Gerard Tannam's guest appearances

Gerard Tannam

The Persuaders Marketing Radio Show & Podcast

MoneyNeverSleeps

Venture Talks

Jean Evans

Niamh Bushnell

Steve Ritter

Guy Kawasaki

Jack Dorsey

Mark Zuckerberg

Tommy Hilfiger

Sean Murphy

Rory Sutherland

Mike Cavanaugh

Brian Kenny

Pete Rose

Ivan Misner

Lisa Smith

Bradley Tusk

OwlTail

Gerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest! MoneyNeverSleeps is sponsored by PAT Fintech, the training partner that demystifies fintech and digital finance for financial services professionals. HIGHLIGHTS: On one of the earliest signs of what became Gerard’s modus operandi in building brands: “As part of our event management business in Hong Kong in the ‘90’s, we also set up an art gallery. The common thread was that I became used to walking into an empty space and looking on both sides and asking the question, what do I need to do to fill this gap?” “You're constantly being thrown into an environment where you're obliged to translate, to step into that space between and to determine how are we going to make this work?” “Narrative and story are concerned with making sense of the world, of finding a language to describe the world. So when Alice goes down the rabbit hole into Wonderland, what Lewis Carroll is doing is he's describing another world. When we build brands, that's what we're doing.” LINKS: Episode title inspired by The Bridge by MC Shan Get in touch with and to learn more about Gerard Tannam and Islandbridge. Leave a review and subscribe on Podchaser| Apple Podcasts | Spotify| Google| Overcast Check out our MoneyNeverSleeps website Subscribe to our newsletter on Substack Follow us on Twitter Podcast| Twitter Pete| Twitter Eoin Get in touch at info@moneyneversleeps.ie--- Send in a voice message: https://podcasters.spotify.com/pod/show/moneyneversleeps/message

Gerard Tannam, Strategic Brand-Builder at <a href="https://www.islandbridge.com/" rel="nofollow" target="_blank">Islandbridge</a>, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the <a href="https://www.islandbridge.com/" rel="nofollow" target="_blank">Islandbridge</a> business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest! <a href="https://www.moneyneversleeps.ie/" rel="nofollow" target="_blank">MoneyNeverSleeps </a>is sponsored by <a href="https://www.moneyneversleeps.ie/patfintech" rel="nofollow" target="_blank">PAT Fintech</a>, the training partner that demystifies fintech and digital finance for financial services professionals. HIGHLIGHTS: On one of the earliest signs of what became Gerard’s modus operandi in building brands: “As part of our event management business in Hong Kong in the ‘90’s, we also set up an art gallery. The common thread was that I became used to walking into an empty space and looking on both sides and asking the question, what do I need to do to fill this gap?” “You're constantly being thrown into an environment where you're obliged to translate, to step into that space between and to determine how are we going to make this work?” “Narrative and story are concerned with making sense of the world, of finding a language to describe the world. So when Alice goes down the rabbit hole into Wonderland, what Lewis Carroll is doing is he's describing another world. When we build brands, that's what we're doing.” LINKS: Episode title inspired by <a href="https://www.youtube.com/watch?v=dS4RpBR0Zn0" rel="nofollow" target="_blank">The Bridge by MC Shan</a> Get in touch with and to learn more about <a href="https://www.islandbridge.com/" rel="nofollow" target="_blank">Gerard Tannam and Islandbridge</a>. Leave a review and subscribe on <a href="https://www.podchaser.com/MoneyNeverSleeps" rel="nofollow" target="_blank">Podchaser</a>| <a href="https://podcasts.apple.com/us/podcast/id1455819294" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="https://open.spotify.com/show/4F8uOLxiscYVWVGEfNxTnd" rel="nofollow" target="_blank">Spotify</a>| <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDgyNjkxNC9wb2RjYXN0L3Jzcw==" rel="nofollow" target="_blank">Google</a>| <a href="https://overcast.fm/itunes1455819294" rel="nofollow" target="_blank">Overcast</a> Check out our <a href="https://www.moneyneversleeps.ie/" rel="nofollow" target="_blank">MoneyNeverSleeps website</a> Subscribe to our <a href="https://moneyneversleeps.substack.com/" rel="nofollow" target="_blank">newsletter on Substack</a> Follow us on <a href="https://twitter.com/MNSshow" rel="nofollow" target="_blank">Twitter Podcast</a>| <a href="https://twitter.com/petetownsendnv?lang=en" rel="nofollow" target="_blank">Twitter Pete</a>| <a href="https://twitter.com/eoinfitzgerald9?lang=en" rel="nofollow" target="_blank">Twitter Eoin</a> Get in touch at <a href="mailto:info@moneyneversleeps.ie">info@moneyneversleeps.ie</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/moneyneversleeps/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/moneyneversleeps/message</a>

148: The Bridge | Gerard Tannam and Strategic Brand-Building

This week we chat to Gerard Tannam about his business Island Bridge Brand development. To find out more about Gerards business check out http://www.islandbridge.com/ To find out more about the Venture Business Network head over to https://www.venturenetwork.ie/--- Send in a voice message: https://podcasters.spotify.com/pod/show/venture-talks/message

This week we chat to Gerard Tannam about his business Island Bridge Brand development. To find out more about Gerards business check out <a href="http://www.islandbridge.com/" rel="nofollow" target="_blank">http://www.islandbridge.com/</a> To find out more about the Venture Business Network head over to <a href="https://www.venturenetwork.ie/" rel="nofollow" target="_blank">https://www.venturenetwork.ie/</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/venture-talks/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/venture-talks/message</a>

Gerard Tannam and Island Bridge Brand Development

Joseph Jaffe

Margaret E. Ward

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.  Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.  Among the examples and points discussed:  Melt Bar and Grill Why the 'Next Best Thing' is not the most important thing Instagram Direct Oreo Superbowl Tweet Beyonce's unconventional album release Nike - The Data Company Keogh's Irish Crisps - the story of the potato field Pantene's Anti-Sexism Adverts

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, <a href="http://www.jaffejuice.com" rel="nofollow" target="_blank">Joseph Jaffe</a> - whose latest book is <a href="http://zeropaidmedia.com" rel="nofollow" target="_blank">Z.E.R.O. </a>- and communications consultant Margaret E.Ward from <a href="http://clearink.ie" rel="nofollow" target="_blank">ClearInk.</a> In studio I'm joined by branding specialist Gerard Tannam from <a href="http://www.islandbridge.com" rel="nofollow" target="_blank">Islandbridge Brand Direction</a>. Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right. Among the examples and points discussed:  Melt Bar and Grill Why the 'Next Best Thing' is not the most important thing Instagram Direct Oreo Superbowl Tweet Beyonce's unconventional album release Nike - The Data Company Keogh's Irish Crisps - the story of the potato field Pantene's Anti-Sexism Adverts

2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward