Millionaire Mindset Business & Investing Success Interviews With West Loh
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Rank #1: [Interview] Nhan Nguyen: How I Started in Property and Went From 0 to Controlling Over $70 million Worth Property in less than 3 Years.
Property Investor with over 70 deals, Speaker, Found of Green Mint Property Group We were lucky enough to get Nhan to discuss some of his projects and strategies in some detail in this interview. He also reveals some of his personal mental shifts and how he’s continually cultivated his networks and honed his craft of property investing. In this interview you will discover: – How Nhan started his journey in property investing with no money– How Nhan got his first investor to put up the capital for his first property– How to go from having not enough money to not enough deals to feed your investors– Some of Nhans regular success routines and triggers– The Recommended step-by-step strategy for beginning property investors, and what to avoid! http://www.greenmint.com.auClick Play To Hear Streaming: Download the Podcast [ mp3 – 33 mb – 55 mins ] Full Transcript Click To Read Full Transcript West Interviews Nhan Speakers: West: West Loh Nhan: Nhan West: Welcome folks! My name’s West. I want to thank you for joining us on this call. Today, I’ve got a very special guest, a good friend of mine actually. We’ve gone back through many years and I’ve seen him grow exponentially in the last five or six years. And it’s an absolute pleasure to have him on the call today. His name’s Mr. Nhan Nguyen and he’s currently controlling, I believe, around $20 million worth of property, including house and land packages, land subdivisions, units and townhouses. But I’ll let Nhan himself give us a bit of a spiel on his background. So first let me welcome you, Nhan. Welcome to the call. Nhan: Thanks West. West: I appreciate you being here. Why don’t you give us a little bit of a background about maybe how you started your journey into property? Nhan: Yes, sure. Firstly, West, thanks for having me on this call. I enjoy the privilege of sharing he knowledge that I’ve had. Mind you, there’ll be several experiences about positive and negative and a lot of people supporting me along the way. I’m twenty seven, turning twenty eight. And I’ve been with property game for about six years and haven’t been able to get where I am today without help from a lot of people. I started when I was twenty one. And one of the reasons, you know, I nearly dropped out of Uni is I was out looking for deals learning how to do it. One day before an exam and I had a Chemistry test. But it was funny, I think I got a 2. West: For the listeners out there, it’s a scale of 1 to 7. Nhan: Yeah. And 3 is passing. And 4 is passing. And 2 is a fail. I was lucky that I got the grade earlier in my degree to pass my Bachelor degree of Science. I did have a Bachelor in Science but I didn’t use it. Once I finished my uni degree, I went straight into the workforce and worked for a couple of property investment companies. And Robert Kiyosaki, whose name you may recognize said, “Don’t work for money; make money for you.” So the first three years of my career, I worked for property investment companies and learned how to do the deals. And after three years of working on the job and learning how to do it, I left there and did my own thing. But in December 2003, I was doing joint ventures, about $2 million in joint ventures with a partner who put up all the money and all the debt. Yeah, so that’s when I decided to leave work. But as a start, my first properties were about $50,000-$55,000 in a suburb called Goodna, which is about 25 k out from Brisbane towards the West. And the second deal I did, I bought a house $45,000. And the third deal was about $57,000. West: Wow. So you started small and just grew from there. Nhan: Yeah, that’s right. And after a few years of practicing, I sold those properties. And instead of making $100,000 per property, I was able to make $10,000-$20,000 all up, because I was filled with experiences and mistakes and, yeah, a little bit of money. But I think the learnings were much more valuable than the money. West: For sure. I’d like to touch on all those little things that you brought up as we go throughout the chat today. But why don’t you tell us what got you interested in property in the first place, Nhan? And what sort of gave you that push in that direction? Because I understand that you also looked at shares and you looked at a few other different investment opportunities. Property caught your eye. Why is that? Nhan: I think it wasn’t so much that property caught my eye. I was reading the Kiyosaki books—as everybody does when they start out. And I tried everything. I tried network marketing. I tried all these schemes in terms of put money on that lot; lost money on that. I put $5,000 to $10,000 into offshore investments; lost money on that. I tried share trading and I found it a bit boring. I listened to a Dolf De Roos tape. I think he was in one of Robert Kiyosaki’s game’s tapesets in Cashflow 101. If you guys get the chance to play that game, it talks about properties and trading shares. And in terms of property, how you’ve got leverage, you can add value and also you can buy undervalue. I listened to some tapes, John Burley, and he talks about how to buy property with no money down. And it’s good because I didn’t have enough money. West: Now how did you…you said before that you got your first couple of deals down with none of your own money. That’s amazing—first thing—congratulations. But how did you approach that? I mean most people think that they first need to save and save and save until they get enough before they get their hands wet. How did you find someone? Nhan: First thing, I did a lot of ‘no-money down’ deals. On the first few, I had actually did put about $4,000-up to a $55,000 house. I had $4,000 in the bank and I used $7,000 of my own money spent available at that time. I borrowed as much as I can, including the $4,000 of my own money. The second deal, the $45,000 deal, my parents lent me $9,000 for the 20% deposit. And the third one, that’s when I started to ramp up because I literally have run out of money and my parents have run out of money to lend me. And John Burley talks about doing JVs, joint ventures where the other partner puts up all the cash… West: Right. So how did you go find people? Nhan: So literally I put together a business plan. What we buy the property for, what we ‘d onsell the property for, how much we’d rent it out at. And I presented. I just went around and talked to investors. Basically, we did make a list and ring the list and see if they’re interested in buying property and doing deals. And after a while there was a guy his name was Simon. And he said, “Yup. I’ll do it. I’ve got a good income.” I think he ended up putting maybe $3,000-$5,000 cash down, borrowed the rest of the money from ANZ, and off we went. It was more of the confidence and the willingness to try something else,and be willing to be rejected. I think that was a big deal rather than finding investors. Right now there are too many investors but not enough deals. But it never seems to be an issue anymore. West: For sure. And the amazing thing is all this information that you’re referring to is available freely to everyone, isn’t it? But only very few people knuckle down and actually follow the advice. Nhan: Yeah, that’s right. Yeah. What you’re saying is in the book shops. It’s on the internet, on CDs. You can go to seminars, they talk about it all the time. But actually, not many people do the work. West: So what’s the difference with you, Nhan? And I noticed it not only in your property investing, I’ve noticed it in almost everything that you do. I mean we play golf together. We’ve played Cashflow together. We’ve played a whole arrangement of things. We’ve done lots of stuff together. And one thing I noticed is that when you hear something or you learn and you distinction, you immediately put it into place. You don’t really care what happens. Additionally, it’s all about learning for you and getting that feedback immediately so you can get over those initial humps. How did you develop such a—sort of an—action-focused attitude? Nhan: I it’s just a lot of impatience. West: So the key to success is impatience. Nhan: I know what I want and I just chase it. I always believe that I can get it; I might not get it now. And I’ve always looked at desire, thinking about Think Rich book, with desire being one of the keys that you need. I think that’s very much what I’ve got built in with me and it’s just going and believing that I can do it, I can have it. If other people can do it, so can I. West: Was there a time when you had self-doubts or you just weren’t sure what was going to happen with an event or deal you were doing or you just sort of…there were things that started popping up in your head that you question them? Most people would give into but you’ve managed to overcome. Have you ever been through a stage where you’ve just had serious doubt and serious self-limitations? Nhan: Yeah, definitely. Definitely staring on your teenage years or especially when you’ve gone through adolescence and growing up and trying to concern and reassure yourself of who you are. At one stage, my identity was that I was going to be a doctor and that was going to please my parents. And then the identity shifted from being a doctor into being a property developer or property entrepreneur. There was a lot going through my mind at the time. And especially now that I run my own business. We’ve got a lot of projects on the go and sometimes when things aren’t going right, doubt does go through your head but you’ve got to stick to your guns. I think they always talk about never, never give up. And that there is only one option: to never give up. There is an option to fail but there’s no other option to give up because you’ve got to keep playing even if you’re losing. Awhile back I was doing network marketing and I was part of the Amway corporation. And I was doing that for eighteen months. And I know a lot of people have made lots of money on it—network marketing. As for me, I wasn’t making money at the time and I just go and make those phone calls when I didn’t want to make those phone calls because I had a vision in my mind. I’ve always got a goal. When you’re chasing something, you keep chasing it and that’s what gives you that willpower. You’ve got to develop your own willpower. And after a while become so strong that you can’t help but chase your