Samuel and Robert discuss an important announcement and detail how best to start with UX.

Special Announcement And Getting Started With UX

Lee LeFever

Dos or Don'ts For Explainer Videos with Lee LeFever

Samuel and Robert discuss a variety of topics about UX and Security. Cartoon dogs &amp; the unique speech patterns thereof This episode is a dance that Robert leads A tale of Two-Factor (Auth) Robert has a dandruff problem Samuel makes you money MailChimp seems to live their values Super smooth segue™ A porch, cold ones, the sunset, and Passwords The ultimate password: pizza, pizza, praying hands, crying, throw a chair Tell us your password rules! Samuel puts himself on The Hot Seat™ Public information makes for bad security questions Robert's wife hacked the cops! Samuel has a funny story Robert knows all about living a lie Saying your crappy password out loud Nightmare birth city names Timing you out like a human Robert uses Seinfeld as a human shield Let people in for non-critical tasks! https://alteregoapp.com/discount http://xkcd.com/327/ http://xkcd.com/936/ http://shoptalkshow.com/episodes/special-one-one-hacker/

<h2>Samuel and Robert discuss a variety of topics about UX and Security.</h2> Cartoon dogs &amp; the unique speech patterns thereof This episode is a dance that Robert leads A tale of Two-Factor (Auth) Robert has a dandruff problem Samuel makes you money MailChimp seems to live their values Super smooth segue™ A porch, cold ones, the sunset, and Passwords The ultimate password: pizza, pizza, praying hands, crying, throw a chair Tell us your password rules! Samuel puts himself on The Hot Seat™ Public information makes for bad security questions Robert's wife hacked the cops! Samuel has a funny story Robert knows all about living a lie Saying your crappy password out loud Nightmare birth city names Timing you out like a human Robert uses Seinfeld as a human shield Let people in for non-critical tasks! <a href="https://alteregoapp.com/discount" rel="nofollow" target="_blank">https://alteregoapp.com/discount</a> <a href="http://xkcd.com/327/" rel="nofollow" target="_blank">http://xkcd.com/327/</a> <a href="http://xkcd.com/936/" rel="nofollow" target="_blank">http://xkcd.com/936/</a> <a href="http://shoptalkshow.com/episodes/special-one-one-hacker/" rel="nofollow" target="_blank">http://shoptalkshow.com/episodes/special-one-one-hacker/</a>

UX and Security by Listener Request

Samuel and Robert talk Knowledge Center tips with our inaugural guest, Jeff Vincent. Notes Samuel regrets to inform you we are back. Jeff Vincent, Head of Customer Success at Wistia, joins us. 5 Star Review! Thanks! Jeff defines Knowledge Centering Tips arrive. Robert nails it. Battleships are sunk. How can you force people to look at your documentation? Apparently, we like search. Jeff delivers a killer way to unlock customer language. Samuel asks Jeff all the questions. Samuel sinks a Battleship. Learning Centers are not Knowledge Centers Non-controversial Controversy is Instigated Rage quit your computer Intense Disagreement, Strife, No Documentation Documentation as Marketing? Wistia is awesome. Resources of the Week: Thinking with Type Your Brain At Work Teach the support team to fish Mindful Asana What is a whip-around?

<h1>Samuel and Robert talk Knowledge Center tips with our inaugural guest, Jeff Vincent.</h1> <h2>Notes</h2> Samuel regrets to inform you we are back. Jeff Vincent, Head of Customer Success at Wistia, joins us. 5 Star Review! Thanks! Jeff defines Knowledge Centering Tips arrive. Robert nails it. Battleships are sunk. How can you force people to look at your documentation? Apparently, we like search. Jeff delivers a killer way to unlock customer language. Samuel asks Jeff all the questions. Samuel sinks a Battleship. Learning Centers are not Knowledge Centers Non-controversial Controversy is Instigated Rage quit your computer Intense Disagreement, Strife, No Documentation Documentation as Marketing? <a href="http://wistia.com/" rel="nofollow" target="_blank">Wistia</a> is awesome. Resources of the Week: <a href="http://www.thinkingwithtype.com/" rel="nofollow" target="_blank">Thinking with Type</a> <a href="http://www.amazon.com/Your-Brain-Work-Strategies-Distraction/dp/0061771295#" rel="nofollow" target="_blank">Your Brain At Work</a> <a href="https://signalvnoise.com/posts/3418-teaching-the-support-team-how-to-fish" rel="nofollow" target="_blank">Teach the support team to fish</a> <a href="https://medium.com/bridge-collection/mindful-sana-e5932912d1df" rel="nofollow" target="_blank">Mindful Asana</a> What is a whip-around?

