Today we sit down with Saffron’s Alicia Blázquez, to learn from her experience in digital brand building. Listen for practical tips on how to make digital experiences useful and unique for the user.

Today we sit down with Saffron’s Alicia Blázquez, to learn from her experience in digital brand building. Listen for practical tips on how to make digital experiences useful and unique for the user.

Digital design

In this episode, Nay shares her experience as part of our Client Services department. Learn from her vast experience in helping international clients to use their brand to achieve their business goals.

In this episode, Nay shares her experience as part of our Client Services department. Learn from her vast experience in helping international clients to use their brand to achieve their business goals.

Life as a Sr Programme Manager

Today we sit down with a new Saffron team member, Julián Valenzuela, to discuss the best practices of portfolio creation. In this episode, we learn from his experience as a mentor assisting students with this creative process. Listen to the episode to get his practical tips on how to grab the reader's attention and effectively guide them to discovering what makes you unique.

Today we sit down with a new Saffron team member, Julián Valenzuela, to discuss the best practices of portfolio creation. In this episode, we learn from his experience as a mentor assisting students with this creative process. Listen to the episode to get his practical tips on how to grab the reader's attention and effectively guide them to discovering what makes you unique.

Creating portfolios

Aligning with some of our projects involving NFTs, this episode deep dives into the future of NFTs and explores how brands can leverage this new touchpoint in the right way.

Aligning with some of our projects involving NFTs, this episode deep dives into the future of NFTs and explores how brands can leverage this new touchpoint in the right way.

NFTs and brands

In this episode Gabriel B. Fereiro shares his experience of being part of our brand strategy team. Not only does he unveil tips on what it takes to break into this world, but he also sheds light on some of the false truths surrounding both strategy and design.

In this episode Gabriel B. Fereiro shares his experience of being part of our brand strategy team. Not only does he unveil tips on what it takes to break into this world, but he also sheds light on some of the false truths surrounding both strategy and design.

Life as a brand strategist

A branded environment is any space in which your audience interacts with your brand. But what does this really mean? Find out from brand and retail experts how companies can leverage this important touchpoint to connect with their various internal and external audiences.

A branded environment is any space in which your audience interacts with your brand. But what does this really mean? Find out from brand and retail experts how companies can leverage this important touchpoint to connect with their various internal and external audiences.

A discussion about branded environments

In this week’s podcast episode, Saffron Strategy Director Charlotte Black chats to fashion brand Citizen Wolf’s Co-founder Eric Phu. Springboarding from our latest ESG research report, the conversation explores the challenges and opportunities of Environmental, Social and Governance (ESG) policies in the retail sector.

In this week’s podcast episode, Saffron Strategy Director Charlotte Black chats to fashion brand Citizen Wolf’s Co-founder Eric Phu. Springboarding from our latest ESG research report, the conversation explores the challenges and opportunities of Environmental, Social and Governance (ESG) policies in the retail sector.

A discussion with Citizen Wolf

Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefront of customers' minds without the world’s top communication channels? Listen to this week’s podcast episode to hear Saffron strategists Elliot, Shaan and Carmen discuss the brand implications of this interesting decision.

Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefront of customers' minds without the world’s top communication channels? Listen to this week’s podcast episode to hear Saffron strategists Elliot, Shaan and Carmen discuss the brand implications of this interesting decision.

Lush has quit social media.

How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG efforts to engage potential customers? Learn from industry leaders how to best implement ESG commitments to drive brand value and authentically deliver on your promise.

How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG efforts to engage potential customers? Learn from industry leaders how to best implement ESG commitments to drive brand value and authentically deliver on your promise.

Building brand equity with ESG

At least 15% of the world’s population will experience some form of disability in their lifetime. Nevertheless, it's a topic that doesn’t get enough attention in most brands’ diversity and inclusion commitments. Listen to this episode to find out more about our client, The Valuable 500's, important work and what brands can do to make a real difference.