goal. It becomes a habit. West: For sure. So for you it’s all about seeing the vision and seeing the end result. And that vision is enough to inspire and motivate you on a day to day basis even when you feel like not doing it. Nhan: Yeah, absolutely. Absolutely. And sometimes I feel like doing it, other days I don’t. And that’s the thing…you’ve got to overcome how you feel because all of these are emotions. I’ve got investors I’m accountable to. I’ve got banks I’m accountable to. There is no option to not fulfill those obligations. I draw my own lines and those are the paths I have to follow,when I write down a to-do list, all there is is to do my list. Stop procrastinating because that’s what makes it hard. West: For sure. Let’s take a step back, Nhan. I want to talk about your jump from—you know how you said before you were working in property investment companies, that the step there to actually becoming a full-time investor and taking on the risk and all that stuff that comes with becoming an investor, you put a lot of things on the line to do that. There are some emotional blockages. A lot of people listening on this call may be thinking of doing something like that but they just can’t overcome that self-fear and doubt. So it’s kind of a different limitation that I was talking about before. How have you gone about breaking through your own self-doubt about taking that leap in order to exponentially increase your income and put yourself on the line? Nhan: I think one of the key of me exponentially growing with the support that you mentioned before which is Landmark, that causes the Landmark forums and they have a lot of programs which deal…they don’t deal with gradual and slow improvement but they talk about instant results over a short period of time. And their technology is so advanced and so brilliant that sometimes you just can’t see it. And that’s what they do—they look at your blind spots. I’ve applied their technology for about two or three years now and I encourage anyone to go LandmarkEducation.com to have a look at their courses. But my point is that starting with that course, I used that course to, first, to inspire me with confidence. And then secondly, I didn’t leave my job until I had a firm foundation in place. Robert Allan, who has a book called Property with No Money Down (Nothing Down), and he says, “Make sure that you have at least six to twelve months of funds behind you after you leave your job so that you can securely start your business and acquisitions and yadda yadda yadda.” I didn’t look at leaving my job until I secured a handful of properties and also have some cash behind me. And once I had a couple of properties that were in the pipeline with joint ventures, then I quit my job. And in that time frame, opportunities came up, and yeah, I had to learn how to sustain myself and learn how to swim so I didn’t drown. West: For sure. Because you’re pretty much burning your bridges—your safety bridges—aren’t you? Once you jump into it. Nhan: That’s right. And the worst case scenario was I’m going to go back and get a job earning $20-$30 an hour. So that would be my worst case scenario. And that’s the thing too. I’ve known people who left their job to do the property thing and done it for six to twelve months but they just don’t have the discipline to go look for deals. I’ve known a mate who worked at a bank or something, didn’t have the discipline to look at deals and six months later they’re back at the bank again working. But there’s nothing wrong with that, it’s being willing to take a leap of faith, trust in yourself and having the discipline to ongoingly on a day to day basis look for deals. West: For sure. I’ve spent some time with you, Nhan, and discipline is something that definitely I was very impressed with. Do you have a secret formula when it comes to discipline, Nhan? Is there a secret thought or a routine or some sort of anchor or is it just comes as a resulp of all the things you’ve talked about before? Nhan: [15:43] I think that one of the key patterns I use is, one, I look at the paper or CD in the morning on the way to work. And it doesn’t have to be a complete CD, it could be just fifteen minutes of time to the office. Secondly I have a goal card which is a reminder for me, of how much income I want to make per annum and by when. Previously, I wrote number down. But now, these days, all that I use is a blank piece of cardboard and a rubber band through my sun visor, something that’s weird that’s in my face. It triggers me to say that I’m out of money, right? I had a goal card, I write the number and I lost it. So all it is is just a trigger or a reminder. So one is tapes. Two is triggers for my goals—have my goals in front of me. Three is I go to seminars. And four, I read books. Those are the ways that I condition myself. And the other thing is I use my diary to write down the six areas that I need to work on for the day. So it might be this project, that project or this property or that property. And all I need to do is to keep taking actions on a particular project. Then that project will move forward whether I like it or not. West: Yeah. One of the other things that I’d like to point out is that you got yourself an office. I know for a lot of you work from home; you have a home office. And I’ve heard from other people as well that it is a powerful shift when you actually go to work to work, so to speak, rather than having when you’re at home—and let’s say for people listening you’ve got a home-based office; and I know I’m guilty of this as well ‘coz I do right now—but sometimes you’re not sure when you’re working and when you’re playing. And you’re not sure when you’re actually on task and you’re doing something for personal gain. Has that made a difference in getting you more effective? Nhan: I don’t think at the beginning I needed it. But I’ve been at the point where I’m waging money from investors $50,000, $100,000 at a time and doing $5 million dollar projects. And it’s wonderful from a credibility point of view of people looking at you, but also for yourself, you know, this is real: it’s not a game anymore in a way that you deal with other people’s money. I’ve always resisted having an office because it means spending money. But yeah, I’m at the point where I can’t scrimp and save anymore. It’s for real. I don’t mind having a home office at all. If I could I would. I’ve just got staff and my wife doesn’t have any liking to staff prancing around our kitchen or the bedroom; it just doesn’t work. But the other key thing is that I leave work at home; I’ve got work at work and home at home. West: Yes. That’s powerful. Nhan: That’s another thing that I can switch off. I find that’s very important for me. Otherwise as you probably know when we’re working at the home office, you wake up at 7, start checking the emails, go to bed at 11. That’s when you shut your computer down then you come home and leave the office. West: So it sounds like you’re actually getting some time to relax these days, Nhan. Nhan: Oh mate! I play golf. I went to the driving range yesterday. I went to the driving range on Saturday. Yeah, mate, it’s good. I’m proud of it. I really enjoy it. I do a bit of yoga, acupuncture as well. I’m just grabbing the bull. West: Fantastic! You were telling me before you were also getting some squash each week which I’m very impressed to hear. Nhan: Once or twice a week. It’s just good to keep up my fitness West: It is. It is. I mean, investing in any discipline can be stressful, especially in property with the deadlines and being accountable. It can get your blood pressure up, can’t it Nhan? Nhan: Yeah. Absolutely, mate. I always believe that for us its the long run. In the world of business, they’re competitive. And people, you know, and I like to be able to keep my endurance up, my fitness up that much because it’s not a short term game, it’s my life so then it become a part of your lifestyle. West: Absolutely. Absolutely. Now I wanted to ask you really quickly because I know you spent some time with people—going back to Landmark, you’ve been a coach on some of Landmark’s programs—what are some of the major stumbling blocks that you see in other people have in terms of money or finances, if we could narrow it down to there? And are there any strategies that you are able to share with us that have really worked for them? Nhan: Yup. I think one of the biggest stumbling blocks in people, probably more so on the later generations—the Y generation, they call it—is they want instant results. People want results now. They want to be able to read a book and go out and make a million bucks. Or they’ll listen to a tape and they want to be able to go out and they want to build their block of units after having one conversation. And I think it’s the false expectations that they can have everything now. They can have everything; it’s just delayed gratification, delayed results and time lag. So I think patience is a big issue that I’ve had to learn and it’s taken me years of banging my head against the brick wall chasing opportunities when there really aren’t opportunities there. And all I mean by that is my skill level has a certain level. And as it grows the field gets better. But people at a skill level, at zero or negative 5, want to go out and do a $10miliion dollar deal and expect people to believe it. West: Sure. And the risk is really high if you haven’t got any experience, is it? Nhan: It is. It is. And also, people that don’t have the right people around them because people around them might not be trustworthy or they might not be competent. So I think—like you said before—was that one of the common errors that people make or that their blockage is impatience. West: But you’re at a stage now where you can tap yourself on the back and say, “Hey listen, Nhan. You’re aware of it.” You’re aware of it happening when it’s happening. Nhan: It is. And I use a lot of tools to keep myself aware of that. And one of the tools I use is golf. It’s an indicator. And I always believe that games or books or boardgames are a reflection of who you are. West: Yeah, I truly do as well. Nhan: I use golf a lot to measure how I’m doing in life. If I’m impatient, if I’m angry, if I’m resentful, if I’m throwing my golf clubs…maybe that’s how I feel in my life at the moment. But that’s why I like to use it. And also, it shows how other people are as well, like if they cheat or lie or whatever on the golf course, maybe they’ll be doing that for real as well. West: I read once i a Japanese-related publication that the Japanese, in big