Deepika Padukone

BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture. Background:Deepika Padukone, one of Bollywood’s highest-paid actors, started her career as a former professional badminton player before appearing in her first film, “Om Shanti Om,” in 2007, for which she won the Filmfare Award for Best Female Debut. In 2017, she crossed over to Hollywood with the action film “XXX: Return of Xander Cage.” More recently, she’s become a force in fashion as a global brand ambassador for Louis Vuitton, Adidas, Levi’s and Cartier.Padukone grew up far from the limelight and was an outsider to both the film and fashion industries. Setting herself up on the global stage as a young Indian woman, she had to combat preconceptions at every corner, she said. “Of course, the hustle is much harder [as an outsider]. You've got to wait much longer for the right opportunities,” she says. “But also, from my perspective, the gratification is so much more.”This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with the actor and BoF 500 cover star about the highs and lows of her career and why India needs more recognition from the West on the global stage.    Key Insights:Padukone said her heritage is fundamental to who she is and how she represents herself on the global stage. “I just feel like India has so much to offer and I’ve been able to do everything that I do, just being Indian and being based out here,” she says. “In a way that feels authentic to me and to who I am.”Padukone says Indians are still stereotyped — especially in Hollywood. “You are the scientist. You are the computer geek. You are the taxi driver. You are the therapist. You are the owner of a convenience store,” she says. “I’ve had my fans ask me why I’ve not done more [global] movies. But that’s not what I’m settling for, because I am — and we are — so much more than that.”Padukone says fashion brands need to understand more about India’s rich heritage. . “It’s extremely diverse. It’s not one India, it’s many Indias,” she says. “And as Indians, we’re also extremely proud of our history, our culture and our heritage.”After being diagnosed with clinical depression, Padukone felt the need to open up conversations about mental illness in India. “No one in India had spoken about it like this before, and it felt to me that there was this huge burden on our country’s shoulders that everyone was dealing with, but dealing with silently,” Padukone says.Padukone advises having patience for people who want to achieve their dreams. “I think the one thing that isn’t given enough importance to me is the power of patience,” she says. “Everything is instant gratification, but if there’s one thing that has worked for me it has been to be patient.”Additional Resources: Deepika Padukone: The Bollywood Star That Fashion’s Megabrands Are Betting On: With India set to become the world’s third-largest fashion market, Bollywood’s most-popular actress has become a global brand ambassador for the likes of Levi’s, Adidas, Louis Vuitton and now, Cartier. In an exclusive interview with Imran Amed, she opens up about her global ambitions — and what the fashion world needs to understand about India.To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

With the emergence of health issues in recent years, most people have started becoming proactive to improve their immune system and diet, rather than being reactive at a later stage when the damage has already been done. Even most doctors agree that if from an early age, we somehow get access to a preservative-free, natural source of nutrients, it might significantly boost our health in the long-run.Our guest Aarti Gill’s OZiva is India's leading Clean, Plant Based Wellness brand. OZiva was started back in 2016 and since then the company has scaled significantly with a large base of repeat customers.During the episode, Aarti talks about how she pivoted from her first venture to OZiva, what are the major challenges she has encountered during her journey and much more.Notes - 05:38 - Initial intro about OZiva08:40 - High-level metrics around customers and revenue09:44 - Building an Omni-channel brand v/s a D2C brand11:26 - Early Education & Career prior to OZiva14:14 - Meeting her co-founder and their first venture18:35 - Deciding the first 4 products21:14 - Market demand of OZiva’s Prime membership22:26 - Challenges during the early years of OZiva24:38 - Building a 20 Cr+ revenue from 2016 to 202026:53 - Building online & offline distribution channels28:03 - Nuances while building distribution channels30:10 - Rapid scale of 5x within a year31:37 - Ensuring repeat purchase by customers36:46 - Funding interest while growing from 0 to 20 Cr+38:45 - Mental model of self-evaluating during each funding rounds40:10 - Deepika Padukone as a brand ambassador42:44 - Framework behind brand positioning campaigns44:37 - Things which didn’t work out & learnings46:19 - Why build new categories apart from nutritionAlso, try out a 30-day free trial of Zoho Payroll, and simplify your Payroll journey as an entrepreneur! https://zoho.to/zoho-payroll

