How well can you see the future?  With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into.  To help you steer clear of these potential traps, I invited Bill Schmarzo, Customer Advocate, Data Management Incubation at Dell Technologies, onto the show to share the secrets to forecasting — and I predict it’s going to be a great episode. Join us as we discuss: Why humans are natural forecasters The importance of agility and pushing decision making down in your organization Why data and technology should supplement human decision making, not replace it Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player. 

How well can you see the future?  With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into.  To help you steer clear of these potential traps, I invited <a href="https://www.linkedin.com/in/schmarzo" rel="nofollow" target="_blank">Bill Schmarzo</a>, Customer Advocate, Data Management Incubation at <a href="https://www.delltechnologies.com/en-us/index.htm" rel="nofollow" target="_blank">Dell Technologies</a>, onto the show to share the secrets to forecasting — and I predict it’s going to be a great episode. Join us as we discuss: Why humans are natural forecasters The importance of agility and pushing decision making down in your organization Why data and technology should supplement human decision making, not replace it Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Polishing the Crystal Ball: How to Improve Your Forecasting

The rise of RevOps over the past 5 years is impossible to overlook. But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the role. To help answer those questions, today I’m speaking with Nate Follen, Revenue Ops &amp; Biz Systems at BentoBox, who shares the secrets to successful RevOps. Join us as we discuss: The ideal role of RevOps within a business How data reporting and RevOps work together The future of RevOps   Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.  

The rise of RevOps over the past 5 years is impossible to overlook. But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the role. To help answer those questions, today I’m speaking with <a href="https://www.linkedin.com/in/follen" rel="nofollow" target="_blank">Nate Follen</a>, Revenue Ops &amp; Biz Systems at <a href="https://getbento.com/" rel="nofollow" target="_blank">BentoBox</a>, who shares the secrets to successful RevOps. Join us as we discuss: <ul><li>The ideal role of RevOps within a business</li> <li>How data reporting and RevOps work together</li> <li>The future of RevOps </li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Why RevOps Should Be Your Revenue Referee

Marketing is essential to any organization’s bottom line… But it’s no secret that it’s often difficult to attribute its ROI. So, how do you make sure you’re getting the most from your marketing mix? To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise. Join us as we discuss: The lag time between marketing efforts and results The best ways to handle historical data How to get Marketing, RevOps and the C-Suite speaking the same language   Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop + can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Marketing is essential to any organization’s bottom line… But it’s no secret that it’s often difficult to attribute its ROI. So, how do you make sure you’re getting the most from your marketing mix? To help answer that eternal question, I invited <a href="https://www.linkedin.com/in/lancewerling" rel="nofollow" target="_blank">Lance Werling</a>, Director of Worldwide Revenue Operations at <a href="https://www.medigate.io/" rel="nofollow" target="_blank">Medigate</a>, onto the show to share his marketing expertise. Join us as we discuss: <ul><li>The lag time between marketing efforts and results</li> <li>The best ways to handle historical data</li> <li>How to get Marketing, RevOps and the C-Suite speaking the same language </li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>. Listening on a desktop + can’t see the links? Just search for Accelerating Value in your favorite podcast player.

How Marketing Can Better Drive Revenue

Big Data has finally become a reality for most organizations. And the increased complexity it brings is ushering in a new era. We’re beyond Big Data: It’s a Big Ops world now. Today I’m joined by Scott Brinker, VP Platform Ecosystem at HubSpot, the perfect tour guide to welcome you into this exciting new world. Join us as we discuss: - The rise of Big Ops - How to navigate increasing complexity - The No-Code Movement Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Big Data has finally become a reality for most organizations. And the increased complexity it brings is ushering in a new era. We’re beyond Big Data: It’s a Big Ops world now. Today I’m joined by <a href="https://www.linkedin.com/in/sjbrinker" rel="nofollow" target="_blank">Scott Brinker</a>, VP Platform Ecosystem at <a href="https://www.hubspot.com/" rel="nofollow" target="_blank">HubSpot</a>, the perfect tour guide to welcome you into this exciting new world. Join us as we discuss: - The rise of Big Ops - How to navigate increasing complexity - The No-Code Movement Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The Dawning of the Big Ops Era

There is an age-old issue in the revenue functions of every business… Sales, Marketing and Service are all quick to blame each other when something goes wrong. How do you finally get alignment between these key components in your business? According to today’s guest, Alisa Goldschmidt, Senior Revenue Operations Manager at Harver, one of the best ways is through RevOps — and she joins the show to share why. Join us as we discuss: The value of having each revenue function under one umbrella  How to measure success across these departments How RevOps makes life easier for the C-suite  Keep connected with Accelerating Value on Apple Podcasts or Spotify.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player. 

There is an age-old issue in the revenue functions of every business… Sales, Marketing and Service are all quick to blame each other when something goes wrong. How do you finally get alignment between these key components in your business? According to today’s guest, <a href="https://www.linkedin.com/in/alisag" rel="nofollow" target="_blank">Alisa Goldschmidt</a>, Senior Revenue Operations Manager at <a href="https://harver.com/" rel="nofollow" target="_blank">Harver</a>, one of the best ways is through RevOps — and she joins the show to share why. Join us as we discuss: <ul><li>The value of having each revenue function under one umbrella </li> <li>How to measure success across these departments</li> <li>How RevOps makes life easier for the C-suite</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The Art & Science of RevOps

Do you believe your business can stay successful by luck alone? There is only one definition of luck I’ve heard that will consistently drive results: Luck is when preparation meets opportunity. But you might know that by another name — strategy. Today’s guest, Karen Root, Director of Experience Strategy at Boehringer Ingelheim, is a master strategizer, who joins me to untangle the secrets to planning and executing a successful strategy. Join us as we discuss: Why strategy begins with asking the right questions  How marketing can overcome the standard C-suite criticisms Why you should seek strategy insights from outside your industry  Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Do you believe your business can stay successful by luck alone? There is only one definition of luck I’ve heard that will consistently drive results: Luck is when preparation meets opportunity. But you might know that by another name — strategy. Today’s guest, <a href="https://www.linkedin.com/in/karenroot" rel="nofollow" target="_blank">Karen Root,</a> Director of Experience Strategy at <a href="https://www.boehringer-ingelheim.com/" rel="nofollow" target="_blank">Boehringer Ingelheim</a>, is a master strategizer, who joins me to untangle the secrets to planning and executing a successful strategy. Join us as we discuss: <ul><li>Why strategy begins with asking the right questions </li> <li>How marketing can overcome the standard C-suite criticisms</li> <li>Why you should seek strategy insights from outside your industry</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts </a>or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The Secrets of Planning & Executing Successful Strategy

Positioning is vital to any business, yet it’s too often neglected. Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore.  Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads. So how do you find the right position for your business? Today’s guest, April Dunford, Founder of Ambient Strategy, joins the show with the answers you seek. Join us as we discuss: The most common mistakes leading to an uncomfortable position How to test the effectiveness of your positioning How to get everyone in your organization aligned around your position  Keep connected with Accelerating Value on Apple Podcasts or Spotify.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player. 

Positioning is vital to any business, yet it’s too often neglected. Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore.  Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads. So how do you find the right position for your business? Today’s guest, <a href="https://ca.linkedin.com/in/aprildunford" rel="nofollow" target="_blank">April Dunford</a>, Founder of <a href="https://www.aprildunford.com/about" rel="nofollow" target="_blank">Ambient Strategy</a>, joins the show with the answers you seek. Join us as we discuss: <ul><li>The most common mistakes leading to an uncomfortable position</li> <li>How to test the effectiveness of your positioning</li> <li>How to get everyone in your organization aligned around your position</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The Positionary Mission: Who Are You, Really?

Everyone wants to know what the next best move is. That’s going to depend on where you’re standing now, of course. But here’s a hint: You’ll probably need to build out your RevOps. In this episode, I chat with Sangram Vajre, Chief Evangelist and Co-Founder at Terminus and author of The MOVE, about answering the question, “What’s our next move?” Join us as we discuss: The SaaS Valley of Death, a.k.a. hitting $10M The 3 Ps of market fit Why RevOps is essential for growth Who is the best RevOps fit right now Retention is the new acquisition  Keep connected with Accelerating Value on Apple Podcasts or Spotify.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Everyone wants to know what the next best move is. That’s going to depend on where you’re standing now, of course. But here’s a hint: You’ll probably need to build out your RevOps. In this episode, I chat with <a href="https://www.linkedin.com/in/sangramvajre/" rel="nofollow" target="_blank">Sangram Vajre</a>, Chief Evangelist and Co-Founder at <a href="https://terminus.com/" rel="nofollow" target="_blank">Terminus </a>and author of <a href="https://terminus.com/the-move/" rel="nofollow" target="_blank">The MOVE</a>, about answering the question, “What’s our next move?” Join us as we discuss: <ul><li>The SaaS Valley of Death, a.k.a. hitting $10M</li> <li>The 3 Ps of market fit</li> <li>Why RevOps is essential for growth</li> <li>Who is the best RevOps fit right now</li> <li>Retention is the new acquisition</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

MOVE: Market, Operations, Velocity, & Expansion

There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed. With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former: Debbie Murphy, CMO at Gibraltar Industries Lisa Cole, Global Marketing Leader at FARO Technologies  Domenic Colasante, CEO at 2X.    They discuss how they really feel about the conflict and what can be done to alleviate the situation.  In this episode, we discuss: Declining marketing budgets, low levels of trust, &amp; a high turnover rate How to optimize for both the short &amp; long term Using data to predict for the future &amp; helping businesses understand Aligning C-suite &amp; marketing How to let marketers out of the box  Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed. With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former: <ul><li><a href="https://www.linkedin.com/in/deborahhmurphy/" rel="nofollow" target="_blank">Debbie Murphy</a>, CMO at Gibraltar Industries</li> <li><a href="https://www.linkedin.com/in/lisacole01/" rel="nofollow" target="_blank">Lisa Cole</a>, Global Marketing Leader at FARO Technologies </li> <li><a href="https://www.linkedin.com/in/domeniccolasante/" rel="nofollow" target="_blank">Domenic Colasante</a>, CEO at 2X.  </li> </ul> They discuss how they really feel about the conflict and what can be done to alleviate the situation.  In this episode, we discuss: <ul><li>Declining marketing budgets, low levels of trust, &amp; a high turnover rate</li> <li>How to optimize for both the short &amp; long term</li> <li>Using data to predict for the future &amp; helping businesses understand</li> <li>Aligning C-suite &amp; marketing</li> <li>How to let marketers out of the box</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

A Guide To CMO Contention: How To Build a Bridge w/ C-Suite

Why is it that IT &amp; Marketing always seem to speak a different language? It’s because they’re focusing on their process, not the outcome they need to achieve. Solving the alignment problem starts with putting the customer first. Today, I’m joined by Jason Galloway, Principal, and Bret Sanford, Managing Director of Marketing Consulting, at KPMG, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language. In this episode, we discuss: Why marketing and IT have trouble understanding one another and the common obstacles they face Why putting the customer first is the best approach to solving the problem How an agile model and clear leadership can lead to the best outcomes for the customer and your organization   Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Why is it that IT &amp; Marketing always seem to speak a different language? It’s because they’re focusing on their process, not the outcome they need to achieve. Solving the alignment problem starts with putting the customer first. Today, I’m joined by <a href="https://www.linkedin.com/in/jasondgalloway" rel="nofollow" target="_blank">Jason Galloway</a>, Principal, and <a href="https://www.linkedin.com/in/bret-sanford-72a5b22" rel="nofollow" target="_blank">Bret Sanford</a>, Managing Director of Marketing Consulting, at <a href="https://home.kpmg/us/en/home.html" rel="nofollow" target="_blank">KPMG</a>, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language. In this episode, we discuss: <ul><li>Why marketing and IT have trouble understanding one another and the common obstacles they face</li> <li>Why putting the customer first is the best approach to solving the problem</li> <li>How an agile model and clear leadership can lead to the best outcomes for the customer and your organization </li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

How to Effectively Align Marketing & IT

Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace. In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out. The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.  It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.

The CMO role is changing, whether you like it or not. For many, the role is increasingly seen as less relevant.  And for the best CMOs, that provides some real opportunities to prove their value. Today’s guest, Gaetano Nino DiNardi, Head of Growth &amp; Demand Gen at Nextiva, understands these opportunities (and how to avoid the pitfalls in their way) better than anyone. In this episode, we discuss: Why CMOs need to update their core competencies  How marketing can avoid wasting the time of prospects and sales teams Why we need to stop neglecting the value of brand  Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The CMO role is changing, whether you like it or not. For many, the role is increasingly seen as less relevant.  And for the best CMOs, that provides some real opportunities to prove their value. Today’s guest, <a href="https://www.linkedin.com/in/officialg" rel="nofollow" target="_blank">Gaetano Nino DiNardi</a>, Head of Growth &amp; Demand Gen at <a href="https://www.nextiva.com/" rel="nofollow" target="_blank">Nextiva</a>, understands these opportunities (and how to avoid the pitfalls in their way) better than anyone. In this episode, we discuss: <ul><li>Why CMOs need to update their core competencies </li> <li>How marketing can avoid wasting the time of prospects and sales teams</li> <li>Why we need to stop neglecting the value of brand</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

