Sean Duggan SXM's guest appearances

Sean Duggan SXM

Digital Politics with Karen Jagoda

OwlTail

Sean Duggan

Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off.  This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment.  Sean and I talk about:  Opportunities for advertising on podcasts Unique targeting available for podcast ads  Advocacy groups that experimented and now expanding their podcast advertising budget Campaign 2024 digital media budgets and ad inventory  @SXMMediaGroup #PoliticalAds #PodcastAdvertising #TargetingVoters #Election2024 SXMmedia.com/ad-solutions

Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off.  This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment.  Sean and I talk about: <ul> <li>Opportunities for advertising on podcasts</li> <li>Unique targeting available for podcast ads </li> <li>Advocacy groups that experimented and now expanding their podcast advertising budget</li> <li>Campaign 2024 digital media budgets and ad inventory</li> </ul> @SXMMediaGroup #PoliticalAds #PodcastAdvertising #TargetingVoters #Election2024 <a href="http://SXMmedia.com/ad-solutions" rel="noopener nofollow" target="_blank">SXMmedia.com/ad-solutions</a>

Campaigns and Advocates Recognizing the Power of Advertising on Podcasts with Sean Duggan SXM Media

Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional races.  We talk about:  Impact of audio ads in the last few weeks of the midterm campaigns Campaigns that deployed GOTV takeovers of premium inventory in the hottest contested races meant a dominant share of voice Frequency and targeting best practices First election cycle with political ads on podcasts targeted at a state level The life cycle of the ads for ballot initiatives New and old mistakes that campaigns made in 2022 media buys Predictions for 2023 and 2024 advertising strategies  @SXMmediaGroup #VoterPersuasion #GOTV #AudioPoliticalAds #PodcastAds SXMmedia.com/ad-solutions

Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional races.  We talk about: <ul> <li>Impact of audio ads in the last few weeks of the midterm campaigns</li> <li>Campaigns that deployed GOTV takeovers of premium inventory in the hottest contested races meant a dominant share of voice</li> <li>Frequency and targeting best practices</li> <li>First election cycle with political ads on podcasts targeted at a state level</li> <li>The life cycle of the ads for ballot initiatives</li> <li>New and old mistakes that campaigns made in 2022 media buys</li> <li>Predictions for 2023 and 2024 advertising strategies</li> </ul> @SXMmediaGroup #VoterPersuasion #GOTV #AudioPoliticalAds #PodcastAds <a href="http://SXMmedia.com/ad-solutions" rel="noopener nofollow" target="_blank">SXMmedia.com/ad-solutions</a>