This is the last episode of season 3!  Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about:  - Laura celebrating a milestone this week!  - Branka needing a drink (haha desperate times)  - Is the black hole of quarantine swallowing us up?  - Laura chats about current work projects and starting a new role - Branka dives deep into her concerns around superannuation and sole traders during COVID - How we're coping (or not coping) working from home with kids - What our work days actually look like at the moment (it’s not pretty)  - Why we haven’t been active on socials  - Yes, we both just need to chill the eff out  Recs: - Normal People TV adaptation  - The Danish Way of Parenting  Contact us: Hello@lauraluck.com.au Branka@gigsuper.com.au

This is the last episode of season 3!  Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about:  - Laura celebrating a milestone this week!  - Branka needing a drink (haha desperate times)  - Is the black hole of quarantine swallowing us up?  - Laura chats about current work projects and starting a new role - Branka dives deep into her concerns around superannuation and sole traders during COVID - How we're coping (or not coping) working from home with kids - What our work days actually look like at the moment (it’s not pretty)  - Why we haven’t been active on socials  - Yes, we both just need to chill the eff out Recs: - Normal People TV adaptation  - The Danish Way of Parenting Contact us: Hello@lauraluck.com.au Branka@gigsuper.com.au

S3. E8. - Whatcha been up to? A casual chat.

Anna Rogan

At the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all through approaching business comms when things get turned upside down.Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners.  Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. And though she hails from a background in crisis comms, these days she mainly writes for purpose-driven, heart-led, socially-conscious small business owners and entrepreneurs.In this episode we talked about:• The standard format to follow when crafting crisis comms.• Tapping into empathy to guide communication during a crisis – especially for businesses that tend to be more transactional.• Finding the balance in your comms between business as usual and ‘business unusual’.• Respecting brand tone of voice during a crisis.• Tips for communicating with teams and stakeholders when you’re working remotely.Find Anna here:• https://www.annarogan.com/• https://www.instagram.com/annaroganwriter/• https://au.linkedin.com/in/anna-rogan-a7349624

At the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all through approaching business comms when things get turned upside down. Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners. Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. And though she hails from a background in crisis comms, these days she mainly writes for purpose-driven, heart-led, socially-conscious small business owners and entrepreneurs. In this episode we talked about: • The standard format to follow when crafting crisis comms. • Tapping into empathy to guide communication during a crisis – especially for businesses that tend to be more transactional. • Finding the balance in your comms between business as usual and ‘business unusual’. • Respecting brand tone of voice during a crisis. • Tips for communicating with teams and stakeholders when you’re working remotely. Find Anna here: • <a href="https://www.annarogan.com/" rel="nofollow" target="_blank">https://www.annarogan.com/</a> • <a href="https://www.instagram.com/annaroganwriter/" rel="nofollow" target="_blank">https://www.instagram.com/annaroganwriter/</a> • <a href="https://au.linkedin.com/in/anna-rogan-a7349624" rel="nofollow" target="_blank">https://au.linkedin.com/in/anna-rogan-a7349624</a>

S3. E7. - Crisis Comms with Anna Rogan

Matt Hall

With a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech.  By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients.  No matter what he's working on, Matt obsessively asks how we can lead users on a journey that achieves business goals while making the world a little bit better. In this episode we talked with Matt about:• What it’s like to work for an amazing company that always puts the customer first• How UX, copywriting, and comms strategy fit into the current economic and ethical climate• How important will our type of work will be in the recovery from Covid-19 Connect with Matt:• https://www.linkedin.com/in/matt-hall-372b4645/• https://www.conversiondesign.org/• https://www.getanawesomejob.com/

With a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech. By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients. No matter what he's working on, Matt obsessively asks how we can lead users on a journey that achieves business goals while making the world a little bit better. In this episode we talked with Matt about: • What it’s like to work for an amazing company that always puts the customer first • How UX, copywriting, and comms strategy fit into the current economic and ethical climate • How important will our type of work will be in the recovery from Covid-19 Connect with Matt: • <a href="https://www.linkedin.com/in/matt-hall-372b4645/" rel="nofollow" target="_blank">https://www.linkedin.com/in/matt-hall-372b4645/</a> • <a href="https://www.conversiondesign.org/" rel="nofollow" target="_blank">https://www.conversiondesign.org/</a> • <a href="https://www.getanawesomejob.com/" rel="nofollow" target="_blank">https://www.getanawesomejob.com/</a>

S3. E6. - Conversion Design with Matt Hall

Veronica Camara

As writers, we have a huge impact on making sure digital products are inclusive and accessible – and we spoke with Veronica Camara about how she does just that.She's is the founder and Principal at AVO Agency, a human-centred content company serving complex industries.We also spoke about:- How Avo Agency came about and what cool projects Veronica has been working on- How she works remotely with a team of freelancers, with people all over the world- Tips for swapping time for money, and how the Avo business has evolved- What does accessibility mean to writers and content strategists (and what are some examples)?- An insight into Veronica's workshops on accessibility and inclusivity Recommendations:- Range by David Epstein- Chromatical Club: https://chromatical.com.au/- Content Design Podcast with Vanessa BarlowFind Veronica here:@veronica.avo on instagramAvoagency.com