It’s Time to Re-Evaluate the CMO Role

For many startups, it seems like you have a choice: Revenue or doing good in the world?  This binary is an illusion — if you take a Double Bottom Line approach, you can have your cake and eat it, too. Today, I’m joined by someone who proves it. Norbert Sygdziak, Chief Executive Officer and President at RideAlong, was convinced he would do better than the 120-year-old yellow bus system that failed his son and decided to do something about it.  As his company saw massive growth, scaling threatened to upend the values inspiring the company, so he slowed down — and revenue never even had to take a hit. In this episode, we discuss: The very personal — yet universally relatable — problem RideShare was built  to solve How to maximize values and revenue simultaneously The challenges of being a disruptor and carving a new niche  Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

For many startups, it seems like you have a choice: Revenue or doing good in the world?  This binary is an illusion — if you take a Double Bottom Line approach, you can have your cake and eat it, too. Today, I’m joined by someone who proves it. <a href="https://www.linkedin.com/in/norbert-sygdziak-3a58b57" rel="nofollow" target="_blank">Norbert Sygdziak</a>, Chief Executive Officer and President at <a href="https://ridealongnow.com/" rel="nofollow" target="_blank">RideAlong</a>, was convinced he would do better than the 120-year-old yellow bus system that failed his son and decided to do something about it.  As his company saw massive growth, scaling threatened to upend the values inspiring the company, so he slowed down — and revenue never even had to take a hit. In this episode, we discuss: <ul><li>The very personal — yet universally relatable — problem RideShare was built to solve</li> <li>How to maximize values and revenue simultaneously</li> <li>The challenges of being a disruptor and carving a new niche</li> </ul> Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Double Bottom Line: Purpose & Revenue Can Coexist

Stop trying to measure brands by the quarter. Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best. Without a complete picture, you’re abandoning your hard work before you ever know its true impact. Marketers need to be business people first, with a layer of marketing on top. So says Nick Robinson, Digital Demand Generation Director in SAP North America, who, having been on both sides of the fence, joins the show to discuss the intersection between strategy and operations. In this episode, we discuss: The trouble with brand attribution  Linear vs exponential thinking  The difficulty in making marketing predictions  Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Stop trying to measure brands by the quarter. Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best. Without a complete picture, you’re abandoning your hard work before you ever know its true impact. Marketers need to be business people first, with a layer of marketing on top. So says <a href="https://www.linkedin.com/in/nrobins1" rel="nofollow" target="_blank">Nick Robinson</a>, Digital Demand Generation Director in <a href="https://www.sap.com/about.html" rel="nofollow" target="_blank">SAP North America</a>, who, having been on both sides of the fence, joins the show to discuss the intersection between strategy and operations. In this episode, we discuss: <ul><li>The trouble with brand attribution </li> <li>Linear vs exponential thinking </li> <li>The difficulty in making marketing predictions</li> </ul> Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

CMOs: Here’s How You Marry Strategy & Ops

Many businesses look at the wealth of data available to them and think: “Finally, I’ll have all the answers I need.”  Meanwhile, every great data scientist is shaking their head…  Because they know that data science is about more than the data (or even the science).  One such master of the art of data science is Andy Hasselwander, Chief Analytics Officer at MarketBridge, who joins the show to share what businesses (and many data scientists) get wrong about analytics.  In this episode, we discuss:  Common mistakes companies make with data analytics The measurement trap (and how to avoid it) Why data specialists need to better understand the businesses and industries they work in   Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Many businesses look at the wealth of data available to them and think: “Finally, I’ll have all the answers I need.” Meanwhile, every great data scientist is shaking their head… Because they know that data science is about more than the data (or even the science). One such master of the art of data science is <a href="https://www.linkedin.com/in/ahasselwander/" rel="nofollow" target="_blank">Andy Hasselwander</a>, Chief Analytics Officer at <a href="https://market-bridge.com/" rel="nofollow" target="_blank">MarketBridge</a>, who joins the show to share what businesses (and many data scientists) get wrong about analytics. In this episode, we discuss: <ul> <li>Common mistakes companies make with data analytics</li> <li>The measurement trap (and how to avoid it)</li> <li>Why data specialists need to better understand the businesses and industries they work in</li> </ul> Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The Art of Data Science: Understanding Data’s Role in Business

