A conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experiences. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on LinkedIn and Twitter. Darrell is also the author of a newly announced book - The Martech Handbook: Build a Technology Stack to Attract and Retain Customers. We talk about the state of marketing operations, the role of revenue operations in the marketing discipline, and Darrell's experience leading large-scale marketing operations for some of the most important companies in the world.  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Darrel on LinkedIn and Twitter Pre-order Darrell's new book here

A conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experiences. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on LinkedIn and Twitter. Darrell is also the author of a newly announced book - <a href="https://www.amazon.com/Martech-Handbook-Technology-Attract-Customers/dp/1398606448/ref=sr_1_1?crid=2VDB4JGPCXDMG&amp;keywords=the+martech+handbook&amp;qid=1656343742&amp;sprefix=the+martech+handbook%2Caps%2C115&amp;sr=8-1" rel="nofollow" target="_blank">The Martech Handbook: Build a Technology Stack to Attract and Retain Customers.</a> We talk about the state of marketing operations, the role of revenue operations in the marketing discipline, and Darrell's experience leading large-scale marketing operations for some of the most important companies in the world. Go here for <a href="https://www.themartechweekly.com/msom-027-the-revenue-bubble/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Darrel on<a href="https://www.linkedin.com/in/sinclaircr/" rel="nofollow" target="_blank"> LinkedIn </a>and <a href="https://twitter.com/DemandDarrell" rel="nofollow" target="_blank">Twitter</a> Pre-order Darrell's new book <a href="https://www.linkedin.com/in/darrellalfonso/" rel="nofollow" target="_blank">here</a>

#027 | The revenue bubble 

A conversation with Cydney Sinclair.  Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store. Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there’s anyone in the marketing technology industry who knows how to inspire creativity in some of the world’s leading brands it’s Cydney. Today we’re talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great “blanding” and how Cydney thinks about the creative process in the enterprise.  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Cydney on LinkedIn 

A conversation with Cydney Sinclair. Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store. Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there’s anyone in the marketing technology industry who knows how to inspire creativity in some of the world’s leading brands it’s Cydney. Today we’re talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great “blanding” and how Cydney thinks about the creative process in the enterprise. Go here for <a href="https://www.themartechweekly.com/msom-026-the-creativity-crisis/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Cydney on<a href="https://www.linkedin.com/in/sinclaircr/" rel="nofollow" target="_blank"> LinkedIn </a>

#026 | The creativity crisis

A conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia. Grant has worked across a number of industries including tourism but in recent years has focused his work on supporting local businesses with digital publishing and SEO capabilities. In this episode, we talk about the state of SEO in the industry, how experts approach the discipline, and its role in the digital economy  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Vahe Arabian at State of Digital Publishing You can find Grant Shankster at We Are Eva

A conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia. Grant has worked across a number of industries including tourism but in recent years has focused his work on supporting local businesses with digital publishing and SEO capabilities. In this episode, we talk about the state of SEO in the industry, how experts approach the discipline, and its role in the digital economy Go here for <a href="https://www.themartechweekly.com/msom-025-the-state-of-seo/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Vahe Arabian at <a href="https://www.stateofdigitalpublishing.com/" rel="nofollow" target="_blank">State of Digital Publishing</a> You can find Grant Shankster at <a href="https://weareva.com.au/team/grant-shankster/" rel="nofollow" target="_blank">We Are Eva</a>

#025 | The state of SEO

A conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing operations platform across R&amp;D, innovation, and customer success. We talk about the upcoming Martech Day event, the first event of its kind that both Frans and Scott Brinker have announced where they are will be unveiling the much anticipated 2022 global Martech landscape, the latest research into the category, and presenting the annual “Stackies” awards which showcase how companies of all shapes and sizes visually present their marketing technology stacks in their business.  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Frans Riemersma on LinkedIn and  Martech Tribe. 

A conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing operations platform across R&amp;D, innovation, and customer success. We talk about the upcoming Martech Day event, the first event of its kind that both Frans and Scott Brinker have announced where they are will be unveiling the much anticipated 2022 global Martech landscape, the latest research into the category, and presenting the annual “Stackies” awards which showcase how companies of all shapes and sizes visually present their marketing technology stacks in their business. Go here for <a href="https://www.themartechweekly.com/msom-024-martech-day/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>. You can find Frans Riemersma on <a href="https://www.linkedin.com/in/fransriemersma/" rel="nofollow" target="_blank">LinkedIn </a>and  <a href="https://martechtribe.com/" rel="nofollow" target="_blank">Martech Tribe. </a>

#024 | Martech Day

In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique perspective on how technology has changed the landscape of media as he’s been in the room seeing the decisions play out as leaders adapt to a changing environment of content consumption and consumer change.  In this episode, we talk about just that, what exactly did the last decade look like throughout this change, why Tim has pivoted to newsletters and what is driving media innovation today.  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Tim Burrowes on LinkedIn and at https://www.unmade.media/

In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique perspective on how technology has changed the landscape of media as he’s been in the room seeing the decisions play out as leaders adapt to a changing environment of content consumption and consumer change. In this episode, we talk about just that, what exactly did the last decade look like throughout this change, why Tim has pivoted to newsletters and what is driving media innovation today. Go here for <a href="https://www.themartechweekly.com/msom-023-the-history-of-media-disruption/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Tim Burrowes on<a href="https://www.linkedin.com/in/timburrowes/" rel="nofollow" target="_blank"> LinkedIn</a> and at <a href="https://clearbit.com/" rel="nofollow" target="_blank">https://www.unmade.media/</a>

#023 | The history of media disruption

In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, continuous, and community-centric. Carlos’ perspective on education challenges some of the norms around how the marketing technology industry approaches education in the industry and is one of the most holistic providers in the space.  In this episode, we talk about how and why Carlos founded The Martech Alliance, his philosophy on Martech education, and where he sees the future of training happening in this space. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Carlos Doughty on LinkedIn and at https://www.martechalliance.com/

In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, continuous, and community-centric. Carlos’ perspective on education challenges some of the norms around how the marketing technology industry approaches education in the industry and is one of the most holistic providers in the space.  In this episode, we talk about how and why Carlos founded The Martech Alliance, his philosophy on Martech education, and where he sees the future of training happening in this space. Go here for <a href="https://www.themartechweekly.com/msom-022-the-state-of-martech-education/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Carlos Doughty on <a href="https://www.linkedin.com/in/carlosdoughty/?originalSubdomain=uk" rel="nofollow" target="_blank">LinkedIn</a> and at <a href="https://clearbit.com/" rel="nofollow" target="_blank">https://www.martechalliance.com/</a>

#022 | The state of Martech education

In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration layer between Clearbit’s data profiles and marketing and sales tools like CRMs, MAPs, and CDPs. Kevin has worked across the B2B SaaS space serving in multiple revenue and marketing executive roles.  In this episode, we’re talking about where Clearbit fits into the data privacy ecosystem, the evolution to data activation, and how brands leverage open data sources to drive marketing and sales.  Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Kevin Tate on LinkedIn and at clearbit.com

In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration layer between Clearbit’s data profiles and marketing and sales tools like CRMs, MAPs, and CDPs. Kevin has worked across the B2B SaaS space serving in multiple revenue and marketing executive roles.  In this episode, we’re talking about where Clearbit fits into the data privacy ecosystem, the evolution to data activation, and how brands leverage open data sources to drive marketing and sales. Go here for <a href="https://www.themartechweekly.com/msom-021-understanding-data-companies/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>. You can find Kevin Tate on <a href="https://www.linkedin.com/in/kevin-tate/" rel="nofollow" target="_blank">LinkedIn</a> and at <a href="https://clearbit.com/" rel="nofollow" target="_blank">clearbit.com</a>

#021 | Understanding open data

In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott’s also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry.  In this episode, we’re talking about Scott’s perspective on Martech in 2022 as he’s recently written an article talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code.  --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Scott Brinker on LinkedIn, Twitter,  and on Chiefmartech.com

In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott’s also behind the now-famous <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/" rel="nofollow" target="_blank">Martech Landscape supergraphic,</a> a tool that maps and categorizes more than 8,000 marketing technologies in the industry.  In this episode, we’re talking about Scott’s perspective on Martech in 2022 as he’s recently written <a href="https://chiefmartec.com/2022/01/3-big-martech-innovation-themes-in-2022/" rel="nofollow" target="_blank">an article</a> talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code. --- Go here for <a href="https://www.themartechweekly.com/msom-20-the-three-horizons-of-martech/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>. You can find Scott Brinker on <a href="https://www.linkedin.com/in/sjbrinker/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://anchor.fm/dashboard/episode/new/@chiefmartec" rel="nofollow" target="_blank">Twitter</a>,  and on <a href="https://chiefmartec.com/" rel="nofollow" target="_blank">Chiefmartech.com</a>