9 Dos or Don'ts For Knowledge Centers

Samuel and Robert share tips about how best to use A/B tests for UX. Play-by-Play Samuel cares about Robert, but Robert is all business Other people care about us too! Crushing SERP Dopplegangers vs Living in their shadow Do we endeavor to make podcast history? (Spoiler: We don't) Announcing the topic! The pronunciation of bouillabaisse Pranks for digital natives The difference between A/B testing, split testing, and multivariate testing More bouillabaisse breakdown A radical shift to the episode format? What defines a significant split test? Samuel cautions against boiling the A/B ocean How you can align A/B testing with your users' success Things that are like jazz (e.g. this podcast) The ins &amp; outs of hypotheses On the segmenting &amp; cohort-ing of test subjects Robert Graham: The People's Champion Samuel gets controversial with a "controversial do" A brief history of the hill climbing metaphor &amp; local maxima Out comes The Hot Seat™!! Hilbert: A star is born Robert advises not to throw the baby out with the bathwater Samuel questions whether the bathwater even needs to be thrown out in the first place On measuring and inspiration and the relation thereof Radical format change: The Tomb of the Unknown Tip! User Onboarding: the perfect place for A/B suckers Samuel gets his science tips from children's television Links http://mcfunley.com/design-for-continuous-experimentation https://medium.com/designing-for-results/in-defense-of-the-humble-local-maximum-2e53e61301df https://medium.com/designing-for-results/dont-blame-the-tool-aadbe3465dc4 http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/ PBS, Dinosaurs, and a Hypothesis -- https://www.youtube.com/watch?v=r0CGhy6cNJE

<h1>Samuel and Robert share tips about how best to use A/B tests for UX.</h1> <h2>Play-by-Play</h2> Samuel cares about Robert, but Robert is all business Other people care about us too! Crushing SERP Dopplegangers vs Living in their shadow Do we endeavor to make podcast history? (Spoiler: We don't) Announcing the topic! The pronunciation of bouillabaisse Pranks for digital natives The difference between A/B testing, split testing, and multivariate testing More bouillabaisse breakdown A radical shift to the episode format? What defines a significant split test? Samuel cautions against boiling the A/B ocean How you can align A/B testing with your users' success Things that are like jazz (e.g. this podcast) The ins &amp; outs of hypotheses On the segmenting &amp; cohort-ing of test subjects Robert Graham: The People's Champion Samuel gets controversial with a "controversial do" A brief history of the hill climbing metaphor &amp; local maxima Out comes The Hot Seat™!! Hilbert: A star is born Robert advises not to throw the baby out with the bathwater Samuel questions whether the bathwater even needs to be thrown out in the first place On measuring and inspiration and the relation thereof Radical format change: The Tomb of the Unknown Tip! User Onboarding: the perfect place for A/B suckers Samuel gets his science tips from children's television <h2>Links</h2> <a href="http://mcfunley.com/design-for-continuous-experimentation" rel="nofollow" target="_blank">http://mcfunley.com/design-for-continuous-experimentation</a> <a href="https://medium.com/designing-for-results/in-defense-of-the-humble-local-maximum-2e53e61301df" rel="nofollow" target="_blank">https://medium.com/designing-for-results/in-defense-of-the-humble-local-maximum-2e53e61301df</a> <a href="https://medium.com/designing-for-results/dont-blame-the-tool-aadbe3465dc4" rel="nofollow" target="_blank">https://medium.com/designing-for-results/dont-blame-the-tool-aadbe3465dc4</a> <a href="http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/" rel="nofollow" target="_blank">http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/</a> PBS, Dinosaurs, and a Hypothesis -- <a href="https://www.youtube.com/watch?v=r0CGhy6cNJE" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=r0CGhy6cNJE</a>

10 Dos or Don'ts for A/B Testing and UX

##Samuel and Robert trot out their best ideas to make the most of live chat on your site.