business deals, they never ever go into business with someone without having first have a round of golf with them because it is such a high accuracy in terms of how they would act in a deal and in the professional instance. So you’re dead right there. And I actually have noticed it personally as well. So as I was saying before, when I noticed you play golf for the first time I believe I was there with you. And you just sort of dove in head first even though you had no idea what was going on. No offense to you, Nhan. Nhan: No, no. But that’s me in life. West: That’s exactly right. And it just reflects in how you approach your fitness as well when I see you training in mornings and how you’ve approached you property investing as well. Nhan: And I must say I’m not perfect and I don’t think anybody is. But let’s give it a go. Let’s have fun. Life’s too short to sit around waiting, watching other people make money. West: It is. So let’s move on to your property now. Are you able to tell us the kind of strategies you’re into these days…for the people who are interested? Nhan: There are a couple of kind of strategies I’m working on at the moment. Previously, we’re doing renovations, minor renovations, touch-ups, things like that. At the moment, we’re doing unit and townhouse developments where we might buy a block of land which has a zoning to it, we get the materials and a change of use, and that would give us approval to build townhouses or units or land subdivisions. At the moment,we’re buying a block of land in a suburb called Hawthorne, which is about 4km from the Brisbane CBD. And we’ve got approval now to build 4 townhouses. That block was a little bit under 700,000 to build it, to roughly 800,000-900,000 which is about 1.6 with holding costs. And the market value is at 2.4. It is a two year process where it takes a bit of time, bit of skill and knowing the market and knowing what you can build and what you can’t build. West: So you’ve got some investors ready to put in or they’ve already put in and you’ve presented them with the plan and it’s on the process right now? Nhan: Absolutely. Yeah, that’s right. We found the opportunity roughly April 2006—right now we’re October 2007—and back then, we started a contract for roughly six to eight months. And that was one of the keys: we bought it for under 700,000 and the evaluation came in over 800,000. The banks lent us all of the money to buy the block of land. West: So you really do make money when you buy. Nhan: Yeah. So you make your money when you buy in that… West: Was that a case of you negotiating hard or was it a case of the seller not knowing the value of their property? Nhan: I think a bit of both. I think at that point in time—in 2006, early on—the market was quite flat. And the developer, he was doing a subdivision deal, he cut off his 800 square meter block off 1600 square meters and he wanted to pre-sell. All developers, just like myself, we do want some surety that we will get paid once the project is cut off. So all we did was we sold a block off just to get some cash in down the track. I think he knew the value and that’s what he thought it was. But we could see a bigger opportunity. West: Yeah. You could see more potential than he could. Nhan: That’s right. Yeah. We saw potential. And that’s really what it is: it’s about being seeing the potential when somebody can’t. West: Absolutely. I mean, even this guy, he’s in the market, he’s dealing with developers everyday almost as well and yet you could still see what he couldn’t. Nhan: That’s right. That’s right. The other opportunities we’re working on at the moment is land Subdivision or using the instrument called the put and call option. West: On property? Wow. Nhan: Yeah, that’s right. West: I’ve heard about it in the shares but you can do it on property as well? Nhan: Absolutely. And I’m not going to go into details but other than to say that’s it’s like an unconditional contract where we basically say, yup, we agree to buy property at this price and if we find someone else to buy it at a higher price, we keep the difference. So roughly, we bought 20 blocks of land at roughly $250,000 each. And when we sell those blocks of land, like say, we go $270,000 then the $20,000 in between, that’s the settlement we keep. So it’s a very sophisticated instrument that I wouldn’t recommend people use because it’s kind of like an unconditional contract. West: Unless you know what you’re doing. Nhan: That’s right. That’s right. And I’ve known about it for three or four years in a previous company that I worked at and they’ve used it and they taught me how to use it. But it’s not as straightforward as a put and call in shares. I probably suggest for people who are looking at options is to do what we call straight call options, where they put a deposit down and have a right to buy property at a certain price. At the moment, we’ve got 20 blocks that we have under the put and call option. And we’re only selling them for considerably more than what we paid for them. So the bonus there is, one, all we do is to pay a 5% deposit. We don’t have to come up with the finance to settle on the property to own it, to control it. We can just onsell it as a paper transaction to someone else and that’s when they own the property, they get the finance, and we keep the difference at the sale point. West: Very nice. Nhan: So those are the two main projects we’re working on. I do have blocks of units that I bought previously in Mackay that we’re strata-titling and possibly onselling those, and also Tarm street. Do you remember those blocks selling over at Wavell Heights? West: Yes, I do. Nhan: For a while you and I were driving around Wavell Heights looking for property? West: Yes, yes. Nhan: Yeah, we sold that at auction. West: Oh, fantastic. Did you get a good price? Nhan: Yeah, we did. We got mid 5’s. Yeah. And we were happy with the unconditional contract that you get at an auction. And the guy hadn’t seen it before, he just rocked up and bought it. We need more of those guys! Yeah. That gives you an indication of the way the burgeoning market is at the moment. Lots of people are paying premium prices. West: So you were saying before that, it’s a pretty hot market. So how does an investor like your self deal with a period like this? Because, I mean, property goes in cycles. It goes up and down, doesn’t it? What do you do when it’s in the stage as it is now? Nhan: Well previously, we usually, let’s say, take advantage of it whenever I can. And what I mean by that is previously we built some blocks of land and I had a sign on the block. And people would call incessantly on this phone number. And I’d have a call everyday off this sign. And it was in a cul de sac,tucked away estate. And you have to look and drive around to look at the sign to get the phone number. And I got calls everyday and it was an indicator for me that the land market is hot. Because the land market was hot, and land opportunities that came up, I snapped up as fast as I could and that’s how we came up with this 20-lot subdivisions of land being in demand and people wanting it. That’s why I supplied them with it. Having said that, at the moment the market is quite tough to find deals. We just got a deal with our egos not being frustrated or impatient. And we are looking inter state at opportunities, and also opportunities that do not involve construction because construction does take time to build and that’s where you’re holding costs rise. So we’re looking at interstate options whether it’s land subdivisions or buying blocks of units, either up north, Townsville, Mackay or Adelaide, Melbourne, Sydney. So we just have to spread our wings. Otherwise, we just get tired sitting and waiting for the tide to turn. West: It’ll be a great turn when it does that, won’t it? Nhan: Yeah, that would be good. So that’s what we’re doing. We’re cashing up and getting rid of any of the stuff that we don’t really want, any of our ‘dogs’—they call it—and any of that properties that are negatively geared that we can’t hold anymore. So we’re just selling them, cashing up and sitting on our money for awhile. West: I know Jim Rohn talks about the seasons of life, and the summers and the winters. And you’re basically, obviously, planning for the bountiful summer whilst it’s winter, so we call it. But moving on to the next five to ten years for you, Nhan, are you looking at changing your deals in terms of strategies or looking at structuring your deals any differently or is it just going to be pretty much similar stuff that but with a couple more zeroes on the end of them? Nhan: One of the things I’ve always wanted was to own a high-rise building, a 10-storey commercial building. West: Donald Trump style. Nhan: Yeah, that’s it mate, Donald Trump style. We are looking at expanding into different types of property, commercial property and industrial property…but definitely something that I have an interest in. But at the moment, that market is hot as well. So we’re just cashing up and getting ready for those opportunities. Yeah, we’re definitely moving into land acquisition soon, the subdivisions and the unit townhouses. I think it’s not so much changing our portfolio. It’s more diversifying our portfolio and spreading our wings a bit more… West: Are they also more involved in more complex strategies as well? Nhan: What’s that? West: When you’re moving into getting 10-storey buildings. Or is it the same skills, just big in numbers? Nhan: Yeah. It seems to be the same skills, bigger numbers. What I’ve got in mind is basically bigger land subdivisions up to 100 blocks, townhouses and units but not doing the high-rise construction. You know, the high-rise construction tends to be quite risky but we propose the 2 to 3-storey at a max. West: Wow. Very nice. I understand also, Nhan, that since you’ve taken these leaves a lot of people have been asking you how you’ve done it and how you’ve changed your thinking, how you’ve grown as a person. And I understand you also conduct some seminars on teaching people. How has it affected you to be able to give back to people in terms of—I also know you used to run Cashflow games days and you put on property days where you come along with people and you show them how you buy property. And I noticed that as a trait of all the successful people that I’ve interviewed so far, in being able just to give back and not expecting a lot in return, but just giving back in itself seems a very intrinsic and satisfying event. My question is how have you been able to give some time of your self selflessly and what