Cover image of The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting
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Business
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The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

Updated 8 days ago

Business
Education
Technology
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Advanced Marketing and Sales Techniques for Savvy Business Owners

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Advanced Marketing and Sales Techniques for Savvy Business Owners

iTunes Ratings

15 Ratings
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Warning: DO NOT skip ahead!

By B. Reilly: Creative - Mar 06 2019
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Waaaaay too many direct marketing and copywriting podcasts waste the first 30% of their show (and your time) talking about everything BUT the tactics that can improve your work. So you skip and skip... and skip. But Pete gets right to business. Right off the bat, he shares actionable ideas and inspiration to elevate your work. Skip forward even 10 seconds, and you're guaranteed to miss out. And with most episodes clocking in under 15 minutes, there's NO time to waste once you hit play!

Great Tips on Marketing

By Mkm2019 - Sep 29 2015
Read more
I’m enjoying listening to Pete’s insights on business and marketing.

iTunes Ratings

15 Ratings
Average Ratings
14
0
0
1
0

Warning: DO NOT skip ahead!

By B. Reilly: Creative - Mar 06 2019
Read more
Waaaaay too many direct marketing and copywriting podcasts waste the first 30% of their show (and your time) talking about everything BUT the tactics that can improve your work. So you skip and skip... and skip. But Pete gets right to business. Right off the bat, he shares actionable ideas and inspiration to elevate your work. Skip forward even 10 seconds, and you're guaranteed to miss out. And with most episodes clocking in under 15 minutes, there's NO time to waste once you hit play!

Great Tips on Marketing

By Mkm2019 - Sep 29 2015
Read more
I’m enjoying listening to Pete’s insights on business and marketing.
Cover image of The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

Latest release on Aug 17, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

Rank #1: PGS 168: How to Get Better At Persuasion Almost Instantly

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On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?)

I brought this up in my facebook group the other day and I got plenty of positive feedback… one guy even said it was the best advice he ever got… so I go a bit deeper into this today, because it’s such a big lesson and has made a big impact on many who have heard it and took the advice on board.

Listen in and discover…

  • It’s not easy, but if you practice this one thing each day you will get better at persuasion… and you’ll be a better human too

  • A way of thinking that lets you see what’s really going on… gives you perfect 20/20 vision … you’ll never see through rose-coloured glasses again

  • How to be more understanding with other people’s stuff-ups and idiosyncrasies … however, keep a look out for patterns of self-sabotage and if you spot them in others, do this one thing I recommend

  • The ‘old guy on the train with two out of control kids’ story… and how it rams home a powerful lesson when dealing with others

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 21 2019

17mins

Play

Rank #2: PGS 143: How to Command Respect

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On this week’s show I talk about one of Robert Green’s 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you’re building a following, this will give you something to think about.

Listen in and discover…

  • If you want to lead, there is one critical thing you must establish with your tribe… ignore this at your peril

  • One trait you need to command the respect of your audience… many are unaware of this trait so they never capture the true respect of their tribes

  • Two questions to ask before sharing anything on social media… these questions keep you on track and focused on your objective

  • How to apply Rule #4 of “The 48 Laws of Power”… and why this rule applies to all areas of your life
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jul 31 2018

13mins

Play

Rank #3: PGS 153: Make Them Squirm & Make More Money

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Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational shit you see all over social media.

Instead, I talk about sales and how to make more sales more often by honestly and ethically targeting your prospect’s pain.

Listen in and discover…

  • A sure-fire tip to get better open rates for your emails, more engagement on your social media posts, and more sales… works in all media and all formats including text, video and or audio

  • How to make your market squirm and get them thanking you with their dollars… sounds nasty but it’s not (in fact, it’s the exact opposite)

  • The simple Problem/Aggravate The Problem/Solve The Problem copy formula … plus the easy ‘add’ to this formula that boosts its effectiveness tenfold

  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jan 09 2019

10mins

Play

Rank #4: PGS 173: Gary Halbert the Master of the BIG Idea

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On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover…

  • A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
  • The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
  • Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
  • How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 15 2019

19mins

Play

Rank #5: PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service

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On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…

  • The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business

  • The best customer for your new offer… so obvious, yet so often overlooked

  • How collectibles induce the desire to own… effectively getting customers back time and time again

  • A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)

  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Aug 17 2018

14mins

Play

Rank #6: PGS 157: Confused Prospects Don’t Buy

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Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell.

So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more sales.