For businesses, value is equivalent to monetization. For customers, not so much.  Todd Unger, Chief Experience Officer for the American Medical Association (AMA), understands the healthcare value chain from all angles. Todd is also the AMA’s SVP of Marketing and Member Experience.  It’s only fitting that I invited him onto this episode of Accelerating Value, to discuss:  How to get people to pay attention while they’re under pressure The AMA’s role in the healthcare value chain Recurring membership marketing and audience growth Todd’s most significant learnings from the pandemic   Keep connected with Accelerating Value on Apple Podcasts or Spotify.    Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

For businesses, value is equivalent to monetization. For customers, not so much. <a href="https://www.linkedin.com/in/toddunger1/" rel="nofollow" target="_blank">Todd Unger</a>, Chief Experience Officer for the <a href="https://www.ama-assn.org/" rel="nofollow" target="_blank">American Medical Association (AMA)</a>, understands the healthcare value chain from all angles. Todd is also the AMA’s SVP of Marketing and Member Experience. It’s only fitting that I invited him onto this episode of Accelerating Value, to discuss: <ul> <li>How to get people to pay attention while they’re under pressure</li> <li>The AMA’s role in the healthcare value chain</li> <li>Recurring membership marketing and audience growth</li> <li>Todd’s most significant learnings from the pandemic</li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Membership Marketing: Acquisition, Retention & Engagement

Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical.  In fact, analytics are key to the success of any marketing strategy.  Which is why the best marketers are those who know how to marry the qualitative with the quantitative.   One such marketer is today’s guest, John Busby , Chief Marketing Officer &amp; Managing Director at Centerfield . After years spent analyzing data, the skills he learned are helping him succeed daily as a marketer.  In this episode, we discuss: -Why KPIs should be central to everything you do -How to get organizational buy-in using analytics -The importance of aligning incentives  Keep connected with Accelerating Value on Apple Podcasts or Spotify.  Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical. In fact, analytics are key to the success of any marketing strategy. Which is why the best marketers are those who know how to marry the qualitative with the quantitative.  One such marketer is today’s guest, <a href="https://www.linkedin.com/in/johnmbusby/" rel="nofollow" target="_blank">John Busby</a> , Chief Marketing Officer &amp; Managing Director at <a href="https://www.centerfield.com/" rel="nofollow" target="_blank">Centerfield</a> . After years spent analyzing data, the skills he learned are helping him succeed daily as a marketer. In this episode, we discuss: -Why KPIs should be central to everything you do -How to get organizational buy-in using analytics -The importance of aligning incentives Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Data-Driven Creativity Is Not Just Possible, It’s Vital

Customer experience is the key to retention, but you can only deliver it when everyone is working together.   So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do?  The best solution is probably to ask my latest guest, Adam Dorrell, CEO of CustomerGauge. But, in case that’s not an option…I asked him for you and he was nice enough to share the secrets to delivering phenomenal customer experience.  In this episode, we discuss:  How B2B can deliver customer experience just as well as B2C How to create a culture of customer experience How to think about NPS and your tech stack for customer experience     Keep connected with Accelerating Value on Apple Podcasts or Spotify.    Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Customer experience is the key to retention, but you can only deliver it when everyone is working together.  So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do? The best solution is probably to ask my latest guest, <a href="https://nl.linkedin.com/in/adamdorrell" rel="nofollow" target="_blank">Adam Dorrell</a>, CEO of <a href="https://customergauge.com/" rel="nofollow" target="_blank">CustomerGauge</a>. But, in case that’s not an option…I asked him for you and he was nice enough to share the secrets to delivering phenomenal customer experience. In this episode, we discuss: <ul> <li>How B2B can deliver customer experience just as well as B2C</li> <li>How to create a culture of customer experience</li> <li>How to think about NPS and your tech stack for customer experience </li> </ul> Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Customer Experience: How B2B Can Catch Up to B2C

The term decision support came about 70 years ago. Throughout the years, the discipline has gone through different iterations from machine learning to business intelligence, but at its essence, it’s still simply about using data and analytics to support people in making decisions.  Want to know more?  Join us as Donald Farmer, Principal at TreeHive Strategy, leads us through the complex world of data and analytics.  We discuss: - The relationship between data and analytics - The analytics process - Working with AI - Why data analytics needs to match the rhythm of the business - How automation helps you do business in a new way  Keep connected with Accelerating Value on Apple Podcasts or Spotify.    Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

