SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E24 Summer Series: Why podcasts are an essential marketing tool

SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr.  Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short &amp; Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production. Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr.  Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short &amp; Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E23 Summer Series: Narrative podcasting with a master producer

SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table.  Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters.    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table. Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters.  Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E22 Summer Series: Correctly clearing copyrighted music for podcasts

Steve Pratt

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference: Pacific Content blog    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference: <a href="https://blog.pacific-content.com/" rel="nofollow" target="_blank">Pacific Content blog </a> Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E21 Summer Series: Branded audio nailed with Steve Pratt

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium? So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium? So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E20 Summer Series: The why and how of podcasting in 2021

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content &amp; Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry?   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content &amp; Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry? Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E19 What the growth in distribution opportunities means for your podcast

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E18 Why podcasts are an essential marketing tool

Ashley Carman

LEAD

Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a senior reporter at technology blog, The Verge, that now owns the Hot Pod newsletter.  Nick &amp; Nicole also discuss Tom Webster’s very interesting take on YouTube for podcasts and Facebook for promotion.    References: Sign up for the Hot Pod newsletter Check out Tom Webster's article and video presentation at Podcast Movement this year – ‘Look for the flowers’   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a senior reporter at technology blog, The Verge, that now owns the Hot Pod newsletter.  Nick &amp; Nicole also discuss Tom Webster’s very interesting take on YouTube for podcasts and Facebook for promotion. References: Sign up for the <a href="https://hotpodnews.com/" rel="nofollow" target="_blank">Hot Pod</a> newsletter Check out Tom Webster's article and video presentation at Podcast Movement this year – <a href="https://tomwebster.media/look-for-the-flowers/" rel="nofollow" target="_blank">‘Look for the flowers’</a> Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman

From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what people need to hear.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what people need to hear. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E16 Turning lemons into podcast lemonade

Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters.  Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters.  Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S5E15 Correctly clearing copyrighted music for podcasts

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

This podcast is an outstanding podcast about how to think about how create and market a brand podcast. Nicole Goodman and Nick are so informative about what is going on in the global podcasting medium.

Outstanding Podcasting Essentials podcast out of Australia

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">https://soundcartel.com.au/</a>

Podcasting Essentials

Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts. Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline. Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. ABC Podcastshttps://www.abc.net.au/radio/podcasts/    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts. Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline. Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. ABC Podcasts <a href="https://www.abc.net.au/radio/podcasts/" rel="nofollow" target="_blank">https://www.abc.net.au/radio/podcasts/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E9 How the ABC is raising the podcasting bar

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood Onehttp://westwoodone.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood One <a href="http://westwoodone.com" rel="nofollow" target="_blank">http://westwoodone.com</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E2 A bigger slice of the audio pie

Carolyn Walker

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food &amp; Wine Festival podcast (proudly produced by BE Media Production)https://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/  Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food &amp; Wine Festival podcast (proudly produced by BE Media Production) <a href="https://bit.ly/2wff17y" rel="nofollow" target="_blank">https://bit.ly/2wff17y</a> Hackable? podcast for McAfee <a href="https://hackablepodcast.com/" rel="nofollow" target="_blank">https://hackablepodcast.com/</a> Carolyn Walker's Response Agency <a href="https://response.agency/" rel="nofollow" target="_blank">https://response.agency/</a> Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee

Rob Greenlee

Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast Research 2019 https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast Research 2019 <a href="https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf" rel="nofollow" target="_blank">https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E17 Insights from a Master Podcaster - Rob Greenlee

As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business. This first episode for 2019, we also discuss:- How to get on to Apple Podcast's New &amp; Noteworthy.- What constitutes a great-sounding podcast.- The future of podcasting specifically and audio content more generally   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business. This first episode for 2019, we also discuss: - How to get on to Apple Podcast's New &amp; Noteworthy. - What constitutes a great-sounding podcast. - The future of podcasting specifically and audio content more generally Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E1 Regeneration: 2019 is already a big year in podcasting

If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food &amp; Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food &amp; Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy. Melbourne Food &amp; Wine Podcasthttps://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562 Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food &amp; Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food &amp; Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy. Melbourne Food &amp; Wine Podcast <a href="https://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562" rel="nofollow" target="_blank">https://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E15 Best example of producing a podcast from a live event

