Cover image of Confessions of a Martial Arts School Owner

Confessions of a Martial Arts School Owner

Martial arts school owner Zach Hayden takes you along for a ride as he discusses the ins and outs of running his school. He'll discuss the good, the bad, and the ugly as he works to improve his busine... Read more

Ranked #1

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Lessons from Another Business - Ep. 80

Lessons from Another Business - Ep. 80

My family has been involved with another business for 10 years and we're selling it now. In this episode I share the les... Read more

20 Mar 2017

16mins

Ranked #2

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Let's Talk Preschool & Kindergarten Programs - Ep. 31

Let's Talk Preschool & Kindergarten Programs - Ep. 31

This week I dive into the ups and downs of running a young kids program at your martial arts school.

23 Nov 2015

18mins

Ranked #3

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Social Media Marketing - Ep. 76

Social Media Marketing - Ep. 76

Struggling with understanding social media and marketing for your school? Listen to this episode to help out.

30 Jan 2017

35mins

Ranked #4

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Here's my Introductory Process - Ep. 19

Here's my Introductory Process - Ep. 19

Everyone does their introductory process different. In this episode I discuss what I do and the areas I know I need to i... Read more

31 Aug 2015

21mins

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Ranked #5

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What Does Black Belt Mean - Ep. 87

What Does Black Belt Mean - Ep. 87

So, what does it mean to be a Black Belt? Should there be a universal standard?

19 Aug 2017

13mins

Ranked #6

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You MUST Train Your Staff on These! - Ep. 68

You MUST Train Your Staff on These! - Ep. 68

This week I ran into an issue that caused my school some trouble and it’s because I didn’t train my staff on something t... Read more

11 Oct 2016

9mins

Ranked #7

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Interview with a Facebook Ads Expert - Ep. 61

Interview with a Facebook Ads Expert - Ep. 61

This week we have a special interview with Shane Bedford who has had some awesome results with Facebook Ads for his mart... Read more

25 Jul 2016

33mins

Ranked #8

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I Hate Paperwork! - Ep 93

I Hate Paperwork! - Ep 93

Second update on our adventure of starting a new school. This one is all about something most people don't think about w... Read more

7 May 2018

7mins

Ranked #9

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What's Up Snapperz - Ep. 42

What's Up Snapperz - Ep. 42

Today’s episode is a deep dive into Snapchat and how it might be a future marketing platform for you martial arts school... Read more

15 Feb 2016

17mins

Ranked #10

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Black Belt Ceremony Ideas - Ep 63

Black Belt Ceremony Ideas - Ep 63

What do you do to help make your Black Belt events awesome?

8 Aug 2016

10mins

Ranked #11

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Advice for Future School Owners - Ep. 65

Advice for Future School Owners - Ep. 65

This week I give some advice to a future martial arts entrepreneur looking at the idea of starting a MMA program.

11 Sep 2016

27mins

Ranked #12

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FAST Defense Weekend - Ep. 52

FAST Defense Weekend - Ep. 52

Martial arts and self-defense aren’t the same thing. This week I talk about my experience with FAST Defense and a cool n... Read more

2 May 2016

22mins

Ranked #13

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My Crazy Summer - Ep. 86

My Crazy Summer - Ep. 86

Wow! It's been a little while since the last podcast and I've been super busy. What you been doing to keep business stro... Read more

17 Jul 2017

12mins

Ranked #14

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Is it Time to Start an Adult Only Program? - Ep. 30

Is it Time to Start an Adult Only Program? - Ep. 30

I’m playing with the idea of starting an adult only program for self-defense and fitness. Listen as I walk through my th... Read more

16 Nov 2015

14mins

Ranked #15

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Setting Up to Continue Momentum - Ep. 46

Setting Up to Continue Momentum - Ep. 46

My school has hit some great momentum so now it’s time to make sure I set myself up for success to continue this momentu... Read more

14 Mar 2016

17mins

Ranked #16

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Martial Arts Consultants Are Missing the Mark - Ep. 22

Martial Arts Consultants Are Missing the Mark - Ep. 22

I think a lot of the martial arts consultants out there are using very old tactics to market their services. In this epi... Read more

21 Sep 2015

24mins

Ranked #17

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Using Facebook Live for Marketing - Ep. 41

Using Facebook Live for Marketing - Ep. 41

Have you checked out the new Facebook Live feature? This is a great thing to be showing off your school to future studen... Read more

8 Feb 2016

17mins

Ranked #18

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Update from the Road - Ep. 89

Update from the Road - Ep. 89

Wow! It’s been a while but while I was driving to the airport to head to Fall Nationals I thought I’d record a quick upd... Read more

20 Oct 2017

15mins

Ranked #19

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Ever Have too Much Going on? - Ep. 64

Ever Have too Much Going on? - Ep. 64

Lots going on. Here's what I'm doing about it all.

23 Aug 2016

4mins

Ranked #20

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Give Your School a Makeover - Ep. 43

Give Your School a Makeover - Ep. 43

What can you do to upgrade the look and feel of your martial arts school?

22 Feb 2016

20mins

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