Ranked #1
What Is Foresight and What Is Its Function for the Brand?
What Is Foresight and What Is Its Function for the Brand?
“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs mi... Read more
30 May 2022
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39mins
Ranked #2
Why Brands Need Long-Term Commitment to Building Credibility
Why Brands Need Long-Term Commitment to Building Credibility
“You have to stay in business – and you not only have to stay in business, but you have to be profitable. Otherwise, you... Read more
17 Mar 2022
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31mins
Ranked #3
How to Data-Drive Your Way to Customers’ Hearts
How to Data-Drive Your Way to Customers’ Hearts
Google’s chief measurement strategist, Neil Hoyne, brings clarity to how data and marketing come together; what and how ... Read more
25 Jan 2022
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36mins
Ranked #4
How to Increase Market Share – The Case of Decommoditizing the Potato
How to Increase Market Share – The Case of Decommoditizing the Potato
“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the br... Read more
1 Dec 2021
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48mins
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Ranked #5
Can Brands Grow Through Loyalty? What Does the Research Say?
Can Brands Grow Through Loyalty? What Does the Research Say?
“Absolutely fundamentally, the clear implication from this knowledge – which is supported by billions of data points – i... Read more
1 Nov 2021
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44mins
Ranked #6
What Is the Role of Marketing and Branding Within Organizations?
What Is the Role of Marketing and Branding Within Organizations?
“My definition of marketing is just ‘a way of running a business with putting the consumer and the consumer’s needs firs... Read more
1 Sep 2021
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43mins
Ranked #7
What Are the Value Drivers of Digital Business Models?
What Are the Value Drivers of Digital Business Models?
Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has sh... Read more
26 Jul 2021
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57mins
Ranked #8
Why Are Distinctive Brand Assets More Important in Mature Markets?
Why Are Distinctive Brand Assets More Important in Mature Markets?
“We found that differentiation matters, and it matters more if you’re a relatively smaller brand or if you’re in an emer... Read more
1 Jul 2021
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51mins