Watershed

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses. The Infinite Dial 2019https://www.edisonresearch.com/infinite-dial-2019/ Google's Zack Reneau-Wedeen keynote at RAIN Business Summithttp://podcastbusinesssummit.com/#schedule Article: Tech firm Intercom's podcasting planshttps://fora.ie/intercom-podcast-4555487-Mar2019/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses. The Infinite Dial 2019 <a href="https://www.edisonresearch.com/infinite-dial-2019/" rel="nofollow" target="_blank">https://www.edisonresearch.com/infinite-dial-2019/</a> Google's Zack Reneau-Wedeen keynote at RAIN Business Summit <a href="http://podcastbusinesssummit.com/#schedule" rel="nofollow" target="_blank">http://podcastbusinesssummit.com/#schedule</a> Article: Tech firm Intercom's podcasting plans <a href="https://fora.ie/intercom-podcast-4555487-Mar2019/" rel="nofollow" target="_blank">https://fora.ie/intercom-podcast-4555487-Mar2019/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E3 A watershed moment for podcasting listenership; and get ready for audio SEO

An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts, who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts, who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices. Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E4 The biggest mistakes podcasters make with their audio

A special treat this episode – first we hear from BE's own executive producer, Heather Dawson, on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast. Potential Psychology with Ellen Jacksonhttps://www.potential.com.au/podcast Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A special treat this episode – first we hear from BE's own executive producer, Heather Dawson, on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast. Potential Psychology with Ellen Jackson <a href="https://www.potential.com.au/podcast" rel="nofollow" target="_blank">https://www.potential.com.au/podcast</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E14 The art of the interview – and the craft of production

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headlinerhttps://www.headliner.app/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headliner <a href="https://www.headliner.app/" rel="nofollow" target="_blank">https://www.headliner.app/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E12 The power of video to market your podcast

Matty Staudt

Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/ Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  https://variety.com/2019/digital/news/what-is-microcast-1203364995/ Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, <a href="https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/" rel="nofollow" target="_blank">https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/</a> Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  <a href="https://variety.com/2019/digital/news/what-is-microcast-1203364995/" rel="nofollow" target="_blank">https://variety.com/2019/digital/news/what-is-microcast-1203364995/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E18 Podcasting is the 'Jam' for brands – Matty Staudt

James Cridland

Respected expert and commentator on the future of podcasting and radio, James Cridland,  joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy. Subscribe to James Cridland's daily newsletter from https://podnews.net/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Respected expert and commentator on the future of podcasting and radio, James Cridland,  joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy. Subscribe to James Cridland's daily newsletter from <a href="https://podnews.net/" rel="nofollow" target="_blank">https://podnews.net/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E6 The past, present and future of podcasting with James Cridland

How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting. Pacific Contenthttps://pacific-content.com/podcasts/ Australian Podcast Awardshttps://australianpodcastawards.com/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333 See omnystudio.com/listener for privacy information.

How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting. Pacific Content <a href="https://pacific-content.com/podcasts/" rel="nofollow" target="_blank">https://pacific-content.com/podcasts/</a> Australian Podcast Awards <a href="https://australianpodcastawards.com/" rel="nofollow" target="_blank">https://australianpodcastawards.com/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333 See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E5 Outstanding quality content in an ocean of podcasts

If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting  industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time. Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting  industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time. Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of <a href="https://www.be.com.au/" rel="nofollow" target="_blank">BE Media Production</a>. Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E16 Podcast Movement 2019: Takeaways and Trends

Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win. References Podcasts Leapfrog Music Collections, eyes scripted content https://bit.ly/32j4vd2 How Private Podcasts could change the way companies communicate with employees https://bit.ly/32kmkbM Branded podcasts it’s like talking to yourself only better https://bit.ly/2repcKx   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333  See omnystudio.com/listener for privacy information.

Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win. References Podcasts Leapfrog Music Collections, eyes scripted content <a href="https://bit.ly/32j4vd2" rel="nofollow" target="_blank">https://bit.ly/32j4vd2</a> How Private Podcasts could change the way companies communicate with employees <a href="https://bit.ly/32kmkbM" rel="nofollow" target="_blank">https://bit.ly/32kmkbM</a> Branded podcasts it’s like talking to yourself only better <a href="https://bit.ly/2repcKx" rel="nofollow" target="_blank">https://bit.ly/2repcKx</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333 See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E19 Lifting the veil on producing branded podcasts