##Samuel and Robert trot out their best ideas to make the most of live chat on your site.

9 Dos or Don'ts For Successful Live Chat

Samuel and Robert put lifecycle emails on the hot seat. Ever want to combine advanced UX chatter with advanced football analysis? This is your episode.

<h2>Samuel and Robert put lifecycle emails on the hot seat.</h2> Ever want to combine advanced UX chatter with advanced football analysis? This is your episode.

8 Dos or Don'ts For Lifecycle Emails

Samuel and Robert chat about the design and the not-so design books that influenced them the most. We know we've missed getting an episode out on time the last couple weeks and we apologize. We went to great lengths to avoid it, but above all we want to offer you guys a quality listen.

<h2>Samuel and Robert chat about the design and the not-so design books that influenced them the most.</h2> We know we've missed getting an episode out on time the last couple weeks and we apologize. We went to great lengths to avoid it, but above all we want to offer you guys a quality listen.

Our Favorite Design Books...Mostly

Samuel and Robert reveal their ten favorite cognitive biases and how they can be leveraged with product design. Notes The Drunken User Casino Games and Cognitive Biases Semmelweis's story is tremendously sadder than we thought. Read at your peril.

<h2>Samuel and Robert reveal their ten favorite cognitive biases and how they can be leveraged with product design.</h2> <h3>Notes</h3> <a href="https://www.youtube.com/watch?v=r2CbbBLVaPk" rel="nofollow" target="_blank">The Drunken User</a> <a href="http://vimeo.com/3301231" rel="nofollow" target="_blank">Casino Games and Cognitive Biases</a> <a href="http://en.wikipedia.org/wiki/Semelweiss" rel="nofollow" target="_blank">Semmelweis's story</a> is tremendously sadder than we thought. Read at your peril.

Our 10 Favorite Cognitive Biases

Samuel and Robert share their best tips for planning a new feature. Notes Thanks, Mr. Mavis. Vinny Testaverde played some football or something. Backcasting is key to planning. Extra Credits on the create contribution of a player to a video game. Fake Doors and quantitative approaches to feature demand. Ignite - Lean Startup - Polyvore Minion Rush was an example of a not so great startup experience (Android). World of Tanks was an example of a great tutorial and onboarding experience (iPad).

<h2>Samuel and Robert share their best tips for planning a new feature.</h2> <h3>Notes</h3> Thanks, Mr. Mavis. <a href="http://en.wikipedia.org/wiki/Vinny_Testaverde" rel="nofollow" target="_blank">Vinny Testaverde</a> played some football or something. <a href="http://en.wikipedia.org/wiki/Backcasting" rel="nofollow" target="_blank">Backcasting</a> is key to planning. <a href="https://www.youtube.com/watch?v=1XlfeXpiSuQ" rel="nofollow" target="_blank">Extra Credits on the create contribution of a player to a video game.</a> <a href="https://medium.com/designing-for-results/before-you-build-understand-the-demand-fed01dc411af" rel="nofollow" target="_blank">Fake Doors</a> and quantitative approaches to feature demand. <a href="http://vimeo.com/24744647" rel="nofollow" target="_blank">Ignite - Lean Startup - Polyvore</a> <a href="http://www.dmthegame.com/" rel="nofollow" target="_blank">Minion Rush</a> was an example of a not so great startup experience (Android). <a href="http://worldoftanks.com/" rel="nofollow" target="_blank">World of Tanks</a> was an example of a great tutorial and onboarding experience (iPad).

10 Dos or Don'ts For Successfully Planning A New Feature

Join us as we discuss all the things you can do to make your product's users more successful and happy.

