Cover image of The Near Memo

The Near Memo

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

Warning: This podcast data isn't working.

This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Ranked #1

Podcast cover

Google VS Chat GPT quality, Google proffers bad advice to CNET, Do consumers actually read reviews?

Google VS Chat GPT quality, Google proffers bad advice to CNET, Do consumers actually read reviews?

Google VS Chat GPT Taste Test:  In blind testing, users appear to prefer ChatGPT search results over Google by almost 2:... Read more

10 Aug 2023

24mins

Ranked #2

Podcast cover

New Local ad format, Updated GBP Guideline clarifies policies, Google SGE shows reference links

New Local ad format, Updated GBP Guideline clarifies policies, Google SGE shows reference links

New Local ad format,  Updated GBP Guideline clarifies policies, Google SGE shows reference links:New Local Ad format is ... Read more

7 Aug 2023

22mins

Ranked #3

Podcast cover

Google loses product search share, Phone #s hijacked on Google, Yelp scolds business for soliciting

Google loses product search share, Phone #s hijacked on Google, Yelp scolds business for soliciting

Google continues to lose product search market share:  A recent quarterly survey from Jungle Scout indicates that Google... Read more

28 Jul 2023

37mins

Ranked #4

Podcast cover

Apple Maps KPIs, SEOs & Google quality guidelines, Google SGE usage decline

Apple Maps KPIs, SEOs & Google quality guidelines, Google SGE usage decline

Apple Maps & Local Opportunities: Apple Maps is ACTUALLY used for local discovery and it appears to be sending more ... Read more

14 Jul 2023

28mins

Most Popular Podcasts

Ranked #5

Podcast cover

GA4 enshittification, Twitter alternatives, New FTC review guidance

GA4 enshittification, Twitter alternatives, New FTC review guidance

The enshittification of Google Analytics:  Google analytics, with their forcing of GA4 on an audience that doesn’t need,... Read more

7 Jul 2023

39mins

Ranked #6

Podcast cover

TikTok IS about local, Google Perspectives perspective, New GBP "by owner" button

TikTok IS about local, Google Perspectives perspective, New GBP "by owner" button

Tiktok IS about Local but not the way you thinkWhile the Wall Street Journal thinksTikTok holds companies hostage and a ... Read more

29 Jun 2023

28mins

Ranked #7

Podcast cover

Overture Map Foundation goes open source to solve 3D mapping for the “rest of us”

Overture Map Foundation goes open source to solve 3D mapping for the “rest of us”

Does the world need another mapping project and an open source one at that? Meta, Amazon web Services, Tom Tom & Mic... Read more

19 Jun 2023

42mins

Ranked #8

Podcast cover

Google LSA reviews suck, Localized stories and visualizations, The future of search

Google LSA reviews suck, Localized stories and visualizations, The future of search

Google LSA reviews come, they go but LSA still sucks:  Last week we saw seismic activity in the disappearance of Google ... Read more

16 Jun 2023

28mins

Ranked #9

Podcast cover

When to ask for reviews, Is SGE a headfake? Is Apple Vision the next platform?

When to ask for reviews, Is SGE a headfake? Is Apple Vision the next platform?

When should you ask for reviews?Common wisdom in the world of reputation management is that you ask for reviews immediat... Read more

9 Jun 2023

30mins

Ranked #10

Podcast cover

Yelp for sale? Google Merchant Center Next, Does Bard offer an alternative to search?

Yelp for sale? Google Merchant Center Next, Does Bard offer an alternative to search?

Segment 1: Activist investor suggests Yelp saleEric Semler of TCS Capital Management  criticizes Yelp for not delivering... Read more

26 May 2023

29mins

“Podium: AI tools for podcasters. Generate show notes, transcripts, highlight clips, and more with AI. Try it today at https://podium.page”