Diana Haussling's guest appearances

Diana Haussling

The CMO Suite Hosted By Sean Halter

Up Next In Commerce

The CPG Guys

BRAVE COMMERCE

Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

Building Better CMOs

OwlTail

On this episode of BRAVE COMMERCE, Diana Haussling, Senior Vice President - General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into navigating the corporate world, making brave career choices, and building meaningful relationships that foster professional growth. Diana's approach to leadership stands out as she explains her willingness to embrace challenging roles and stepping into the unknown. Throughout the conversation, she emphasizes the importance of mutual alignment in professional partnerships. Good partners, she describes as being supportive individuals who uplift you, but can also be honest critics to guide you back on track when you need it. When it comes to fostering a motivated and engaged community, Diana shares the importance of trust, empowerment, and constructive feedback in leadership. She encourages individuals to deeply understand their own motivators and communicate them openly. Additionally, Diana does not shy away from the transactional nature of relationships. You build trust, she points out, by clearly stating what you want from an interaction and what you have to offer. When facing a risky decision Diana asks"What's the worst that can happen?" in order to face those risks head-on and embolden herself to address them. She highlights the importance of pushing through fear, seeking advice from trusted sources, and learning from past experiences to overcome insecurity. Key Takeaways:When taking a big leap tap into your community for guidanceUnderstand and communicate your motivations openly - and ask those around you to do the sameSometimes standing still gives you a chance to grow Hosted on Acast. See acast.com/privacy for more information.

On this episode of BRAVE COMMERCE, Diana Haussling, Senior Vice President - General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into navigating the corporate world, making brave career choices, and building meaningful relationships that foster professional growth. Diana's approach to leadership stands out as she explains her willingness to embrace challenging roles and stepping into the unknown. Throughout the conversation, she emphasizes the importance of mutual alignment in professional partnerships. Good partners, she describes as being supportive individuals who uplift you, but can also be honest critics to guide you back on track when you need it. When it comes to fostering a motivated and engaged community, Diana shares the importance of trust, empowerment, and constructive feedback in leadership. She encourages individuals to deeply understand their own motivators and communicate them openly. Additionally, Diana does not shy away from the transactional nature of relationships. You build trust, she points out, by clearly stating what you want from an interaction and what you have to offer. When facing a risky decision Diana asks"What's the worst that can happen?" in order to face those risks head-on and embolden herself to address them. She highlights the importance of pushing through fear, seeking advice from trusted sources, and learning from past experiences to overcome insecurity. Key Takeaways: <ul><li>When taking a big leap tap into your community for guidance</li><li>Understand and communicate your motivations openly - and ask those around you to do the same</li><li>Sometimes standing still gives you a chance to grow</li></ul> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Diana Haussling of Colgate-Palmolive on Finding Your Path with Brave Choices

Join Sean Halter, CEO of Connectivity Holdings, as he interviews  Diana Haussling, Sr. VP Consumer Growth at Colgate Palmolive, on this episode of The CMO Suite.

Join Sean Halter, CEO of Connectivity Holdings, as he interviews  Diana Haussling, Sr. VP Consumer Growth at Colgate Palmolive, on this episode of The CMO Suite.

The CMO Suite -  Diana Haussling, Sr. VP Consumer Growth at Colgate Palmolive

Full transcriptColgate-Palmolive has been in business for more than 200 years, and it won't be around for another 200+ unless its operators continue to innovate, says Diana Haussling, the company's VP and GM North America Consumer Experience &amp; Growth."It's really important that we don't have a sense of entitlement," she says. "We are parts of a broader history, of a huge brand and a huge brand story. Our responsibility as brand stewards has to drive our passion, our focus, to make sure that these brands don't fall down on our watch."Diana originally came to Colgate-Palmolive to run digital commerce in North America, which gives her a unique perspective on marketing, and in this episode of Building Better CMOs, she tells MMA Global CEO Greg Stuart that it's time to rethink some fundamentals — including the funnel. They also talk about acting like a founder, winning in both digital and brick-and-mortar, and the balance between ambition and fear of failure. Plus: Where Diana's work ethic comes from, how she gives back to her community, and what marketers should take away from this year's Pride Month.Follow or subscribe to Building Better CMOsLeave a 5-star rating on Apple PodcastsLinks: Diana's LinkedIn Greg's LinkedIn Greg's Twitter How Colgate developed a recyclable toothpaste tube This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