Samuel and Robert get into their best tips for customer retention. ###Notes Thanks Boston Buyer and P_Schadt Our first Mailbag question is answered. Thanks Fares Ghandour. Kathy Sierra spoke a few times at Business of Software. Samuel bought a car. We have an episode about surveys where we explain Porkchop Downs. Garrett Dimon's article on  understanding cancellations. Behind the Cloud by Marc Benioff of Salesforce.com. Brennan Dunn and Planscope.io. Brennan also has a great book Double Your Freelancing Rate. Paul Graham's Do Things That Don't Scale

<h1>Samuel and Robert get into their best tips for customer retention.</h1> ###Notes Thanks Boston Buyer and P_Schadt Our first Mailbag question is answered. Thanks <a href="https://twitter.com/toosketch" rel="nofollow" target="_blank">Fares Ghandour</a>. <a href="http://headrush.typepad.com/about.html" rel="nofollow" target="_blank">Kathy Sierra</a> spoke a few times at <a href="http://businessofsoftware.org/2013/02/kathy-sierra-building-the-minimum-badass-user-business-of-software-a-masterclass-in-thinking-about-software-product-development/" rel="nofollow" target="_blank">Business of Software</a>. <a href="http://successfulusers.com/episode/bonus-jtbd-interview-the-car-purchase-1-of-3/" rel="nofollow" target="_blank">Samuel bought a car</a>. We have an episode about <a href="http://successfulusers.com/episode/surveys-mega-cast/" rel="nofollow" target="_blank">surveys</a> where we explain Porkchop Downs. <a href="http://startingandsustaining.com/" rel="nofollow" target="_blank">Garrett Dimon's</a> <a href="http://garrettdimon.com/post/71637155240/understanding-cancelations" rel="nofollow" target="_blank">article on understanding cancellations</a>. <a href="http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163" rel="nofollow" target="_blank">Behind the Cloud</a> by Marc Benioff of <a href="http://Salesforce.com" rel="nofollow" target="_blank">Salesforce.com</a>. <a href="http://brennandunn.com/about-me/" rel="nofollow" target="_blank">Brennan Dunn</a> and <a href="http://planscope.io/" rel="nofollow" target="_blank">Planscope.io</a>. Brennan also has a great book <a href="http://doubleyourfreelancingrate.com/" rel="nofollow" target="_blank">Double Your Freelancing Rate</a>. <a href="http://paulgraham.com/ds.html" rel="nofollow" target="_blank">Paul Graham's Do Things That Don't Scale</a>

10 Dos Or Don'ts For Successful Customer Retention

Samuel and Robert get into the best ways and methods to use Social Proof in your product. Robert Cialdini wrote a great book called Influence that you should read. Robert mistakenly called it ‘Persuasion’ which is a bit more Jane Austen. Sam Solomon's social sharing experiment. Jesse Mecham has awesome budget software that Robert uses, YouNeedABudget. Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf. Take Samuel's explanations of phrase origins with a grain of salt. Corbett Barr from The Fizzle and getting started with social proof and credibility. Rand Fishkin is awesome. Check him out more over at Moz. Ruben Gamez created and runs Bidsketch which helps anyone that needs to create proposals. Buffer helps you share on social media platforms.

Samuel and Robert get into the best ways and methods to use Social Proof in your product. <a href="http://www.influenceatwork.com/" rel="nofollow" target="_blank">Robert Cialdini</a> wrote a great book called <a href="http://www.amazon.com/Influence-Psychology-Robert-Cialdini-PhD-ebook/dp/B002BD2UUC/?" rel="nofollow" target="_blank">Influence</a> that you should read. Robert mistakenly called it ‘Persuasion’ which is a bit more Jane Austen. <a href="https://twitter.com/SamuelRSolomon" rel="nofollow" target="_blank">Sam Solomon's</a> <a href="http://solomon.io/why-im-done-with-social-media-buttons/" rel="nofollow" target="_blank">social sharing experiment</a>. <a href="https://twitter.com/jessemecham" rel="nofollow" target="_blank">Jesse Mecham</a> has awesome budget software that Robert uses, <a href="http://www.youneedabudget.com/" rel="nofollow" target="_blank">YouNeedABudget</a>. <a href="https://twitter.com/ramit" rel="nofollow" target="_blank">Ramit Sethi</a> wrote <a href="http://www.iwillteachyoutoberich.com/" rel="nofollow" target="_blank">I Will Teach You To Be Rich</a> and spoke at the first <a href="http://www.microconf.com/" rel="nofollow" target="_blank">MicroConf</a>. Take Samuel's explanations of phrase origins with a <a href="http://en.wikipedia.org/wiki/Grain_of_salt" rel="nofollow" target="_blank">grain of salt</a>. <a href="https://twitter.com/CorbettBarr" rel="nofollow" target="_blank">Corbett Barr</a> from <a href="http://fizzle.co/about" rel="nofollow" target="_blank">The Fizzle</a> and getting started with social proof and credibility. <a href="https://twitter.com/randfish" rel="nofollow" target="_blank">Rand Fishkin</a> is awesome. Check him out more over at <a href="http://moz.com/" rel="nofollow" target="_blank">Moz</a>. <a href="https://twitter.com/earthlingworks" rel="nofollow" target="_blank">Ruben Gamez</a> created and runs <a href="http://www.bidsketch.com/home/" rel="nofollow" target="_blank">Bidsketch</a> which helps anyone that needs to create proposals. <a href="https://bufferapp.com/" rel="nofollow" target="_blank">Buffer</a> helps you share on social media platforms.