do you get out of helping people without expecting anything in return? Nhan: I think with the time thing, I know that a big issue—even if morning I’m working on a seminar, I’ve got a two-day workshop this coming weekend and people paying 300 bucks to attend…I don’t know, I feel intrinsic in the way that I do stuff a lot of information from a lot of people. And I do absorb that information and it becomes like a funnel. You can’t just keep taking it in because it’s got to come out somewhere. West: So you need an outlet to basically spray all this information? Nhan: I think that it is an outlet. And education, given back, is an outlet as well. And I always find that when I share my information, it always comes back ten-fold. People are wanting to learn and I just know that I wanted to learn from people and here’s an opportunity to give back. I think that after a while I’ve been used to chasing the buck and chasing the money and after a while it doesn’t just become about the money anymore, it becomes about who your friends and who hang you around, what kind of deals you get to do. And the people who want to learn, I’m willing to teach them if they’re willing to do the work because the last thing I want to do is for people to go and make the same mistakes I have. I’ve got the money and convenience and I’ve made money on deals, but it doesn’t mean that they have to go through that same thing. I suppose it’s a generosity thing. I enjoy spending time with people and watching them grow. West: Absolutely. I mean because time is very valuable especially for guys doing big deals. And to give of their time is very much a generous gesture. And I’m assuming when you do help someone, the last thing you want to see is you invest all this time on someone and they don’t do anything with it. They just keep doing what they’re doing. Nhan: Yeah, that’s true. And I think it’s important that I’m happy to spend time with people who adhere to that—doing something. Invest in soil that wants to grow rather than people who just want to criticize and analyze what you have to say. I’m not interested in that. I’m interested in people who want to give it a go, who want to spend some time and take a risk and put their lives in their own hands probably, rather than just criticize and look at the negative of things. West: How do you define success, Nhan? Nhan: Definitely a great question. I would say: is a person who has the willpower to chase their dream, chase their dreams on an ongoing regular basis. Some people don’t have the opportunities to pursue their goals on a daily basis because they might be in a job and they can’t pursue their career as a painter or… West: Absolutely. Or maybe they’re in a country that just doesn’t have the infrastructure or even the opportunities. Nhan: Or they might have a disease or they might be in a hospital or whatever. I think it’s having the willingness or the willpower to regularly chase their dreams and be able to share your dreams with people in your life rather than just chase that Porsche and then drive it around and think you’re better than everybody else. I want a Porsche but it’s just how you reflect your attitude towards people and towards life. Some people I know driving Porsches think they’re better than everybody else and I don’t think that’s success at all. West: Absolutely. Couldn’t agree more. Nhan: I think success is getting up when you get hit for a six as well, chasing your dreams in any circumstance whether things are going your way or not, or whether the market’s up or down, or you’ve had a biff with ASIC or the ATO or investors. And there are lots of circumstances out there… West: Because as you grow, that’s kind of bound to happen, isn’t it? It’s inevitable that these guys are going to be coming knocking on your door one day. Nhan: Yeah, that’s it. But then the people are going to take you to court, they’re going to sue you. It’s inevitable when you’re out there exposed, people want to have a shot at you. They want part of your money, they want to see what kind of person you are. West: For sure. Now if someone—we’ve got some listeners on the call today, Nhan, who’ve been inspired by your call and they want to thank you and they want to learn more about you and they want to learn more about what you’re doing, the strategies that you’re using—is there anyway that they can contact you or find out more about you? Nhan: At www.greenmint.com.au. West: But you’re not selling chocolates Nhan, are you? Nhan: No, of course not mate. Maybe I should. People ask me about where the word ‘Greenmint’ comes from. Everything has a double meaning behind: Green as in the greenback; and the ‘mint’ is also the mint leaf which is fresh and the mint as in the mint place where the money is made. So that’s where Greenmint comes from. And yeah, we’re on the net. I’m not really looking for investors at the moment. But there are always opportunities for people who want to have conversations about doing deals and maybe JVs or putting opportunities on the table, they can definitely look into… West: Cool. So they can contact you through that site? Nhan: Yup, through that website. It’s got phone numbers and emails and everything like that. West: Fantastic. And is there like information on your seminars or anything or is that like a product thing? Nhan: Well, on that website, if you want to contact us then we can inform you of what’s coming up in the future. I haven’t really put up regular programs or seminars. It’s more about investing for this year and probably have maybe one or two next year depending on how it goes. West: Well Nhan, I want to thank you for your time. It’s been a true honor to catch up and touch base with you again. I’m always impressed every time I speak to you with what you have to offer and what you have to share. So in behalf of everyone listening on the call today and myself, Andrew Grant, thank you so much for your time, Nhan. Nhan: Thank you West!
Rank #2: [Interview] Tracy Repchuk: Millionaire Advice For Internet Newbies.
Internet Marketer, Entrepreneur, Speaker, Strategist and Business Makeover Consultant Tracy brought a wealth of experience from her businesses to our call, and she didn’t disappoint. One of her skills is to teach newbies starting online how to find their ‘sweet spot’ and start making money fast. Get a generous taste of Tracy’s philosophies on generating a successful business in this call!In this interview you will discover: – The mindset keys to a successful internet business, especially if you are a complete newbie– Tracy’s favourite mindset shifting strategies– What is formula-based success and how to directly apply to your business– Tracy’s step by step criteria on deciding what activities you should be spending your time on– How to use the internet to save time and automate processes– What are the characteristics of her most successful clients– What is the Million Dollar Formula– How to handle information overloadhttp://www.tracyrepchuk.com/Click Play To Hear Streaming: Download the Interview [mp3 – 36mb – 51min] Full Transcript Click To Read Full Transcript West Interviews Tracy Repchuk Speakers: West: West Loh Tracy: Tracy Repchuk West: Folks, I want to welcome you to the call this morning—or evening—depending on where you are in the world. Today we’ve got Tracy Repchuk. Firstly, welcome Tracy! Tracy: Thank you very much, West. West: Now Tracy comes with a whole heap of accolades and I’ll let her run through some of them but just briefly, she’s spoken at the World Internet Mega Summit, she’s hung out with the best in the business. She’s recently a best-selling author, I believe, of a really good ebook or book—I’m not sure whether it’s published yet—but I’ll let her tell you about it later as well. She’s running four different companies at the moment and she’s played on the internet for over a decade. So I’m hoping that she’s going to share a ton of wisdom with us on the call today. And welcome formally, Tracy Repchuk. Tracy: Thank you very much. West: So tell us a bit about how you sort of came to be where you are at the moment, Tracy. I’m sure you weren’t always a guru. And you worked your way up through steady, hard work in a journey. So would you give us a brief rundown on where you come from? Tracy: Yeah, sure. Thanks. So I started off as an entrepreneur in 1985 when I graduated at the age of 19. So I started right away. I’ve never been employed. So I guess that means I’m completely unemployable. So the bottom line is, whatever I do has to feed me and my family. So that’s where it started. So it has been a very long journey. And during that time, I was very successful. I was kind of Canadian Entrepreneur of the Year nominee, Chamber of Commerce Businesswoman of the Year nominee, my products had won awards for development. I was one of the youngest Provincial Board of Governor elects for Certified Management Accountants which is a designation that I hold. And I’ve appeared on TV shows such as Report on Business Television, CTV News, radios, newspapers and magazines. So that took me all the way to about—I guess it was September of 2006—and then I went to a very remarkable show called the World Internet Summit. Because what had started happening is I’ve gone through almost twenty four years as a successful entrepreneur and the workload never decreased. I couldn’t figure out a way to break away from the service to time exchange. And when internet marketing came across my desk, I thought, ‘Wow, what’s this? They’re talking about forms of automating their income. I’m interested.’ So I went to my first show in Las Vegas, flew down there… West: As a participant? Tracy: As a total participant. A newbie, as we call it. West: Did you get to meet like the gurus who were gurus back then at the time just as a participant or did you sort of sit back and observe? Tracy: I did. I actually introduced myself to Brett McFall. I introduced myself to Tom Hua. Mark Widawer was there. Sterling Valentine, Michael Cheney, Matt Bacak, and I believe Don Childers. And so there was a few that were… West: That’s like the who’s who of internet marketing, isn’t it? Tracy: Yeah! So it’s very cool. And of course, I didn’t know any of these guys. But I could tell, based on their presentations that they knew what they were talking about. And so from that moment I knew I wanted to get into internet marketing. And I bought myself mentors right off the bat. I invested in a couple while I was there, came home, and of course, to anybody who’s been to one of those how to explain what they have just done, made a very heavy investment and I said, “I swear that I am going to pay this money back. I will recoup this money that I’ve spent,” because I could also recognize from spending four days entrenched in internet marketing education, that this was an enormously vast field that would instantly overwhelm me if I attempted to take it upon myself. And given the fact that my schedule was already full with my own companies and three kids, I knew I had to take a route that was going to fast track me. And that, of course, was the mentor route. So I invested in mentors, went back home. At that moment, actually, I didn’t start because I said we’re moving. We lived in Canada at that time. I said, “We’re moving down the US.” So if we’re going to make a fly of this, and I wanted to make a very big impression in internet marketing very fast, I said, “I need to be in the US,” because the amount of traveling I foresaw that was going to be involved, given the schedules, everyone else seemed to be talking about what they were doing. So we did; we moved. And I spent the next five months packing, moving, shifting countries, going from Canada to US. And despite the proximity of that… West: That’s commitment, Tracy. Tracy: It was not an easy task, actually. It isn’t just kind of ‘Hi, welcome, come on in, you’re Canadian.’ It was actually a very arduous task. It took many, many months to be able to feel comfortable staying here until we got some sort of legal claim to be able to stay longer than, you know, kind of a visitor allotment. And so finally, after five months—it was about January 1st, it was technically December 26, but January 1st—I said, “I’m staring. And I’m starting now.” And so January 1st, 2007 was the very first moment that I said I was an internet marketer and I was about to stake my claim in this industry. West: Now that’s just over a year ago, isn’t it? That’s not that long ago at all. Tracy: It is technically—exactly—just over a year ago. And it’s funny, I was interviewed the other day by Brett McFall and he said, “Give me a one year snapshot.” And when I gave him a one year snapshot, I almost overwhelmed myself. I said, “Good Lord. Is that really what I’ve done?” Because I sometimes sit here and think, ‘Faster. You need to go faster.’ Of course when I explained to Brett how much I’d done in a year, he was impressed and so that lets me relax a little bit once in a while, that says, “You know what? You’re doing okay. You’re just fine.” West: Definitely. But it’s that mindset of constant urgency and always wanting things faster, I guess, that has got you there in the first place. Tracy: That’s exactly it. So that’s kind of the birthday when I set foot into internet marketing. And then, of course, my internet marketing snapshot in a very fast time, as you say. I have spoken with almost every master and internet marketing guru. And I’m now starting to be termed with them and called that and it’s been a hilarious journey from that perspective, in that the people I admired a very short time ago, they’re phoning me and interviewing me and talking to me as if I’m a peer. And I’m like ‘this is just surreal.’ West: That’s awesome. Tracy: And within that same period of time, I did become an international platform speaker, a coach, mentor, motivator, best-selling author of the book 31 Days to Millionaire Marketing Miracles, opened up multiple coaching programs. I’ve had tons of students go through all of those. Five of my own products are out there. I do free blog talk radio shows. I have four continuity programs, 1 MLM and 97 operating websites. And then I’d won the World Internet Mega Summit last year. And so that is really what catapulted me fast, was appearing on stage in Singapore—all expenses paid—and they profiled me as a success story. And that was really the moment of definition. West: Wow. And I can’t wait to really get into details of how you do all that stuff later on, Tracy. But if you’re stuck in an elevator with someone for like twenty seconds and they say, “So what do you do?” What do you actually say? Tracy: Actually, I say that I’m an international platform speaker and motivator, a best-selling author and I coach and mentor other people so that they can achieve their financial freedom. West: Very nice. So you’ve got it down to a nice little spiel. Tracy: I didn’t know I did. West: Okay. All right. There it is. And I’m sure your card reflects that as well because people, I’m sure, when they speak to you they like to know more. But okay, we’ll definitely get into the nitty-gritty of that later on in the call but before we do, I always like to—at the start of my calls—talk about mindset and talk about how people think or how their thinking has changed over the course of their journey. And I know that when you dive into a new project now, it’s obviously as daunting as when you first dived into it—say, January last year when you sort of dove into it—so most people, when they come to a new project or looking at starting something new there’s a whole heap of blockages or self-talk that goes through their own mind. First, I wanted to ask you if you get those. And second, I want to ask you how you deal with them or how you eliminate it. Daryl and Andrew Grant liked to talk about removing the blockages altogether through a lot of their techniques. So let’s start with do you get self-doubt when something new comes up, you want to dive into it, all these things come into your head? Tracy: Right. Okay, well there’s kind of two pieces to that. So first off, now I don’t get self-doubt before I go into projects. And that’s one skill that I hold very dear to me and it gives me the ability to trust my intuition. And it has become a cornerstone, actually, in my quantum leap thinking approach to life. However, it was not always that way. So luckily, when I hit internet marketing that was the point that I was at. Because in my past, I definitely have now spent many years building that skill, learning to trust myself, clearing myself of garbage thoughts, negative self-talk and any other barriers that I encountered. And if I immediately found and immediately took responsibility for the fact that somehow I put it there, it would eliminate excuses. And then I’d go straight to solutions. So currently, I don’t experience that. However, I’m very well aware of it. And I did spend probably close to twelve years working that specific mindset. And it is not something that I currently still don’t work at. I actually probably spend 8-12 hours every single week on that one skill set alone. And that’s not me sitting there kind of going, “Ooh, how’s my intuition today?” It is actually really more actively clearing the garbage from my own mindset so that I don’t encounter barriers that I’ve put in my way that I don’t longer even see. West: Do you help some of your coaching clients do that as well? Because I know that when Andrew works with people, he likes to make sure that they sort of got a clean slate before they come in and work with him on a joint venture basis. Tracy: Yeah. Historically, I was actually going straight into…I mean I would touch on it. We would do one of the classes—it wouldn’t be mindset, per se. Let’s say I had a ten week coaching class or something. We would touch on mindset. However, this year—particularly as I go on the circuit—I have a brand new program that’s going to be four formulas. And two of them of the four now involve mindset: Quantum Leap Millionaire Mindset; and Successful and Shatter Barriers. So that is because I’ve just found over the last year, of course working with clients, that their mindset is not ready to take in the information that you need in order to move forward and make money just because of the history that they’re bringing with them. And of course, at that point, if I ignore or continue to ignore other people’s barriers and mindset, what happens there is they will fail. And then I’m attached to that failure because they can only push so hard and only work so hard. In the physical world when you’re fighting your mindset eighty percent of the time and you’re fighting matter, energy, space and time of the physical universe (the other twenty percent), you’re pretty well going to get bowled over. West: I couldn’t agree more. And especially people who, like say, computer literate or internet literate and they’re wanting to jump online and they have all these conditioning from their schooling and parents. And that’s really tough to undo. I mean we certainly share some of them in our Money Mindset program, but I was wondering if you could or if you’re able to share maybe one or two of your favorite strategies that you use with people to help them identify and maybe eliminate. Tracy: First I go through a little bit of self-talk identification. West: So just get them to write down what’s coming into their head? Tracy: Yup. That’s right. And for them to also have a little discussion with me, depending on the coaching program they’re on, of course. But if it’s one where they get to discuss things with me, I’ll actually listen to what they’re saying or I read their emails and go back and forth. And I can detect, of course, negative self-talk instantly and I will highlight and return it and say, “Remove this. Remove this line from your thing. I do not want to see it in another email that comes to me,” and that type of thing. And so once you make somebody aware, in general, of something that they’re saying because it’s completely automatic to them—it’s under their third level of consciousness—and so as soon as you make them aware of it, at that point they start to…when they say it, they go, “Oh my god, there’s that stupid sentence again. Why do I keep saying that?” And so step one is showing them that they have it and identifying some of the triggers that they’re initiating within themselves. You know, it’s up to them how far they take their own clearing. And then I use quantum leap thinking which is really just a series of techniques, really, to recognize and to apply kind of some straightforward—kind of like a straight-wire thinking—instead of going A to J to K to get to B. Or I try to undercut some stuff and just get them from A to B and have them ignore a lot of the self-talk until they can go through some sort of program that completely eliminates all of that. For me, my own personal experience has been with a book called Dianetics. That’s how I’ve done all of my cleaning up—if you’ll call it that. But they’re free to choose whatever route. I just keep them as straight as I can and try to get some undercutting strategies in there to get them through the program. West: So you quantum leap, that