#20 | The three horizons of Martech

In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon’s career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia’s largest IT companies. He’s passionate about enabling diverse teams to deliver big projects for big brands. Today we’re talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner’s perspective and what can we learn about building high-performing teams in an industry which is rapidly changing. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here.  Follow Juan Mendoza on LinkedIn and Twitter. You can find Jon Goh on LinkedIn.

In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for <a href="https://www.medibank.com.au/" rel="nofollow" target="_blank">Medibank Australia.</a> Jon’s career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia’s largest IT companies. He’s passionate about enabling diverse teams to deliver big projects for big brands. Today we’re talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner’s perspective and what can we learn about building high-performing teams in an industry which is rapidly changing. --- Go here for <a href="https://www.themartechweekly.com/msom-019-leading-martech-teams-from-the-inside/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Subscribe to The Martech Weekly <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">here.</a> Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>. You can find Jon Goh on <a href="https://www.linkedin.com/in/jongoh12/" rel="nofollow" target="_blank">LinkedIn</a>.

#019 | Leading Martech teams from the inside

In this episode, I’m joined by Preston So, he’s the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, a regular columnist at CMSWire, and the founder of Decoupled Days. Preston is also an author with two newly released books; Voice Content and Usability and Gatsby: The Definitive Guide. Preston has had a long and storied career working on the bleeding edge of digital and has in recent times been focusing his attention on the opportunities of voice in customer experiences. We talk about the need to rethink how we understand what customer experience is online, preparing brands for the emergence of new technologies that will usher in new ways for people to interact with products and services, and how content strategy is transforming as the way we use the internet is becoming more diversified. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter. You can find Preston So on LinkedIn and Twitter and on preston.so.

In this episode, I’m joined by Preston So, he’s the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, a regular columnist at CMSWire, and the founder of Decoupled Days. Preston is also an author with two newly released books; <a href="https://abookapart.com/products/voice-content-and-usability" rel="nofollow" target="_blank">Voice Content and Usability</a> and <a href="https://www.oreilly.com/library/view/gatsby-the-definitive/9781492087502/" rel="nofollow" target="_blank">Gatsby: The Definitive Guide.</a> Preston has had a long and storied career working on the bleeding edge of digital and has in recent times been focusing his attention on the opportunities of voice in customer experiences. We talk about the need to rethink how we understand what customer experience is online, preparing brands for the emergence of new technologies that will usher in new ways for people to interact with products and services, and how content strategy is transforming as the way we use the internet is becoming more diversified. --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-018-immersive-experience-and-the-future-of-the-internet/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>. You can find Preston So on <a href="https://www.linkedin.com/in/prestonso/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/prestonso?lang=en" rel="nofollow" target="_blank">Twitter </a>and on <a href="https://preston.so/" rel="nofollow" target="_blank">preston.so</a>.

#018 | Immersive experience and the future of the internet

Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com

In this episode of Making Sense of Martech,  I’m joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a long and interesting career across marketing technology and growth marketing management. Mike recently left his role with Mavenlink overseeing community and loyalty programs to dive into Mo Pros full time as the community has grown significantly over the past four years. We talk about the need for independent online communities that support professionals, why Mike founded Mo Pros to support the marketing technology industry, the role of mentorship and peer learning in a marketing technologist's career, and how education is changing in the industry. Listen on Apple, Spotify, Google, and everywhere else. You can find Mike Rizzo on LinkedIn and Twitter. You can find the Mo Pros community here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech,  I’m joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a long and interesting career across marketing technology and growth marketing management. Mike recently left his role with Mavenlink overseeing community and loyalty programs to dive into Mo Pros full time as the community has grown significantly over the past four years. We talk about the need for independent online communities that support professionals, why Mike founded Mo Pros to support the marketing technology industry, the role of mentorship and peer learning in a marketing technologist's career, and how education is changing in the industry. Listen on<a href="https://podcasts.apple.com/au/podcast/making-sense-of-martech/id1553198974" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/6QxZkQ8WK2FqmYncSfztcy" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80YjhiMTA2NC9wb2RjYXN0L3Jzcw==" rel="nofollow" target="_blank"> Google</a>, and <a href="https://anchor.fm/juan-mendoza93" rel="nofollow" target="_blank">everywhere else.</a> You can find Mike Rizzo on <a href="https://www.linkedin.com/in/mikedrizzo/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/mikedrizzo" rel="nofollow" target="_blank">Twitter</a>. You can find the Mo Pros community <a href="https://themopros.com/" rel="nofollow" target="_blank">here</a>. --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-017-the-role-of-marketing-communities/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#017 | The role of marketing communities

