Zoë Dowling's guest appearances

Zoë Dowling

Happy Market Research Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey.Find Zoë Online:LinkedIn: https://www.linkedin.com/in/Zoëdowling/ Twitter: https://twitter.com/ZoëdowlingFind Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music:“Clap Along” by Auditionauti: https://audionautix.comThis Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. [00:00:03]My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Tell me a little bit about your parents, where you grew up, and how that's impacting what you're doing today.[00:00:35]Zoë: So my parents are philosophers, which obviously made for interesting dinner conversation. And how they impacted- one of the big things that impacted I think exactly where I am today and my interest in- strong interest in culture, technology, and of course, I bring that together with research and understanding people and life is that we- when I was about five or six, we moved to South Africa. And one of the interesting things was that moving so far away from family and in those times, in the '80s, we didn't have a landline at home. And even if we did, to actually do an international call, you actually had to go to one of the- we lived in a very rural area. There was only two hotels, and we went to one of them to place a call with international operator to speak to my grandmother on her birthday. So this was the most exciting event. So birthdays and Christmases. We can get in the call, go to the local hotel, to actually place this long distance call, international call. And it was incredibly exciting, but it brought this kind of communication because then it was the wonder of- wow, I'm speaking to somebody that's 5,000 miles away. And you can look at how technologies change. Think about that. In the '90s, email, I remember I was in Scotland and my parents were in South Africa, and I was emailing them. It was like this is incredible. I'm not waiting three weeks for this blue air mail letter. And then the first time that I ever did instant message chat, it was like- it was mind blowing. That sounds crazy today. You think of young people growing up and even young people in the work force. The internet's always just been there. Whereas I remember how pivotal it was to actually bridging that gap in communication. Which is a long kind of winded way of saying all of these kind of experiences and also the culture element coming in. I lived in a very, very different culture, and so looking at South African culture and looking at British culture and now I've been in the US for 15 years, and so American culture,

My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research.  Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë Online: LinkedIn: <a href="https://www.linkedin.com/in/Zoëdowling/" rel="nofollow" target="_blank">https://www.linkedin.com/in/Zoëdowling/</a>  Twitter: <a href="https://twitter.com/Zoëdowling" rel="nofollow" target="_blank">https://twitter.com/Zoëdowling</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music: “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a> This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit <a href="http://www.lookback.io" rel="nofollow" target="_blank">www.lookback.io</a>.  [00:00:03] My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Tell me a little bit about your parents, where you grew up, and how that's impacting what you're doing today. [00:00:35] Zoë: So my parents are philosophers, which obviously made for interesting dinner conversation. And how they impacted- one of the big things that impacted I think exactly where I am today and my interest in- strong interest in culture, technology, and of course, I bring that together with research and understanding people and life is that we- when I was about five or six, we moved to South Africa. And one of the interesting things was that moving so far away from family and in those times, in the '80s, we didn't have a landline at home. And even if we did, to actually do an international call, you actually had to go to one of the- we lived in a very rural area. There was only two hotels, and we went to one of them to place a call with international operator to speak to my grandmother on her birthday. So this was the most exciting event. So birthdays and Christmases. We can get in the call, go to the local hotel, to actually place this long distance call, international call. And it was incredibly exciting, but it brought this kind of communication because then it was the wonder of- wow, I'm speaking to somebody that's 5,000 miles away. And you can look at how technologies change. Think about that. In the '90s, email, I remember I was in Scotland and my parents were in South Africa, and I was emailing them. It was like this is incredible. I'm not waiting three weeks for this blue air mail letter. And then the first time that I ever did instant message chat, it was like- it was mind blowing. That sounds crazy today. You think of young people growing up and even young people in the work force. The internet's always just been there. Whereas I remember how pivotal it was to actually bridging that gap in communication. Which is a long kind of winded way of saying all of these kind of experiences and also the culture element coming in. I lived in a very, very different culture, and so looking at South African culture and looking at British culture and now I've been in the US for 15 years, and so American culture,

Zoë Dowling, SVP of Research at FocusVision on Elements of a Good Participant Question

