Cover image of What's the Big Idea?

What's the Big Idea?

That's the Big Idea is a podcast on research in economics, psychology, sociology, and more that applies to the nonprofit world. Every month, we feature conversations with people who have new and diffe... Read more

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Fundraising Events That Involve the "Martyrdom Effect"

Fundraising Events That Involve the "Martyrdom Effect"

In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they... Read more

22 Jan 2016

15mins

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How to Convert Year-End Visitors To Donors

How to Convert Year-End Visitors To Donors

An expert discusses how nonprofits can improve year-end giving results and convert online visitors to donors.

3 Dec 2015

13mins

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