As writers, we have a huge impact on making sure digital products are inclusive and accessible – and we spoke with Veronica Camara about how she does just that. She's is the founder and Principal at AVO Agency, a human-centred content company serving complex industries. We also spoke about: - How Avo Agency came about and what cool projects Veronica has been working on - How she works remotely with a team of freelancers, with people all over the world - Tips for swapping time for money, and how the Avo business has evolved - What does accessibility mean to writers and content strategists (and what are some examples)? - An insight into Veronica's workshops on accessibility and inclusivity  Recommendations: - Range by David Epstein - Chromatical Club: <a href="https://chromatical.com.au/" rel="nofollow" target="_blank">https://chromatical.com.au/</a> - Content Design Podcast with Vanessa Barlow Find Veronica here: @veronica.avo on instagram <a href="http://Avoagency.com" rel="nofollow" target="_blank">Avoagency.com</a>

S3. E5. - Accessibility and Inclusivity with Veronica Camara

Ethics in product design and UX writing.It's a pretty heavy topic today pals. But we make it fun ;) We're talking:- the addictiveness of apps- moral dilemmas with projects or companies we’ve worked for and with - where does the responsibility lie?- how we do things a little differently now that we have more experience under our belts- why traditional influence techniques are great to know, but it's how you use themHere are our recommendations:• How tech hijacks people's minds (the list we run through by Tristan Harris, design ethicist): https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3• “It’s all just a bunch of BS” (ep 6): https://podtail.com/en/podcast/it-s-all-just-a-bunch-of-bs/• Samuel Salzer: Humans Design Products...Or Products Design Humanshttp://nxhx.org/Choicemaking/• Matt Wallaert Salary or Equity: https://salaryorequity.com/• UX writer (Erik Wong) at Google: https://www.youtube.com/watch?v=lfZCI-SOS2g• UXWC newsletter signup: thedash.uxwriterscollective.com/newsletter• 'Hooked' by Nir Eyal• Matrix for ethical and behavioural design: https://designli.co/blog/using-the-manipulation-matrix-for-ethical-behavioral-design/• Tristan Harris (again): https://humanetech.com/problem/

Ethics in product design and UX writing. It's a pretty heavy topic today pals. But we make it fun ;)  We're talking: - the addictiveness of apps - moral dilemmas with projects or companies we’ve worked for and with  - where does the responsibility lie? - how we do things a little differently now that we have more experience under our belts - why traditional influence techniques are great to know, but it's how you use them Here are our recommendations: • How tech hijacks people's minds (the list we run through by Tristan Harris, design ethicist): <a href="https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3" rel="nofollow" target="_blank">https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3</a> • “It’s all just a bunch of BS” (ep 6): <a href="https://podtail.com/en/podcast/it-s-all-just-a-bunch-of-bs/" rel="nofollow" target="_blank">https://podtail.com/en/podcast/it-s-all-just-a-bunch-of-bs/</a> • Samuel Salzer: Humans Design Products...Or Products Design Humans <a href="http://nxhx.org/Choicemaking/" rel="nofollow" target="_blank">http://nxhx.org/Choicemaking/</a> • Matt Wallaert Salary or Equity: <a href="https://salaryorequity.com/" rel="nofollow" target="_blank">https://salaryorequity.com/</a> • UX writer (Erik Wong) at Google: <a href="https://www.youtube.com/watch?v=lfZCI-SOS2g" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=lfZCI-SOS2g</a> • UXWC newsletter signup: <a href="http://thedash.uxwriterscollective.com/newsletter" rel="nofollow" target="_blank">thedash.uxwriterscollective.com/newsletter</a> • 'Hooked' by Nir Eyal • Matrix for ethical and behavioural design: <a href="https://designli.co/blog/using-the-manipulation-matrix-for-ethical-behavioral-design/" rel="nofollow" target="_blank">https://designli.co/blog/using-the-manipulation-matrix-for-ethical-behavioral-design/</a> • Tristan Harris (again): <a href="https://humanetech.com/problem/" rel="nofollow" target="_blank">https://humanetech.com/problem/</a>

S3. E4. - Ethics in product design and UX writing 

Meggie Palmer

In the lead up to International Women's Day 8 March), we spoke to Meggie Palmer, founder of PepTalkHer.  PepTalkHer's mission is to close the gender pay gap. The PepTalkHer app helps you track your career successes through artificial intelligence: building confidence, negotiation skills and through giving you a pep talk when you need it most. We spoke about: - Meggie's background as a Walkley-winning journo and what led her down the entrepreneurial track  - The inspiration behind PepTalkHer (and some frightening stats about the gender pay gap...) - Our own money stories and how they can hold us back from a young age - How freelancers can use the PepTalkHer app to increase their rates and fight imposter syndrome - The PepTalkHer app launch process – the importance of testing and iterating - Salary surveys and why women with 10+ years experience tend to get less $$ Our recommendations: - The Loudest Voice (TV show on Stan in Aus or Showtime overseas) - Invisible Women by Caroline Criado Perez - The Crown on Netflix - Girl, Stop Apologising by Rachel Hollis Find Meggie and PepTalkHer: @Peptalkher www.peptalkher.com @MeggiePalmer

In the lead up to International Women's Day 8 March), we spoke to Meggie Palmer, founder of PepTalkHer.  PepTalkHer's mission is to close the gender pay gap. The PepTalkHer app helps you track your career successes through artificial intelligence: building confidence, negotiation skills and through giving you a pep talk when you need it most. We spoke about: - Meggie's background as a Walkley-winning journo and what led her down the entrepreneurial track  - The inspiration behind PepTalkHer (and some frightening stats about the gender pay gap...) - Our own money stories and how they can hold us back from a young age - How freelancers can use the PepTalkHer app to increase their rates and fight imposter syndrome - The PepTalkHer app launch process – the importance of testing and iterating - Salary surveys and why women with 10+ years experience tend to get less $$ Our recommendations: - The Loudest Voice (TV show on Stan in Aus or Showtime overseas) - Invisible Women by Caroline Criado Perez - The Crown on Netflix - Girl, Stop Apologising by Rachel Hollis Find Meggie and PepTalkHer: @Peptalkher <a href="http://www.peptalkher.com" rel="nofollow" target="_blank">www.peptalkher.com</a> @MeggiePalmer