In this episode of Making Sense of Martech, I’m joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Global VP of Conversion Rate Optimisation with Brainlabs UK, and the former founder of a leading optimization firm, User Conversion. Second, we have Oliver Palmer, he’s a senior optimisation consultant and prolific author who’s worked on a number of high-profile brands in the APAC region. Across the digital experimentation industry, the past year has seen a major shift in how people think about the place of optimization in their businesses, questioning the validity of associating testing with revenue outcomes, and the scientific promise of experimentation. Several articles featured in TMW have been authored by our guests discussing and exploring this topic. From David, a series of articles exploring the connection between experimentation and financial gain and from Oliver, tracing the crisis of optimization and its detachment from its scientific methodologies. In our conversation, we talk about the changing perspectives on the purpose and practice of optimisation. Listen on Apple, Spotify, Google, and everywhere else. You can find Oliver Palmer on LinkedIn and Twitter and you can read his articles here. You can find David Mannheim on LinkedIn and Twitter --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I’m joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Global VP of Conversion Rate Optimisation with Brainlabs UK, and the former founder of a leading optimization firm, User Conversion. Second, we have Oliver Palmer, he’s a senior optimisation consultant and prolific author who’s worked on a number of high-profile brands in the APAC region. Across the digital experimentation industry, the past year has seen a major shift in how people think about the place of optimization in their businesses, questioning the validity of associating testing with revenue outcomes, and the scientific promise of experimentation. Several articles featured in TMW have been authored by our guests discussing and exploring this topic. From David, a series of articles exploring the connection between experimentation and financial gain and from Oliver, tracing the crisis of optimization and its detachment from its scientific methodologies. In our conversation, we talk about the changing perspectives on the purpose and practice of optimisation. Listen on<a href="https://podcasts.apple.com/au/podcast/making-sense-of-martech/id1553198974" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/6QxZkQ8WK2FqmYncSfztcy" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80YjhiMTA2NC9wb2RjYXN0L3Jzcw==" rel="nofollow" target="_blank"> Google</a>, and <a href="https://anchor.fm/juan-mendoza93" rel="nofollow" target="_blank">everywhere else.</a> You can find Oliver Palmer on <a href="https://www.linkedin.com/in/ollee/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/ollee" rel="nofollow" target="_blank">Twitter </a>and you can read his articles <a href="https://www.oliverpalmer.com/blog/" rel="nofollow" target="_blank">here.</a> You can find David Mannheim on <a href="https://www.linkedin.com/in/davidleemannheim/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/davidmannheim" rel="nofollow" target="_blank">Twitter</a> --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-16-experimentation-and-the-roi-myth/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#016 | Experimentation and the ROI myth

In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. David shares his views from a recent report published where BDEX found more than 250 million false identifiers in ad networks. We discuss the rapid changes in the digital advertising industry in 2021, from the demise of third-party cookies to Apple's shut down of app, email, and browser tracking, to the exponential proliferation of ad fraud and what these changes mean for the future of advertising technology in this new world of consumer privacy.  You can find David on LinkedIn and Twitter. You can find BDEX here.  --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. David shares his views from a recent report published where BDEX found more than 250 million false identifiers in ad networks. We discuss the rapid changes in the digital advertising industry in 2021, from the demise of third-party cookies to Apple's shut down of app, email, and browser tracking, to the exponential proliferation of ad fraud and what these changes mean for the future of advertising technology in this new world of consumer privacy. You can find David on <a href="https://www.linkedin.com/in/finkelsteindavid/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/bdex_david?lang=cs" rel="nofollow" target="_blank">Twitter.</a> You can find BDEX <a href="https://www.bdex.com/" rel="nofollow" target="_blank">here</a>. --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-0915/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>.

