Making the most of survey data and pitching reporters on a short week are discussed. Also, based on our last episode, we heard from Kathy Ireland's people. Listen to how we respond. Remember, The Embargoed is now on YouTube.

Making the most of survey data and pitching reporters on a short week are discussed. Also, based on <a href="https://www.youtube.com/watch?v=wZUy9nZQR9s" rel="nofollow" target="_blank">our last episode</a>, we heard from Kathy Ireland's people. Listen to how we respond. Remember, <a href="https://www.youtube.com/channel/UCy9cv9dj6Xnk2yW-xHuPvTw" rel="nofollow" target="_blank">The Embargoed is now on YouTube</a>.

The Embargoed - Episode 43

We’re back! And things have changed: we have a new co-host (Paul Wilke) and new distribution…The Embargoed is now on YouTube. This week we tell you why Kathy Ireland and Dennis Quaid aren’t good PR choices for clients.

We’re back! And things have changed: we have a new co-host (<a href="https://twitter.com/pwilke" rel="nofollow" target="_blank">Paul Wilke</a>) and new distribution…<a href="https://www.youtube.com/channel/UCy9cv9dj6Xnk2yW-xHuPvTw" rel="nofollow" target="_blank">The Embargoed is now on YouTube</a>. This week we tell you why Kathy Ireland and Dennis Quaid aren’t good PR choices for clients.

The Embargoed - Episode 42

In this week's podcast we talk about work-life balance, or as we learned on this episode, "work-life integration." Join us as we speak to Niki Hall, CMO of Contentsquare, who penned this piece for Fast Company that addresses these very concerns. And we also discuss why you should watch Apple TV's show Severance.

In this week's podcast we talk about work-life balance, or as we learned on this episode, "work-life integration." Join us as we speak to <a href="https://www.linkedin.com/in/nikizhall/" rel="nofollow" target="_blank">Niki Hall</a>, CMO of Contentsquare, who <a href="https://www.fastcompany.com/90665178/theres-no-one-right-path-to-work-life-balance-but-there-are-plenty-of-wrong-ones" rel="nofollow" target="_blank">penned this piece for Fast Company</a> that addresses these very concerns. And we also discuss why you should watch Apple TV's show <a href="https://www.thedailybeast.com/apple-tvs-severance-proves-going-to-work-is-worse-than-a-horror-movie" rel="nofollow" target="_blank">Severance</a>.

The Embargoed - Episode 41

Anyone talking to a journalist ought to invest in media training. On this week’s show we talk about new and authentic approaches to media training with Deirdre Breakenridge, a PR &amp; ​m​arketing strategist, author, LinkedIn Learning instructor and media trainer. 

Anyone talking to a journalist ought to invest in media training. On this week’s show we talk about new and authentic approaches to media training with <a href="https://www.deirdrebreakenridge.com/" rel="nofollow" target="_blank">Deirdre </a><a href="https://www.deirdrebreakenridge.com/" rel="nofollow" target="_blank">Breakenridge</a>, a PR &amp; ​m​arketing strategist, author, LinkedIn Learning instructor and media trainer.

The Embargoed - Episode 40

This week we talk bad news with public affairs and crisis comms expert Larry Kamer. I mean, sure it's bad for clients, but it's fun for us. Get tips, tricks, and best practices for working with people, companies and organizations who are in deep doo-doo. Also, learn why most apologies suck, and then take that lesson to your significant other...if you dare. 

This week we talk bad news with public affairs and crisis comms expert <a href="https://www.linkedin.com/in/larrykamer/" rel="nofollow" target="_blank">Larry Kamer</a>. I mean, sure it's bad for clients, but it's fun for us. Get tips, tricks, and best practices for working with people, companies and organizations who are in deep doo-doo. Also, learn why most apologies suck, and then take that lesson to your significant other...if you dare.

The Embargoed - Episode 39

Matt Pillar, chief editor of BioProcess Online, joins to talk about his journey from the dark side (PR) to the light side (journalism) and what he learned about both along the way. We pick his brain for ways to make the PR Pro/Journalist  relationship better, and we punched stodgy PR firms and uptight journalists in the mouth along the way. Then, we capped it off with a song from Matt's talented daughter. Listen now - or else!

<a href="https://www.linkedin.com/in/matthewpillar/" rel="nofollow" target="_blank">Matt Pillar</a>, chief editor of BioProcess Online, joins to talk about his journey from the dark side (PR) to the light side (journalism) and what he learned about both along the way. We pick his brain for ways to make the PR Pro/Journalist  relationship better, and we punched stodgy PR firms and uptight journalists in the mouth along the way. Then, we capped it off with a song from Matt's talented daughter. Listen now - or else!

