Cover image of Video Marketing 2.0

Video Marketing 2.0

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interest... Read more

Ranked #1

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Collaboration - The secret to a great video production

Collaboration - The secret to a great video production

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics ... Read more

6 Jul 2015

19mins

Ranked #2

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7 Keys to an Effective Video Content Strategy

7 Keys to an Effective Video Content Strategy

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant... Read more

6 Sep 2016

28mins

Ranked #3

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The Attention Metric Measures Video Viewership Engagement

The Attention Metric Measures Video Viewership Engagement

Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view... Read more

9 Sep 2015

16mins

Ranked #4

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Shorter is always Better (Rebroadcast)

Shorter is always Better (Rebroadcast)

When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted ... Read more

10 Aug 2016

20mins

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Ranked #5

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7 Ways to Capture One's Attention Using Video

7 Ways to Capture One's Attention Using Video

The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the ent... Read more

22 Sep 2015

22mins

Ranked #6

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The ABC's of the Video Production Process

The ABC's of the Video Production Process

An animated or live action video production is a process that involves many different disciplines. On this podcast Brend... Read more

6 Jul 2015

16mins

Ranked #7

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Using Video to Drive Engagement

Using Video to Drive Engagement

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich an... Read more

6 Jul 2015

15mins

Ranked #8

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The 5 Components of a Successful Video Marketing Script

The 5 Components of a Successful Video Marketing Script

Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. M... Read more

26 Aug 2015

23mins

Ranked #9

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Facebook is changing the world of Video Marketing

Facebook is changing the world of Video Marketing

Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the wor... Read more

6 Aug 2015

16mins

Ranked #10

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Viewtopia - A peak into the future of video marketing

Viewtopia - A peak into the future of video marketing

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and wh... Read more

20 Sep 2016

25mins

Ranked #11

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Show Don't Tell - An Interview with Melanie LoBue

Show Don't Tell - An Interview with Melanie LoBue

Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer vi... Read more

16 Sep 2015

29mins

Ranked #12

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Create Social Capital with Testimonial Videos

Create Social Capital with Testimonial Videos

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both ... Read more

13 Sep 2016

27mins

Ranked #13

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Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for softw... Read more

27 Sep 2016

4mins

Ranked #14

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Start with the Right Video Marketing Strategy

Start with the Right Video Marketing Strategy

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be b... Read more

15 Aug 2016

27mins

Ranked #15

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Get the most out of Facebook and Instagram Video Ads

Get the most out of Facebook and Instagram Video Ads

Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are ... Read more

30 Aug 2016

27mins

Ranked #16

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Video Marketing Shorts #27: What is a Video Storyboard?

Video Marketing Shorts #27: What is a Video Storyboard?

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visu... Read more

14 Feb 2017

2mins

Ranked #17

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Beyond the Explainer Video

Beyond the Explainer Video

The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of th... Read more

7 Feb 2017

15mins

Ranked #18

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The Video Marketing Glossary - Part A

The Video Marketing Glossary - Part A

Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are... Read more

25 Jan 2017

14mins

Ranked #19

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Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing com... Read more

17 Jan 2017

2mins

Ranked #20

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5 Things to Know About Video Marketing in 2017

5 Things to Know About Video Marketing in 2017

We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the... Read more

9 Jan 2017

30mins

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