S3. E3. - Closing the gender pay gap with Meggie Palmer and Peptalkher

Kerrie Brown

Talk about a ripper topic — Employee Experience (EX) is all the rage this year. BUT it shouldn’t be mistaken as another business buzzword. It’s actually one of the elements that businesses of all sizes can use to differentiate themselves in an age where standing out is getting harder and harder to do. That’s why we called in EX expert! Kerrie Brown is a seasoned Employee Experience professional who has spent the last decade (and some!) of her career helping companies build inspiring workplace cultures. She knows how to play strategically and tactically, and is most happy when challenging the status quo in organisations. She’s worked her EX magic in big complex organisations like Colgate-Palmolive and GWF, fast-paced fin-tech startups, and an award-winning employee experience company. Kerrie blends her commercial smarts with a human-centred approach to deliver engaging people solutions for all things people, performance, safety, leadership and communication. In this episode we chatted to Kerrie about: • What is Employee Experience (is it basically CX for employees)? • How EX is linked to CX? • Why do businesses need to pay attention to EX metrics? • Does belong to any one department? • What part does EX play in the hiring process? • How does EX work for remote workers? • Tips on setting up solid EX foundations within an organisation. Connect with Kerrie on LinkedIn: https://www.linkedin.com/in/kerrie-brownRecs:How it feels to float by Helena FoxRowan of Rin by Jennifer RoweBossypants by Tina FeyWriters of Silicon Valley podcast (episode with Tamara Hilmes from Spotify) by Patrick Stafford

Talk about a ripper topic — Employee Experience (EX) is all the rage this year.  BUT it shouldn’t be mistaken as another business buzzword.  It’s actually one of the elements that businesses of all sizes can use to differentiate themselves in an age where standing out is getting harder and harder to do. That’s why we called in EX expert! Kerrie Brown is a seasoned Employee Experience professional who has spent the last decade (and some!) of her career helping companies build inspiring workplace cultures. She knows how to play strategically and tactically, and is most happy when challenging the status quo in organisations.  She’s worked her EX magic in big complex organisations like Colgate-Palmolive and GWF, fast-paced fin-tech startups, and an award-winning employee experience company.  Kerrie blends her commercial smarts with a human-centred approach to deliver engaging people solutions for all things people, performance, safety, leadership and communication.  In this episode we chatted to Kerrie about:  • What is Employee Experience (is it basically CX for employees)?  • How EX is linked to CX?  • Why do businesses need to pay attention to EX metrics?  • Does belong to any one department?  • What part does EX play in the hiring process?  • How does EX work for remote workers?  • Tips on setting up solid EX foundations within an organisation.  Connect with Kerrie on LinkedIn: <a href="https://www.linkedin.com/in/kerrie-brown" rel="nofollow" target="_blank">https://www.linkedin.com/in/kerrie-brown</a> Recs: How it feels to float by Helena Fox Rowan of Rin by Jennifer Rowe Bossypants by Tina Fey Writers of Silicon Valley podcast (episode with Tamara Hilmes from Spotify) by Patrick Stafford

S3. E2. - Employee Experience with Kerrie Brown

This is season 3! Today we're having a casual chat about what we've been up to, we dissect our favourite eps from season 2 and what we've got planned for this season (and 2020).Of course, in Australia we've been facing some horrific natural disasters. We'll also talk about how we reacted to this news over the festive season and the different approaches by small business following it.

This is season 3!  Today we're having a casual chat about what we've been up to, we dissect our favourite eps from season 2 and what we've got planned for this season (and 2020). Of course, in Australia we've been facing some horrific natural disasters. We'll also talk about how we reacted to this news over the festive season and the different approaches by small business following it.

S3. E1. - Welcome to 2020!

Susan Reoch

Well what fun we had talking to Susan Reoch! Some kindred spirits for sure.Today's episode is ALL about giving and getting good feedback. In our opinion, both are critical to the role of UX writer.Basically, get comfy getting uncomfy is the moral of the story. Susan is a seasoned UX writer with loads of good info to share. We talked to Sue about: How she honed her UX writing skills What working in a team of writers and other collaborators looks like in the wild The different ways we each like to get and give feedback (very different opinions here!) What constitutes as constructive vs destructive feedback Why it’s just as much about mindset as it is about process How you can adopt super strategies to give better feedback And how to do it well even when you’re remoteHere are the things we mentioned in the podcast:Books:- Bossypants by Tina Fey. - Hey Ladies! by Michelle Markowitz and Caroline MossPodcasts:StartUp podcast by Gimlet Media (https://gimletmedia.com/shows/startup)UX writing at Booking.com (https://www.stitcher.com/podcast/booking-people-podcast/e/64364687)Resources: https://jacobmcmillen.com/website-copywriting/

