Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers. Reducing distractionsIdentifying the barriersInvestments versus commoditiesCurating the brand experienceFilling in the gaps

Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers. <ul><li>Reducing distractions</li><li>Identifying the barriers</li><li>Investments versus commodities</li><li>Curating the brand experience</li><li>Filling in the gaps</li></ul>

Abandoned Carts: How to Avoid Leaving Money on the Table

In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.Today's Topics: Advertising highly seasonal productsCustomer engagementFollowing your audience (1-800-FLOWERS)Weather-driven seasonalityYour first year of digital adsRevving up digital ad spendCommunicating with operations

In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.Today's Topics: <ul><li>Advertising highly seasonal products</li><li>Customer engagement</li><li>Following your audience (1-800-FLOWERS)</li><li>Weather-driven seasonality</li><li>Your first year of digital ads</li><li>Revving up digital ad spend</li><li>Communicating with operations</li></ul>

The effects of seasonality on your PPC plan

Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. Today's TopicsGeneric and brand-driven keywordsThe problem with duplicate contentMinimize iterations with thoughtful UX designFocus on features and benefits Avoid filler statements Infuse descriptions with brand voice Creating a roadmap for success

Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. Today's Topics<ul><li>Generic and brand-driven keywords</li><li>The problem with duplicate content</li><li>Minimize iterations with thoughtful UX design</li><li>Focus on features and benefits </li><li>Avoid filler statements </li><li>Infuse descriptions with brand voice </li><li>Creating a roadmap for success</li></ul>

How to Write Engaging, Informative, and Persuasive Product Descriptions

Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.Today's TopicsUnderstanding customer typesLeveraging your sales processThe problem with being unreachableDocumentation and iterationsThe number of products versus customer typesThe impact of lifecycle timelines (featuring two real-world stories)Identifying your best customers

Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.Today's Topics<ul><li>Understanding customer types</li><li>Leveraging your sales process</li><li>The problem with being unreachable</li><li>Documentation and iterations</li><li>The number of products versus customer types</li><li>The impact of lifecycle timelines (featuring two real-world stories)</li><li>Identifying your best customers</li></ul>

Do You Know Your Customer Journey? (What It Is & Why It Matters)

Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. Today's TopicsYour average order value (AOV) and other metrics Increasing AOV with free shipping Considering a loyalty and other spend level rewardsShowcasing add on accessories or related productsProduct bundling and other incentives

Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. Today's Topics<ul><li>Your average order value (AOV) and other metrics </li><li>Increasing AOV with free shipping </li><li>Considering a loyalty and other spend level rewards</li><li>Showcasing add on accessories or related products</li><li>Product bundling and other incentives</li></ul>

How to Increase Your Website's Average Order Value

Today's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in store.Today's Episode Includes:We have a warehouse!Product prototypesUser testingNext steps

Today's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in store.Today's Episode Includes:<ul><li>We have a warehouse!</li><li>Product prototypes</li><li>User testing</li><li>Next steps</li></ul>

Launching an Ecommerce Company: Where are we now?

Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. Today's Episode Includes:Customer service as a company-wide responsibility Product Returns Shipping and packagingDiscount programs Customer nurturing campaignsCustomer notifications Update on Bilberry West

Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. Today's Episode Includes:<ul><li>Customer service as a company-wide responsibility </li><li>Product Returns </li><li>Shipping and packaging</li><li>Discount programs </li><li>Customer nurturing campaigns</li><li>Customer notifications </li><li>Update on Bilberry West</li></ul>

Building Your Brand through Customer Service

Today, in episode nine, we're talking tax collection with Meg Higgins, VP and GM, ecommerce and marketplaces for Avalara. Come discover how a tax technology like Avalara is a critical tool for businesses large and small. Today's Episode Includes:The current landscape of ecommerce taxes in 2021What to look for in an ecommerce sales tax solutionHow tax collection impacts customer experienceGetting started with a tax technology partnerWhat the heck "economic nexus" meansPlanning for growth

Today, in episode nine, we're talking tax collection with Meg Higgins, VP and GM, ecommerce and marketplaces for Avalara. Come discover how a tax technology like Avalara is a critical tool for businesses large and small. Today's Episode Includes:<ul><li>The current landscape of ecommerce taxes in 2021</li><li>What to look for in an ecommerce sales tax solution</li><li>How tax collection impacts customer experience</li><li>Getting started with a tax technology partner</li><li>What the heck "economic nexus" means</li><li>Planning for growth</li></ul>

Simplifying Ecommerce Tax Compliance featuring Avalara

Today, in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online with special guests, Callisters Christmas. Today's Episode Includes:Failing (Twice)Types of ProductsCustomization &amp; PersonalizationIn-Store versus Online CustomersFinding Success

Today, in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online with special guests, Callisters Christmas. Today's Episode Includes:<ul><li>Failing (Twice)</li><li>Types of Products</li><li>Customization &amp; Personalization</li><li>In-Store versus Online Customers</li><li>Finding Success</li></ul>