10 Top Dos and Don'ts For Social Proof

Robert and Samuel share their top 10 tips and mistakes for designing a successful signup page. Patrick McKenzie and read more on submit buttons just do a find on the page for "Submit". The Red Violin and Planet Money - Is A Stradivarius Just A Violin? and the Stradivarius. Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf. "Get them to where they can picture an improved version of themselves." - Samuel Alan Watts, the infamous whats-his-name. Teach yourself the difference between Limbo and Purgatory. alexdesigns, Mr. Alex Harris has an awesome video podcast Marketing Optimization. Thanks for the review, Mr. Ryan Gum who has a cool blog on startup marketing. Checkout Ruben Gamez's Bidsketch if you find yourself creating proposals for clients.

Robert and Samuel share their top 10 tips and mistakes for designing a successful signup page. <a href="http://www.kalzumeus.com/" rel="nofollow" target="_blank">Patrick McKenzie</a> and read more on <a href="http://www.kalzumeus.com/2013/04/24/marketing-for-people-who-would-rather-be-building-stuff/" rel="nofollow" target="_blank">submit buttons</a> just do a find on the page for "Submit". <a href="http://www.imdb.com/title/tt0120802/" rel="nofollow" target="_blank">The Red Violin</a> and <a href="http://www.npr.org/blogs/money/2014/05/09/310447054/episode-538-is-a-stradivarius-just-a-violin" rel="nofollow" target="_blank">Planet Money - Is A Stradivarius Just A Violin?</a> and the <a href="http://en.wikipedia.org/wiki/Stradivarius" rel="nofollow" target="_blank">Stradivarius</a>. <a href="https://twitter.com/ramit" rel="nofollow" target="_blank">Ramit Sethi</a> wrote <a href="http://www.iwillteachyoutoberich.com/" rel="nofollow" target="_blank">I Will Teach You To Be Rich</a> and spoke at the first <a href="http://www.microconf.com/" rel="nofollow" target="_blank">MicroConf</a>. "Get them to where they can picture an improved version of themselves." - Samuel <a href="http://en.wikipedia.org/wiki/Alan_Watts" rel="nofollow" target="_blank">Alan Watts</a>, the infamous whats-his-name. Teach yourself the difference between <a href="http://en.wikipedia.org/wiki/Limbo" rel="nofollow" target="_blank">Limbo</a> and <a href="http://en.wikipedia.org/wiki/Purgatory" rel="nofollow" target="_blank">Purgatory</a>. alexdesigns, Mr. <a href="https://twitter.com/alexdesigns" rel="nofollow" target="_blank">Alex Harris</a> has an awesome video podcast <a href="http://marketingoptimization.tv/" rel="nofollow" target="_blank">Marketing Optimization</a>. Thanks for the review, Mr. <a href="https://twitter.com/ryangum" rel="nofollow" target="_blank">Ryan Gum</a> who has a <a href="http://ryangum.com/" rel="nofollow" target="_blank">cool blog on startup marketing</a>. Checkout <a href="https://twitter.com/earthlingworks" rel="nofollow" target="_blank">Ruben Gamez's</a> <a href="http://www.bidsketch.com/" rel="nofollow" target="_blank">Bidsketch</a> if you find yourself creating proposals for clients.

