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RockWater Roundup

Chris Erwin and Andrew Cohen quickly break down Media x Commerce and Creator Economy news. From digital video and social audio to livestreaming, NFTs, sports betting, and more.

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Ranked #1

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Riches in Niches and the 40% of Non-Whites (2022 Prediction)

Riches in Niches and the 40% of Non-Whites (2022 Prediction)

We’re in the midst of not one, but two, once-in-a-generation paradigm shifts: the “Streaming Wars” and the “Audio Wars”.... Read more

24 Feb 2022

10mins

Ranked #2

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Birth of the Ownership Economy: 2021 Year In Review

Birth of the Ownership Economy: 2021 Year In Review

2021 was the year acceleration stuck. It was also the year in which the “passion economy” gave birth to the “ownership e... Read more

10 Feb 2022

20mins

Ranked #3

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The US-China $295 Billion Livestream Gap

The US-China $295 Billion Livestream Gap

Livestream shopping festivals in the US are ramping up during the holiday season. From Facebook and YouTube to even Twit... Read more

9 Dec 2021

15mins

Ranked #4

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Cameo Buys Represent and Content x Commerce B-B-P

Cameo Buys Represent and Content x Commerce B-B-P

Over the last few weeks we've tracked various Content x Commerce activations. From Cameo buying Represent and Fanatics e... Read more

11 Nov 2021

16mins

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Ranked #5

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NTWRK + Whatnot Raise More $$, and Twitter Commerce

NTWRK + Whatnot Raise More $$, and Twitter Commerce

The Livestream Commerce market in the US continues its rapid expansion. Whatnot just raised a $150 million Series C, val... Read more

21 Oct 2021

16mins

Ranked #6

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The Future of Creator Funds and Tools

The Future of Creator Funds and Tools

Social platforms are investing big money into creator funds and products. Like LinkedIn ($25 million), Facebook and Inst... Read more

6 Oct 2021

11mins

Ranked #7

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Hello Sunshine Sells for $900M and High-Priced Studio M&A

Hello Sunshine Sells for $900M and High-Priced Studio M&A

Just a few weeks ago, a Blackstone-backed media vehicle acquired Reese Witherspoon's Hello Sunshine for $900 million. Be... Read more

18 Aug 2021

15mins

Ranked #8

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The Audio Wars: Buyer-verse Expansion (Pt 2)

The Audio Wars: Buyer-verse Expansion (Pt 2)

Today's episode is part 2 of our Audio Wars coverage. Since 2018 we've tracked over 30 M&A deals on our industry Aud... Read more

4 Aug 2021

13mins

Ranked #9

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The Audio Wars: No End In Sight

The Audio Wars: No End In Sight

Since 2018 we've tracked over 30 M&A deals on our industry Audio M&A Watch List, like Amazon / Wondery and Siriu... Read more

23 Jul 2021

13mins

Ranked #10

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Kids Screen Time: Crossing the Chasm and New Revenue Models

Kids Screen Time: Crossing the Chasm and New Revenue Models

Mattel Films is partnering with MGM to put Polly Pocket on the silver screen. Hasbro and Epic Games are creating a line ... Read more

8 Jul 2021

13mins

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