basically is like a toolbox of strategies and various techniques that they can use to help them through that process? Or is it a set program? Tracy: Well actually, in a way, it is a set program in that I have twelve strategies that we work through. However, it’s not a science. It’s simply commonsense strategies that I use with people. And as I have used them, they have caused me to get results far faster than not using them. And so that is kind of why I teach them. West: And I think it’s super important as well that—I’m sure you do this with you coaching clients, but you actually sell this is a standalone product, correct? Or…? Tracy: It’s going to be. Yeah, actually that’s true. I’ve spent the last year actually revising, testing, and training on it. And so it is about to roll out as part of a full program this year. And then at some point, I will pull it out separately just so people can have what I’ll call quick strategies to clear their mind and to move forward faster. West: For sure. And I’m sure you’ll put together some sort of support group, Tracy, like an online forum because I think…one of the things that I really, really am an advocate of is a lot of people, when they read new strategies or hear about new techniques, they sort of read it and brush over it but they don’t actually hold themselves accountable to it or actually commit and do it and stay disciplined to do it. I know some of the techniques that we teach our clients. It takes a period of days or it might take a week of doing something small every day. And if you skip a day or skip two days or you miss or decided to brush over an exercise, it loses its effect. Tracy: That’s exactly right. And again, you know what? It’s that way for everything you learn. If you try to skip steps, you’re going to encounter barriers right away. And you’ll say, “Where did that come from?” Well because you were trying to skip steps. It’s just in life, generally, there’s a sequence of learning… West: There’s a formula. Tracy: There is a formula. And it’s funny because my presentation this year is called “Formula Based Success.” And because if you follow a formula, that’s how you’re going to get there. And then you can add your creative thinking and your quantum leaping and all of your other unique selling propositions on top of that because the success is already built in. You’re just adding a whole other dimension to a successful strategy as opposed to constantly creating or trying to come up with solutions all from scratch, which of course is draining you mentally, physically, and you’re not getting the results you wanted because it’s too big of a ramp to run by yourself. West: That’s great. Very true. Couldn’t agree more. I really enjoyed talking to you Tracy, about the mindset, and I believe we could probably talk hours about it as well and it’s been awesome to get some of your insights on that. But I want to shift now slightly to your internet business because I know a lot of the people listening to this call are interested in internet marketing. And one of the things that has impressed me about yourself is how you managed to be so well-known, like, so fast. I mean, usually you think of it as a linear-type process. But in your case, I believe, it’s kind of exponential. So there are a couple of questions I have about that. And the first one is: in terms of like managing your time—because I do a lot of work on the internet as well and you sit down and you go through the list of things you have to do and usually it’s never ending and there’s hundreds and thousands of things that you have to do—how do you decide what’s important and what’s not? And do you have a team that you use? Talk us through that process, Tracy. How do you decide and what’s going to get you the best results in the shortest time. Tracy: So I’ll address many things in this answer then and I’ll break it up in little bits. So kind of backtracking to if we talk about how did I get success so quickly online…because one of the points I want to make sure everybody understand, is that was planned. So I researched my niche thoroughly because if you don’t know what people need and there aren’t keyword strategies you can wrap around a product or guessing, that can be very costly. So I teach this heavily again in my programs. So that’s a couple of steps there. Then I find a formula. I search for the formula. I search for the most successful person I can in that field and then I test it. And then I rework it, make it better, add creativity and unique selling propositions. And then I kind of retrain others on it. And the other piece for how I got where I am so quickly is the relationship building. This industry and the world is really about giving, helping, and sharing. And when you do those things you’ll end up with what you need back. And so taking to that point then where you start to say, “Okay, what’s important and what’s not important?” At that point, what I did for myself was I created a tagline—and again, this is a marketing term that I took—I noticed all the best companies out there of course had what they were calling a ‘tagline.’ And for example, like Southwest Airline, it was: low cost flying. West: Like a USP right? Tracy: Exactly. Your USP. What’s your USP? West: For you as a person, is that what you mean or…? Tracy: Yeah. So I did that. I analyzed taglines out there and then I started to realize what people were doing with these and how it created such focus. And so something that is like one sentence for where you are going and what you want or your core focus can really keep you determining whether it’s important or not. Again, back to the Southwest, it was flitting that I read it that sticks with me because it’s such a simple analogy. And they had a staff meeting and somebody said, “You know, we should serve chicken salad as an option and people can buy it on the flights.” And so the question on the president was does this match our USP, which is low cost flying? And it didn’t because, you know, if you add this or you stock or you have spoilage or waste or flight stewards are spending time doling and collecting ad mucking…it just created an absolute nightmare logistically for them. West: It made their decisions very easy then, didn’t it? Tracy: Exactly. So if mine, for example, is like I want to be one of the most powerful and financially successful female speakers for internet marketing motivation, and then for me this includes the fact that I must affect positive change in other people’s lives so that they too can achieve what they have. And so if I’m about to analyze anything, if it does not fit into this, then I’m not going to do it. So that’s how I determine what’s important. And no matter how lucrative that opportunity—because I’ve had multimillion dollar opportunities come across my desk and I’ve had to walk away from them because they didn’t fit into this. And so you’ve just got to go with that. And so you have to skip it because that’s an opportunity for somebody else. And then if we go back to the ‘how do I get done so much in so little time,’ again for me, this has been what I’ve been working on a little bit this year and it’s the Quantum Leap Thinking, Quantum Leap Goals, Quantum Leap Connections…and it’s a system that I haven’t perfected yet but I’ve been teaching and testing it in pieces. But in general, if I keep applying the things that I learned, I will keep moving forward. West: That’s very powerful. And just getting back to what you were saying before about like Mike Filsaime, I was watching one of his seminars recently and he spoke about the hedgehog concept which was in a book called Good to Great by Jim Collins. And that just really embodies what you were talking about, developing a very, very specialized USP and not wavering from that. And that’s powerful. Tracy: It was the hedgehog concept that I had actually learned as well from Mike Filsaime in his 7 Figure cd series. West: 7 Figure Code? Tracy: Yeah, 7 Figure Code. That was the very first time I’ve been exposed to that concept. I realized that… West: It’s powerful, isn’t it? Tracy: …absolute, um, what do they call it? The fox? West: Fox. Tracy: And yeah, I was sniffing and checking and I’ll bind it, bind not, bind this, bind that, not finish it, you know. So there was thousands of unopen cycles. And so when I realized that I needed to be the hedgehog, that’s where I got tight with my tagline and started to really pull things into a tighter core focus. And that, of course, accelerated me at that point as well. As I said, if I continue to learn I will definitely keep moving forward because other people know far more than I do. And of course by taking that knowledge in and applying it to my current situation or current status, I am definitely can move forward. West: And that also helps with you in terms of running your team. Like I’m assuming you’re not like a one person show. I mean most people have at least some form of support. I’m not sure you do your own tech stuff unless you never sleep, Tracy. But it helps in terms of getting your team on track too, correct? Tracy: Yeah. Well my team, actually, consists of me and my husband. He’s worked side by side with me for the last sixteen years. He joined my company in 1992. And it has been a joy and a pleasure to spend 24/7 with him. And so he is the cornerstone of the second I need something, I will say, “Can you take a look at this? Do this,” you know. And so, yeah, he’s definitely a huge support system for me. West: Because I know Mike, for example, he has twenty coders in Romania that do a whole bunch of stuff for him and he’s got a team on site, I think he’s got 15 20 people in his actual office. So you’re just working with your husband? Tracy: Yeah. Actually, we used to be that way when I had my software company. We were up to fifteen programmers at one point as well. And I realized at that moment that I didn’t want to be a manager and I didn’t want to be tied to that big an animal, that big of a corporate beast—if you want to call it that. So really, that’s where I again started to shift everything to the point of… West: Cutting back? Tracy: Exactly. Because, you know, three kids and lots and bigger things to do in life. So it really became a need for more automation. And this is what internet marketing provided for me from that perspective, is also don’t take on projects that I can’t figure out a way to automate. And so that’s really how we’re able to do what we do with two people. West: Yeah. That makes what you’ve done all the more admirable, Tracy. I mean, you look at all the guys who you mentioned before