Jay Goninen

We partnered with WrenchWay to ask technicians what aspects of a job are most important to them. We’ve got the results and we talk to WrenchWay co-founder and President Jay Goninen about them on the podcast. We also ask Jay what he’s hearing from the techs he’s talking to. You don’t want to miss this one – listen now!

We partnered with WrenchWay to ask technicians what aspects of a job are most important to them. We’ve got the results and we talk to WrenchWay co-founder and President Jay Goninen about them on the podcast. We also ask Jay what he’s hearing from the techs he’s talking to. You don’t want to miss this one – listen now!

Episode 38: What Do Technicians Think Is The Most Important Aspect Of A Job With Jay Goninen from WrenchWay

A recent survey shows that elements of reviews were four of the top five factors for how consumers choose local service providers. What were those four factors and how should auto repair shops approach asking for reviews to give themselves the best chance to be found? Listen to the episode to find out more!

A recent survey shows that elements of reviews were four of the top five factors for how consumers choose local service providers. What were those four factors and how should auto repair shops approach asking for reviews to give themselves the best chance to be found? Listen to the episode to find out more!

Episode 37: The Impact of Reviews: Here’s What Matters Most

Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google Business Profile (formerly known as Google My Business). It’s likely to significantly reward auto repair shops who put the time into optimizing the profile and thoroughly punish those who don’t.  Martin and Bekah dive into what they know about the up-and-coming Google Business Profile and how to best utilize it as an auto repair shop owner.

Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google Business Profile (formerly known as Google My Business). It’s likely to significantly reward auto repair shops who put the time into optimizing the profile and thoroughly punish those who don’t. Martin and Bekah dive into what they know about the up-and-coming Google Business Profile and how to best utilize it as an auto repair shop owner.

Episode 36: Google Is Changing the Search Experience for Local Services - What that Means for Auto Repair Shop Owners 

The customer experience plays a huge role in determining whether a first-time auto repair shop customer is going to return or not. We’ve got six tips to help you turn brand new customers into life-long customers.

The customer experience plays a huge role in determining whether a first-time auto repair shop customer is going to return or not. We’ve got six tips to help you turn brand new customers into life-long customers.

Episode 35: Six Tips To Turn First-Time Customers Into Long-Term Customers

Martin and Bekah talk about the 5 marketing to-dos for your auto repair shop that you should start focusing on right now - before 2022. Take a listen!

Martin and Bekah talk about the 5 marketing to-dos for your auto repair shop that you should start focusing on right now - before 2022. Take a listen!

Episode 34: 5 Marketing To-dos for Your Auto Repair Shop

It’s all about fact vs. fiction on this episode of The Busy Bays Podcast. Martin and Bekah dive into five of the biggest digital marketing myths that we hear repair shop owners and managers talking about on a daily basis.

It’s all about fact vs. fiction on this episode of The Busy Bays Podcast. Martin and Bekah dive into five of the biggest digital marketing myths that we hear repair shop owners and managers talking about on a daily basis.

Episode 33: Busting 5 Common Digital Marketing Myths

Google reviews are often the differentiator between you and the shop down the street. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask for in your automotive shop's online reviews.

Google reviews are often the differentiator between you and the shop down the street. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask for in your automotive shop's online reviews.

Episode 32: Google Reviews: How and What to Ask For

When we hear auto repair shop owners tell us “My website isn’t working,” it’s usually because of one of these common SEO (search engine optimization) mistakes. Listen to this podcast to learn how to avoid these mistakes, and what to do if you’ve already made them.

When we hear auto repair shop owners tell us “My website isn’t working,” it’s usually because of one of these common SEO (search engine optimization) mistakes. Listen to this podcast to learn how to avoid these mistakes, and what to do if you’ve already made them.

Episode 31: 4 Common Auto Repair Shop Website Mistakes

Are you looking for more profitable jobs related to certain makes and models or a specific type of work? By equipping your online presence to pull in jobs you're looking for, you'll avoid being slammed in your shop with busy work. In this episode, Martin and Bekah spend time talking about how to target your auto repair shop's marketing for the jobs you want to focus on. 

Are you looking for more profitable jobs related to certain makes and models or a specific type of work? By equipping your online presence to pull in jobs you're looking for, you'll avoid being slammed in your shop with busy work. In this episode, Martin and Bekah spend time talking about how to target your auto repair shop's marketing for the jobs you want to focus on.