Listen in and discover…

  • One of the biggest copy flaws that sabotages sales… plus an easy fix to follow
  • Why getting clever in your copy seldom works… and what you should do instead
  • How to get instant clarity in the mind of your readers… plus numerous examples
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 18 2019

11mins

Play

Rank #7: PGS 165: How to Create a Winning Persuasive Attitude (Part 1)

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Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become a true player. Plus, what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

This is a big subject so I’ve split this into two shows… so this is part one.

Listen in and discover…

  • How to build unshakeable confidence that attracts an audience like moths to a candle … see the simple mantra understood by all top influencers that puts steel in your backbone and instils an aura of self-assurance others will notice (and crave for themselves)
  • The 15 word quote by Helen Keller that fires up your persuasion powers… this gives your audience a clear compelling reason to buy into your story and to listen to you while ignoring others
  • Why giving out ‘participation medals’ should get banned immediately and why this kind of thinking robs you of your persuasion super powers… this ‘everyone wins’ philosophy is the exact opposite of how persuasion players think and behave

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 13 2019

16mins

Play

Rank #8: PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)

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On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans.

And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable techniques you can use to instil these elements in your marketing messages.

Listen in and discover…

  • The number 1 thing to sell when building a tribe… and no it’s not a product, or service, or any kind of advice
  • What methamphetamines, Zombies, and my addiction to fiction writing have in common… I’m sure there’s a lesson here, but you may have to think to find it
  • A BIG mistake most people make when it comes to creating stories that sell… and the simple way to correct this blunder so your stories connect, inspire, and ultimately persuade.
  • The worst feeling your prospects could ever experience… and how to cure their affliction fast (this creates a deeply ingrained, unshakeable bond with your tribe)
  • How to take your prospects from pain to pleasure… and the exact templates to use in your copy to remove their pain
  • Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 01 2018

17mins

Play

Rank #9: PGS 144: The One Thing That Gets Favours Granted

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Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people want to help you, so people take you up on your offer.

Listen in and discover…

  • One thing many folks forget when they are selling… ignoring this advice reduces sales
  • The number one motivator of all human action … and why knowing this makes persuading others so much easier
  • What never to do when asking favours… doing so sets up a barrier between you and the person you wish to persuade
  • How to motivate people to grant you favours… just focus on this one simple thing
  • The real question people are silently asking of you… knowing this gives you a clear advantage when it comes time to persuade
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

Aug 07 2018

16mins

Play

Rank #10: PGS 164: The Missing Word of Persuasion

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Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience.

Listen in and discover…

  • Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection with your audience… and what you should look for instead
  • What great copy is NOT… yet many take this path and wonder why their promotions fail
  • The missing word of persuasion that connects, persuades and ultimately sells… without this word it won’t matter how many copy strategies you know, how many clicks on the dial you’ve got; you’ll never have true success with your promotions.
  • 3 questions to ask of any copy piece to insure your copy connects at a deep, emotional level… this is an awesome checklist to use on any of your copy pieces
  • A simple lesson on human psychology…

PLUS so much more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 26 2019

16mins

Play

Rank #11: PGS 172: Facebook Ad Hacks That Get You More Clicks

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Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.

Listen in and discover…

  • Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective
  • The book that solves your lead writing problems… and it doesn’t cost an arm or a leg
  • Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 02 2019

22mins

Play

Rank #12: PGS 146: What’s Working Now (Facebook Ads)

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On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect.

Usually, I don’t let my producer Tamra Forde talk too much on the show. I’ve got to keep her in check. That’s because when Tam starts talking, she just can’t stop. But seeing as Tam spends her life creating Facebook ads, I let her take the reins and reveal some exciting stuff. Plus there’s a good dose of me as well.

Listen in and discover…

  • The Frank Kern method of engagement… and why it’s so damn effective at building trust and for building his credibility

  • The biggest mistake many marketers make with their ‘top of funnel’ messages… get the instant fix so you avoid this insidious and costly blunder

  • Never let the fear of technology stop you from making money in this brave new world… see why understanding the psychology behind the technology is where the real money is

  • Why long-form Facebook ads are working so damn well… and the critical element that must be included in all long form ads

  • Attack of the killer bots… an exciting new twist when it comes to building the relationship with your audience

  • Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Sep 05 2018

22mins

Play

Rank #13: PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)

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Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on.

Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more hit and miss.)

Anyway, this is an important subject. So I’ve split this one up into two shows. Part two is next week.

