Cover image of The Conversion Choreography Show

The Conversion Choreography Show

For most online business owners, direct response marketing can feel like a murky world of insider secrets, reserved for the few and not the many.The truth is, once you know the right persuasion techni... Read more

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Ranked #1

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017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media

017 - Think you don’t have time to create beautiful, engaging content? How this busy mum of two is crushing it on social media

A few months ago, I spoke to a client who made a surprising confession about her social media content.At the time I was ... Read more

12 Jan 2021

43mins

Ranked #2

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016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?

016: Are These Scarcity and Urgency Blunders Doing Permanent Harm to Your Sales Conversions?

If you’ve been running your online business for a while, it’s likely you’ve received a ton of launch emails with subject... Read more

5 Jan 2021

19mins

Ranked #3

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015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour

015: Four ways to turn beige email copy into personality-packed inbox fodder your prospects can’t wait to devour

How many times have you come back from a holiday and set about the mundane task of clearing out your inbox? And have you... Read more

29 Dec 2020

22mins

Ranked #4

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014 - This “Pseudo-Content Strategy” sizzles up cold leads, boosts your sales and lowers your ad costs

014 - This “Pseudo-Content Strategy” sizzles up cold leads, boosts your sales and lowers your ad costs

Not too long ago, running cold traffic to a product sales page was cheaper than chips in a greasy spoon cafe. You could ... Read more

22 Dec 2020

31mins

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Ranked #5

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013: Four Super Simple Ways to Sky-Rocket Your Sales Over Email Without Searching for a Single New Lead

013: Four Super Simple Ways to Sky-Rocket Your Sales Over Email Without Searching for a Single New Lead

Only a few short years ago, online business owners could attract a consistent flow of new leads through organic social m... Read more

15 Dec 2020

21mins

Ranked #6

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012: The one about why these key story types give you the secret to making more sales

012: The one about why these key story types give you the secret to making more sales

If you’ve been running your online business for a while it’s likely you’ve heard a lot about the power of sharing storie... Read more

8 Dec 2020

22mins

Ranked #7

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011: The one about how to fix your leaky marketing funnel

011: The one about how to fix your leaky marketing funnel

How many times have you read a piece of copy, and wondered how on earth the writer managed to read your mind?It’s like t... Read more

1 Dec 2020

36mins

Ranked #8

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010 - The one about why every industry needs great copy

010 - The one about why every industry needs great copy

For many smaller, local businesses the idea of direct response marketing and copywriting feels like a daunting and time-... Read more

24 Nov 2020

31mins

Ranked #9

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009 - The one about nailing your ideal client avatar

009 - The one about nailing your ideal client avatar

When I speak to my clients, many of them THINK they understand what drives their prospects to buy their products and ser... Read more

17 Nov 2020

26mins

Ranked #10

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0008 - The one about upping your email game

0008 - The one about upping your email game

If I had £1 for every entrepreneur who told me email marketing is dead, I’d have enough cash to retire to my own, person... Read more

10 Nov 2020

41mins

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