Cover image of Investigating Entrepreneurial Opportunities - Audio

Investigating Entrepreneurial Opportunities - Audio

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin ... Read more

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Why study entrepreneurship?

Why study entrepreneurship?

Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strateg... Read more

24 Oct 2010

5mins

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Developing a new idea

Developing a new idea

Julian discuses developing his electronic notice board idea works.

24 Oct 2010

8mins

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An idea - managing risks

An idea - managing risks

Protecting an idea from theft.

24 Oct 2010

5mins

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SWOT analysis

SWOT analysis

One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities... Read more

24 Oct 2010

7mins

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STEEP analysis

STEEP analysis

The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast mov... Read more

24 Oct 2010

11mins

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Competitor and market research

Competitor and market research

What techniques can you use to research your market and competitors to plan effective strategies?

24 Oct 2010

9mins

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