Cover image of The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes ma... Read more

Ranked #1

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Interview with Tom Bowling: Trends to expect for 2020, Permanent Botanicals

Interview with Tom Bowling: Trends to expect for 2020, Permanent Botanicals

#010: Tom Bowling AIFD, PFCI shares his thoughts on trends to expect this spring, summer, fall and winter. Working with ... Read more

3 Mar 2020

28mins

Ranked #2

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Four Must-Know Rules for Customer Service

Four Must-Know Rules for Customer Service

Episode 006: Customer service in business is EVERYTHING! In this episode, Vonda and Lori walk through the 4 must-know ru... Read more

4 Feb 2020

29mins

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Ranked #3

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How Small Changes Can Create A Better You and Better Business Practices for 2020

How Small Changes Can Create A Better You and Better Business Practices for 2020

#002: Vonda and Lori share some small but effective changes you can make in your everyday routine that can be life-chang... Read more

5 Jan 2020

27mins

Ranked #4

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Valentine's Day! It's Time to Rally Your Team!

Valentine's Day! It's Time to Rally Your Team!

#004: Vonda and Lori discuss three things flower shop owners should do before Valentine's Day to increase productivity a... Read more

21 Jan 2020

26mins

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Ranked #5

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Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond

Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond

#008: Vonda and Lori talk with Ellie LaFever about her floral journey, from growing up in the flower shop to lessons lea... Read more

18 Feb 2020

25mins

Ranked #6

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Interview with Rich Salvaggio: Changes in the Floral Industry

Interview with Rich Salvaggio: Changes in the Floral Industry

#009: Vonda interviews Rich Salvaggio AIFD, CFD, PFCI about changes in the floral industry, educational opportunities, a... Read more

25 Feb 2020

23mins

Ranked #7

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Interview with Tim Farrell: Challenges and Opportunities

Interview with Tim Farrell: Challenges and Opportunities

#012: Join Vonda as she chats with Tim Farrell, AIFD, AAF, PFCI about his start in the floral business, what he's added ... Read more

18 Mar 2020

22mins

Ranked #8

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A Few Laughs for Valentine's Day Stress Relief!

A Few Laughs for Valentine's Day Stress Relief!

Episode 007: Join Vonda and Lori as they share a few laughs as you prepare for the busy Valentine's Day. From unusual ca... Read more

11 Feb 2020

32mins

Ranked #9

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Interview with Kami Martin: Your website, reviews and more...

Interview with Kami Martin: Your website, reviews and more...

#011: Join Vonda and Lori as they talk with Kami Martin, the Director of One Clique, an important part of Flower Clique.... Read more

10 Mar 2020

32mins

Ranked #10

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Lead your team by knowing your audience

Lead your team by knowing your audience

#005: Your customer wants to be treated as an individual, the be understood, treated with kindness and always wants you ... Read more

28 Jan 2020

30mins

Ranked #11

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The Power of Flowers and how it helps in this time of Covid-19

The Power of Flowers and how it helps in this time of Covid-19

#013: The power of flowers to help to overcome stress and anxiety are real and have published scientific studies to back... Read more

24 Mar 2020

28mins

Ranked #12

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Inspiration: The What, Who, and Where, Interview with Ellie LaFever

Inspiration: The What, Who, and Where, Interview with Ellie LaFever

Episode 022: A meeting of the inspirational minds of Vonda LaFever, Lori Wilson and special guest, Ellie LaFever.  We al... Read more

26 May 2020

39mins

Ranked #13

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Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021

Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021

Episode 21: Vonda has a 1:1 interview with Sharon McGukin, internationally known floral designer and educator known for ... Read more

19 May 2020

35mins

Ranked #14

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What to say, and not to say! Online review advice from Flower Clique specialist Leslie Bridendolph

What to say, and not to say! Online review advice from Flower Clique specialist Leslie Bridendolph

Episode 020: In this timely interview Vonda and Lori ask Leslie about responding to reviews, post Mother's Day. It seems... Read more

12 May 2020

32mins

Ranked #15

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Mother's Day Memories: It's the little things.

Mother's Day Memories: It's the little things.

Episode 019: Vonda and Lori have a casual conversation about Mother' Day. Starting with a little flower care, to childho... Read more

5 May 2020

33mins

Ranked #16

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Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day

Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day

Episode 018: Ellie LaFever, Creative Director and brand manager of Flower Clique, joins Vonda LaFever and Lori Wilson to... Read more

28 Apr 2020

28mins

Ranked #17

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We asked you, "What's giving you life, bringing you joy, through the challenges?"

We asked you, "What's giving you life, bringing you joy, through the challenges?"

Bonus 0001: Vonda and Lori have been interacting with so many the Flower Clique Members, and our Cliquers (you!) and hav... Read more

25 Apr 2020

16mins

Ranked #18

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Vonda and Lori ask, "Who will you be, post Covid-19?"

Vonda and Lori ask, "Who will you be, post Covid-19?"

Episode 017: Join Vonda and Lori as they share thoughts and help you plan who YOU are going to be on the other side of t... Read more

21 Apr 2020

30mins

Ranked #19

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3 Steps in the process of life changes that you might be experiencing now

3 Steps in the process of life changes that you might be experiencing now

016: Join Vonda and Lori as the relate the Change Curve to what is happening today. In the business world, the curve, an... Read more

14 Apr 2020

31mins

Ranked #20

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Interview with Kate Penn, CEO Society of American Florists

Interview with Kate Penn, CEO Society of American Florists

Episode 015: Join Vonda and Lori in an in-depth interview with Kate Penn, CEO of the SAF as she shares her passion for t... Read more

7 Apr 2020

33mins

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