Cover image of Tagline

Tagline

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. ... Read more

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Ranked #1

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Amil Gargano

Amil Gargano

This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil... Read more

11 Jan 2023

56mins

Ranked #2

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Ted Lasso's Origin Story

Ted Lasso's Origin Story

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign... Read more

14 Nov 2022

45mins

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Ranked #3

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Beats by Dre | You Love Me

Beats by Dre | You Love Me

This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George ... Read more

25 Oct 2022

58mins

Ranked #4

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Volvo Trucks | The Epic Split

Volvo Trucks | The Epic Split

This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bode... Read more

18 Jul 2022

45mins

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Ranked #5

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Visit Iceland | Welcome to the Icelandverse

Visit Iceland | Welcome to the Icelandverse

The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For... Read more

28 Jun 2022

31mins

Ranked #6

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Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

We're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've mad... Read more

20 Jun 2022

25mins

Ranked #7

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Canal+ | The Bear

Canal+ | The Bear

It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BET... Read more

6 Jun 2022

33mins

Ranked #8

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Tide | It's a Tide Ad

Tide | It's a Tide Ad

How do you hijack all 53 ads in the Super Bowl while buying just 90 seconds of airtime? P&G's Tide and Saatchi &... Read more

23 May 2022

45mins

Ranked #9

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Sandy Hook Promise | Know the Signs

Sandy Hook Promise | Know the Signs

After the shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley ... Read more

9 May 2022

53mins

Ranked #10

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Bud Light | Real Men of Genius

Bud Light | Real Men of Genius

In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This... Read more

25 Apr 2022

59mins

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