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Dig In

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring busi... Read more

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Ranked #1

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Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights

Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights

Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marke... Read more

29 Jun 2022

33mins

Ranked #2

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Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader

Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader

Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIB... Read more

22 Jun 2022

23mins

Ranked #3

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Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey

Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey

Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of exp... Read more

15 Jun 2022

24mins

Ranked #4

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Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?”Asking those q... Read more

1 Jun 2022

40mins

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Ranked #5

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Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers

Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers

With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily liv... Read more

25 May 2022

13mins

Ranked #6

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Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG

Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG

“Perfection shouldn’t be the enemy of progress.”At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh,... Read more

18 May 2022

31mins

Ranked #7

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Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research

Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research

A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Off... Read more

20 Apr 2022

35mins

Ranked #8

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Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design

Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design

Let’s make some noise for our newest guest of this week’s episode of Dig In. Richard Ng is probably one of the smartest ... Read more

12 Apr 2022

36mins

Ranked #9

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Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success

Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot... Read more

29 Mar 2022

28mins

Ranked #10

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Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams

Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams

Tune it to learn:- What it was like to join Wealthsimple, and how that’s changed in the last 8 months- The key challenge... Read more

1 Mar 2022

24mins

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