This week, I talk about a simple 5-step framework that I adopt/have adopted during the last 8 years of my F&amp;B marketing career in the Middle East and Southeast Asia. Following an article that I had written about six successful pandemic pivots in Vietnam which got over 2,000 hits overnight and featured in e27, Asia's largest tech online media platform, I decided to share these 5 simple steps as well as industry insights in Vietnam.    I talk about social, cultural, economical and technological changes that impact dining behaviour in Vietnam as well as rethinking traditional 'strengths' such as a restaurant's location - how can you leverage this in the new normal to pivot your business?  I hope you enjoy this podcast, #HappyPivoting and Happy National Day Vietnam! 🇻🇳   For more insight, information, tips and updates, follow me on Instagram @joveleugeniachan or check out my blog Sign up to my bi-weekly newsletter for all things about Vietnam's F&amp;B industry 

This week, I talk about a simple 5-step framework that I adopt/have adopted during the last 8 years of my F&amp;B marketing career in the Middle East and Southeast Asia. Following an article that I had written about <a href="https://www.jovelchan.com/blog/how-these-6-food-and-beverage-businesses-in-vietnam-pivoted-during-the-pandemic" rel="nofollow" target="_blank">six successful pandemic pivots in Vietnam</a> which got over 2,000 hits overnight and featured in e27, Asia's largest tech online media platform, I decided to share these 5 simple steps as well as industry insights in Vietnam.   I talk about social, cultural, economical and technological changes that impact dining behaviour in Vietnam as well as rethinking traditional 'strengths' such as a restaurant's location - how can you leverage this in the new normal to pivot your business? I hope you enjoy this podcast, #HappyPivoting and Happy National Day Vietnam! <a href="https://emojipedia.org/flag-vietnam/" rel="nofollow" target="_blank">🇻🇳</a> <ul> <li>For more insight, information, tips and updates, follow me on Instagram <a href="https://www.instagram.com/joveleugeniachan/?hl=en" rel="nofollow" target="_blank">@joveleugeniachan</a> or check out my <a href="https://www.jovelchan.com/" rel="nofollow" target="_blank">blog</a></li> <li>Sign up to my <a href="https://www.jovelchan.com/" rel="nofollow" target="_blank">bi-weekly newsletter</a> for all things about Vietnam's F&amp;B industry</li> </ul>

#2: The Recipe For a Successful Restaurant Pivot

In this episode I speak with Didier Chanove, Head of Marketing at Unilever Food Solutions and and Asia Business Development Lead at The Vegetarian Butcher. We talk about the driving forces behind this new food trend in Southeast Asia, it’s growth in the region and how Unilever Food Solutions intends to penetrate Southeast Asia’s street food scene. Fun fact: Southeast Asia is the region where its people eat out the most. Lastly, I get to find out when Burger King (which uses the Vegetarian Butcher) will be launching in Southeast Asia.#plantbased #foodtrends #southeastasiafoodculture  For more information on the latest food trends and news in Southeast Asia, check out www.jovelchan.com or follow me on Facebook (@joveleugeniachan) 

In this episode I speak with Didier Chanove, Head of Marketing at Unilever Food Solutions and and Asia Business Development Lead at <a href="https://www.thevegetarianbutcher.com/" rel="nofollow" target="_blank">The Vegetarian Butcher.</a><a href="https://www.facebook.com/vegetarianbutcher/?__cft__[0]=AZVYxdCs1dU8GBkgvb039-b7spP0RK1yexlWOn5Ib9zQ5rZVc64k5LwDim1tEN2OAY0rVMFP5dm-NmvF5UN7SzcepS8EXglUhD8oESaaLBc47M8KpopFObXgR0NUqAMMnlQbZAHNBFN9X4WlTvm2bF-DdEMHNIH_ln1-MNNyh9fVxg&amp;__tn__=kK-R" rel="nofollow" target="_blank"> </a>We talk about the driving forces behind this new food trend in Southeast Asia, it’s growth in the region and how Unilever Food Solutions intends to penetrate Southeast Asia’s street food scene. Fun fact: Southeast Asia is the region where its people eat out the most. Lastly, I get to find out when Burger King (which uses the Vegetarian Butcher) will be launching in Southeast Asia.<a href="https://www.facebook.com/hashtag/plantbased?__eep__=6&amp;__cft__[0]=AZVYxdCs1dU8GBkgvb039-b7spP0RK1yexlWOn5Ib9zQ5rZVc64k5LwDim1tEN2OAY0rVMFP5dm-NmvF5UN7SzcepS8EXglUhD8oESaaLBc47M8KpopFObXgR0NUqAMMnlQbZAHNBFN9X4WlTvm2bF-DdEMHNIH_ln1-MNNyh9fVxg&amp;__tn__=*NK-R" rel="nofollow" target="_blank">#plantbased</a> <a href="https://www.facebook.com/hashtag/foodtrends?__eep__=6&amp;__cft__[0]=AZVYxdCs1dU8GBkgvb039-b7spP0RK1yexlWOn5Ib9zQ5rZVc64k5LwDim1tEN2OAY0rVMFP5dm-NmvF5UN7SzcepS8EXglUhD8oESaaLBc47M8KpopFObXgR0NUqAMMnlQbZAHNBFN9X4WlTvm2bF-DdEMHNIH_ln1-MNNyh9fVxg&amp;__tn__=*NK-R" rel="nofollow" target="_blank">#foodtrends</a> <a href="https://www.facebook.com/hashtag/southeastasiafoodculture?__eep__=6&amp;__cft__[0]=AZVYxdCs1dU8GBkgvb039-b7spP0RK1yexlWOn5Ib9zQ5rZVc64k5LwDim1tEN2OAY0rVMFP5dm-NmvF5UN7SzcepS8EXglUhD8oESaaLBc47M8KpopFObXgR0NUqAMMnlQbZAHNBFN9X4WlTvm2bF-DdEMHNIH_ln1-MNNyh9fVxg&amp;__tn__=*NK-R" rel="nofollow" target="_blank">#southeastasiafoodculture</a> For more information on the latest food trends and news in Southeast Asia, check out <a href="//www.jovelchan.com" rel="nofollow" target="_blank">www.jovelchan.com</a> or follow me on <a href="https://www.facebook.com/joveleugeniachan" rel="nofollow" target="_blank">Facebook</a> <a href="https://www.instagram.com/joveleugeniachan/" rel="nofollow" target="_blank">(@joveleugeniachan) </a>

#1: The Rise of Plant-Based Foods in Southeast Asia

Everything you need to know about Vietnam's coming-of-age food and drink industry. From insights and interviews with industry thought leaders to food trends, stories, opinions and helpful resources from some of Vietnam and Southeast Asia's most prominent food and beverage businesses. Every episode has something to learn from and nhau you know. This is for anyone and everyone who loves food as well as restauranteurs, industry professionals, investors and budding foodpreneurs. Follow Jovel on Instagram @joveleugeniachan or check out the blog here - www.jovelchan.com

Everything you need to know about Vietnam's coming-of-age food and drink industry. From insights and interviews with industry thought leaders to food trends, stories, opinions and helpful resources from some of Vietnam and Southeast Asia's most prominent food and beverage businesses. Every episode has something to learn from and nhau you know. This is for anyone and everyone who loves food as well as restauranteurs, industry professionals, investors and budding foodpreneurs. Follow Jovel on Instagram @joveleugeniachan or check out the blog here - <a href="http://www.jovelchan.com" rel="nofollow" target="_blank">www.jovelchan.com</a>

Nhau You Know: Vietnam's F&B Industry Podcast

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