Well what fun we had talking to Susan Reoch! Some kindred spirits for sure. Today's episode is ALL about giving and getting good feedback. In our opinion, both are critical to the role of UX writer. Basically, get comfy getting uncomfy is the moral of the story.  Susan is a seasoned UX writer with loads of good info to share.  We talked to Sue about: How she honed her UX writing skills What working in a team of writers and other collaborators looks like in the wild The different ways we each like to get and give feedback (very different opinions here!) What constitutes as constructive vs destructive feedback Why it’s just as much about mindset as it is about process How you can adopt super strategies to give better feedback And how to do it well even when you’re remote Here are the things we mentioned in the podcast: Books: - Bossypants by Tina Fey.  - Hey Ladies! by Michelle Markowitz and Caroline Moss Podcasts: StartUp podcast by Gimlet Media (<a href="https://gimletmedia.com/shows/startup" rel="nofollow" target="_blank">https://gimletmedia.com/shows/startup</a>) UX writing at <a href="http://Booking.com" rel="nofollow" target="_blank">Booking.com</a> (<a href="https://www.stitcher.com/podcast/booking-people-podcast/e/64364687" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/booking-people-podcast/e/64364687</a>) Resources: <a href="https://jacobmcmillen.com/website-copywriting/" rel="nofollow" target="_blank">https://jacobmcmillen.com/website-copywriting/</a>

S2. E7. Give and get good feedback with Susan Reoch

Sarah Stanford

Hello friends! Have you heard of 'content design'? It's different to content strategy and UX writing... but it's probably not spoken about nearly as much. Until today!We're chatting with Sarah Stanford from Novelise, and this is what we cover:- What is 'Content Design'?- The beauty of model-first web projects (Sarah is probably the most passionate person everrrr about this, we love it)- How is content design different to content strategy and UX writing?- What kind of clients need this kinda work (hint: the kind with $$)?- What the eff is headless content?Podcasts mentioned in this episode:You’re Dead to MeHistory is SexyRex FactorResources: Article group newsletter: https://articlegroup.com/Guerrilla research for Air BnB by Gary V’s content guy: https://medium.com/interactive-mind/airbnb-guerilla-usability-testing-548b4676d06chttps://www.uxframeworks.designhttps://uxwriterscollective.com/Books:On Earth We’re Briefly Gorgeous - Ocean VuongOrdinary People - Diana EvansSarah’s contact info:www.Novelise.com.au@noveliseco on insta

Hello friends!  Have you heard of 'content design'? It's different to content strategy and UX writing... but it's probably not spoken about nearly as much.  Until today! We're chatting with Sarah Stanford from Novelise, and this is what we cover: - What is 'Content Design'? - The beauty of model-first web projects (Sarah is probably the most passionate person everrrr about this, we love it) - How is content design different to content strategy and UX writing? - What kind of clients need this kinda work (hint: the kind with $$)? - What the eff is headless content? Podcasts mentioned in this episode: You’re Dead to Me History is Sexy Rex Factor Resources:  Article group newsletter: <a href="https://articlegroup.com/" rel="nofollow" target="_blank">https://articlegroup.com/</a> Guerrilla research for Air BnB by Gary V’s content guy: <a href="https://medium.com/interactive-mind/airbnb-guerilla-usability-testing-548b4676d06c" rel="nofollow" target="_blank">https://medium.com/interactive-mind/airbnb-guerilla-usability-testing-548b4676d06c</a> https://www.uxframeworks.design <a href="https://uxwriterscollective.com/" rel="nofollow" target="_blank">https://uxwriterscollective.com/</a> Books: On Earth We’re Briefly Gorgeous - Ocean Vuong Ordinary People - Diana Evans Sarah’s contact info: <a href="http://www.Novelise.com.au" rel="nofollow" target="_blank">www.Novelise.com.au</a> @noveliseco on insta

S2. E6. - What is Content Design? With Sarah Stanford

More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes!Co-hosts:Branka Injac MisicLaura Luck

This podcast is such a breath of fresh air in the UX writing/copywriting space. I love listening to Laura and Branka chat about the crossovers between their lives, motherhood, and writing! It’s inspiring and informative, but at the same time really fun to listen to, and it’s clear how much they love what they do!

Delightful—like listening to two friends chat about UX

More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck

A TABLE AT THE BACK

Patrick Stafford

Our first guest for Season 2 is Melbourne-based UX writer Patrick Stafford. Patrick is an ex-journalist-turned-UX writer, content strategist and podcaster. With almost a decade of experience with online news outlets like Smart Company, Rolling Stone and Vice, he’s been a UX writer for MYOB for over 4 years and has a freelance writing business called Stafford Content.He also runs UX Writers Collective, which is a UX and CX writing course and produces/hosts the podcast Writers of Silicon Valley.Here's what we covered in this episode:- How Patrick broke into UX writing via journalism (and the many different backgrounds of UX writers!)- What it takes to become a GREAT UX writer- How to impress UX hiring managers - An indication of UX writer salaries (based on a recent survey the UX Writers' Collective ran) - The differences between UX writing in-house vs freelance- What it's like interviewing some of the biggest UX writers in the world in Patrick's podcast: Writers of Silicon ValleyOur recommendations:- Endorsal: https://endorsal.io/ (really great and easy way to collect testimonials and embed them in a cool/interesting way on your site with no IT help)- UX writer jobs newsletter by Gordon Macrae: http://www.uxwriterjobs.com/- Radical Candor by Kim Scott: https://www.amazon.com.au/RADICAL-CANDOR-KIM-SCOTT/dp/1250103509/ref=asc_df_1250103509/?tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=341744909748&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=3762038390647270709&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9072... Aaaaand here's where you can find Patrick and his projects:- UX writers collective: https://uxwriterscollective.com/- Patrick’s website/s: http://www.staffordcontent.com/ http://pdstafford.com/- Writers of Silicon Valley podcast: https://www.writersofsiliconvalley.com/- Twitter: @pdstafford