Episode 30: Slammed in the shop? Focus on the jobs you want.

When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the three-step process that consumers use to find and contact a local service business online. You won't want to miss this!

When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the three-step process that consumers use to find and contact a local service business online. You won't want to miss this!

Episode 29: Three Step Process to be Found and Chosen Online

Repair Shop Websites presents The Busy Bays Podcast. A podcast that's all about being the ultimate marketing and business resource for auto repair shop owners. We talk about topics like repair shop marketing, customer service, recruiting and keeping automotive technicians and more!

Did you know that there were 2,244 cyberattacks per day in 2020? You might be thinking to yourself, "Avoid a cyber attack in my shop? Yeah, right." That's exactly what cybercriminals want you to think. In this episode, Martin and Bekah talk about four warning signs you need to watch out for in your auto repair shop to protect your business from a cyber attack. Listen today!

Did you know that there were 2,244 cyberattacks per day in 2020? You might be thinking to yourself, "Avoid a cyber attack in my shop? Yeah, right." That's exactly what cybercriminals want you to think. In this episode, Martin and Bekah talk about four warning signs you need to watch out for in your auto repair shop to protect your business from a cyber attack. Listen today!

Episode 28: How to Avoid Cyber Attacks

It’s no secret that recruiting technicians is the biggest challenge that most auto repair shops face these days.  We recently had the privilege to interview Jay Goninen, founder of Find A Wrench, on the podcast to talk about all things recruiting, hiring, and employing technicians. A few questions that we covered in depth are:  What should shops focus on to help them attract top talent? What is the best way to connect with quality candidates? How should a job interview be different today than it was 20 years ago?  Jay provided so much great advice to repair shop owners and managers – you do not want to miss this! Learn More Here: https://findawrench.com/ Find A Wrench Job Board - https://jobs.findawrench.com/ WrenchWay - https://wrenchway.com/

It’s no secret that recruiting technicians is the biggest challenge that most auto repair shops face these days.  We recently had the privilege to interview Jay Goninen, founder of Find A Wrench, on the podcast to talk about all things recruiting, hiring, and employing technicians. A few questions that we covered in depth are: <ul> <li>What should shops focus on to help them attract top talent?</li> <li>What is the best way to connect with quality candidates?</li> <li>How should a job interview be different today than it was 20 years ago?</li> </ul> Jay provided so much great advice to repair shop owners and managers – you do not want to miss this! Learn More Here: <a href="https://findawrench.com/" rel="nofollow" target="_blank">https://findawrench.com/</a> Find A Wrench Job Board - <a href="https://jobs.findawrench.com/" rel="nofollow" target="_blank">https://jobs.findawrench.com/</a> WrenchWay - <a href="https://wrenchway.com/" rel="nofollow" target="_blank">https://wrenchway.com/</a>

Episode 27: Recruiting, Hiring, and Employing Technicians with Find A Wrench

Are you familiar with the term, 'director of first impressions'? In this episode, Martin and Bekah provide examples of what it means to be a director of first impressions in your auto repair shop and why it's so important to have one. 

Are you familiar with the term, 'director of first impressions'? In this episode, Martin and Bekah provide examples of what it means to be a director of first impressions in your auto repair shop and why it's so important to have one.

Episode 26: Setting the Gold Standard in Your Auto Repair Shop

Sunil Patel

Data. As a business owner, it can be your best friend.  Or it can drown you in numbers that may or may not help you make good business decisions.  Today we have an expert with us to talk about the key data points and KPIs that you should be tracking as a shop owner – Sunil Patel- one of the co-founders of Tekmetric.

Data. As a business owner, it can be your best friend.  Or it can drown you in numbers that may or may not help you make good business decisions.  Today we have an expert with us to talk about the key data points and KPIs that you should be tracking as a shop owner – Sunil Patel- one of the co-founders of Tekmetric.

Episode 25: KPIs Deep Dive with Tekmetric CEO Sunil Patel

For years auto repair shop owners have told us that their biggest challenge is recruiting technicians. It hasn’t gotten any easier during the pandemic, and the competition is brutal. In this episode of The Busy Bays Podcast, we are really excited because we have a special guest who has had some success in her recruitment and hiring process! You will not want to miss the countless opportunities to grab hold of in your own recruiting and hiring process that we hear today!