Brick & Mortar: Bringing Retail Online with Callisters Christmas

BONUS EPISODE:  Did you hear? Mailchimp has entered the ecommerce game. We can't help but think... "Um...what?" Today we're taking a break from our previously scheduled programming to discuss this new tool, the evolution of ecommerce platforms, and the abundance of integration options for small businesses.Today's Episode Includes:Mailchimp's Market Share"Easy-to-use" ToolsOptions for RetailersTaking on ShopifyIncomplete "Integrations"

BONUS EPISODE:  Did you hear? Mailchimp has entered the ecommerce game. We can't help but think... "Um...what?" Today we're taking a break from our previously scheduled programming to discuss this new tool, the evolution of ecommerce platforms, and the abundance of integration options for small businesses.Today's Episode Includes:<ul><li>Mailchimp's Market Share</li><li>"Easy-to-use" Tools</li><li>Options for Retailers</li><li>Taking on Shopify</li><li>Incomplete "Integrations"</li></ul>

New Ecommerce Tool: "Mailchimp's doing what?"

Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.

Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. Today's Episode Includes:Qualitative &amp; Quantitative MetricsIdentifying User Experience (UX) IssuesThe Mobile Versus Desktop ExperienceThe Necessity of Form &amp; FunctionCheckout Through Delivery &amp; SupportData Security CertificatesOptimizing for MobileShipping &amp; TrackingCommunication, Communication, CommunicationBut Wait, Don’t Let Your Upselling Get IrritatingTools of The Trade, Mapping It All OutInvesting In A Site Rebuild, Redesign, or Remodel?Bringing the In-store Experience Online 

Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. Today's Episode Includes:<ul><li>Qualitative &amp; Quantitative Metrics</li><li>Identifying User Experience (UX) Issues</li><li>The Mobile Versus Desktop Experience</li><li>The Necessity of Form &amp; Function</li><li>Checkout Through Delivery &amp; Support</li><li>Data Security Certificates</li><li>Optimizing for Mobile</li><li>Shipping &amp; Tracking</li><li>Communication, Communication, Communication</li><li>But Wait, Don’t Let Your Upselling Get Irritating</li><li>Tools of The Trade, Mapping It All Out</li><li>Investing In A Site Rebuild, Redesign, or Remodel?</li><li>Bringing the In-store Experience Online </li></ul>

User Experience Design: Does User Experience Really Matter?

Today, in episode six, we're shifting over to marketplaces. How they are a key part of our plan for Bilberry West and why you may want to consider omnichannel marketplaces for your business.Today's Episode Includes:Amazon, Target &amp; EtsyMargins &amp; CommissionsMarket SharingIntegrations &amp; FeesDrop ShippingOther Markets &amp; Retailers

Today, in episode six, we're shifting over to marketplaces. How they are a key part of our plan for Bilberry West and why you may want to consider omnichannel marketplaces for your business.Today's Episode Includes:<ul><li>Amazon, Target &amp; Etsy</li><li>Margins &amp; Commissions</li><li>Market Sharing</li><li>Integrations &amp; Fees</li><li>Drop Shipping</li><li>Other Markets &amp; Retailers</li></ul>

Markets, Markets, Everywhere: Omnichannel and You

When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.Today's Episode Includes: Episode Two Update: Ecommerce Platforms Goals &amp; ObjectivesCompetitor &amp; Marketplace ResearchCreating Space for Your BrandUnderstanding Your Customer ModelBudget &amp; Channel PlanningConversions &amp; ReturnsChange &amp; New Technology

When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.Today's Episode Includes: <ul><li>Episode Two Update: Ecommerce Platforms </li><li>Goals &amp; Objectives</li><li>Competitor &amp; Marketplace Research</li><li>Creating Space for Your Brand</li><li>Understanding Your Customer Model</li><li>Budget &amp; Channel Planning</li><li>Conversions &amp; Returns</li><li>Change &amp; New Technology</li></ul>

Marketing Strategy: How to Beat the Competition

Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes

Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.Today's Episode Includes: <ul><li>Creating a production process</li><li>Managing feedback overload</li><li>Sourcing product materials</li><li>Creating physical prototypes</li></ul>

Product Branding: What Should We Call This Thing?

Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes

Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...Today's Episode Includes: <ul><li>Creating a production process</li><li>Managing feedback overload</li><li>Sourcing product materials</li><li>Creating physical prototypes</li></ul>

Product Design: OMG, Making a Consumer Product Is Soo Hard!

Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...Today's TopicsThe history of ecommerce platformsCommon assumptions and real-world experiencesVarients and product personalizationBack-end management and fee considerations

Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...Today's Topics<ul><li>The history of ecommerce platforms</li><li>Common assumptions and real-world experiences</li><li>Varients and product personalization</li><li>Back-end management and fee considerations</li></ul>

Ecommerce Platforms: Selecting an Ecommerce Platform

"Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...Today's TopicsSo, we're starting an ecommerce company (again)Passion products and market demandBuilding an outdoor furniture business from the ground up

"Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...Today's Topics<ul><li>So, we're starting an ecommerce company (again)</li><li>Passion products and market demand</li><li>Building an outdoor furniture business from the ground up</li></ul>

Launching an Ecommerce Company: You're Doing What?

Beyond the Cart

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