Our first guest for Season 2 is Melbourne-based UX writer Patrick Stafford. Patrick is an ex-journalist-turned-UX writer, content strategist and podcaster. With almost a decade of experience with online news outlets like Smart Company, Rolling Stone and Vice, he’s been a UX writer for MYOB for over 4 years and has a freelance writing business called Stafford Content. He also runs UX Writers Collective, which is a UX and CX writing course and produces/hosts the podcast Writers of Silicon Valley. Here's what we covered in this episode: - How Patrick broke into UX writing via journalism (and the many different backgrounds of UX writers!) - What it takes to become a GREAT UX writer - How to impress UX hiring managers  - An indication of UX writer salaries (based on a recent survey the UX Writers' Collective ran)  - The differences between UX writing in-house vs freelance - What it's like interviewing some of the biggest UX writers in the world in Patrick's podcast: Writers of Silicon Valley Our recommendations: - Endorsal: <a href="https://endorsal.io/" rel="nofollow" target="_blank">https://endorsal.io/</a> (really great and easy way to collect testimonials and embed them in a cool/interesting way on your site with no IT help) - UX writer jobs newsletter by Gordon Macrae: <a href="http://www.uxwriterjobs.com/" rel="nofollow" target="_blank">http://www.uxwriterjobs.com/</a> - Radical Candor by Kim Scott: <a href="https://www.amazon.com.au/RADICAL-CANDOR-KIM-SCOTT/dp/1250103509/ref=asc_df_1250103509/?tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=341744909748&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=3762038390647270709&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9072357&amp;hvtargid=pla-432939647199&amp;psc=1" rel="nofollow" target="_blank">https://www.amazon.com.au/RADICAL-CANDOR-KIM-SCOTT/dp/1250103509/ref=asc_df_1250103509/?tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=341744909748&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=3762038390647270709&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9072...</a>  Aaaaand here's where you can find Patrick and his projects: - UX writers collective: <a href="https://uxwriterscollective.com/" rel="nofollow" target="_blank">https://uxwriterscollective.com/</a> - Patrick’s website/s: <a href="http://www.staffordcontent.com/" rel="nofollow" target="_blank">http://www.staffordcontent.com/</a> <a href="http://pdstafford.com/" rel="nofollow" target="_blank">http://pdstafford.com/</a> - Writers of Silicon Valley podcast: <a href="https://www.writersofsiliconvalley.com/" rel="nofollow" target="_blank">https://www.writersofsiliconvalley.com/</a> - Twitter: @pdstafford

S2. E3. - How to become a UX Writer with Patrick Stafford 

You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm. While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised!Some practical takeaways from this episode:- Have someone do an audit of all current customer comms (what is going out, frequency, etc).- Map it out in a Google sheet or even draw it all out as a storyboard on a whiteboard.- ID content gaps or double ups.- Look at the tone of the comms – is it conveying what you want to be portraying?- Create a comms guide for consistency (not meant to be a straight-jacket!)- Apply it to all remaining comms.Mentioned in this episode:* Sister Scout Studio - https://www.sisterscout.studio* One Tiny Tribe sale - use code “EOFY19” for 20% off store wide until midnight Sunday (30/06/19) - www.onetinytribe.com

You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm.  While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised! Some practical takeaways from this episode: - Have someone do an audit of all current customer comms (what is going out, frequency, etc). - Map it out in a Google sheet or even draw it all out as a storyboard on a whiteboard. - ID content gaps or double ups. - Look at the tone of the comms – is it conveying what you want to be portraying? - Create a comms guide for consistency (not meant to be a straight-jacket!) - Apply it to all remaining comms. Mentioned in this episode: * Sister Scout Studio - https://www.sisterscout.studio * One Tiny Tribe sale - use code “EOFY19” for 20% off store wide until midnight Sunday (30/06/19) - <a href="http://www.onetinytribe.com" rel="nofollow" target="_blank">www.onetinytribe.com</a>

S1. E5. - UX Writing Pt. 2 (CX)

In this episode we compare customer experience with customer service.- How we define the two - What each one entails- Why companies who focus on CX earn more $$- Examples of the good, the bad and the ugly CX- How to start optimising your CX (hint: start small!)Mentioned in this episode:• CX Leaders Podcast• Book: “Uplifting Service” by Ron Kaufman• Book: “Tribes” by Seth Godin• https://go.forrester.com/press-newsroom/how-customer-experience-impacts-company-stock-performance/ • http://customerthink.com/customer-service-vs-customer-experience-vs-customer-engagement/ • https://www.marketingmag.com.au/hubs-c/opinion-valos-nambiar-university-skill/

In this episode we compare customer experience with customer service. - How we define the two - What each one entails - Why companies who focus on CX earn more $$ - Examples of the good, the bad and the ugly CX - How to start optimising your CX (hint: start small!) Mentioned in this episode: • CX Leaders Podcast • Book: “Uplifting Service” by Ron Kaufman • Book: “Tribes” by Seth Godin • <a href="https://go.forrester.com/press-newsroom/how-customer-experience-impacts-company-stock-performance/" rel="nofollow" target="_blank">https://go.forrester.com/press-newsroom/how-customer-experience-impacts-company-stock-performance/</a> • <a href="http://customerthink.com/customer-service-vs-customer-experience-vs-customer-engagement/" rel="nofollow" target="_blank">http://customerthink.com/customer-service-vs-customer-experience-vs-customer-engagement/</a> • <a href="https://www.marketingmag.com.au/hubs-c/opinion-valos-nambiar-university-skill/" rel="nofollow" target="_blank">https://www.marketingmag.com.au/hubs-c/opinion-valos-nambiar-university-skill/</a>

