Cover image of The Designer's Guide to Marketing & Pricing

The Designer's Guide to Marketing & Pricing

Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

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Episode 1- Ch 1: Who is My Market?

Episode 1- Ch 1: Who is My Market?

Chapter 1: This podcast answers the question, Who is My Market?  Designers will pinpoint the best market for them, learn... Read more

29 Mar 2010

22mins

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Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes.  The first episode shows solopreneurs h... Read more

29 Mar 2010

13mins

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Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses a... Read more

29 Mar 2010

18mins

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Episode 4- Ch 3: How Should I Present Myself?

Episode 4- Ch 3: How Should I Present Myself?

It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the cr... Read more

29 Mar 2010

19mins

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Episode 5- Ch 4: Which Marketing Tools Should I Use?

Episode 5- Ch 4: Which Marketing Tools Should I Use?

Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, a... Read more

29 Mar 2010

20mins

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Episode 6- Ch 5: What Should I Say?

Episode 6- Ch 5: What Should I Say?

One of the biggest obstacles to marketing is not time or money.  It's not knowing what to say.  In Episode 5, you'll lea... Read more

29 Mar 2010

18mins

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Epidode 7- Ch 6: How Should I Follow Up?

Epidode 7- Ch 6: How Should I Follow Up?

It's important to be in front of your prospects.  If you are, they will be more likely to think of you and send a projec... Read more

29 Mar 2010

19mins

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Episode 8- Ch 7: How Do I Manage My Money?

Episode 8- Ch 7: How Do I Manage My Money?

There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you d... Read more

29 Mar 2010

13mins

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Episode 9- Ch 8: What Should I Charge?

Episode 9- Ch 8: What Should I Charge?

The fact is, most designers are not charging enough.  In this podcast, we cover the nuts and bolts of estimating a proje... Read more

29 Mar 2010

18mins

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Episode 10- Ch 9: How Do I Talk About Money?

Episode 10- Ch 9: How Do I Talk About Money?

Here's the reality. You are in business, and you can't do business without dealing with money.  In Episode 10, we deal w... Read more

29 Mar 2010

20mins

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