and I’m almost certain that most of them have a bunch of people helping them out, working for them. But for you to actually have done what you done with just you and your husband, that’s even more impressive. And I’m with you in the way that you look at automated opportunities. And I think the internet can have that for you if you’re not smart about how you approach your opportunities, like you can be putting out fire after fire after fire or you can be smart about what you choose before you get into the project, know that every part of the process can be automated and that’s something that you jump on. Tracy: Absolutely. Yes. I can’t figure out the formula and if I can’t figure out a way to automate it, it’s not in my current scope. West: Hmmm, powerful. So I guess you get to now spend your time doing things you love, which is speaking, producing products, coaching people and everything. All the tech stuff is all pretty much done by software and your husband. But is that how you spend your time mostly these days—just doing stuff like people stuff, stuff that requires your valuable input from you? Tracy: Yup. That’s exactly it. The majority of my time is spent, like as you say, if I’m not on the road at a speaking engagement or if I’m not teaching clients what I’m doing—I keep them current as far as that’s concerned—I keep them current on what I do. I am always tightening the process of everything we have, figuring out how to improve statistics through logistics of everything that we have. And then if I’m not doing that, I’m writing. I can literally sit around and write probably ten, fifteen books a year if I didn’t have to market them. But marketing is the biggest part… West: But you love both, that’s the good thing, right? Tracy: I do love both. Yes, I do love both for sure. So it’s one of those relationships. You know, some days I would love to just sit and crank out a book in 14 days. And then of course, but I have to spilt my time between getting that book out and marketing it at the same time or else it’ll release to a very quiet audience. Those are definitely where I spend the majority of my time: is anything that is improving what I’m working on, anything that is advancing what I’m working on or anything that will help to ensure that my client base and people that are connected with me and subscribers—anybody that kind of latches themselves on to me for whatever purpose—that I am feeding them the information that is current, the thing you need to get forward towards where they want to be as well. West: Definitely. And that, again, is really confirming your hedgehog concept. So you’re only focusing on things that get you closer to that goal, which is awesome. And it also sounds to me like you’re really, really big on testing, measuring, tweaking and fine-tuning the current processes that you’re good at so that you become even better and better at it. And I think that would be definitely a key to one of your successes. Tracy: It is, actually. And that’s kind of one of the quantum leap strategies that you can’t ignore. You can’t ignore matrix, you can’t ignore statistics. My desire for that probably comes from the fact that my background is in accounting and my background is in computer programming. West: So you love numbers. Tracy: Yeah. Well, my favorite numbers are the ones going to the bank account. But you have to work the other numbers before you can just sit back and depend on that one. West: Absolutely. Wow. You were talking about your clients before, Tracy, and I know you do a bit of coaching. I wanted to ask you really quickly: what are some of the characteristics that you have noticed that have made your most successful clients? And I think, if we can sort of identify some similarities there, it’d be really helpful for the listeners, just to see if they’ve got what it takes and maybe if they need to work on some areas. Tracy: Absolutely. I can tell quite quickly what a client’s going to be like as far as their success factor is concerned. They come to me with their own skills, obviously. They come with their own desires. And I can teach somebody quickly how to do something as far as the practical is concerned, but if we’re constantly fighting their own mindset, that is the hardest part. So the first thing, if they’re open to new data and they do not think that they know it all and they follow the path and the formula, you can teach them without questioning it—because what I do to someone I have paid for as well because they wouldn’t be teaching stuff that didn’t work, they’re kind of the brand, you know, their personal branding of their product. And again, it goes kind of the key to selecting a mentor—do they do what they teach and if they teach public speaking, are they still doing that, things of that nature—that will tell you where they make their money ‘cause I make my money doing my teach, you know, like I’ve been doing it. The teaching is actually just another income stream. So they have to be open to new data and they have to be willing to trust me enough that what I’m about to tell them is going to work. So the second thing: the need to remain focused on that task and not introduce a confusion or other data from different sources when they’re trying to accomplish a single goal. Because, you know, they come in and they say this, “Well, such and such said this.” “I understand that. Did you pay him right now to tell you that? No? Okay. So let’s just do this.” Because they’ll get overwhelmed, they’ll completely get overwhelmed if you’re listening to forty people all at once… West: And it slows down the process massively, doesn’t it? Tracy: Oh it massively slows down the process because instead of sending emails or corresponding about how to advance the process, we’re Q & A’ing each other. It’s really a waste of time and it’s slowing down their own personal progress. So I definitely try to keep them focused on that. The need to take responsibility for the delivery and accountability to me that their—I call it ‘homework’—is done. Because in my program, if it’s a weekly coaching, you better have what needs to be delivered next. Because it doesn’t affect me; it only affects them. It affects me in the sense that I’m now going to have to train the next lesson and you’re not done with the prior one. That’s the only way it affects me. It affects them though hugely, in the fact that… West: It does. It’s making a big difference in their life. They’re slowing down their progress. Tracy: Exactly. You have to take responsibility for your dream. I can’t do that for you. they need to take pride in what they’ve done and don’t accept excuses for underdelivery to themselves or anything that they deliver to me for a review. If they’re not sitting there going, “My god, this is the best thing ever! And I feel so great,” even if it’s not the best thing and it doesn’t fly, even if it comes to me and it says, okay, we can completely rework this, if they believed at that moment that it was the best thing that they can produce, that’s all I’m looking for. Because then, once you point out to somebody, you say, “Okay, this head lines this because of this,” or “This is weak because of that,” or “You need to rework this,” or “This doesn’t flow,” then they’ll see that. And they’ll go, “Oh, now I can see how to make it better.” And so then they’re often running and excited about that. And that’s because they take pride in what they do and they can recognize ways to improve it once something’s been pointed out because they can only deliver as high as their own current ability. And so you just have to constantly be helping them to increase their current ability. And then in general, you’ve got to want it as much as breath in some cases. This is your mission. This is your dream. You have a message, obviously, that you need to get out, that needs to be heard, they need to accomplish this goal because it is a part of whatever they have established for themselves. West: Do you help them cultivate that hunger, Tracy? Do you help them increase that drive if they just sort of want to do it? because the difference between someone who’s just wanting to make some extra money—and like you mentioned before, that you actually had to put food on the table—there’s a huge difference in drive and motivation and how you approach things. So is it part of your role to actually help cultivate their hunger as well? Tracy: Well, yeah, it’s a bigger scope. That’s really more in the quantum leap end of things. In the current program that I was going through, as I said, it was very practical-based. Definitely, though, I cultivated as much as I can as we’re corresponding. But the best way that I think I cultivate that is I don’t let them proceed unless they’re passionate about what they’re about to do. If they’re coming in with an idea and I ask them, “Why are you doing it?” and they say, “Money!” they better readdress that. We’ve got to say, “Okay, money’s the end product. Money’s the thing. What do you want from that money and why are you really doing this?” Because as you talk to somebody and you rework what they’re really trying to verbalize, it will come out and they’ll say, “Well, the reason I’m doing this is because, you know, I have a daughter and she has this. And I need to get the message out about that because it’s an illness and it affects many people ad blah blah blah…” All of a sudden, it will pour out. And then we don’t even proceed. I don’t even take people past the niche selection until we have tapped into what they’re going to be able to be self-motivated on through the sheer fact and magnitude that they are dedicated to themselves as a person and they’ll know that moment when they speak it. And I can hear the change in their voice, I can hear the change in their purpose. So they will, though, ultimately be the one driving them through this process. But if I get them as close as I can to the niche that’s going to make a difference in their own life, then they’ll be able to carry that forward. Definitely, though, this year I’m going to be talking far more on keeping your drive and motivation. And, of course, the way to do that is to have the dream that is your purpose. West: I think that really hits a nail on the head for me as well. And if you can identify what really works for you and use that to motivate you, everything becomes much more meaningful and has a purpose rather than money, which is just not going to cut it. Tracy: And we all need a pile of money, we can’t take that with us. We need to give pleasure. We need to donate to charity. We need to add more value to the