S2. E5. - Customer Experience vs Customer Service

Yo Aoife, you can totally sit with us!This week we were honoured to chat with Aoife O'Connell of Yarnly – a chatbot developer with attitude!This charismatic Irish ex-pat shared so much valuable content about:- Her epic story and what led her to Yarnly- Chatbots (what they are, how they work, why they are cool AF)- How she maps out her chatbots and the type of talent she works with to bring them to life- The importance of soft-skills in a digital world- How Yarnly is using their mission and values for empowering women and parents to change the future- The future of conversational marketing and voice user interfaces- Her upcoming Build a Bot workshop in AustraliaHere are the links to content and workshops we mentioned in the podcast episode:- Get tickets to Aoife's upcoming Build a Bot workshop: https://www.eventbrite.com.au/e/2019-tickets-62295744248- Free Customer Journey Map (MIRO) for anyone who wants to get started with CX: https://miro.com/templates/customer-journey-map/- Invision article about product design hiring for soft skills: http://www.invisionapp.com/inside-design/hiring-survey

Yo Aoife, you can totally sit with us! This week we were honoured to chat with Aoife O'Connell of Yarnly – a chatbot developer with attitude! This charismatic Irish ex-pat shared so much valuable content about: - Her epic story and what led her to Yarnly - Chatbots (what they are, how they work, why they are cool AF) - How she maps out her chatbots and the type of talent she works with to bring them to life - The importance of soft-skills in a digital world - How Yarnly is using their mission and values for empowering women and parents to change the future - The future of conversational marketing and voice user interfaces - Her upcoming Build a Bot workshop in Australia Here are the links to content and workshops we mentioned in the podcast episode: - Get tickets to Aoife's upcoming Build a Bot workshop: <a href="https://www.eventbrite.com.au/e/2019-tickets-62295744248" rel="nofollow" target="_blank">https://www.eventbrite.com.au/e/2019-tickets-62295744248</a> - Free Customer Journey Map (MIRO) for anyone who wants to get started with CX: <a href="https://miro.com/templates/customer-journey-map/" rel="nofollow" target="_blank">https://miro.com/templates/customer-journey-map/</a> - Invision article about product design hiring for soft skills: <a href="http://www.invisionapp.com/inside-design/hiring-survey" rel="nofollow" target="_blank">http://www.invisionapp.com/inside-design/hiring-survey</a>

S1. E7. - Conversational marketing with Aoife O'Connell

This week we're talking all things content, comms, brand voice style guides. We cover things like:- Why these guides are the actual best things since sliced bread- How to create one- What should be included (we pull apart actual guides we created) - Who needs buy-in (and how to demand respect for the brand voice)!- Why we need to change the message for different audiences / formatsLaura's articles we mentioned:UX writing terms: https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/Tone of voice: https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/ Our recommendations:- The Elements of Fucking Style: https://www.amazon.com/Elements-cking-Style-Helpful-Parody/dp/031258377X- One link sharing platform: https://narrowr.com/- JP Morgan Chase using machine learning AI to write ad copy: https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-ads/

This week we're talking all things content, comms, brand voice style guides. We cover things like: - Why these guides are the actual best things since sliced bread - How to create one - What should be included (we pull apart actual guides we created)  - Who needs buy-in (and how to demand respect for the brand voice)! - Why we need to change the message for different audiences / formats Laura's articles we mentioned: UX writing terms: <a href="https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/" rel="nofollow" target="_blank">https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/</a> Tone of voice: <a href="https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/" rel="nofollow" target="_blank">https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/</a>  Our recommendations: - The Elements of Fucking Style: <a href="https://www.amazon.com/Elements-cking-Style-Helpful-Parody/dp/031258377X" rel="nofollow" target="_blank">https://www.amazon.com/Elements-cking-Style-Helpful-Parody/dp/031258377X</a> - One link sharing platform: <a href="https://narrowr.com/" rel="nofollow" target="_blank">https://narrowr.com/</a> - JP Morgan Chase using machine learning AI to write ad copy: <a href="https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-ads/" rel="nofollow" target="_blank">https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-ads/</a>

S2. E2.- Comms guides and messaging strategy for customer-centric businesses

Kirsty Fanton

Episode 8 - Kirsty FantonKirsty Fanton brought SO MANY laughs to our Table At The Back. You can come back and sit with us any time :)Ex-clinical psychologist and university lecturer, Kirsty is one smart (and hilarious) cookie. She's taken her superpowers into the world of copywriting and forged a unique space for herself as a launch strategist who helps her clients successfully achieve six-figure launches. Plus, she runs her own course called Brain Camp – where she teaches her skills to other marketers.Kirsty also gives good email: we spend a bit of time talking about her very popular email about taking up space as a woman in business, stepping into our man pants and getting what we want.In this episode, we unpack:- Kirsty's background and the parts she loves most about her career- The processes she uses to help her clients launch- The difference between the launch of an online course and a superannuation app- How to harness masculine energy to make space for ourselves in business- The viral sensation of Faceapp (version 2.0)- And of course a few tangents along the way ;)Enjoy this episode of A Table At The Back!Here’s the links to the stuff we spoke about: Kirsty’s website: https://www.kirstyfanton.com/  Brain Camp Waitlist https://www.kirstyfanton.com/waitlist Never Regular (Branka's very own cafe!) – https://www.neverregular.com.au/ Russell Brand / Brene Brown podcast: https://open.spotify.com/episode/4Lfwf13k6AoDhrOuClU3Bx?si=tMKeUFuJSoG_Xmg6DXgRcg

