Emily Sugihara's guest appearances

Emily Sugihara

Well Made

Jake Kassan

Aaron Draplin

Eileen Fisher

Kevin Kelly

Jesse Genet

Craig Elbert

Kristy Caylor

Manish Chandra

Nicole Gibbons

Kristy Tillman

Grace Bonney

Jen Gotch

Michael Wystrach

Miki Agrawal

Rachel Blumenthal

OwlTail

Things are getting weird at Baggu, and that’s a great thing. The Standard Baggu has been around for 12 years, but the company is still finding ways to grow and experiment. By trusting their experiences, founder Emily Sugihara and her team are finding confidence and empowerment in their brand voice and values. Baggu doubled their team size in a span of a year. On the show, hear their approach to hiring and training and implementing processes while preserving the heart of the brand with an influx of new hires (11:24). More than a decade in business, Emily illuminates how they recently delineated their company and product values (13:02). She shares how establishing those values boosted performance management and empowered more decision making among employees (19:26). Emily talks about finding freedom in their product designs through experimentation and worrying less about expectation (24:37). Baggu is taking incremental steps towards sustainability. Hear their efforts in sourcing ripstop nylon made of 40% recycled materials (34:50). Finally, Emily talks about embracing long-term thinking, growing the equity of the brand (45:59). Follow Baggu on Instagram. Also mentioned on the show:  Well Made Episode 30 with Emily Sugihara: Making a Really Nice Thing Asana The Great CEO Within by Matt Mochary Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr The New One Minute Manager by Ken Blanchard and Spencer Johnson M.D. Principles: Life and Work by Ray Dalio Katrina Lake, Stitch Fix founder and CEO, says trying to find people who fit in is the ‘anti-diversity’ Well Made Episode 52 with Nellie Cohen: Celebrating the Stories We Wear Patagonia’s Plastic Packaging – A study on the challenges of garment delivery No online shopping company can figure out how to quit this one plastic bag Super Baggu Seminars About Long-Term Thinking Podcast  Links and images can be found on the Lumi blog.

Things are getting weird at <a href="http://www.baggu.com" rel="nofollow" target="_blank">Baggu</a>, and that’s a great thing. The Standard Baggu has been around for 12 years, but the company is still finding ways to grow and experiment. By trusting their experiences, founder Emily Sugihara and her team are finding confidence and empowerment in their brand voice and values. Baggu doubled their team size in a span of a year. On the show, hear their approach to hiring and training and implementing processes while preserving the heart of the brand with an influx of new hires (11:24). More than a decade in business, Emily illuminates how they recently delineated their company and product values (13:02). She shares how establishing those values boosted performance management and empowered more decision making among employees (19:26). Emily talks about finding freedom in their product designs through experimentation and worrying less about expectation (24:37). Baggu is taking incremental steps towards sustainability. Hear their efforts in sourcing ripstop nylon made of 40% recycled materials (34:50). Finally, Emily talks about embracing long-term thinking, growing the equity of the brand (45:59). <a href="https://instagram.com/baggu/" rel="nofollow" target="_blank">Follow</a> Baggu on Instagram. Also mentioned on the show: <ul> <li><a href="https://blog.lumi.com/wellmade/30-emily-sugihara" rel="nofollow" target="_blank">Well Made Episode 30 with Emily Sugihara: Making a Really Nice Thing</a></li> <li><a href="https://asana.com/customers/baggu" rel="nofollow" target="_blank">Asana</a></li> <li><a href="https://docs.google.com/document/d/1ZJZbv4J6FZ8Dnb0JuMhJxTnwl-dwqx5xl0s65DE3wO8/mobilebasic" rel="nofollow" target="_blank">The Great CEO Within by Matt Mochary</a></li> <li><a href="https://www.amazon.com/Radical-Candor-Kim-Scott/dp/B01KTIEFEE" rel="nofollow" target="_blank">Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott</a></li> <li><a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221/ref=sr_1_2_sspa?crid=2VRGJKLD12RBC&amp;keywords=one+minute+manager&amp;qid=1551468267&amp;s=digital-text&amp;sprefix=one+minu%2Cdigital-text%2C175&amp;sr=1-2-spons&amp;psc=1" rel="nofollow" target="_blank">Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr</a></li> <li><a href="https://www.amazon.com/New-One-Minute-Manager/dp/0062367544/ref=sr_1_1_sspa?keywords=the+one+minute+manager&amp;qid=1551468356&amp;s=digital-text&amp;sr=1-1-spons&amp;psc=1" rel="nofollow" target="_blank">The New One Minute Manager by Ken Blanchard and Spencer Johnson M.D.</a></li> <li><a href="https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021" rel="nofollow" target="_blank">Principles: Life and Work by Ray Dalio</a></li> <li><a href="https://www.recode.net/2018/5/30/17385438/katrina-lake-stitch-fix-code-conference-interview-diversity" rel="nofollow" target="_blank">Katrina Lake, Stitch Fix founder and CEO, says trying to find people who fit in is the ‘anti-diversity’</a></li> <li><a href="https://blog.lumi.com/wellmade/52-nellie-cohen-patagonia" rel="nofollow" target="_blank">Well Made Episode 52 with Nellie Cohen: Celebrating the Stories We Wear</a></li> <li><a href="https://www.patagonia.com/blog/2014/07/patagonias-plastic-packaging-a-study-on-the-challenges-of-garment-delivery/" rel="nofollow" target="_blank">Patagonia’s Plastic Packaging – A study on the challenges of garment delivery</a></li> <li><a href="https://www.vox.com/the-goods/2019/1/31/18203972/polybags-plastic-online-shopping-meal-kits-patagonia" rel="nofollow" target="_blank">No online shopping company can figure out how to quit this one plastic bag</a></li> <li><a href="https://www.theshopdesignbuild.com/pier/" rel="nofollow" target="_blank">Super Baggu</a></li> <li><a href="http://longnow.org/seminars/podcast/" rel="nofollow" target="_blank">Seminars About Long-Term Thinking Podcast</a></li> </ul> Links and images can be found on the <a href="https://blog.lumi.com/wellmade/71-emily-sugihara-baggu" rel="nofollow" target="_blank">Lumi blog</a>.

71 Getting Weirder with Emily Sugihara, CEO and founder of Baggu

Ten years ago, Baggu made eco-friendly shopping stylish. Their reusable nylon take on the disposable plastic grocery bag is strikingly simple, with new patterns every season. Founder Emily Sugihara says that working within the constraints of simplicity and affordability is where Baggu really flourishes. On this episode of the podcast, Emily talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist. Links and images from this post are on the Lumi blog.

Ten years ago, <a href="http://www.baggu.com" rel="nofollow" target="_blank">Baggu</a> made eco-friendly shopping stylish. Their reusable nylon take on the disposable plastic grocery bag is strikingly simple, with new patterns every season. Founder Emily Sugihara says that working within the constraints of simplicity and affordability is where Baggu really flourishes. On this episode of the podcast, Emily talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist. Links and images from this post are on the <a href="http://blog.lumi.com/wellmade/30-emily-sugihara" rel="nofollow" target="_blank">Lumi blog</a>.

30 Making a Really Nice Thing with Emily Sugihara, CEO of Baggu