<h2>At least 15% of the world’s population will experience some form of disability in their lifetime. Nevertheless, it's a topic that doesn’t get enough attention in most brands’ diversity and inclusion commitments.</h2> <h2>Listen to this episode to find out more about our client, The Valuable 500's, important work and what brands can do to make a real difference.</h2>

A discussion with V500

In this podcast we will share the most important insights that we have gathered from several decades of working closely with some of the world's most disruptive brands. We will show how every business, start-up to enterprise, can design its brand using disruptive thought and action. From how-to sessions with members of our executive team, to conversations with our clients, learn first hand how to position your brand to compete with disruptive challengers - and to challenge and disrupt yourself.

Saffron worked with Hyperloop TT to evolve their brand to reflect the credibility of the technology and the team. In this podcast episode, Saffron Creative Director Drew Coughlan  catches up with Robert Miller (CMO at Hyperloop TT) to delve deeper into the Hyperloop TT branding project, the challenges the mobility industry faces, and how their new brand is continuing to create real impact for their business.

Saffron worked with Hyperloop TT to evolve their brand to reflect the credibility of the technology and the team. In this podcast episode, Saffron Creative Director Drew Coughlan  catches up with Robert Miller (CMO at Hyperloop TT) to delve deeper into the Hyperloop TT branding project, the challenges the mobility industry faces, and how their new brand is continuing to create real impact for their business.

A discussion with Hyperloop TT

With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome two impressive guests - Elvira Muñoz Beraza, Director of the Master in Strategic Interior Design at ie University, and Jacob Benbunan, CEO and Co-founder of Saffron Brand Consultants. With a wealth of experience in the industry, Elvira and Jacob aim to teach the next generation of designers how to face this new reality of branded environments.

With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome two impressive guests - Elvira Muñoz Beraza, Director of the Master in Strategic Interior Design at ie University, and Jacob Benbunan, CEO and Co-founder of Saffron Brand Consultants. With a wealth of experience in the industry, Elvira and Jacob aim to teach the next generation of designers how to face this new reality of branded environments.

A discussion with ie University

Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with Aura Martinez Schifflers (Director of Global Communication &amp; PR at Ria) to take a closer look at the project overall and ask her how the new brand is impacting the organisation as a whole.

Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with Aura Martinez Schifflers (Director of Global Communication &amp; PR at Ria) to take a closer look at the project overall and ask her how the new brand is impacting the organisation as a whole.

A discussion with Ria Money Transfer

The role of brand has never been more important. From engaging employees to connecting with consumers, Saffron has observed the most effective companies taking an action-and-results oriented approach to making their brands work. Learn how to leverage brand to reach your business goals - post-pandemic and beyond. This podcast is a reduced version of our Post Covid-19 report. Download the full report on our website.

The role of brand has never been more important. From engaging employees to connecting with consumers, Saffron has observed the most effective companies taking an action-and-results oriented approach to making their brands work. Learn how to leverage brand to reach your business goals - post-pandemic and beyond. This podcast is a reduced version of our Post Covid-19 report. Download the full report on our website.

Post Covid-19: What brands need to do next

In an increasingly globalized and digitalized world, consumers are bombarded by choice. Where once price was all important, in most industries this factor is no longer sufficient for brands to differentiate from their competitors. So, where can you find that key competitive edge? The answer is customer service. With everything from process to communication, Alfredo Fraile, Chief New Business Development Officer at Saffron, gives actionable tips on how to build customer loyalty through excellent service.

In an increasingly globalized and digitalized world, consumers are bombarded by choice. Where once price was all important, in most industries this factor is no longer sufficient for brands to differentiate from their competitors. So, where can you find that key competitive edge? The answer is customer service. With everything from process to communication, Alfredo Fraile, Chief New Business Development Officer at Saffron, gives actionable tips on how to build customer loyalty through excellent service.

Disrupt through great service

There is no product without brand and there is no brand without product. So how can you navigate this apparent dilemma? Hear from our Chief Growth Officer Ben Knapp about the relationship between product and brand and how to ensure they effectively reinforce each other. Gain insights from his experience and learn how brands can design products and services equipped for the present and the future. So why is it so important to be authentic, relevant and differentiating?