Episode 8 - Kirsty Fanton Kirsty Fanton brought SO MANY laughs to our Table At The Back. You can come back and sit with us any time :) Ex-clinical psychologist and university lecturer, Kirsty is one smart (and hilarious) cookie. She's taken her superpowers into the world of copywriting and forged a unique space for herself as a launch strategist who helps her clients successfully achieve six-figure launches. Plus, she runs her own course called Brain Camp – where she teaches her skills to other marketers. Kirsty also gives good email: we spend a bit of time talking about her very popular email about taking up space as a woman in business, stepping into our man pants and getting what we want. In this episode, we unpack: - Kirsty's background and the parts she loves most about her career - The processes she uses to help her clients launch - The difference between the launch of an online course and a superannuation app - How to harness masculine energy to make space for ourselves in business - The viral sensation of Faceapp (version 2.0) - And of course a few tangents along the way ;) Enjoy this episode of A Table At The Back! Here’s the links to the stuff we spoke about:  Kirsty’s website: <a href="https://www.kirstyfanton.com/" rel="nofollow" target="_blank">https://www.kirstyfanton.com/</a>   Brain Camp Waitlist <a href="https://www.kirstyfanton.com/waitlist" rel="nofollow" target="_blank">https://www.kirstyfanton.com/waitlist</a>  Never Regular (Branka's very own cafe!) – <a href="https://www.neverregular.com.au/" rel="nofollow" target="_blank">https://www.neverregular.com.au/</a>  Russell Brand / Brene Brown podcast: <a href="https://open.spotify.com/episode/4Lfwf13k6AoDhrOuClU3Bx?si=tMKeUFuJSoG_Xmg6DXgRcg" rel="nofollow" target="_blank">https://open.spotify.com/episode/4Lfwf13k6AoDhrOuClU3Bx?si=tMKeUFuJSoG_Xmg6DXgRcg</a>

S1. E8. - Man-ergy and Launches with Kirsty Fanton

Eeeek! This week we took a deep dive into understanding ourselves and our attitude towards work.Taking time out to practice self-care in an always on world is incredibly important.But what happens if the way that you are wired as a human, your work actually becomes part of your self-care? We also explore the meaning of the word ‘hustle’ (don’t shudder, hear us out) and where it fits into the overall picture of work.Come along for this rollercoaster around our brains and let us know your thoughts, feelings, and vibes after the chat.🙏🏼Mentioned in this episode:• The Education Series: https://www.valleyloves.com.au/the-education-series • The Digital Picnic: https://www.thedigitalpicnic.com.au/ • Craft Coaching &amp; Development: https://craftcoachinganddevelopment.com/ • Sister Scout Studio &amp; Craft Coaching &amp; Development Workshop: https://www.sisterscout.studio/sss-events/purpose-and-values-workshop/ • Clare Wood Coach: https://clarewood.com.au/ • Two Girls &amp; A Laptop: https://www.twogirlsandalaptop.com.au/ Books:• The Danish Way of Parenting• Company of One - Paul Jarvis• Building A Story Brand - Donald Miller• Get To Aha - Andy CunninghamArticles:• https://www.invisionapp.com/inside-design/ux-writing-for-designers/ • https://www.linkedin.com/pulse/have-you-heard-notorious-rbg-totally-ux-writer-katherine-karaus/

Eeeek! This week we took a deep dive into understanding ourselves and our attitude towards work. Taking time out to practice self-care in an always on world is incredibly important. But what happens if the way that you are wired as a human, your work actually becomes part of your self-care? We also explore the meaning of the word ‘hustle’ (don’t shudder, hear us out) and where it fits into the overall picture of work. Come along for this rollercoaster around our brains and let us know your thoughts, feelings, and vibes after the chat. 🙏🏼 Mentioned in this episode: • The Education Series: <a href="https://www.valleyloves.com.au/the-education-series" rel="nofollow" target="_blank">https://www.valleyloves.com.au/the-education-series</a> • The Digital Picnic: <a href="https://www.thedigitalpicnic.com.au/" rel="nofollow" target="_blank">https://www.thedigitalpicnic.com.au/</a> • Craft Coaching &amp; Development: <a href="https://craftcoachinganddevelopment.com/" rel="nofollow" target="_blank">https://craftcoachinganddevelopment.com/</a> • Sister Scout Studio &amp; Craft Coaching &amp; Development Workshop: https://www.sisterscout.studio/sss-events/purpose-and-values-workshop/ • Clare Wood Coach: <a href="https://clarewood.com.au/" rel="nofollow" target="_blank">https://clarewood.com.au/</a> • Two Girls &amp; A Laptop: <a href="https://www.twogirlsandalaptop.com.au/" rel="nofollow" target="_blank">https://www.twogirlsandalaptop.com.au/</a> Books: • The Danish Way of Parenting • Company of One - Paul Jarvis • Building A Story Brand - Donald Miller • Get To Aha - Andy Cunningham Articles: • <a href="https://www.invisionapp.com/inside-design/ux-writing-for-designers/" rel="nofollow" target="_blank">https://www.invisionapp.com/inside-design/ux-writing-for-designers/</a> • <a href="https://www.linkedin.com/pulse/have-you-heard-notorious-rbg-totally-ux-writer-katherine-karaus/" rel="nofollow" target="_blank">https://www.linkedin.com/pulse/have-you-heard-notorious-rbg-totally-ux-writer-katherine-karaus/</a>

S2. E4. - What if work is your self care?