planet. We need to preserve whatever. There’s such a far bigger purpose. And then when you start to have people really understand what that is, then they have restored their own purpose and of course their own internal drive. West: I’m really curious…why don’t you tell us about your Quantum Leap program, Tracy, or some of the programs that you’ll be offering this year or that people can get through your website as we sort of journey into this call? And I know you’ve shared some awesome, awesome information but I can’t imagine the depth and the awesome complexity of what you’ll be able to share with people through your programs. Tracy: Yeah, I’m really excited about this year’s program which isn’t even available yet on the open market. The first presentation of it is going to be on the World Internet Summit Australia. That’s going to be the first set of people that are going to be exposed to it. It’s four formulas that I’m working on: Quantum Leap Millionaire Mindset Successful and Shattered Excuses Million Dollar Design Formula Market Your Vision Formula I’m starting with the strong foundation, we’re going to take a look at the quantum leap secrets that I created to get where I did so fast. Once we have kind of the mind ready for millionaire mobility, we’re going to take a look at Excuses because we’re going to step in front of everything you do and how to shatter them. And then we’re going to tae a look at your own personal million dollar design, what you want to get out of life. And then we’re going to take a look at… West: Is this going to be like a caching program or is it going to be like a product? Tracy: Its’ a combination. It’s both. It is actually a really big program. And as soon as I have completed the launch of it in Australia, then it will be available to everybody. It is extensive—I’m saving the content of it for my bog announcement—but it’s extensive as far as products, it’s extensive as far as training. And then it’s extensive as far as the exposure and the time we’ll spend focusing on key core areas of coaching and things of that nature. So it’s going to be incredibly exciting. West: Absolutely. I’m pumped and I don’t even know anything about it. Tracy: I have a website for it. I haven’t even launched it. I’m waiting until I’ve hit back, but of course… West: Well, let me know when you get the URL so I can post it along with this interview so people who are listening to this call and want a piece of the action can actually find you. Tracy: That’s right. I would always recommend the InternetMarketingNewbieClub.com, a great place to start. Because what I did there was a literal brain dump. I took the logic of what I had experienced from a practical standpoint and I laid it out into lessons. And then on tope of that, I added affirmations. And then on top of that, I added life lessons. And then every single week will also get a new ebook, a new product on top of all of that. So every single week, there are five elements that you receive. And it will come to you every single week at a pace that you can enjoy. So that’s a great way for everybody to get started. West: It sounds like it’s jam-packed with good content there, Tracy. But what was the site again? You said it pretty fast—just for the listeners who aren’t speed writers. Tracy: It’s InternetMarketingNewbieClub.com. West: That’s all one word? Tracy: Yeah, all one word. That thing was like giving birth because it was the biggest brain dump I have ever done. And then I got to sequentially organize it. And might I say, I didn’t just do my brain dump. I made sure I brought in affirmations from other people and I made sure I brought in life lessons to go on top of the other lessons because you need to be organized, you need to goal set, you need to clear your mind of clutter and so all of these other, kind of, periphery lesson regarding … West: So you really got some good head stuff, mindset stuff on there as well that people can access? Tracy: Yes. There are two elements of mind addressed on every lesson. West: Wow. Sensational. Well, you’ll be pretty silly not to go over there as soon as you hear this interview wouldn’t you, Tracy? Tracy: Absolutely. I think it will be the easiest and most valuable $47 you can probably spend because it just keeps delivering. It’s not something that goes away. You keep saying those affirmations. West: And it’s like having you like a personal coach, which if they were to get you one one one, you’d probably charge $4700. Tracy: That’s exactly it. And that’s why I introduced that program because the number one question I got all year last year was…okay, I have two levels of coaching: one is JV Coaching Club.com and the other is Entrepreneur in Overdrive.com. And some people still could not afford those despite the value exchange. They just couldn’t do it. and so I really needed to open up a channel for people that could not afford one on one mentoring. West: We’ll finish the call. I want to ask you one question and I’m sure you get his all the time. That is, how do you deal with the information overload? Because the internet is massively, massively huge in its delivery and access of information, what’s your solution to that? Tracy: That is a really great question that I love to answer, actually, because too many times that’s answered far too quickly or tried to deal with it organizationally-wise or just push it away or just stop reading your emails. And those aren’t really great solutions to getting ahead faster or quantum leaping, as I like to do. Because what you’ve got to remember is when you get into internet marketing, you are now a student. You are a student of internet marketing and you better have some fantastic study techniques in order to get you forward at the rate that you’re going to want to move. So I have a great study background because I’m a student of life, I’m constantly reading, constantly attending seminars, teleseminars—you name it, I’m learning it. And so, when you have information overload one of three things has occurred. Depending on what happens, this is how I deal with it: So the first thing that can happen to somebody is called Lack of Mass. So what happens there is you’re sitting at you’re computer and you’re reading, and you’re reading and you’re reading. And of course, you don’t have anything to relate it to. Let’s say you’re studying about tractors or something. If you don’t have a picture of a tractor or you don’t know what a tractor looks like or you’ve never touched one…all of a sudden, you’re going to get a certain feeling. And that is, you’re going to get a headache, maybe stomach pains. You actually start to bend forward, you start to muck with your face, you’re squishing at your eyes…if you’ve ever encountered something like that, that means that you’ve experienced something called the ‘lack of mass.’ And that means that now you need to balance. You need to go get a picture. You need to go look at a website. You need to go look at whatever they’re talking about. You need to get some what’s called ‘mass’ on it. So if you’re reading about sales pages and you don’t have one in front of you, you need to now go look at a sales page and that type of thing. So those are some things that will actually physically manifest in you if you experience that one. The second one you’re going to hit in this industry all the time, and that’s called “Too steep a gradient.” And this happens actually when you’re doing something. So let’s say, for example, you want to build a website. And you get in there and you’re doing great and you’ve got your little HTML going then all of a sudden—again—you’re confused: you have no idea, you figure, “I can’t do this. There’s no way I can build a website!” What happens at that moment, especially if you were doing good, just a little bit prior to that is you hit too steep a gradient. You hit a point where you have not entirely understood almost a fundamental step right before you moved on. So it’s kind of like building on a foundation that isn’t stable. And as you go too high or as you move forward further and further from that point that you didn’t understand, you’re going to just get more and more confused. And again, you’re going to feel that. That’s a physical feeling you get. West: It’ll catch up with you. Tracy: It will catch up. And then the third and final one which people don’t even think about—it’s funny—and this is the misunderstood word. You’re sitting on it and it’s rampant in internet marketing. We have our own language in this industry. We have our own nomenclature, you know, we actually have developed and we all discuss these wonderful things with our acronyms… West: I can relate to that. Tracy: Yeah. They’re reading something and it might be a word like ‘niche,’ it might be the word AR and they might be thinking accounts receivable and in our industry its not that at all. And then even when they know it says autoresponder—or they may have no idea what an autoresponder is—yet they keep on reading and they figure…”I’ll clear that up later.” If you continue to go and do that, everything else after that will go blank. You’ve just completely wasted your time and it’s not going to stick in. And so when you encounter words—especially in this industry—you really need to go look them up. Just go to bigchair.com or just go to whatever sources around and take a look at what that means before you move on because you will be unraveling yourself from a nightmare if you proceed and don’t know what that word means. And so how you deal with it is you just recognize which one it is, correct it, go back, slow down, get a definition or learn what you missed. And that’s how you’ll be able to cerate a really solid foundation so fast. This is what I practice, how I approach internet marketing. And again, it is one of the principles to how I went forward so fast. West: Thank you for sharing that, Tracy, because I know that it’s very, very easy to feel completely overwhelmed when you’re diving into anything, especially the internet. And by setting those very strong foundations, you know—what you were talking about before—it’s a formula. You don’t want to mess with a formula. So based on that… I want to thank you, Tracy, for joining us on the call. It’s been an awesome call. I can’t believe how much information you’ve jam packed in. And if it’s any indication of your seminars or your products, I think people should definitely find out more about you. So on behalf of everyone on the call, Tracy, I want to thank you for joining us. Tracy: Thank you very much, West.
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