AppsFlyer

Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route. 

Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.

In-house Localization at AppsFlyer

Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted. 

Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Localization for Help Center Articles

Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry. 

Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry.

Best Fit Machine Translation

Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others. 

Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.

The Right Mix of Copywriting and Localization

Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization. 

Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.

Thriving in Your First Localization Position

Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Global Digital Transformation in the Medical Devices World

Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy. 

Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Content Creation

How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it. 

How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.

Design-Stage Localization

Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence. 

Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.

Quality as a Strategy (Not a Checkbox)

Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company. 

Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

From Reactive to Managed

Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges.

What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps. 

What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

Preparing a Business Case for Localization

Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager &amp; Strategist at what3words talks about this concept and how it has worked for their app. 

Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager &amp; Strategist at what3words talks about this concept and how it has worked for their app.

Impact Localization

Happy holidays from all of us here at Global Ambitions! It has been a wonderful season and we will be back with all-new episodes in the new year.

Happy holidays from all of us here at Global Ambitions! It has been a wonderful season and we will be back with all-new episodes in the new year.

Happy holidays! (2022 here we come)

Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.

Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.

Leading Enterprise Localization

Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

The Globalization Strategy Playbook

Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy. 

Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.

Globalization Strategy on the Client Side

Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can do as an individual. 

Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can do as an individual.

How to Get Started with DEI

Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy. 

Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.

App Store Optimization (ASO)

Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market. 

Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.

Marketing Localization: Examples from Japan

David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization. 

David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Language Expansion Framework

Global Ambitions

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