Ranked #1
What skills does a marketing director need?
What skills does a marketing director need?
Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick r... Read more
2 May 2022
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12mins
Ranked #2
Do your clients sustain you energetically and financially?
Do your clients sustain you energetically and financially?
Do you need more clients, or more of the right clients? This episode tells you how to use the Profit Purpose Matrix to b... Read more
14 Jan 2022
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11mins
Ranked #3
Should we Overcome Objections or Validate Concerns?
Should we Overcome Objections or Validate Concerns?
Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or thei... Read more
17 Oct 2021
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8mins
Ranked #4
What are the Thirteen Touchpoint Leaks?
What are the Thirteen Touchpoint Leaks?
The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it... Read more
11 Oct 2021
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9mins
Ranked #5
How to get sales and marketing to play nicely together
How to get sales and marketing to play nicely together
Key things to think about in getting your sales people, marketers, and customer service folk, to work well together. Thi... Read more
29 Sep 2021
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12mins
Ranked #6
Business growth - which kind?
Business growth - which kind?
Does your business want growth in lifetime value, margin or volume? You'll need different marketing levers for each! Key... Read more
29 Sep 2021
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11mins
Ranked #7
8 signs that you need to get strategic about your marketing
8 signs that you need to get strategic about your marketing
This post runs through 8 things to look out for, and questions to ask yourself, to determine if your marketing is lettin... Read more
7 Aug 2021
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4mins
Ranked #8
6 signs that your marketing is really working
6 signs that your marketing is really working
This post runs through six sure signs that your marketing operation is highly effective and will almost certainly delive... Read more
7 Aug 2021
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5mins
Ranked #9
10 signs that it's YOUR marketing knowledge that needs attention
10 signs that it's YOUR marketing knowledge that needs attention
This post looks signs that it is the marketing skills of the MD that are holding the business back. If you're the MD of ... Read more
7 Aug 2021
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6mins
Ranked #10
Why your direct competitors are the least important
Why your direct competitors are the least important
This post looks at the different competitors you have at different stages in a buying decision, with examples of marketi... Read more
27 Jul 2021
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6mins