#015 | The next era of digital advertising

In this episode, I’m joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia. She’s been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind community-led media companies. --- You can find Brittany on LinkedIn and Twitter. You can find Better Marketing here. --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I’m joined by Brittany Jezouit, the former editor-in-chief of <a href="https://bettermarketing.pub/" rel="nofollow" target="_blank">Better Marketing,</a> an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia. She’s been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind community-led media companies. --- You can find Brittany on <a href="https://www.linkedin.com/in/brittanyjezouit/" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/brittanyjezouit?lang=en" rel="nofollow" target="_blank">Twitter</a>. You can find Better Marketing <a href="https://bettermarketing.pub/" rel="nofollow" target="_blank">here</a>. --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-014-marketing-media/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#014 | The role of marketing media

In this episode, I’m joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries.  Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations. Intelligence Bank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that address the acute needs of marketers in enterprise companies. We talk about the rise of technology companies in the marketing operations arena, why they are needed, and how they significantly change the way marketing teams come up with and execute ideas. --- You can find Tessa on LinkedIn  You can find IntelligenceBank here  --- Subscribe to The Martech Weekly newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode, I’m joined by Tessa Court, the CEO of <a href="https://www.intelligencebank.com/" rel="nofollow" target="_blank">IntelligenceBank</a>, a business process software company servicing marketers across more than 55 countries.  Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations. <a href="https://www.intelligencebank.com/" rel="nofollow" target="_blank">Intelligence Bank</a> is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that address the acute needs of marketers in enterprise companies. We talk about the rise of technology companies in the marketing operations arena, why they are needed, and how they significantly change the way marketing teams come up with and execute ideas. --- You can find Tessa on <a href="https://www.linkedin.com/in/tessacourt/" rel="nofollow" target="_blank">LinkedIn </a> You can find IntelligenceBank <a href="https://www.intelligencebank.com/" rel="nofollow" target="_blank">here </a> --- Subscribe to The Martech Weekly newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-010-adland-is-an-island/https://www.themartechweekly.com/msom-013-creativity-and-process-in-marketing/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#013 | Creativity and process in marketing

In this episode of MSoM I’m joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia’s fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in this economy. Our conversation covers the importance of creating an online identity, the idea of “everything as a service” and the tools needed to help people enter into the creator economy. We also discuss big tech’s role in creative industries, the death of the website, and how the pandemic has changed the digital talent market.  Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com  Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of MSoM I’m joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied career in the tech and startup space here in Australia, leading to her most recent role managing growth for one of Australia’s fastest-growing tech companies, with over 15 million users. Today we talk about the role of companies like Linktree in the emerging creator economy, how content and media are becoming more diversified across the internet, and what new companies are building to meet new challenges in this economy. Our conversation covers the importance of creating an online identity, the idea of “everything as a service” and the tools needed to help people enter into the creator economy. We also discuss big tech’s role in creative industries, the death of the website, and how the pandemic has changed the digital talent market. Subscribe to The Martech Weekly Newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-011-the-enterprise-problem/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#012 | Participation and belonging in the creator economy

In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that companies use to manage and report on their technology and technology strategy and LibraryM, a fantastic resource to find the latest research, events and content on Martech. CabinetM is based in the United States, and services more than 800 companies with their platform technology from some of the world’s largest brands to startups.  We talk about how marketers manage technology in their companies, and how enterprise businesses are different from smaller companies in how marketing technology is adopted and used across the industry. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that companies use to manage and report on their technology and technology strategy and LibraryM, a fantastic resource to find the latest research, events and content on Martech. CabinetM is based in the United States, and services more than 800 companies with their platform technology from some of the world’s largest brands to startups.  We talk about how marketers manage technology in their companies, and how enterprise businesses are different from smaller companies in how marketing technology is adopted and used across the industry. Subscribe to The Martech Weekly Newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-011-the-enterprise-problem/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#011 | The Enterprise problem