For years auto repair shop owners have told us that their biggest challenge is recruiting technicians. It hasn’t gotten any easier during the pandemic, and the competition is brutal. In this episode of The Busy Bays Podcast, we are really excited because we have a special guest who has had some success in her recruitment and hiring process! You will not want to miss the countless opportunities to grab hold of in your own recruiting and hiring process that we hear today!

Episode 24: Recruiting and Hiring Technicians with a Successful Shop Owner

In this episode, Martin and Bekah cover how the pandemic has changed consumer shopping behavior. In general, much more of consumer shopping is taking place online. People are looking for specific things and searching specifically for them. Listen today to find out how this is affecting auto repair shops.

In this episode, Martin and Bekah cover how the pandemic has changed consumer shopping behavior. In general, much more of consumer shopping is taking place online. People are looking for specific things and searching specifically for them. Listen today to find out how this is affecting auto repair shops.

Episode 23: How Changing Consumer Shopping Patterns Affect Auto Repair Shops

Measuring success for your Google My Business and Facebook profiles isn't always straightforward. There is specific information you need to be sure your auto repair shop has. In this episode, Martin and Bekah walk through what it means to measure success within your GMB and Facebook profiles! 

Measuring success for your Google My Business and Facebook profiles isn't always straightforward. There is specific information you need to be sure your auto repair shop has. In this episode, Martin and Bekah walk through what it means to measure success within your GMB and Facebook profiles!

Episode 22: How to Measure Success With Your Google My Business and Facebook Profiles

Today we’re chatting about the importance of local community involvement, especially in the time we are all in now. We’ve always recommended being involved in your town, but if your shop is in a place that can give back in any way… it’s more important now than ever to give back.  There are 3 major ways your auto repair shop can get involved in your community and we share them with you! You won't want to miss out on some great ideas and opportunities. 

Today we’re chatting about the importance of local community involvement, especially in the time we are all in now. We’ve always recommended being involved in your town, but if your shop is in a place that can give back in any way… it’s more important now than ever to give back.  There are 3 major ways your auto repair shop can get involved in your community and we share them with you! You won't want to miss out on some great ideas and opportunities.

Episode 21: 3 Ways to Get Involved in Your Community

What is the Local Pack and why does it matter for auto repair shops?  When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. You may even be suspicious that Google does it on purpose so that normal people can’t figure them out. Today we are going to focus on one of those elements – the Local Pack – and why it’s so important to auto repair shops.

What is the Local Pack and why does it matter for auto repair shops?  When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. You may even be suspicious that Google does it on purpose so that normal people can’t figure them out. Today we are going to focus on one of those elements – the Local Pack – and why it’s so important to auto repair shops.

Episode 20: A Shake Up in the Local Pack

When it comes to buying goods and services, people tend to trust their own experiences more than anything else. Which brings us to what we’re chatting about today -- How can your shop become one of the best that is trusted and recommended? There are a few key components your shop should include on your website to ensure trust and credibility. Take a listen today!

When it comes to buying goods and services, people tend to trust their own experiences more than anything else. Which brings us to what we’re chatting about today -- How can your shop become one of the best that is trusted and recommended? There are a few key components your shop should include on your website to ensure trust and credibility. Take a listen today!

Episode 19: Building Trust and Credibility in Your Auto Repair Shop

This podcast is awesome and really informative!

The Busy Bays Podcast

Have you taken the time to think about the personality of your shop and how it affects your ability to attract and keep customers? How do you represent your shop on your website, through reviews and in the community? Does it represent reality?

Have you taken the time to think about the personality of your shop and how it affects your ability to attract and keep customers? How do you represent your shop on your website, through reviews and in the community? Does it represent reality?

Episode 4: Does your repair shop have a personality that represents who you are?

 Why are your online reviews so important? Because customers write feedback and potential customers make decisions based on those reviews. In this episode, we focus on the importance of having Google Reviews and how to effectively use them.

Why are your online reviews so important? Because customers write feedback and potential customers make decisions based on those reviews. In this episode, we focus on the importance of having Google Reviews and how to effectively use them.

Episode 5: What are your Google Reviews doing for you?