For now, listen in and discover…

  • The 4 critical areas to focus on to make more money and to have happier members… each area is linked and forms a solid, almost unbreakable chain

  • An important, yet overlooked fact about free trials to your membership… ignore this fact at your peril (yet many do with disastrous results)

  • How to make your new members feel special and more likely to stay… so easy to do yet so few do it

  • Embrace your uniqueness to build your own tribe of raving fans … this is the ultimate connection secret, and creates a real bond between you and your members

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Mar 04 2019

18mins

Play

Rank #14: PGS 151: 3 Simple Words That Increase Sales

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On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with.

Listen in and discover…

  • The 3 magic words that make you more sales… once you understand these words and internalise them you’ll never think the same way again
  • The copy click that makes the unfamiliar easily understood and recognised… confused prospects don’t buy and this click removes any confusion so your prospects quickly see the importance of your product
  • What you must do when selling something new… do this and make more sales
  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Dec 05 2018

9mins

Play

Rank #15: PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it

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Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse.

As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling so we can lead successful and fulfilling lives.

Listen in and discover…

  • How to inject urgency into your copy so your prospects buy now not later… and why you should include urgency right from the start to create an overwhelming desire to buy
  • 2 FOMO inducing elements to include when selling any kind of seminar, retreat or event… so simple yet absolutely effective
  • The copy click that gets undecided buyers buying… use this one towards the end of your sales presentation for maximum effect
  • How to rid yourself from ever feeling like your missing out… 3 steps to creating your own fulfilling life, without ever wondering, or even considering, what everyone else is doing
  • Plus so much more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 08 2019

18mins

Play

Rank #16: PGS 155: The Forbidden Remix of the Collier Principle

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I’ve called today’s show: “The Forbidden Remix of the Collier Principle.”

That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant, and they’ll never use it.

Listen in and discover…

  • 2 Collier principles that instantly connect with your audience… plus the secret missing element to add to make these principles even more effective
  • The forbidden feelings to target to ramp up your sales… most people will never openly acknowledge these feelings, yet they are there, simmering away inside, ready for you to activate them
  • 2 classic examples of the Collier Remix in action… don’t get all offended when you see them… if you truly want to help your customers you’ll use this powerful concept
  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jan 31 2019

13mins

Play

Rank #17: PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion

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The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story.

That’s because Vito understood human psychology. He cultivated a simple behaviour that built his influence and power and that insured loyalty and devotion. And it had nothing to do with threats, violence or intimidation.

On this week’s show you’ll discover what this simple behaviour is, and how to use it so you build your authority, influence and power.

Listen in and discover…

  • The one kind of bank you can really bank on… pays great interest too

  • Vito Corleone’s famous quote that reaps big rewards… patience is the key with this one

  • How to apply the Godfather’s charisma secret that builds loyalty and devotion… simple to do yet highly effective

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 03 2019

19mins

Play

Rank #18: PGS 139: How to Survive Low Cost Competitors Without Slashing Your Prices

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This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors.

Listen in and discover…

  • How to turn your high price into a benefit… see why hiding your high price is a mistake, and why you should highlight your high price, effectively turning your higher price into a compelling reason to buy 
  • My premium pricing copy template… and why it’s so effective at attracting quality customers who want the best and do not care what they pay to get it 
  • Why telling your story attracts the right kind of audience… and why this is critical when selling at premium prices 
  • 2 Kinds of horror stories… see what they are and how to use them 
  • How to add more value to your offer… makes your pitch almost irresistible 
  • Plus plenty more including several old school ways to get a rush of customers.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 28 2018

13mins

Play

Rank #19: Celebrating A Milestone With The 150th Episode

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To celebrate the 150th episode of this illustrious and infamous show, I decided to answer questions from my listeners.

And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers.

Listen in and discover…

  • What you absolutely must get right to survive and thrive online today… and no, I didn’t talk about hacks or ninja tactics or any of that nonsense… just simple, pragmatic advice that has stood the test of time.

  • If I was starting from scratch today with zero dollars, this is what I would do… it’s not as hard as you may think.

  • The secrets behind running a successful podcast for 150 episodes… my answer may surprise you.

  • Now more than ever, this is one trait you must possess to survive… makes you almost bullet proof

  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Nov 09 2018

23mins

Play

Rank #20: GS 166: How to Create a Winning Persuasive Attitude (Part 2)

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Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

Listen in and discover…

  • The worst guilt you can ever feel and why this robs you of your persuasion powers… hear Ayn Rand’s 9-word quote that sums this up perfectly
  • A day in the life of Pavlov’s dog… and why you must resist this insidious behaviour
  • Do this one thing to insure you never finish what you start… yet this is what many people do and it’s a real dream-killer (see what to do instead)
  • Dan Kennedy’s Millionaire Mindset… 6 powerful ways to think like a millionaire

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 23 2019

20mins

Play