/snailspace-is-here" rel="nofollow" target="_blank">https://www.themartlets.org.uk/news/snailspace-is-here</a> Art Republic : <a href="https://www.artrepublic.com/" rel="nofollow" target="_blank">https://www.artrepublic.com/ </a> FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank"> https://www.instagram.com/spectacularmark/</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/markmcculloch/ </a> Thanks to our sponsors: Mark Pitcher at <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.SmashtheBox.me&amp;redir_token=f7erY7lW_RPqTE-00opd7mxbKYd8MTU0NDcxNDI3M0AxNTQ0NjI3ODcz&amp;event=video_description&amp;v=6SfG967GM8k" rel="nofollow" target="_blank">https://www.SmashtheBox.me</a> Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: h<a href="https://www.facebook.com/SmashTheBoxMarkPitcher/" rel="nofollow" target="_blank">ttps://www.facebook.com/SmashTheBoxMarkPitcher/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Norman Cook on the food & drink landscape in Brighton

James Mobbs

ABOUT: ⠀   This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.   LINKS:   Invisible Selling Machine Kindle Edition by Ryan Deiss:  https://www.amazon.co.uk/Invisible-Selling-Machine-Ryan-Deiss-ebook/dp/B00VXC226E   Online digital marketing community: https://www.digitalmarketer.com/     JAMES COLDREY-MOBBS     James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more.    James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social.    Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years.    ⠀ FOLLOW US: ⠀ ⠀ James / Ego Restaurants   https://www.linkedin.com/in/jamescmobbs/   https://www.egorestaurants.co.uk/   ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀ This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king. LINKS: Invisible Selling Machine Kindle Edition by Ryan Deiss: <a href="https://www.amazon.co.uk/Invisible-Selling-Machine-Ryan-Deiss-ebook/dp/B00VXC226E" rel="nofollow" target="_blank"> https://www.amazon.co.uk/Invisible-Selling-Machine-Ryan-Deiss-ebook/dp/B00VXC226E</a> Online digital marketing community: <a href="https://www.digitalmarketer.com/" rel="nofollow" target="_blank">https://www.digitalmarketer.com/</a> JAMES COLDREY-MOBBS James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more.  James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social.  Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years.  ⠀ FOLLOW US: ⠀ ⠀ James / Ego Restaurants <a href="https://www.linkedin.com/in/jamescmobbs/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jamescmobbs/</a> <a href="https://www.egorestaurants.co.uk/" rel="nofollow" target="_blank">https://www.egorestaurants.co.uk/</a> ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Diary of a one-person marketing department with James Mobbs from Ego Restaurants 

