Cover image of Brand & New

Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and... Read more

Warning: This podcast is a series podcast

This means episodes are recommended to be heard in order from the very start. Here's the 10 best episodes of the series anyway though!

Ranked #1

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Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)

Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers... Read more

8 Oct 2019

17mins

Ranked #2

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Welcome to Brand & New!

Welcome to Brand & New!

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podc... Read more

4 Nov 2018

10mins

Ranked #3

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The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)

The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)

News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing cap... Read more

12 May 2020

23mins

Ranked #4

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TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)

TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)

Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea ... Read more

27 Oct 2020

24mins

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Ranked #5

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Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property

Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our ... Read more

12 Feb 2019

23mins

Ranked #6

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Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporatio... Read more

22 Apr 2019

23mins

Ranked #7

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Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)

Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)

This episode is part of a special series of interviews with candidates for the position of Director General of the World... Read more

27 Feb 2020

25mins

Ranked #8

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Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Eng... Read more

30 Nov 2018

23mins

Ranked #9

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GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)

GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions ... Read more

2 Dec 2019

24mins

Ranked #10

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When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)

When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)

There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. ... Read more

5 Jan 2021

19mins

Ranked #11

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The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)

The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. Th... Read more

24 Nov 2020

24mins

Ranked #12

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Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)

Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experien... Read more

20 Jul 2021

20mins

Ranked #13

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Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Off... Read more

12 Mar 2019

21mins

Ranked #14

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Embrace the Future: How Technology is Transforming Legal Practice

Embrace the Future: How Technology is Transforming Legal Practice

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Pip... Read more

20 Nov 2018

19mins

Ranked #15

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Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)

Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on t... Read more

2 Mar 2022

25mins

Ranked #16

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The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Dire... Read more

18 Dec 2018

21mins

Ranked #17

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India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)

India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to tr... Read more

21 Jun 2022

19mins

Ranked #18

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Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Gener... Read more

14 Sep 2021

21mins

Ranked #19

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Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)

Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a researc... Read more

9 Nov 2021

22mins

Ranked #20

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Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)

Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to... Read more

22 Oct 2019

19mins

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