Cover image of Thrills and Chills: Establishing Product Marketing

Thrills and Chills: Establishing Product Marketing

“The company story is the company strategy.”— Ben Horowitz, Partner and Co-founder, Andreessen HorowitzFor many startups, marketing isn’t important—until it is. This hasn’t always been the case. For t... Read more

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Ranked #1

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Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan

Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan

In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to... Read more

20 Jan 2022

25mins

Ranked #2

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A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia

A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia

Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build intern... Read more

13 Jan 2022

31mins

Ranked #3

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Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne

Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne

Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product market... Read more

6 Jan 2022

27mins

Ranked #4

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Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters

Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters

One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD... Read more

16 Dec 2021

29mins

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Ranked #5

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The ROI of Transparency with William Chia, Director of Product Marketing at Osano

The ROI of Transparency with William Chia, Director of Product Marketing at Osano

Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking ... Read more

9 Dec 2021

32mins

Ranked #6

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From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox

From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox

Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding r... Read more

2 Dec 2021

28mins

Ranked #7

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Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf

Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf

Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketin... Read more

18 Nov 2021

24mins

Ranked #8

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Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty

Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty

“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty Aditya is the VP of Marketing at NexHea... Read more

11 Nov 2021

28mins

Ranked #9

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From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar

From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar

If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus ... Read more

4 Nov 2021

26mins

Ranked #10

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Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa

Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa

April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cybe... Read more

28 Oct 2021

29mins

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