Drama, shade, movies, Deepika has done it all. Dominating Bollywood for more tha a decade, she has managed to set a name for herself. Good or bad, you decide!Insatgram:@onthapathatass @salludabbangYoutube:https://www.youtube.com/channel/UCQdpP8LZkrpGCu5wI5gYNvQ

Get your Life Assessment: https://www.simonarich.com/astroRead the article here (it's more detailed): In this podcast, I share with you the birth chart and palm reading of a famous Indian actress Deepika Padukone. Consultation: https://www.simonarich.com/consultDonate: https://www.simonarich.com/donateBooks: https://www.simonarich.com/books

People need to stop looking at actors as dumb people - Deepika Padukone chats with Anupama Chopra about mental health during the COVID-19 crisis, the films she’s considering, and how Ranveer and her stay entertained during the lockdown.

It was so liberating to have people not recognise me - Deepika Padukone chats with Anupama Chopra about filming #Chhapaak (https://www.youtube.com/results?search_query=%23Chhapaak) , taking the year off to creatively ‘enrich’ herself, how much she’s comfortable sharing on social media and the kind of films she sees herself producing.

At a recent exclusive BoF Professional event at Soho House Mumbai, Imran Amed sits down with leading Indian bridal designer Sabyasachi Mukherjee and movie star Deepika Padukone to discuss the changing landscape of India as a dynamic emerging market. To watch this talk click here.  Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it’s: advertising@businessoffashion.com. Hosted on Acast. See acast.com/privacy for more information.

Don't forget to come back on Thursday for a BONUS episode! To listen to us online you can visit: BollyProject.com Don't forget to subscribe to us on iTunes and leave a review and rating! You can tweet us at: https://twitter.com/bollyproject Like us on: https://www.facebook.com/TheBollywoodProject/ If you have business inquiries you can email us: bollyproject@gmail.com #Bollywood #FarhanAkhtar #ShahRukhKhan #AnushkaSharma #SidharthMalhotra #JacquelineFernandez #AadarJain #AnyaSingh #AliaBhatt #DeepikaPadukone #PriyankaChopra #VarunDhawan #KritiSanon #RajkumarRao #ArjunKapoor #ParineetiChopra #AkshayKumar #SonamKapoor #ShahrukhKhan #AnushkaSharma

Hani's Songs:1. Besabriyaan2. Phir Kabhi3. Ik Vaari Aa 4. Udi udi jaaye Uzma's songs1. Tamma Tamma again2. Humsafar3. Let’s Nacho To listen to us online you can visit: BollyProject.com Don't forget to subscribe to us on iTunes and leave a review and rating! You can tweet us at: https://twitter.com/bollyproject Like us on: https://www.facebook.com/TheBollywoodProject/ If you have business inquiries you can email us: bollyproject@gmail.com #Bollywood #FarhanAkhtar #ShahRukhKhan #AnushkaSharma #SidharthMalhotra #JacquelineFernandez #AadarJain #AnyaSingh #AliaBhatt #DeepikaPadukone #PriyankaChopra #VarunDhawan #KritiSanon #RajkumarRao #ArjunKapoor #ParineetiChopra #AkshayKumar #SonamKapoor #ShahrukhKhan #AnushkaSharma

To listen to us online you can visit: BollyProject.com Don't forget to subscribe to us on iTunes and leave a review and rating! You can find Neil at Twitter.com/DollyKaDulha You can tweet us at: https://twitter.com/bollyproject Like us on: https://www.facebook.com/TheBollywoodProject/ If you have business inquiries you can email us: bollyproject@gmail.com #Bollywood #FarhanAkhtar #ShahRukhKhan #AnushkaSharma #SidharthMalhotra #JacquelineFernandez #AadarJain #AnyaSingh #AliaBhatt #DeepikaPadukone #PriyankaChopra #VarunDhawan #KritiSanon #RajkumarRao #ArjunKapoor #ParineetiChopra #AkshayKumar #SonamKapoor