Top 10 Tips for Successful Signup Forms

Robert and Samuel go deep on how you can use surveys including tools, questions, biases, and sampling. Our top tools:   Qualaroo   Survey Monkey   Wufoo   Samuel eventually rediscovered Microsoft Frontpage. How do you pronounce Likert Scale? Don Norman — The Design of Everyday Things Rodeo Austin — Porkchop Downs Peter Drucker — The Essential Drucker Shooting fish in a barrel Selection Bias Outback Steakhouse sucks, but blooming onions are delicious. Hipmunk travel. Garrett Dimon -- Understanding Cancelations Lincoln Murphy has great insights on customer success and SaaS. Chris Dixon and rejection. Conversion Rate Experts AND Sean Ellis -- "Golden Questions" that reveal exactly why your visitors aren't converting The Net Promoter Score is controversial. Bob E. Hayes -- Measuring Customer Satisfaction

Robert and Samuel go deep on how you can use surveys including tools, questions, biases, and sampling. Our top tools: <ol> <li> <a href="https://qualaroo.com/" rel="nofollow" target="_blank">Qualaroo</a> </li> <li> <a href="https://www.surveymonkey.com/" rel="nofollow" target="_blank">Survey Monkey</a> </li> <li> <a href="http://www.wufoo.com/" rel="nofollow" target="_blank">Wufoo</a> </li> </ol> Samuel eventually rediscovered <a href="http://en.wikipedia.org/wiki/Microsoft_FrontPage" rel="nofollow" target="_blank">Microsoft Frontpage</a>. How do you pronounce <a href="http://en.wikipedia.org/wiki/Likert_scale" rel="nofollow" target="_blank">Likert Scale</a>? <a href="http://en.wikipedia.org/wiki/Don_Norman" rel="nofollow" target="_blank">Don Norman</a> — <a href="http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/0465067107#" rel="nofollow" target="_blank">The Design of Everyday Things</a> <a href="http://www.rodeoaustin.com/" rel="nofollow" target="_blank">Rodeo Austin</a> — <a href="http://www.porkchopdowns.com/" rel="nofollow" target="_blank">Porkchop Downs</a> <a href="http://en.wikipedia.org/wiki/Peter_Drucker" rel="nofollow" target="_blank">Peter Drucker</a> — <a href="http://www.amazon.com/The-Essential-Drucker-Management-Essentials/dp/0061345016/ref=sr_1_1?ie=UTF8&amp;qid=1403667193&amp;sr=8-1&amp;keywords=peter+drucker" rel="nofollow" target="_blank">The Essential Drucker</a> <a href="http://en.wikipedia.org/wiki/Shooting_fish_in_a_barrel" rel="nofollow" target="_blank">Shooting fish in a barrel</a> <a href="http://en.wikipedia.org/wiki/Selection_bias" rel="nofollow" target="_blank">Selection Bias</a> <a href="http://www.outback.com/" rel="nofollow" target="_blank">Outback Steakhouse</a> sucks, but <a href="http://en.wikipedia.org/wiki/Blooming_onion" rel="nofollow" target="_blank">blooming onions</a> are delicious. <a href="http://www.hipmunk.com/" rel="nofollow" target="_blank">Hipmunk</a> travel. <a href="http://garrettdimon.com/" rel="nofollow" target="_blank">Garrett Dimon</a> -- <a href="http://garrettdimon.com/post/71637155240/understanding-cancelations" rel="nofollow" target="_blank">Understanding Cancelations</a> <a href="http://lincolnmurphy.com/" rel="nofollow" target="_blank">Lincoln Murphy</a> has great insights on customer success and SaaS. <a href="http://cdixon.org/2010/09/12/if-you-arent-getting-rejected-on-a-daily-basis-your-goals-arent-ambitious-enough/" rel="nofollow" target="_blank">Chris Dixon and rejection.</a> <a href="http://www.conversion-rate-experts.com/" rel="nofollow" target="_blank">Conversion Rate Experts</a> AND <a href="https://twitter.com/SeanEllis" rel="nofollow" target="_blank">Sean Ellis</a> -- <a href="http://www.conversion-rate-experts.com/questions/" rel="nofollow" target="_blank">"Golden Questions" that reveal exactly why your visitors aren't converting</a> The <a href="http://en.wikipedia.org/wiki/Net_Promoter" rel="nofollow" target="_blank">Net Promoter Score</a> is controversial. <a href="https://twitter.com/bobehayes" rel="nofollow" target="_blank">Bob E. Hayes</a> -- <a href="http://www.amazon.com/Measuring-Customer-Satisfaction-Loyalty-Edition/dp/0873897439/ref=sr_1_1?ie=UTF8&amp;qid=1403670382&amp;sr=8-1&amp;keywords=measuring+customer+satisfaction+and+loyalty+third+edition+survey+design+use+and+statistical+analysis+methods" rel="nofollow" target="_blank">Measuring Customer Satisfaction</a>

Surveys! Mega-cast!