The Embargoed - Episode 38

Field Marketing. What is it and what is the role of a comms professional for field marketing pros? Join us as T-Mobile's Lisa Nilsson walks us through the answer and shares her war stories along the way. Also the Wordle of the day is - Nepotism. 

Field Marketing. What is it and what is the role of a comms professional for field marketing pros? Join us as T-Mobile's <a href="https://www.linkedin.com/in/lisamwolf21/" rel="nofollow" target="_blank">Lisa Nilsson</a> walks us through the answer and shares her war stories along the way. Also the Wordle of the day is - Nepotism.

The Embargoed - Episode 37

2021 didn't kill us, so we're back. Happy New Year! In our first episode of the year we discuss how we started our respective consulting businesses and offer tips, insight and suggestions for doing it yourself. Bring it on 2022.

2021 didn't kill us, so we're back. Happy New Year! In our first episode of the year we discuss how we started our respective consulting businesses and offer tips, insight and suggestions for doing it yourself. Bring it on 2022.

The Embargoed - Episode 36

It's our year end wrap-up and last show of the year! Many, many thanks to all who have listened and continue to support us. In this episode (the shortest one yet), we take a look back at the year, our guests, the games, and the fun we had. Also, we fixed Kevin's microphone. Enjoy! 

It's our year end wrap-up and last show of the year! Many, many thanks to all who have listened and continue to support us. In this episode (the shortest one yet), we take a look back at the year, our guests, the games, and the fun we had. Also, we fixed Kevin's microphone. Enjoy!

The Embargoed - Episode 35

This week we talked to marketing pro Lauren Volpi about the job market, our comfort zones and overused words in marketing copy and press releases. Rep, Fire, Refer: Work from Home, Hybrid, Back in the Office. Get back in here and have a listen. 

This week we talked to marketing pro <a href="https://www.linkedin.com/in/laurenvolpi/" rel="nofollow" target="_blank">Lauren Volpi</a> about the job market, our comfort zones and overused words in marketing copy and press releases. Rep, Fire, Refer: Work from Home, Hybrid, Back in the Office. Get back in here and have a listen.

The Embargoed - Episode 34

David Oro and Paul Wilke bring you The Embargoed, the only podcast delivering the unvarnished truth about the madcap sector of public relations.

Polly Traylor, co-author of the book Startupland: Madness, Brilliance and PR Misadventures, joins the show to discuss the state of corporate communications, the role of content and the 2021 PRWeek/Cision Global Comms Report. 

Polly Traylor, co-author of the book <a href="https://www.amazon.com/Startupland-Madness-Brilliance-PR-Misadventures-ebook/dp/B071RMPGP9" rel="nofollow" target="_blank">Startupland: Madness, Brilliance and PR Misadventures,</a> joins the show to discuss the state of corporate communications, the role of content and the <a href="https://www.prweek.com/article/1732606/paying-%E2%80%93-earning-%E2%80%93-attention-2021-global-comms-report" rel="nofollow" target="_blank">2021 PRWeek/Cision Global Comms Report.</a>

The Embargoed - Episode 33

You know him from his time as a host and executive producer of TheCube. Now he's the Principal of Menlo Creek Media and host of Turn the Lens where he coaches executives and strategizes on content strategy in an AI-driven asynchronous world. AI-driven asynchronous world? WTF! Join us as we have Jeff Frick explain himself. It's definitely a topic you ought to hear about. Have a listen.

You know him from his time as a host and executive producer of <a href="https://www.thecube.net/" rel="nofollow" target="_blank">TheCube</a>. Now he's the Principal of <a href="https://www.menlocreek.com/" rel="nofollow" target="_blank">Menlo Creek Media</a> and host of <a href="https://www.youtube.com/channel/UCC-pC87Av9JA4D-fPVjsSqQ" rel="nofollow" target="_blank">Turn the Lens</a> where he coaches executives and strategizes on content strategy in an AI-driven asynchronous world. AI-driven asynchronous world? WTF! Join us as we have <a href="https://www.linkedin.com/in/jefrick/" rel="nofollow" target="_blank">Jeff Frick</a> explain himself. It's definitely a topic you ought to hear about. Have a listen.

The Embargoed - Episode 32

One of us reveals a birthday in our strongest opening yet. Join us as we speak to the incredibly insightful and hilariously funny William Tincup about what many perceive to be the staid topic of HR. But remember, this is The Embargoed where we punch staid and stodgy stuff in the face. There's a lot more here than you think. Give it a gander.

One of us reveals a birthday in our strongest opening yet. Join us as we speak to the incredibly insightful and hilariously funny <a href="https://www.linkedin.com/in/tincup/" rel="nofollow" target="_blank">William Tincup</a> about what many perceive to be the staid topic of HR. But remember, this is The Embargoed where we punch staid and stodgy stuff in the face. There's a lot more here than you think. Give it a gander.

