Stephanie McCarty's guest appearances

Stephanie McCarty

Marketing Today with Alan Hart

The CMO Suite Hosted By Sean Halter

The Home Builder Digital Marketing Podcast

Tim Bailey

Ben Smith

Matt Wilson

Matt Brown

Mollie Carmichael

John Becker

Josh Steimle

Michael Loeb

Brandon Coleman

Charlie Cole

Beth Russell

Taylor Morrison

Alisa Meredith

Joanna Popper

Chris Tomasso

OwlTail

With a background in journalism and a career in communications, Stephanie McCarty may not be the typical CMO but that is exactly what makes her perfect for the job. She is leading a marketing revolution in homebuilding by reimagining the marketplace and digital shopping experience at Taylor Morrison. In this episode, Alan and Stephanie discuss how to get your entire organization rowing in the same direction by understanding that culture building is the groundwork for success, and why having a consistent compelling message is essential no matter who you are talking to.In this episode, you'll learn: The importance of pushing for innovations in established industries Benefits of building the brand reputation from the inside out rather than trying to shape external opinionsWhy CMOs need to focus on the employee experience as well as the customer experienceKey Highlights [02:00] How experiencing loss at an early age motivates Stephanie today[05:20] The nontraditional path that led Stephanie to the CMO role [16:00] The rapid pace of change in the marketing industry[17:50] Who is Taylor Morrison?[19:30] What marketing and communications look like at Taylor Morrison[25:30] How to stay close to the customer journey    [28:00] Collecting and using data to understand how customers think[33:00] Advice for CMO’s thinking on the employee experience [35:20] What is TMLiving?[38:50] Defining moments in Stephanie’s life [41:00] The power of “radical candor” [42:50] Advice for her younger self[43:20] Focusing on customer effort[44:00] Brands that have nailed the customer experience  [45:45] The opportunity associated with rapid change Resources Mentioned: Stephanie McCartyTaylor Morrison Recent Growth of Taylor Morrison Chairman and CEO of Taylor Morrison, Sheryl Palmer TMLiving Brands mentioned: Peloton, Southwest, Starbucks, Dutch Bros, Athletic Greens  Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

With a background in journalism and a career in communications, Stephanie McCarty may not be the typical CMO but that is exactly what makes her perfect for the job. She is leading a marketing revolution in homebuilding by reimagining the marketplace and digital shopping experience at Taylor Morrison. In this episode, Alan and Stephanie discuss how to get your entire organization rowing in the same direction by understanding that culture building is the groundwork for success, and why having a consistent compelling message is essential no matter who you are talking to.In this episode, you'll learn: <ul><li>The importance of pushing for innovations in established industries </li><li>Benefits of building the brand reputation from the inside out rather than trying to shape external opinions</li><li>Why CMOs need to focus on the employee experience as well as the customer experience</li></ul>Key Highlights <ul><li>[02:00] How experiencing loss at an early age motivates Stephanie today</li><li>[05:20] The nontraditional path that led Stephanie to the CMO role </li><li>[16:00] The rapid pace of change in the marketing industry</li><li>[17:50] Who is Taylor Morrison?</li><li>[19:30] What marketing and communications look like at Taylor Morrison</li><li>[25:30] How to stay close to the customer journey    </li><li>[28:00] Collecting and using data to understand how customers think</li><li>[33:00] Advice for CMO’s thinking on the employee experience </li><li>[35:20] What is TMLiving?</li><li>[38:50] Defining moments in Stephanie’s life </li><li>[41:00] The power of “radical candor” </li><li>[42:50] Advice for her younger self</li><li>[43:20] Focusing on customer effort</li><li>[44:00] Brands that have nailed the customer experience  </li><li>[45:45] The opportunity associated with rapid change </li></ul> Resources Mentioned: <ul><li><a href="https://www.linkedin.com/in/stephanie-mccarty/" rel="noopener noreferrer nofollow" target="_blank">Stephanie McCarty</a></li><li><a href="https://www.taylormorrison.com/" rel="noopener noreferrer nofollow" target="_blank">Taylor Morrison</a> </li><li><a href="https://www.prnewswire.com/news-releases/taylor-morrison-reports-first-quarter-2022-results-including-a-92-percent-year-over-year-increase-in-diluted-earnings-per-share-to-1-44--301533662.html" rel="noopener noreferrer nofollow" target="_blank">Recent Growth of Taylor Morrison</a> </li><li><a href="https://www.linkedin.com/in/sheryl-palmer-83185b7/" rel="noopener noreferrer nofollow" target="_blank">Chairman and CEO of Taylor Morrison, Sheryl Palmer</a> </li><li><a href="https://careers.taylormorrison.com/us/en/love-where-you-work" rel="noopener noreferrer nofollow" target="_blank">TMLiving</a> </li><li>Brands mentioned: <a href="https://www.onepeloton.com/" rel="noopener noreferrer nofollow" target="_blank">Peloton</a>, <a href="https://www.southwest.com/" rel="noopener noreferrer nofollow" target="_blank">Southwest</a>, <a href="https://www.starbucks.com/" rel="noopener noreferrer nofollow" target="_blank">Starbucks</a>, <a href="https://www.dutchbros.com/" rel="noopener noreferrer nofollow" target="_blank">Dutch Bros</a>, <a href="https://athleticgreens.com/en" rel="noopener noreferrer nofollow" target="_blank">Athletic Greens </a></li></ul> Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

340: Building a Brand from the Inside with Stephanie McCarty, Chief Marketing & Communications Officer at Taylor Morrison

Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty

Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. <a href="https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty" rel="noopener nofollow" target="_blank">https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty</a>

Episode #98: The Biggest X Factor to Home Buying Online - Stephanie McCarty

Join Sean Halter, Host of The CMO Suite podcast as he wraps Season 5 with Stephanie McCarty, CMO for Taylor Morrison.    Sean and Stephanie talk about building a foundation for marketing success.

Join Sean Halter, Host of The CMO Suite podcast as he wraps Season 5 with Stephanie McCarty, CMO for Taylor Morrison.  Sean and Stephanie talk about building a foundation for marketing success.

The CMO Suite - Stephanie McCarty, CMO, Taylor Morrison