Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.

Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.

Start With The End In Mind

Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies. 

Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies.

Using Social Media Advertising

With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.

With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.

Standing Out From the Crowd

Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.

Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.

Professional Dress at Work

Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world. 

Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world.

Repeat Messages For Impact

Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people. 

Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people.

Hiring The BEST Employees

Who are your competitors and allies? What are they doing that is successful and how can you do it even better. 

Who are your competitors and allies? What are they doing that is successful and how can you do it even better.

Know Your Competition

Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.

Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.

The Perfect Media Mix

Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.

Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.

Marketing Inside Out or Outside In

This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.

This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.

Using Pinterest For Business

Poole Communications Marketing Minute helps keep you updated on the latest marketing trends, tools and tricks to build your business. These quick podcasts will help you grow your company by putting solid marketing advice into practice.

A mobile app may be a good fit for your customers when used appropriately with a great working website. 

A mobile app may be a good fit for your customers when used appropriately with a great working website.

Using Mobile Apps

Color

Color has a powerful impact and your customer base needs to be considered when you choose color in your marketing materials.

Color has a powerful impact and your customer base needs to be considered when you choose color in your marketing materials.

The Psychological Importance of Color

What your website needs to have and the simple focus that will help pull customers to your business. 

What your website needs to have and the simple focus that will help pull customers to your business.

Website Tips & Tricks

Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.

Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.

Starting with Digital Advertising

Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.

Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.

Don't Fill All Space

Here are a series of FREE things you can do to promote your business. They are simple, but will require just a bit of your time. Consider these tips when you don't have a large budget.

Here are a series of FREE things you can do to promote your business. They are simple, but will require just a bit of your time. Consider these tips when you don't have a large budget.

FREE Marketing Tips

In tough economic times it's tempting to take on any customer, but you and your customer will be happier when you are a good fit for each other. Here's what to look for.

In tough economic times it's tempting to take on any customer, but you and your customer will be happier when you are a good fit for each other. Here's what to look for.

Finding Perfect Customers

Are your marketing dollars being spent in the best possible way? Look at where your customers are and focus on meeting them where they are. 

Are your marketing dollars being spent in the best possible way? Look at where your customers are and focus on meeting them where they are.

Fish Where the Fish Are

What are well designed marketing materials and where do you go to get them? Your marketing materials are your first impression. Make that impression count.

What are well designed marketing materials and where do you go to get them? Your marketing materials are your first impression. Make that impression count.

Well Designed Marketing Materials

Do you have a logo and are you using it correctly. The right branding can launch your business to the next level. Here are a few tips.

Do you have a logo and are you using it correctly. The right branding can launch your business to the next level. Here are a few tips.

The Importance of a Strong Logo

Poole Communications' Marketing Minute

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!

Best Investing Podcasts

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!