What if you could know more information about your customers? Like who they really are, what matters to them and how they make decisions? This information is valuable and a huge advantage for your shop. In this episode, we share how today's consumers are researching and choosing a repair shop to service their vehicle. We also provide marketing tips to help you leverage that knowledge to improve your repair shop's sales and service.

What if you could know more information about your customers? Like who they really are, what matters to them and how they make decisions? This information is valuable and a huge advantage for your shop. In this episode, we share how today's consumers are researching and choosing a repair shop to service their vehicle. We also provide marketing tips to help you leverage that knowledge to improve your repair shop's sales and service.

Episode 3: How do today's consumers find and pick auto repair shops?

We understand that many auto repair shops are being affected differently by the Coronavirus. Martin and Bekah share helpful ways to communicate to your customers and employees during a time of uncertainty.

We understand that many auto repair shops are being affected differently by the Coronavirus. Martin and Bekah share helpful ways to communicate to your customers and employees during a time of uncertainty.

Episode 16: COVID-19 Support

Today we’re talking about what we like to call the Big Kahuna – SEO. As business owners, we're sure you've heard the term SEO and you may have some questions - like what on earth does it even mean? We took the time to start at the beginning of what Search Engine Optimization actually means and how it can help your auto repair shop. You won't want to miss this

Today we’re talking about what we like to call the Big Kahuna – SEO. As business owners, we're sure you've heard the term SEO and you may have some questions - like what on earth does it even mean? We took the time to start at the beginning of what Search Engine Optimization actually means and how it can help your auto repair shop. You won't want to miss this

Episode 15: The Big Kahuna: SEO

We surveyed 160 general automotive independent Repair Shop owners from all over the U.S. to find out how they are marketing their shop. We asked them about their most effective marketing and recruiting techniques and we got the results back! We're looking forward to sharing the results with you. Martin and Bekah walk through the survey responses and talk a bit about what they mean.

We surveyed 160 general automotive independent Repair Shop owners from all over the U.S. to find out how they are marketing their shop. We asked them about their most effective marketing and recruiting techniques and we got the results back! We're looking forward to sharing the results with you. Martin and Bekah walk through the survey responses and talk a bit about what they mean.

Episode 14: Shop Owner's Survey Results 

The New Year always brings time of reflection, change, and a lot of room for opportunities. Personal goals, business goals, new adventures, eating habit... the list could go on. But we want to talk about your shop, your customers, and your employees. Ask yourself: what is the one thing I want to accomplish this year? How do you get there as a team? We want to help you get your team talking about what you want to accomplish in 2020.

The New Year always brings time of reflection, change, and a lot of room for opportunities. Personal goals, business goals, new adventures, eating habit... the list could go on. But we want to talk about your shop, your customers, and your employees. Ask yourself: what is the one thing I want to accomplish this year? How do you get there as a team? We want to help you get your team talking about what you want to accomplish in 2020.

Episode 13: Goals for 2020

In the spirit of Christmas, Martin and Bekah wanted to talk about how you can be the holiday hero at your shop and even in your community. The holidays are a great time of year to to bring a little extra joy into your customers' and employees' lives by being their holiday hero.

In the spirit of Christmas, Martin and Bekah wanted to talk about how you can be the holiday hero at your shop and even in your community. The holidays are a great time of year to to bring a little extra joy into your customers' and employees' lives by being their holiday hero.

Episode 12: How to Be the Holiday Hero 

In this episode of the Busy Bays Podcast, we are focusing on employee retention. As important as recruiting new employees is, keeping the people you love working with because they do good work is just as important. Join our hosts, Martin and Bekah in their conversation about how you as a shop owner can do your best to keep around the employees you love.

In this episode of the Busy Bays Podcast, we are focusing on employee retention. As important as recruiting new employees is, keeping the people you love working with because they do good work is just as important. Join our hosts, Martin and Bekah in their conversation about how you as a shop owner can do your best to keep around the employees you love.

Episode 11: Employee Retention

We take a deep dive into 8 key factors to hire the technicians you want and need to get the job done. Martin has explored this topic and has had the privilege of being able to present to auto industry related groups on his 8 key findings.

We take a deep dive into 8 key factors to hire the technicians you want and need to get the job done. Martin has explored this topic and has had the privilege of being able to present to auto industry related groups on his 8 key findings.

Episode 10: 8 Key Factor for Recruiting Technicians

The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!

Best Episodes: Interesting Stories & Things

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!