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. The switch interview ends and we turn to integrating around the interview results. 3 of 3.

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. The switch interview ends and we turn to integrating around the interview results. 3 of 3.

Bonus JTBD Interview - The Car Purchase Part 3 of 3

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. 2 of 3.

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. 2 of 3.

Bonus JTBD Interview - The Car Purchase Part 2 of 3

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. 1 of 3.

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. 1 of 3.

Bonus JTBD Interview - The Car Purchase Part 1 of 3

The problem you want to solve might have a solution you don't expect at all.

The problem you want to solve might have a solution you don't expect at all.

Bonus JTBD Example - The Rescue Dogs

Robert and Samuel get into Jobs to be Done Switch Interviews and how they compare with Customer Development. Chris Spiek &amp; Bob Moesta have a JTBD Udemy course and a podcast. Patrick Vlaskovits and Brant Cooper wrote The Entrepreneur's Guide To Customer Development Steve Blank wrote an updated version of the Four Steps. Check out The Startup Owner's Manual Our friend Rob Walling founded Drip and we talked about his move up market in email. WE MENTION Fake Grimlock. HIM GOOD. Shots fired at The Fizzle Show. Hi, Chase Reeves! Integrating Around The Job-To-Be-Done by Clayton M. Christensen has since been read and enjoyed by Robert. Highly recommended. Thanks to our sponsor, UserOnboard.

Robert and Samuel get into Jobs to be Done Switch Interviews and how they compare with Customer Development. <a href="https://twitter.com/chriscbs" rel="nofollow" target="_blank">Chris Spiek</a> &amp; <a href="https://twitter.com/bmoesta" rel="nofollow" target="_blank">Bob Moesta</a> have a <a href="https://www.udemy.com/mastering-jobs-to-be-done-interviews/" rel="nofollow" target="_blank">JTBD Udemy course</a> and a <a href="http://jobstobedone.org/" rel="nofollow" target="_blank">podcast</a>. <a href="https://twitter.com/Pv" rel="nofollow" target="_blank">Patrick Vlaskovits</a> and <a href="https://twitter.com/brantcooper" rel="nofollow" target="_blank">Brant Cooper</a> wrote <a href="http://www.custdev.com/" rel="nofollow" target="_blank">The Entrepreneur's Guide To Customer Development</a> Steve Blank wrote an updated version of the Four Steps. Check out <a href="http://www.amazon.com/The-Startup-Owners-Manual-Step-By-Step/dp/0984999302" rel="nofollow" target="_blank">The Startup Owner's Manual</a> Our friend Rob Walling founded <a href="http://getdrip.com" rel="nofollow" target="_blank">Drip</a> and we talked about his move up market in email. WE MENTION <a href="https://twitter.com/FAKEGRIMLOCK" rel="nofollow" target="_blank">Fake Grimlock</a>. HIM GOOD. Shots fired at <a href="http://fizzle.co/show" rel="nofollow" target="_blank">The Fizzle Show</a>. Hi, <a href="https://twitter.com/chase_reeves" rel="nofollow" target="_blank">Chase Reeves</a>! <a href="http://hbr.org/product/integrating-around-the-job-to-be-done-module-note/an/611004-PDF-ENG" rel="nofollow" target="_blank">Integrating Around The Job-To-Be-Done</a> by Clayton M. Christensen has since been read and enjoyed by Robert. Highly recommended. Thanks to our sponsor, <a href="http://useronboard.com" rel="nofollow" target="_blank">UserOnboard</a>.

What Everyone Ought to Know About JTBD Switch Interviews

The info is incredibly valuable and delivered in a way that makes me laugh out loud.

Creative Director

Hosts have a great rapport and deliver real content and the editing/production is hilarious

Funny and insightful

Successful Users

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