<a href="https://bettercmos.com/haussling-transcript-1" rel="nofollow" target="_blank">Full transcript</a>Colgate-Palmolive has been in business for more than 200 years, and it won't be around for another 200+ unless its operators continue to innovate, says Diana Haussling, the company's VP and GM North America Consumer Experience &amp; Growth."It's really important that we don't have a sense of entitlement," she says. "We are parts of a broader history, of a huge brand and a huge brand story. Our responsibility as brand stewards has to drive our passion, our focus, to make sure that these brands don't fall down on our watch."Diana originally came to Colgate-Palmolive to run digital commerce in North America, which gives her a unique perspective on marketing, and in this episode of Building Better CMOs, she tells MMA Global CEO Greg Stuart that it's time to rethink some fundamentals — including the funnel. They also talk about acting like a founder, winning in both digital and brick-and-mortar, and the balance between ambition and fear of failure. Plus: Where Diana's work ethic comes from, how she gives back to her community, and what marketers should take away from this year's Pride Month. <a href="https://link.chtbl.com/I7JpXFSY" rel="nofollow" target="_blank">Follow or subscribe to Building Better CMOs</a><a href="https://podcasts.apple.com/us/podcast/building-better-cmos/id1689135815" rel="nofollow" target="_blank">Leave a 5-star rating on Apple Podcasts</a> Links:<ul> <li><a href="https://www.linkedin.com/in/dianahaussling/" rel="nofollow" target="_blank">Diana's LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/gregstuart/" rel="nofollow" target="_blank">Greg's LinkedIn</a></li> <li><a href="https://twitter.com/gregstuart" rel="nofollow" target="_blank">Greg's Twitter</a></li> <li><a href="https://www.youtube.com/watch?v=s5C6EEghCkQ" rel="nofollow" target="_blank">How Colgate developed a recyclable toothpaste tube</a></li> </ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/" rel="nofollow" target="_blank">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Diana Haussling, Colgate-Palmolive North America: Is the Funnel Dead?

A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.In this episode, we discuss:How to build a seamless customer experienceElevating the consumer journeyThe importance of leveraging consumer dataKeywordscustomer-centric mindsetURLcustomer-centric-mindset-diana-hausslingHeightening Customer ExperienceEvery person can be a consumer of Colgate-Palmolive, which expands its opportunities on the marketing side. The company puts the customer at the center of everything it does, focusing on anticipating its consumer's needs and engaging with them thoughtfully across all channels. Also, leveraging consumer data is critical for understanding, personalizing, and elevating the consumer experience.“Our primary focus is on anticipating the needs of our consumers, making sure we create a product experience that has the quality and efficacy they're looking for, and sometimes even more than they expected”How to Adapt Your Marketing Strategy to the ConsumerThe consumer has evolved and changed, thus requiring businesses to adapt their marketing strategies. Your traditional ways of working might be good. However, the consumer should be at the center of everything you do, which requires you to rethink how you approach marketing, engage with consumers, and help them see the relevance of your products in their lifestyle.“The advancement of retail marketing and the ability to connect to that consumer all the way through to the point of purchase means that we, as marketing organizations, have to rethink how we approach our planning and consumer experience.”The Evolution of MarketingAlthough the marketing basics of understanding consumer needs, building a brand, and driving demand generation remain unchanged, the way businesses engage with consumers has evolved. With the rise of digital marketing, companies can now connect with their audience across various channels and formats, making it a crucial component of any effective marketing strategy. It's important to consider how these different touchpoints impact the consumer and understand their behavior in each of them.“The evolution of what it means to be a marketer today means that you're selling a product that most likely can be sold digitally. It means that you're connecting with consumers in multiple different channels and multiple different formats.”For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify and our RSS, or your favorite podcast player! Instructions on how to follow, rate, and review the show on major podcast platforms can be found here. Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy. In this episode, we discuss: <ul><li>How to build a seamless customer experience</li><li>Elevating the consumer journey</li><li>The importance of leveraging consumer data</li></ul>Keywords <ul><li>customer-centric mindset </li></ul>URL customer-centric-mindset-diana-haussling Heightening Customer Experience Every person can be a consumer of Colgate-Palmolive, which expands its opportunities on the marketing side. The company puts the customer at the center of everything it does, focusing on anticipating its consumer's needs and engaging with them thoughtfully across all channels. Also, leveraging consumer data is critical for understanding, personalizing, and elevating the consumer experience. “Our primary focus is on anticipating the needs of our consumers, making sure we create a product experience that has the quality and efficacy they're looking for, and sometimes even more than they expected” How to Adapt Your Marketing Strategy to the Consumer The consumer has evolved and changed, thus requiring businesses to adapt their marketing strategies. Your traditional ways of working might be good. However, the consumer should be at the center of everything you do, which requires you to rethink how you approach marketing, engage with consumers, and help them see the relevance of your products in their lifestyle. “The advancement of retail marketing and the ability to connect to that consumer all the way through to the point of purchase means that we, as marketing organizations, have to rethink how we approach our planning and consumer experience.” The Evolution of Marketing Although the marketing basics of understanding consumer needs, building a brand, and driving demand generation remain unchanged, the way businesses engage with consumers has evolved. With the rise of digital marketing, companies can now connect with their audience across various channels and formats, making it a crucial component of any effective marketing strategy. It's important to consider how these different touchpoints impact the consumer and understand their behavior in each of them. “The evolution of what it means to be a marketer today means that you're selling a product that most likely can be sold digitally. It means that you're connecting with consumers in multiple different channels and multiple different formats.” For more interviews from the Beyond Conventional Marketing podcast, check us out on <a href="https://podcasts.apple.com/ca/podcast/beyond-conventional-marketing-a-marketing-leaders/id1581641958" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/2iPZiBAw6zjvn0KT2kAUuH" rel="nofollow" target="_blank">Spotify</a> and our RSS, or your favorite podcast player! Instructions on how to follow, rate, and review the show on major podcast platforms can be found <a href="https://www.fame.so/follow-rate-review" rel="nofollow" target="_blank">here</a>. Beyond Conventional Marketing is handcrafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=confessions-of-a-b2b-marketer" rel="nofollow" target="_blank">fame.so</a>

