Cover image of GreenBook Podcast

GreenBook Podcast

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influe... Read more

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Ranked #1

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73 - The Essence of You: Crafting a Personal Brand with Sequoyah Glenn

73 - The Essence of You: Crafting a Personal Brand with Sequoyah Glenn

Rewrite the rules of success through branding mastery.This week, we're joined by Sequoyah Glenn, an experienced branding... Read more

14 Aug 2023

46mins

Ranked #2

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72 — Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie

72 — Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie

Are user research and consumer insights two sides of the same coin?In this week's episode, Nikki Lavoie joins us to expl... Read more

7 Aug 2023

44mins

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Ranked #3

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71 — Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright

71 — Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright

Do you want to know what it takes to succeed in the research industry? In this episode, we are joined by Melanie Courtri... Read more

31 Jul 2023

39mins

Ranked #4

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70 — Electrifying Insights: Exploring Automotive Electrification with Ben Lundin

70 — Electrifying Insights: Exploring Automotive Electrification with Ben Lundin

Rev up your curiosity and plug into the future.In this episode of the GreenBook Podcast, we are joined by Ben Lundin, Di... Read more

24 Jul 2023

51mins

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Ranked #5

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69 — Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers

69 — Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers

How will generative AI and synthetic audiences shape the landscape of qualitative research?In this episode, President of... Read more

17 Jul 2023

46mins

Ranked #6

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68 — Seamless Experiences, Lasting Impressions: Dish Network's CX Approach with Dave Duganne

68 — Seamless Experiences, Lasting Impressions: Dish Network's CX Approach with Dave Duganne

How can a comprehensive CX approach lead to seamless customer centricity brand representation?In this episode, we sit do... Read more

10 Jul 2023

27mins

Ranked #7

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67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

What're the hot topics amongst industry researchers at the moment?In this episode of the GreenBook podcast, hosts Lenny ... Read more

26 Jun 2023

36mins

Ranked #8

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66 — The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman

66 — The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman

Discover the past, present, and future of market research in our captivating conversation with industry legend Larry Fri... Read more

12 Jun 2023

40mins

Ranked #9

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65 — Daredevils to Data: Exploring Consumer Behavior with Red Bull's Sarah Shain

65 — Daredevils to Data: Exploring Consumer Behavior with Red Bull's Sarah Shain

What makes a product more than just a purchase?In this week's episode we are joined live at IIEX North America by Sarah ... Read more

5 Jun 2023

37mins

Ranked #10

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64 — Mapping the Future: Geospatial Perspectives with Clara Mundia

64 — Mapping the Future: Geospatial Perspectives with Clara Mundia

Have you ever thought about the future of geospatial analytics in an increasingly AI-driven world?Join us for an enlight... Read more

22 May 2023

45mins

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