We took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram.Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today.Four goals to consider when working with influencers:1. Top level - there’s social proof.• Big accounts.• Pay for the post so you can get social proof (aka credibility) for your business.• You’re paying for getting seen as a legit business rather than a garage project.• This can be worth it because big names are connected to other big names and you become a trusted source.2. There’s reach &amp; brand awareness.• Very similar to paying for social proof is paying for reach &amp; brand awareness.• Even accounts that are “only” in the tens of thousands can play a big part in helping you get reach and raise brand awareness.• Show up in that person’s feed a few times and already your reach and brand awareness is stronger than paying for a cold advertising audience.3. There’s content creation.• This is a great option for time poor businesses.• Unlike the two strategies we previously mentioned, this one doesn't need to involve accounts with big followings.• What you're looking for here is content creation skills that are better than yours.• The idea here is to offload the content creation work.4. There are sales.• Sales are a bi-product of all of the above + the quality of your product.• Be careful tying yourself to sales as the end metric.• You need to build trust with an influencer's audience, before they start buying from you in bulk.Also mentioned in this episode:• Sister Scout Studio - https://www.sisterscout.studio/• The Shed Women - https://www.instagram.com/theshed_women/• Story Match - https://www.storymatch.com.au/• Paperform - https://paperform.co/• Write On - https://writeon.io

We took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram. Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today. Four goals to consider when working with influencers: 1. Top level - there’s social proof. • Big accounts. • Pay for the post so you can get social proof (aka credibility) for your business. • You’re paying for getting seen as a legit business rather than a garage project. • This can be worth it because big names are connected to other big names and you become a trusted source. 2. There’s reach &amp; brand awareness. • Very similar to paying for social proof is paying for reach &amp; brand awareness. • Even accounts that are “only” in the tens of thousands can play a big part in helping you get reach and raise brand awareness. • Show up in that person’s feed a few times and already your reach and brand awareness is stronger than paying for a cold advertising audience. 3. There’s content creation. • This is a great option for time poor businesses. • Unlike the two strategies we previously mentioned, this one doesn't need to involve accounts with big followings. • What you're looking for here is content creation skills that are better than yours. • The idea here is to offload the content creation work. 4. There are sales. • Sales are a bi-product of all of the above + the quality of your product. • Be careful tying yourself to sales as the end metric. • You need to build trust with an influencer's audience, before they start buying from you in bulk. Also mentioned in this episode: • Sister Scout Studio - https://www.sisterscout.studio/ • The Shed Women - <a href="https://www.instagram.com/theshed_women/" rel="nofollow" target="_blank">https://www.instagram.com/theshed_women/</a> • Story Match - <a href="https://www.storymatch.com.au/" rel="nofollow" target="_blank">https://www.storymatch.com.au/</a> • Paperform - <a href="https://paperform.co/" rel="nofollow" target="_blank">https://paperform.co/</a> • Write On - <a href="https://writeon.io" rel="nofollow" target="_blank">https://writeon.io</a>

S1. E6. - The Golden Days of Insta Pt. 2: Brand Reps & Influencers

Wow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden.In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉We covered:- Working on weekends- Sleep training - Starting a business while on maternity leave/having a break from the workforce - How freelancing can give you the flexibility to start a family - Using work to escape postnatal feelings- Litmus testing clients &amp; putting boundaries in place- Why flexible working conditions are the way of the future- The good thing about working as part of teamsAlso mentioned in this episode:- DaFont: https://www.dafont.com- Marketing Study Lab: https://marketingstudylab.co.uk/why-customer-research-is-so-important-with-branka-injac-misic-cmo-of-gigsuper-episode-64/- A Study Of 2.7 Million Startups Found The Ideal Age To Start A Business: https://www.inc.com/jeff-haden/a-study-of-27-million-startups-found-ideal-age-to-start-a-business-and-its-much-older-than-you-think.html- Boy Follows Universe: https://www.booktopia.com.au/boy-swallows-universe-trent-dalton/prod9781460753897.html- Everything Is Fucked: https://www.audible.com.au/pd/Everything-Is-F-cked-Audiobook

Wow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden. In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉 We covered: - Working on weekends - Sleep training - Starting a business while on maternity leave/having a break from the workforce - How freelancing can give you the flexibility to start a family - Using work to escape postnatal feelings - Litmus testing clients &amp; putting boundaries in place - Why flexible working conditions are the way of the future - The good thing about working as part of teams Also mentioned in this episode: - DaFont: <a href="https://www.dafont.com" rel="nofollow" target="_blank">https://www.dafont.com</a> - Marketing Study Lab: <a href="https://marketingstudylab.co.uk/why-customer-research-is-so-important-with-branka-injac-misic-cmo-of-gigsuper-episode-64/" rel="nofollow" target="_blank">https://marketingstudylab.co.uk/why-customer-research-is-so-important-with-branka-injac-misic-cmo-of-gigsuper-episode-64/</a> - A Study Of 2.7 Million Startups Found The Ideal Age To Start A Business: <a href="https://www.inc.com/jeff-haden/a-study-of-27-million-startups-found-ideal-age-to-start-a-business-and-its-much-older-than-you-think.html" rel="nofollow" target="_blank">https://www.inc.com/jeff-haden/a-study-of-27-million-startups-found-ideal-age-to-start-a-business-and-its-much-older-than-you-think.html</a> - Boy Follows Universe: <a href="https://www.booktopia.com.au/boy-swallows-universe-trent-dalton/prod9781460753897.html" rel="nofollow" target="_blank">https://www.booktopia.com.au/boy-swallows-universe-trent-dalton/prod9781460753897.html</a> - Everything Is Fucked: <a href="https://www.audible.com.au/pd/Everything-Is-F-cked-Audiobook" rel="nofollow" target="_blank">https://www.audible.com.au/pd/Everything-Is-F-cked-Audiobook</a>

S1. E4. - They Never Said It Would Be Easy: Business & Motherhood

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