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy. Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.  The Journeyhttps://podcast.klm.com/en/ Airbornehttps://airborne.audio/ How many of the 706,000 podcasts are still in production?https://bit.ly/305UXS3 A Pointed Perspective on the Purported Podfading Problemhttps://bit.ly/2JjdIuC Podcast Stata – The Sequelhttps://bit.ly/2KHuMxg Wondery $10M Announcementhttps://bloom.bg/2XjHEM5 Wondery https://wondery.com/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy. Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.  The Journey <a href="https://podcast.klm.com/en/" rel="nofollow" target="_blank">https://podcast.klm.com/en/</a> Airborne <a href="https://airborne.audio/" rel="nofollow" target="_blank">https://airborne.audio/</a> How many of the 706,000 podcasts are still in production? <a href="https://bit.ly/305UXS3" rel="nofollow" target="_blank">https://bit.ly/305UXS3</a> A Pointed Perspective on the Purported Podfading Problem <a href="https://bit.ly/2JjdIuC" rel="nofollow" target="_blank">https://bit.ly/2JjdIuC</a> Podcast Stata – The Sequel <a href="https://bit.ly/2KHuMxg" rel="nofollow" target="_blank">https://bit.ly/2KHuMxg</a> Wondery $10M Announcement <a href="https://bloom.bg/2XjHEM5" rel="nofollow" target="_blank">https://bloom.bg/2XjHEM5</a> Wondery <a href="https://wondery.com/" rel="nofollow" target="_blank">https://wondery.com/</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E10 The story behind award-winning branded podcast The Journey

Ran Levi

Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi, producer of Israel's most listened to podcast, Making History.  Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds.  Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption. Ran Levi's articles on Mediumhttps://medium.com/@ranlevi Making Historyhttps://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi Malicious Lifehttps://malicious.life Podcasts are getting shorterhttps://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi, producer of Israel's most listened to podcast, Making History.  Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds.  Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption. Ran Levi's articles on Medium <a href="https://medium.com/@ranlevi" rel="nofollow" target="_blank">https://medium.com/@ranlevi</a> Making History <a href="https://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi</a> Malicious Life <a href="https://malicious.life/" rel="nofollow" target="_blank">https://malicious.life</a> Podcasts are getting shorter <a href="https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a" rel="nofollow" target="_blank">https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E13 Tips and ideas from a leading podcast producer – Ran Levi

Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food &amp; Wine Festival podcasthttps://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food &amp; Wine Festival podcast <a href="https://bit.ly/2wff17y" rel="nofollow" target="_blank">https://bit.ly/2wff17y</a> Hackable? podcast for McAfee <a href="https://hackablepodcast.com/" rel="nofollow" target="_blank">https://hackablepodcast.com/</a> Carolyn Walker's Response Agency <a href="https://response.agency/" rel="nofollow" target="_blank">https://response.agency/</a> Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E8 Perspectives on quality content from a team of media producers

It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.  How to land a punchy episode descriptionhttps://bit.ly/2Y16fK0https://bit.ly/2XMllPa Creating a Podcast Community https://bit.ly/2LR5FZ0 Broadcast and Podcast - Two Worlds Converging by Mitch Secretthttps://bit.ly/2GeM2X8 The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldsteinhttps://bit.ly/2XwikU2 Smart Speaker Reporthttps://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.  How to land a punchy episode description <a href="https://bit.ly/2Y16fK0" rel="nofollow" target="_blank">https://bit.ly/2Y16fK0</a> <a href="https://bit.ly/2XMllPa" rel="nofollow" target="_blank">https://bit.ly/2XMllPa</a> Creating a Podcast Community <a href="https://bit.ly/2LR5FZ0" rel="nofollow" target="_blank">https://bit.ly/2LR5FZ0</a> Broadcast and Podcast - Two Worlds Converging by Mitch Secrett <a href="https://bit.ly/2GeM2X8" rel="nofollow" target="_blank">https://bit.ly/2GeM2X8</a> The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldstein <a href="https://bit.ly/2XwikU2" rel="nofollow" target="_blank">https://bit.ly/2XwikU2</a> Smart Speaker Report <a href="https://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf" rel="nofollow" target="_blank">https://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf</a> Podcasting Essentials is produced by: SoundCartel <a href="http://soundcartel.com.au" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S3E11 Triton buys Omny – analysing the huge growth in podcasting

David Brown

Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="nofollow" target="_blank">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S4E4 Business Wars - behind the scenes with host David Brown

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