In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they must physically "suffer."

Fundraising Events That Involve the "Martyrdom Effect"

An expert discusses how nonprofits can improve year-end giving results and convert online visitors to donors.

How to Convert Year-End Visitors To Donors

That's the Big Idea is a podcast on research in economics, psychology, sociology, and more that applies to the nonprofit world. Every month, we feature conversations with people who have new and different ways of looking at the work fundraisers and charity leaders do every day.

What's the Big Idea?

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!

Best Episodes on Science, Humans & The World

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!