How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive

The CPG Guys, Sri &amp; PVSB, are joined in this episode by Diana Haussling, VP &amp; General Manager of Consumer Experience &amp; Growth at Colgate-Palmolive Company. Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/Find Colgate brand products at http://shop.colgate.comFind Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Diana answers these questions:1)  This is your second appearance on the podcast. Welcome back. You have spent your career working with several consumer goods companies across categories and being on both sides of sales and marketing. Tell us more about your career journey. And what advice you have for others seeking a similar journey of leadership.2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most for a high performing team and how do you train your teams for those?5) Do companies planning cycles really work on omnichannel growth?  Are the P&amp;L’s one and the same? How does one plan for what we saw last 104 weeks?6) Tell us more about your ideas on mentorship, and especially in elevating women?7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? Vendors - are they merely a tool provider or a partner?DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC8) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, <a href="https://www.linkedin.com/in/sri-rajagopalan-09a0062/" rel="nofollow" target="_blank">Sri</a> &amp; <a href="https://www.linkedin.com/in/pvsbond/" rel="nofollow" target="_blank">PVSB</a>, are joined in this episode by Diana Haussling, VP &amp; General Manager of Consumer Experience &amp; Growth at Colgate-Palmolive Company. Follow  Diana Haussling on LinkedIn at: <a href="https://www.linkedin.com/in/dianahaussling/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dianahaussling/ </a>Find Colgate brand products at <a href="http://shop.colgate.com/" rel="nofollow" target="_blank">http://shop.colgate.com</a> Find Co by Colgate brand products at <a href="https://co.colgate.com/" rel="nofollow" target="_blank">https://co.colgate.com/</a> Find Hello brand products at <a href="https://www.hello-products.com/" rel="nofollow" target="_blank">https://www.hello-products.com/</a> Find Tom's of Maine brand products at <a href="https://www.tomsofmaine.com/" rel="nofollow" target="_blank">https://www.tomsofmaine.com/</a> Diana answers these questions: 1)  This is your second appearance on the podcast. Welcome back. You have spent your career working with several consumer goods companies across categories and being on both sides of sales and marketing. Tell us more about your career journey. And what advice you have for others seeking a similar journey of leadership. 2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most for a high performing team and how do you train your teams for those? 5) Do companies planning cycles really work on omnichannel growth?  Are the P&amp;L’s one and the same? How does one plan for what we saw last 104 weeks? 6) Tell us more about your ideas on mentorship, and especially in elevating women? 7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? Vendors - are they merely a tool provider or a partner? DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC 8) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning? CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> FMCG Guys Website: <a href="http://fmcgguys.com/" rel="nofollow" target="_blank">http://fmcgguys.com</a> CPG Scoop Website: <a href="http://cpgscoop.com/" rel="nofollow" target="_blank">http://CPGscoop.com</a> RetailWit Website: <a href="http://retailwit.com/" rel="nofollow" target="_blank">http://retailwit.com</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Building High-Performance Teams in an Omnichannel World with Colgate-Palmolive's Diana Haussling