The Embargoed - Episode 31

Sports PR is the topic this week as we interview Scott Yoffe who had a 21-year career as a PR pro with the National Football League's San Diego Chargers. He launched Scott Yoffe Communications in October 2017, a full-service public relations and communications firm dedicated to helping local, regional, national and international clients secure elusive earned media. Join us as we talk comms strategies in the NFL and dissect the striking departure of Las Vegas Raiders Head Coach Jon Gruden.

Sports PR is the topic this week as we interview <a href="https://twitter.com/ScottYoffeComms" rel="nofollow" target="_blank">Scott Yoffe</a> who had a 21-year career as a PR pro with the National Football League's San Diego Chargers. He launched Scott Yoffe Communications in October 2017, a full-service public relations and communications firm dedicated to helping local, regional, national and international clients secure elusive earned media. Join us as we talk comms strategies in the NFL and dissect the striking departure of Las Vegas Raiders Head Coach Jon Gruden.

The Embargoed - Episode 30

According to a recent survey, employees in comms or PR roles are 78% white. We explore this and other DEI themes with insight and a lot of fun with Carmella Glover, Director of Diversity, Equity and Inclusion at The Page Society &amp; President of the Diversity Action Alliance. Also, it's a Facebook take down on Rep, Fire and Refer. Click that link!​ 

According to <a href="https://www.diversityactionalliance.org/diversity-action-news/new-diversity-action-alliance-analysis-finds-only-21-of-pr-professionals-are-racially-or-ethnically-diverse" rel="nofollow" target="_blank">a recent survey,</a> employees in comms or PR roles are 78% white. We explore this and other DEI themes with insight and a lot of fun with <a href="https://twitter.com/carmellag_pr" rel="nofollow" target="_blank">Carmella Glover</a>, Director of Diversity, Equity and Inclusion at The Page Society &amp; President of the Diversity Action Alliance. Also, it's a Facebook take down on Rep, Fire and Refer. Click that link!​

The Embargoed - Episode 29

He's the Tech Media Whisperer. The man to which every journalist responds and to which anyone in tech PR seeks his advice. Come along as we consider whether or not to eulogize tech industry news as we know it with Media Survey's Sam Whitmore. 

He's the Tech Media Whisperer. The man to which every journalist responds and to which anyone in tech PR seeks his advice. Come along as we consider whether or not to eulogize tech industry news as we know it with <a href="https://mediasurvey.com/about-us/" rel="nofollow" target="_blank">Media Survey's Sam Whitmore</a>.

The Embargoed - Episode 28

This week we dive deep into the business of tech PR. Hourly vs. retainer client relationships, media strategy, embargoes, and which media are Hot or Not. We also reveal the first guest who ghosted us. Get in here. 

This week we dive deep into the business of tech PR. Hourly vs. retainer client relationships, media strategy, embargoes, and which media are Hot or Not. We also reveal the first guest who ghosted us. Get in here.

The Embargoed - Episode 27

We’re back! We have a new intro and a new guest. This week we head to the land down under to talk with Richelle Gillett, head cephalopod at Giant Squid, Inc. Join us as we discuss comms in the continent and country of Australia and also hear us play the PR Over/Under Game.

We’re back! We have a new intro and a new guest. This week we head to the land down under to talk with <a href="https://www.linkedin.com/in/rgillettpr/" rel="nofollow" target="_blank">Richelle Gillett</a>, head cephalopod at <a href="https://giantsquidinc.com.au/" rel="nofollow" target="_blank">Giant Squid, Inc</a>. Join us as we discuss comms in the continent and country of Australia and also hear us play the PR Over/Under Game.

The Embargoed - Episode 26

Careers. That's the focus of this episode as our guest Michael Busselen shares his story of going from an account executive at a PR agency to the Chief Communications Officers at a publicly traded company. Now he grows grapes for a major wine label. Lots of goodness here no matter where you are in your career. Give it a whirl...or should I say swirl?​

Careers. That's the focus of this episode as our guest Michael Busselen shares his story of going from an account executive at a PR agency to the Chief Communications Officers at a publicly traded company. Now he grows grapes for a major wine label. Lots of goodness here no matter where you are in your career. Give it a whirl...or should I say swirl?​

The Embargoed - Episode 25

The future belongs to our youth. On this episode we invite two teenagers on the show to discuss communications, social media, and news. The problem: they are our kids. Join your "Shawty" hosts Kevin and David as we deal with the mayhem of understanding new slang, gasp at answers to our questions, and wonder if the future is bright.

The future belongs to our youth. On this episode we invite two teenagers on the show to discuss communications, social media, and news. The problem: they are our kids. Join your "Shawty" hosts Kevin and David as we deal with the mayhem of understanding new slang, gasp at answers to our questions, and wonder if the future is bright.

The Embargoed - Episode 24

The Embargoed

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