The term decision support came about 70 years ago. Throughout the years, the discipline has gone through different iterations from machine learning to business intelligence, but at its essence, it’s still simply about using data and analytics to support people in making decisions. Want to know more? Join us as <a href="https://www.linkedin.com/in/donalddotfarmer/" rel="nofollow" target="_blank">Donald Farmer</a>, Principal at <a href="https://www.treehivestrategy.com/" rel="nofollow" target="_blank">TreeHive Strategy</a>, leads us through the complex world of data and analytics. We discuss: - The relationship between data and analytics - The analytics process - Working with AI - Why data analytics needs to match the rhythm of the business - How automation helps you do business in a new way Keep connected with Accelerating Value on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a> or <a href="https://open.spotify.com/episode/7jWYYGRdGryn5GVLZZboj0?si=r65NaeB3QZu0lhTtTkqRfA" rel="nofollow" target="_blank">Spotify</a>.   Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Decoding the Red Hot World of Data & Analytics

If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics.   When you monetize data, you’re actually monetizing the manifestation of insights about your customers.   In this episode, I interview Bill Schmarzo, Data Science and Data Monetization Strategic Advisor at Dean of Big Data, about the meaning of value, the value of data, and the role of data analytics in data monetization.   In this episode we discuss: - Why merely having data puts you in the negative percent of monetization - How to avoid fixation on cleaning your data house - How to avoid the cult of precision - The ideal composition of a data science team - Where the real value of AI manifests (hint: not with execs)   To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.    Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics. When you monetize data, you’re actually monetizing the manifestation of insights about your customers. In this episode, I interview <a href="https://www.linkedin.com/in/schmarzo/" rel="nofollow" target="_blank">Bill Schmarzo</a>, Data Science and Data Monetization Strategic Advisor at <a href="https://deanofbigdata.com/" rel="nofollow" target="_blank">Dean of Big Data</a>, about the meaning of value, the value of data, and the role of data analytics in data monetization. In this episode we discuss: - Why merely having data puts you in the negative percent of monetization - How to avoid fixation on cleaning your data house - How to avoid the cult of precision - The ideal composition of a data science team - Where the real value of AI manifests (hint: not with execs) To hear more interviews like this one, subscribe to the <a href="https://proofanalytics.ai/proof-insight/" rel="nofollow" target="_blank">Accelerating Value</a> on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/0j4gkca533DFM36SAEr8mH" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Quit Aiming for Data Perfection & Monetize

Choosing a senior living community can be one of the biggest decisions of a person’s life. That community will usher them until their last days—providing care and a relational experience unmatched by other healthcare services such as a hospital stay.   Lindsay Hutter, CMO of Goodwin House, joins the show to discuss her strategies for building a first-rate experience for customers, tailoring the experience w/ shifting customer values, &amp; reinforcing the idea that senior care can never be just a transaction.   What we talked about: - Background of Goodwin House - AARP and Other Associations’ Relationship w/ Goodwin House - Rating Systems within Senior Living Communities - Data Accumulation &amp; Following Customer Journeys   - The Velocity of Commitment Concept - Understanding the Changing Values of the Customer &amp; Associated Risks - Long Term VS. Short Term Value Creation  To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform. 

Choosing a senior living community can be one of the biggest decisions of a person’s life. That community will usher them until their last days—providing care and a relational experience unmatched by other healthcare services such as a hospital stay. <a href="https://www.linkedin.com/in/lindsayhutter/" rel="nofollow" target="_blank">Lindsay Hutter</a>, CMO of <a href="https://www.linkedin.com/company/goodwin-house/" rel="nofollow" target="_blank">Goodwin House</a>, joins the show to discuss her strategies for building a first-rate experience for customers, tailoring the experience w/ shifting customer values, &amp; reinforcing the idea that senior care can never be just a transaction. What we talked about: - Background of Goodwin House - AARP and Other Associations’ Relationship w/ Goodwin House - Rating Systems within Senior Living Communities - Data Accumulation &amp; Following Customer Journeys - The Velocity of Commitment Concept - Understanding the Changing Values of the Customer &amp; Associated Risks - Long Term VS. Short Term Value Creation To hear more interviews like this one, subscribe to the <a href="https://proofanalytics.ai/proof-insight/" rel="nofollow" target="_blank">Accelerating Value</a> on <a href="https://podcasts.apple.com/us/podcast/accelerating-value/id1567287071" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/0j4gkca533DFM36SAEr8mH" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.

Lindsay Hutter: Balancing Shifting Customer Values & Building Trust in Senior Living Communities

Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace.  In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out.  The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.   It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.

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