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Talk to the Brand

A lot goes into creating and managing a successful brand. Each week Jim Beatty and Jason Caldeira, owners of the Midwest-based branding and design collective Nerve, take up matters of branding and bra... Read more

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Episode 008: What is Good Design?

Episode 008: What is Good Design?

It's the conversation every designer dreads to have — yet also secretly wants to have — with a client: what makes one de... Read more

4 May 2020

28mins

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We're Coming Back!

We're Coming Back!

23 Jan 2020

1min

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Episode 007: The "Stranger Things" Episode

Episode 007: The "Stranger Things" Episode

Design is always moving in two directions. On the one hand it's charging bravely ahead, forward into the future. On the ... Read more

18 Sep 2019

25mins

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Episode 006: The Age of "Prove It" Marketing

Episode 006: The Age of "Prove It" Marketing

The collapse of the traditional agency model can be traced to two primary causes, one economic (declines in fees) and th... Read more

26 Jul 2019

28mins

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Episode 005: New Belgium Brewing

Episode 005: New Belgium Brewing

What's it like to be one of the grandaddy brands of craft brewing — and how do you keep that brand fresh and alive in an... Read more

2 Jul 2019

30mins

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Episode 004: Do Rebrands Really Exist?

Episode 004: Do Rebrands Really Exist?

"Rebrand" is a term that's heavily used — in fact it's over-used. But how often are companies or products actually rebra... Read more

25 Jun 2019

24mins

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Episode 003: Taglines: an Endangered Species?

Episode 003: Taglines: an Endangered Species?

Call 'em taglines, call 'em slogans, these one-time staples of the branding and marketing universe are being seen less a... Read more

11 Jun 2019

24mins

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Episode 002: The Down N’ Dirty Logo

Episode 002: The Down N’ Dirty Logo

Jim and Jason turn their attention to logo design, especially quick and inexpensive logo design services, which, for jus... Read more

4 Jun 2019

30mins

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Episode 001: So What’s a Brand Anyway?

Episode 001: So What’s a Brand Anyway?

Everyone talks about "brands" and "branding" but what exactly is a brand? In this their first episode, Jim and Jason set... Read more

23 May 2019

23mins

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