Maths Mathisen

ABOUT: ⠀   Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox.     LINKS:   https://www.hold.app/    iOs download:  https://itunes.apple.com/gb/app/hold-technology-tamed/id1021172924?mt=8    Google Play download:  https://play.google.com/store/apps/details?id=com.hold.Hold&amp;hl=nb   Press   https://www.thetimes.co.uk/article/is-there-really-a-cure-for-phone-addiction-06kgjqnz8  https://www.forbes.com/sites/kittyknowles/2018/04/23/hold-this-startup-gives-away-millions-to-mindful-smartphone-users/        MATHS MATHISEN     Maths is the CEO and Co-Founder of Hold. Norwegian born and bred, he holds a MSc in Management of Innovation and Business Development from Copenhagen Business School. Maths started his entrepreneurial journey aged 11, starting a football school and funding the entire trip for his class mates. Maths continued his entrepreneurial journey while attending University and founded a sound equipment rental company aged 18, which quickly grew to a £1 million turnover. He saw an opportunity within the marketing industry, where he joined the leading Norwegian creative agency, LOS &amp; CO as a trainee. The variety of projects and clients gave him an understanding of clients needs, which was key to construct the value proposition for Hold.    The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The group quickly discovered how smartphones affected their productivity, and how we constantly felt the need to check our phones. To cope with their own studies, the group started to give each other incentives to not use their phone, e.g.The first one to check their phone, paid for coffee in the next break. They quickly felt more productive and more motivated and constructed the idea of Hold, an app to incentivise students to put the phone down. Even though the three of them were convinced the idea was great, they needed to make sure that brands were willing to offer rewards to incentivise students and actually pay for it. As they wanted to build a global business, they wanted a global brand onboard, and decided to aim for Coca-Cola as their first client. After weeks of trying to get a hold of them they finally accepted to meet, and luckily for the guys (and all students), Coca-Cola agreed to become a partner after the first meeting. This was the beginning of Hold and together with his team has grown the company in Norway, where 40% of the student population are now users of the app and this year they were awarded mobile marketing platform of the year. In Norway, they still work with Coca-Cola, as well as other top tier brands such as Microsoft, Uber and Just Eat.    Their UK journey has just started, but they’ve already on-boarded more than 170.000 students and brands such as Expedia, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 request from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst. And for marketers, Maths aim to make Hold the most engaging platform to perform what he coins as "mindful marketing" – marketing by doing good.   ⠀ FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀ Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox. LINKS: <a href="https://www.hold.app/" rel="nofollow" target="_blank">https://www.hold.app/</a> iOs download: <a href="https://itunes.apple.com/gb/app/hold-technology-tamed/id1021172924?mt=8" rel="nofollow" target="_blank"> https://itunes.apple.com/gb/app/hold-technology-tamed/id1021172924?mt=8</a> Google Play download: <a href="https://play.google.com/store/apps/details?id=com.hold.Hold&amp;hl=nb" rel="nofollow" target="_blank"> https://play.google.com/store/apps/details?id=com.hold.Hold&amp;hl=nb</a> Press  <a href="https://www.thetimes.co.uk/article/is-there-really-a-cure-for-phone-addiction-06kgjqnz8" rel="nofollow" target="_blank"> https://www.thetimes.co.uk/article/is-there-really-a-cure-for-phone-addiction-06kgjqnz8</a> <a href="https://www.forbes.com/sites/kittyknowles/2018/04/23/hold-this-startup-gives-away-millions-to-mindful-smartphone-users/" rel="nofollow" target="_blank"> https://www.forbes.com/sites/kittyknowles/2018/04/23/hold-this-startup-gives-away-millions-to-mindful-smartphone-users/</a> MATHS MATHISEN Maths is the CEO and Co-Founder of Hold. Norwegian born and bred, he holds a MSc in Management of Innovation and Business Development from Copenhagen Business School. Maths started his entrepreneurial journey aged 11, starting a football school and funding the entire trip for his class mates. Maths continued his entrepreneurial journey while attending University and founded a sound equipment rental company aged 18, which quickly grew to a £1 million turnover. He saw an opportunity within the marketing industry, where he joined the leading Norwegian creative agency, LOS &amp; CO as a trainee. The variety of projects and clients gave him an understanding of clients needs, which was key to construct the value proposition for Hold.  The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The group quickly discovered how smartphones affected their productivity, and how we constantly felt the need to check our phones. To cope with their own studies, the group started to give each other incentives to not use their phone, e.g.The first one to check their phone, paid for coffee in the next break. They quickly felt more productive and more motivated and constructed the idea of Hold, an app to incentivise students to put the phone down. Even though the three of them were convinced the idea was great, they needed to make sure that brands were willing to offer rewards to incentivise students and actually pay for it. As they wanted to build a global business, they wanted a global brand onboard, and decided to aim for Coca-Cola as their first client. After weeks of trying to get a hold of them they finally accepted to meet, and luckily for the guys (and all students), Coca-Cola agreed to become a partner after the first meeting. This was the beginning of Hold and together with his team has grown the company in Norway, where 40% of the student population are now users of the app and this year they were awarded mobile marketing platform of the year. In Norway, they still work with Coca-Cola, as well as other top tier brands such as Microsoft, Uber and Just Eat.  Their UK journey has just started, but they’ve already on-boarded more than 170.000 students and brands such as Expedia, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 request from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst. And for marketers, Maths aim to make Hold the most engaging platform to perform what he coins as "mindful marketing" – marketing by doing good. ⠀ FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> ⠀ <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> ⠀ <a href="https://www.instagram.com/spectacularmark/" rel="nofollow" target="_blank">https://www.instagram.com/spectacularmark/</a> ⠀ <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Mindful marketing and digital detoxing with Maths Mathisen from Hold app

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