There is no product without brand and there is no brand without product. So how can you navigate this apparent dilemma? Hear from our Chief Growth Officer Ben Knapp about the relationship between product and brand and how to ensure they effectively reinforce each other. Gain insights from his experience and learn how brands can design products and services equipped for the present and the future. So why is it so important to be authentic, relevant and differentiating?

Develop on-brand products and services

Using brand to drive the future of mobility within cities The way that people get around cities is changing dramatically. From the emergence of new forms of transport to the rise of shared vehicles, the mobility sector has reached an exciting moment of disruption. Learn first hand from leaders in this sector, how to leverage brand to navigate the changing mobility landscape. Panelists  Natalia Ruda (Head of Brand, Cabify) Haya Verwoord Douidri (VP EMEA, Superpedestrian) Nikita Shipov (Head of Brand and Creative, Citymobil) Antoine Kassis (Co-founder and CEO, Kurrant Consulting) Gabor Schreier (Chief Creative Officer, Saffron Brand Consultants)

Using brand to drive the future of mobility within cities The way that people get around cities is changing dramatically. From the emergence of new forms of transport to the rise of shared vehicles, the mobility sector has reached an exciting moment of disruption. Learn first hand from leaders in this sector, how to leverage brand to navigate the changing mobility landscape. <h1>Panelists</h1> <ul> <li><a href="https://www.linkedin.com/in/nataliaruda/" rel="nofollow" target="_blank">Natalia Ruda</a> (Head of Brand, Cabify)</li> <li><a href="https://www.linkedin.com/in/hayadouidri/" rel="nofollow" target="_blank">Haya Verwoord Douidri</a> (VP EMEA, Superpedestrian)</li> <li><a href="https://www.linkedin.com/in/nikita-shipov-180631137/" rel="nofollow" target="_blank">Nikita Shipov</a> (Head of Brand and Creative, Citymobil)</li> <li><a href="https://www.linkedin.com/in/antoine-kassis-00870b3/" rel="nofollow" target="_blank">Antoine Kassis</a> (Co-founder and CEO, Kurrant Consulting)</li> <li><a href="https://www.linkedin.com/in/gabor-schreier-81573623/" rel="nofollow" target="_blank">Gabor Schreier</a> (Chief Creative Officer, Saffron Brand Consultants)</li></ul>

The future of mobility - [Virtual Discussion]

In this episode, Saffron’s CEO Jacob and Chief Strategy Officer Fernando tell us why they recommend adding “21 Letters on Life and its Challenges” to your summer reading list. One of the giants of contemporary thought, Handy uses the format of letters to his grandchildren to cover a range of topics from finding purpose in life to coping with our ever changing world. It’s a heartwarming and optimistic read filled with both inspiring and practical advice.

In this episode, Saffron’s CEO Jacob and Chief Strategy Officer Fernando tell us why they recommend adding “21 Letters on Life and its Challenges” to your summer reading list. One of the giants of contemporary thought, Handy uses the format of letters to his grandchildren to cover a range of topics from finding purpose in life to coping with our ever changing world. It’s a heartwarming and optimistic read filled with both inspiring and practical advice.

21 Letters on Life and its Challenges - [Book Review]

At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?

At Saffron we say that “brand is the promise of an experience – delivered”. In this episode, Ben Knapp, Chief Growth Officer at Saffron, explains how companies should deliver on this promise by shaping the way that audiences experience the brand. Once a promise is established, what assets, touchpoints and moments should you focus on when it comes to enhancing brand experience?

Shape the brand experience

For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, gives insight into how to engage the workforce in an effective way. Post pandemic, the need for a strong Employee Value Proposition is ever more important and motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this.

For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, gives insight into how to engage the workforce in an effective way. Post pandemic, the need for a strong Employee Value Proposition is ever more important and motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this.

Engage your employees

Disruptive Branding, a podcast by Saffron Brand Consultants

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