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The IFAST Podcast

Learn more about how Bill Hartman and Mike Robertson built IFAST into one of the Top 10 Gyms in America by Men's Health magazine. In this show we'll cover a wide range of topics from training, to business, to being successful in the fitness industry.

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Warning: This podcast is a series podcast

This means episodes are recommended to be heard in order from the very start. Here's the 10 best episodes of the series anyway though!

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#2 - The IFAST Internship

In this episode, we take a deep dive into our internship process. Here are just a few things you can look forward to: Did we really let our first intern run IFAST for a week? What did the internship program look like in 2008? How has our internship system evolved since then? And what does it look like now? What are some of the cool things that are interns are up to these days? We cover a ton of ground in this episode, so if you run an internship program - or are thinking about starting one - you'll definitely want to check this show out!


14 Nov 2019

Rank #1

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#4 - Building YOUR Business with Incentives and Word of Mouth Marketing

When you're starting out you might have a vision of what the "ideal business" looks like, but understand that over time all businesses evolve to become YOUR business. Here are just a few of the topics that we cover: How did we create and organize our business structure to optimize client interaction?  Where did we make mistakes with membership options? How did we assure client culture was optimized and efficient to increase client retention? How do we incentivize our employees? How do you get word of mouth marketing? Should you give away services to attract clients? How does cash-based physical therapy differ from insurance-based physical therapy? We cover a ton of ground in this show, and we truly hope you enjoy it!


26 Nov 2019

Rank #2

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#3 - Hiring the Perfect Coach

Hiring the right people is one of the most critical pieces of the business puzzle. This is even more true in a small business, where the entire culture and community of a business can be shifted when you bring on a new team member. In this show, we discuss a variety of topics: Our unique hiring process at IFAST, Why our internship feeds directly into hiring new coaches, How to determine if someone is a good fit for your business, and Why firing someone can be the best thing you do (for both you AND them). There's tons of great info in this episode, and we truly hope you enjoy it!


19 Nov 2019

Rank #3

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#5 - Training the Pros

Many young strength coaches and entrepreneurs dream of training pro athletes. And while this can be a tremendously cool space to work in, it leads to a lot of questions: How do you get started training in this space? What factors play a role in your success? How does training a pro differ from a young athlete? Or gen pop client? What constraints do you have when working with them? And What does the process look like once you get them in the door? If you have a desire to train pro athletes, this episode should help give you some insight as to what it's REALLY like!


3 Dec 2019

Rank #4

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#7 - The Evolution of Continuing Education

Continuing education is a critical part of any professional's growth. But where do you start with con ed? And how does that process evolve over the years? In this show, we talk about: Our initial forays into continuing education, The role of seminars - including the best type of seminars for both beginners and seasoned vets,  Why the Intensive is in many ways "The Anti-Seminar," The different types of knowledge you build and accumulate, Why there's more to con ed than simply accumulating knowledge, The value of deep work and focus in your target activity, and How masters evolve from mentees to mentors. This show is jam packed full of great info, and we truly hope you enjoy it!


17 Dec 2019

Rank #5