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FIR on Higher Education

Bi-weekly news and interviews about communicating effectively in post-secondary education

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FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhanc... Read more

27 Oct 2017

42mins

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FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / r... Read more

16 Aug 2017

27mins

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FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go ... Read more

16 May 2017

18mins

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FIR on Higher Education 64: Communicating Research via Video

FIR on Higher Education 64: Communicating Research via Video

How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on y... Read more

14 Mar 2017

28mins

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FIR on Higher Education – Update

FIR on Higher Education – Update

This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of ... Read more

28 Oct 2016

4mins

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FIR on Higher Education #63: How to Integrate Marketing Automation at your School

FIR on Higher Education #63: How to Integrate Marketing Automation at your School

Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketin... Read more

4 Oct 2016

26mins

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FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the c... Read more

19 Sep 2016

32mins

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FIR on Higher Education #61: Using a Podcast to Sell a Course

FIR on Higher Education #61: Using a Podcast to Sell a Course

On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-p... Read more

1 Sep 2016

33mins

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FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

Many schools and programs seek ways to increase enrollment numbers. An optimal way to generate new leads is by creating ... Read more

17 Aug 2016

28mins

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FIR on Higher Education #59: How to Think Through Your Media Monitoring

FIR on Higher Education #59: How to Think Through Your Media Monitoring

The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said... Read more

30 Jul 2016

24mins

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