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Zoë Dowling, SVP of Research at FocusVision.Find Zoë Online:LinkedInWebsite: https://www.focusvision.com [00:02]I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  We are live today at the NEXT Conference in Chicago.  I have the wonderful Zoё with Focus Vision.  Zoё, how are you?   [00:16]    I’m great, thank you.  How are you doing?  [00:17]I’m good.  When did you get in?[00:19]Late last night, later last night.    [00:22]Oh, OK.  Kind of late.[00:23] Kind of late.[00:24]Kind of late.  So, have you been to the NEXT Conference before?[00:27] Do you know I have not.  And I’m actually really excited to...  It feels like the agenda is a little bit different.  There’s a lot more focus on nuts and bolts.  I’m speaking here with Ted Saunders and Roddy Knowles on Mobilize Me, which is research on research.  You don’t see that at conferences these days.  Why not?  This is important.  And so, real excited because there’s other presentations like that as well.    [00:52]  Yeah, totally.  You know it’s funny there’s an adjacent industry which is analyzing credit card transactions.  It’s a big, big, big space predominantly sold actually, sold into venture and PE and Wall Street firms so they can analyze like when there’s an issue with Chipotle, what its actual credit card transactions trending towards exactly.  What they’re doing is they release a bunch of research on research.  And they’re constantly being quoted in Wall Street Journal, etc.  It just truly amazes me that we, as researchers who have billions of transactions (not monetary), we don’t do a better job talking about that kind of stuff.    [01:39]Do you know from my perspective I think there’s been a trend away from that?  If you think five years ago, certainly ten years ago (of course, that puts us in the aging category) but this was all about web surveys, web data collection, mobile data collection, but also on the qualitative side, how do we create good engagement with online research community participants, and you just don’t see that now.  And, tell you what:  we’ve not cracked the nut.  It’s not a done deal.   [02:07]Not by a long shot.[02:07]We’re not doing amazing research, that kind of research on research.  But you’re right:  there’s also a lot that we could dig in on the Big Data side.  Like what time of day?  Thinking online communities, what time of day are people coming?  What’s the average?  How do we aggregate that across projects?  How do we then increase engagements?  How could we do some incentives?  I think there’s a lot of different things we could do there to just make us better informed.  [02:29]Yeah, even something as basic as email-open rates over time.  I think with such an important topic...  Rogier Verhulst with LinkedIn, he had mentioned that they’ve actually seen almost a complete decline, approaching a zero, with certain segments in the population just not accessing email anymore.  They’re utilizing a bunch of different tools to communicate.  Before you and I because of my age...[03:02]That was tactful.[03:03]…I mean pre-social media, there wasn’t an alternative to...   You have like AIM or whatever (AOL kind of online messenger), but it wasn’t at scale.  And now, all of a sudden, there’s probably...  I mean I could connect with you at least five different ways, not using email. [03:18]And there’s different ways to get our attention.  And I think that’s interesting because if I think of both SMS but also think of push notifications ‘cause again thinking of them is a way to contact people that we are speaking to their participants.

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Zoë Dowling, SVP of Research at FocusVision. Find Zoë Online: LinkedIn Website: <a href="https://www.focusvision.com" rel="nofollow" target="_blank">https://www.focusvision.com</a> [00:02] I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  We are live today at the NEXT Conference in Chicago. I have the wonderful Zoё with Focus Vision.  Zoё, how are you?    [00:16]     I’m great, thank you.  How are you doing?   [00:17] I’m good.  When did you get in? [00:19] Late last night, later last night.     [00:22] Oh, OK.  Kind of late. [00:23]  Kind of late. [00:24] Kind of late.  So, have you been to the NEXT Conference before? [00:27]  Do you know I have not.  And I’m actually really excited to...  It feels like the agenda is a little bit different.  There’s a lot more focus on nuts and bolts. I’m speaking here with Ted Saunders and Roddy Knowles on Mobilize Me, which is research on research.  You don’t see that at conferences these days. Why not? This is important. And so, real excited because there’s other presentations like that as well.     [00:52]   Yeah, totally.  You know it’s funny there’s an adjacent industry which is analyzing credit card transactions.  It’s a big, big, big space predominantly sold actually, sold into venture and PE and Wall Street firms so they can analyze like when there’s an issue with Chipotle, what its actual credit card transactions trending towards exactly.  What they’re doing is they release a bunch of research on research. And they’re constantly being quoted in Wall Street Journal, etc. It just truly amazes me that we, as researchers who have billions of transactions (not monetary), we don’t do a better job talking about that kind of stuff.     [01:39] Do you know from my perspective I think there’s been a trend away from that?  If you think five years ago, certainly ten years ago (of course, that puts us in the aging category) but this was all about web surveys, web data collection, mobile data collection, but also on the qualitative side, how do we create good engagement with online research community participants, and you just don’t see that now.  And, tell you what: we’ve not cracked the nut. It’s not a done deal.    [02:07] Not by a long shot. [02:07] We’re not doing amazing research, that kind of research on research.  But you’re right: there’s also a lot that we could dig in on the Big Data side.  Like what time of day? Thinking online communities, what time of day are people coming?  What’s the average? How do we aggregate that across projects? How do we then increase engagements?  How could we do some incentives? I think there’s a lot of different things we could do there to just make us better informed.   [02:29] Yeah, even something as basic as email-open rates over time.  I think with such an important topic... Rogier Verhulst with LinkedIn, he had mentioned that they’ve actually seen almost a complete decline, approaching a zero, with certain segments in the population just not accessing email anymore.  They’re utilizing a bunch of different tools to communicate. Before you and I because of my age... [03:02] That was tactful. [03:03] …I mean pre-social media, there wasn’t an alternative to...   You have like AIM or whatever (AOL kind of online messenger), but it wasn’t at scale.  And now, all of a sudden, there’s probably... I mean I could connect with you at least five different ways, not using email.  [03:18] And there’s different ways to get our attention.  And I think that’s interesting because if I think of both SMS but also think of push notifications ‘cause again thinking of them is a way to contact people that we are speaking to their participants.

NEXT 2019 Conference Series - Zoë Dowling - FocusVision