In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with seven of the 10 top largest FMCG companies and has a unique voice when it comes to understanding the role in which advertising and marketing agencies play in their client's growth, culture and society at large.  Alex recently published a paper that was featured in TMW number #30, titled Adland is an Island. And in it, he unpacks some of the research into the dissonance between the demographics, culture and the interests of agency people, those who do the work for brands and the general population of people who actually receive the works featuring those marketing and advertising efforts. In this episode, we're going to have a very interesting conversation unpacking Adland's demographics, nature of agency work and the, the lives of people who actually do it.  Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with seven of the 10 top largest FMCG companies and has a unique voice when it comes to understanding the role in which advertising and marketing agencies play in their client's growth, culture and society at large.  Alex recently published a paper that was featured in TMW number #30, titled Adland is an Island. And in it, he unpacks some of the research into the dissonance between the demographics, culture and the interests of agency people, those who do the work for brands and the general population of people who actually receive the works featuring those marketing and advertising efforts. In this episode, we're going to have a very interesting conversation unpacking Adland's demographics, nature of agency work and the, the lives of people who actually do it.  Subscribe to The Martech Weekly Newsletter here: <a href="https://www.themartechweekly.com/" rel="nofollow" target="_blank">www.themartechweekly.com</a> Go here for <a href="https://www.themartechweekly.com/msom-010-adland-is-an-island/" rel="nofollow" target="_blank">show notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="nofollow" target="_blank">Twitter</a>.

#010 | Adland is an island

In this episode of Making Sense of Martech, I’m joined by Ben Mosior, who goes by the moniker of “hired thought." Ben is a writer, podcaster, and strategy consultant who is focused on the principles behind Wardley Mapping, a novel way to work out how to connect your strategies to your customers and their needs. Ben has been featured numerous times in The Martech Weekly Newsletters, including Ben’s article - Nobody Cares About Your Precious Framework. We talk about the dysfunctions of product and digital teams in enterprise organizations, how Wardley Mapping works, and creating situational awareness to help teams understand their customers and the competitive landscape better. We also talk about the complex nature of language in emerging industries such as technology, the various stages of company evolution within commercial systems, and connecting purpose to work across organizational structures.  Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

In this episode of Making Sense of Martech, I’m joined by Ben Mosior, who goes by the moniker of “hired thought." Ben is a writer, podcaster, and strategy consultant who is focused on the principles behind Wardley Mapping, a novel way to work out how to connect your strategies to your customers and their needs. Ben has been featured numerous times in The Martech Weekly Newsletters, including Ben’s article - Nobody Cares About Your Precious Framework. We talk about the dysfunctions of product and digital teams in enterprise organizations, how Wardley Mapping works, and creating situational awareness to help teams understand their customers and the competitive landscape better. We also talk about the complex nature of language in emerging industries such as technology, the various stages of company evolution within commercial systems, and connecting purpose to work across organizational structures. Subscribe to The Martech Weekly Newsletter here: <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">www.themartechweekly.com</a> Go here for s<a href="https://www.themartechweekly.com/msom-009-nobody-cares-about-your-framework/" rel="nofollow" target="_blank">how notes, links, and resources.</a> Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>.

#009 | Nobody cares about your framework

Today I’m joined by Juliana Jackson and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF. Omniconvert has been working to redefine the category of optimization with a focus on what’s called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what’s on the horizon.  Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources. Follow Juan on LinkedIn and Twitter.

Today I’m joined by Juliana Jackson and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF. Omniconvert has been working to redefine the category of optimization with a focus on what’s called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what’s on the horizon. Subscribe to The Martech Weekly Newsletter here: <a href="https://www.themartechweekly.com/" rel="ugc noopener noreferrer nofollow" target="_blank">www.themartechweekly.com</a> Go <a href="https://www.themartechweekly.com/msom-006-peep-laja-on-technological-saturation-and-strategic-positioning/" rel="ugc noopener noreferrer nofollow" target="_blank">here </a>for show notes, links, and resources. Follow Juan on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="ugc noopener noreferrer nofollow" target="_blank">LinkedIn </a>and <a href="https://twitter.com/JU4NMEND0Z4" rel="ugc noopener noreferrer nofollow" target="_blank">Twitter</a>.

#008 | The optimisation step change

Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at <a href="http://themartechweekly.com" rel="nofollow" target="_blank">themartechweekly.com</a>

Making Sense of Martech 

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcast episodes of anyone with an interesting story. With famous guests like Obama, LeBron James, Drake, Oprah Winfrey, Richard Branson, Michelle Obama, Serena Williams, to anyone who has a unique and interesting story to tell. Add episodes you're interested into your queue below!