How you go about doing something is the greatest indicator of success. For Diana Haussling of Colgate-Palmolive, instituting the right mindset for all of her employees, partners, and vendors is step one in the recipe for success. Whether it’s upskilling your employees, hiring new talent, or partnering with agencies or vendors, Diana believes how you think about the situation and your approach to it will make all the difference.Tune in to learn:Guiding principles on creating a good group/network (3:40)How to think about upskilling and hiring new talent (7:50)What it takes to train a team to think like a consumer (15:00)Finding partners to study consumer behavior (18:00)How do you pick a good agency, partner, or vendor to work with? (20:55)What’s happening in the world of retail media? (23:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How you go about doing something is the greatest indicator of success. For <a href="https://www.linkedin.com/in/dianahaussling/" rel="nofollow" target="_blank">Diana Haussling</a> of <a href="https://www.colgate.com/en-us" rel="nofollow" target="_blank">Colgate-Palmolive</a>, instituting the right mindset for all of her employees, partners, and vendors is step one in the recipe for success. Whether it’s upskilling your employees, hiring new talent, or partnering with agencies or vendors, Diana believes how you think about the situation and your approach to it will make all the difference.Tune in to learn:<ul><li>Guiding principles on creating a good group/network (3:40)</li><li>How to think about upskilling and hiring new talent (7:50)</li><li>What it takes to train a team to think like a consumer (15:00)</li><li>Finding partners to study consumer behavior (18:00)</li><li>How do you pick a good agency, partner, or vendor to work with? (20:55)</li><li>What’s happening in the world of retail media? (23:00)</li></ul>Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103" rel="nofollow" target="_blank">http://www.salesforce.com/commerce </a><a href="http://Mission.org" rel="nofollow" target="_blank">Mission.org</a> is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/" rel="nofollow" target="_blank">http://www.mission.org.</a>

Mindset Shifts for Upskilling, Hiring, Partnerships and More with Diana Haussling of Colgate-Palmolive

The CPG Guys, Sri &amp; PVSB, are joined in this episode by Diana Haussling, VP &amp; General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees.Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Diana answers these questions:1)  Your story starts at Rutgers University at NJ, then you touched notable global brands like Campbell’s and the Hershey company, eventually emerging as an eCommerce leader. Decompose this for our audience and tell us how all this change came to be.2) Why is digital commerce a priority for Colgate Palmolive in these times?3) How are you working to ensure CP is eCommerce &amp; omnichannel ready = what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue?6) How is UGC and ratings/reviews important to you and the brands you support? What is the role of retail media for you?7) How important is user experience in this journey and how do you help shoppers get that top tier UX? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com/RetailWit Website: http://RetailWit.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, <a href="https://www.linkedin.com/in/sri-rajagopalan-09a0062/" rel="nofollow" target="_blank">Sri</a> &amp; <a href="https://www.linkedin.com/in/pvsbond/" rel="nofollow" target="_blank">PVSB</a>, are joined in this episode by Diana Haussling, VP &amp; General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the <a href="https://adage.com/article/special-report-40-under-40/diana-haussling-vp-general-manager-digital-commerce-colgate-palmolive/2367606" rel="nofollow" target="_blank">AdAge "40 Under 40"</a> list of honorees.Follow  Diana Haussling on LinkedIn at: <a href="https://www.linkedin.com/in/dianahaussling/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dianahaussling/ </a>Find Colgate brand products at <a href="http://shop.colgate.com" rel="nofollow" target="_blank">http://shop.colgate.com</a> Find Co by Colgate brand products at <a href="https://co.colgate.com/" rel="nofollow" target="_blank">https://co.colgate.com/</a> Find Hello brand products at <a href="https://www.hello-products.com/" rel="nofollow" target="_blank">https://www.hello-products.com/</a> Find Tom's of Maine brand products at <a href="https://www.tomsofmaine.com/" rel="nofollow" target="_blank">https://www.tomsofmaine.com/</a> Diana answers these questions: 1)  Your story starts at Rutgers University at NJ, then you touched notable global brands like Campbell’s and the Hershey company, eventually emerging as an eCommerce leader. Decompose this for our audience and tell us how all this change came to be. 2) Why is digital commerce a priority for Colgate Palmolive in these times? 3) How are you working to ensure CP is eCommerce &amp; omnichannel ready = what are specific initiatives or actions you have taken? 4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue? 6) How is UGC and ratings/reviews important to you and the brands you support? What is the role of retail media for you? 7) How important is user experience in this journey and how do you help shoppers get that top tier UX? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation? Please provide the CPG Guys feedback at <a href="http://ratethispodcast.com/cpgguys" rel="nofollow" target="_blank">http://ratethispodcast.com/cpgguys</a> CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> FMCG Guys Website: <a href="http://fmcgguys.com/" rel="nofollow" target="_blank">http://fmcgguys.com/</a> RetailWit Website: <a href="http://retailwit.com/" rel="nofollow" target="_blank">http://RetailWit.com</a> CPG Guys on Instagram: <a href="https://instagram.com/cpgguys%20" rel="nofollow" target="_blank">https://instagram.com/cpgguys</a> CPG Guys on Twitter: <a href="http://twitter.com/cpgguys" rel="nofollow" target="_blank">http://twitter.com/cpgguys</a> Please follow the Network of Executive Women at <a href="http://newonline.org/cpgguys" rel="nofollow" target="_blank">http://newonline.org/cpgguys</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice. Hosted on Acast. See acast.com/privacy for more information.

Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.