Maya Kantak's guest appearances

Maya Kantak

Ponderings from the Perch

Happy Market Research Podcast

Sima Vasa

David Paull

Jill Bishop

Rob Volpe

Katrina Noelle

Lucy Davison

Raj Manocha

Dyna Boen

Julie Kurd

Adam Jolley

Baillie Buchanan

Nihal Advani

Mario Carrasco

Edward Staples

Lisa Wilding-Brown

OwlTail

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.

In this episode, <a href="https://www.linkedin.com/in/priscillamckinney/" rel="nofollow" target="_blank">Priscilla</a> welcomes Disney Park's Manager of Consumer Insights, <a href="https://www.linkedin.com/in/mkantak/" rel="nofollow" target="_blank">Maya Kantak</a>, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.

The Magical World of Market Research with Maya Kantak

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights. Find Maya Online:Website: https://disneyparks.disney.go.comLinkedIn: https://www.linkedin.com/in/mkantak Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by:This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.[00:00:00]Jamin Brazil: Hi, I'm Jamin Brazil, you're listening to the Happy Market Research podcast. My guest today is Maya Kantak, consumer insights manager at Disney Parks, Experiences, and Products. Prior to joining Disney, Maya's held senior roles in the market research and insights functions at Del Taco and Honda Research and Development. Maya, thanks for joining me on the Happy Market Research podcast today.[00:00:21]Maya Kantak: Hey, thanks for having me.[00:00:24]Jamin Brazil: It's an absolute honor. I'd like to start with a little bit of context. Maybe you could tell us about your parents and how they informed what you do today.[00:00:32]Maya Kantak: Yeah, absolutely. Thanks again for having me. It's actually a really funny story. So my parents were both immigrants from India. They came to the U.S. during college and graduate school and what's actually really interesting is that my dad, he went into the workforce a little bit earlier than my mom and he went into engineering on the product development side and in turn, he kind of became an end-user of market research. So when my mom was ready to enter the work force with her social psych degree, my dad kind of nudged her into market research, which makes me one of the few rare second-generation market researchers.[00:01:11]Jamin Brazil: Yeah.[00:01:12]Maya Kantak: Yeah, so it's really interesting. She went first on the client side, she went to Pioneer, and then Mitsubishi and when Mitsubishi was moving to – their headquarters to Atlanta, my mom decided to venture out and start her own full-service market research firm, Acquired Research West.[00:01:29]Jamin Brazil: Do you remember her first client?[00:01:30]Maya Kantak: Her first client was Honda, actually.

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights.  Find Maya Online: Website: <a href="https://disneyparks.disney.go.com" rel="nofollow" target="_blank">https://disneyparks.disney.go.com</a> LinkedIn: <a href="https://www.linkedin.com/in/mkantak" rel="nofollow" target="_blank">https://www.linkedin.com/in/mkantak</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  Epidemic Sound: <a href="https://www.epidemicsound.com/" rel="nofollow" target="_blank">https://www.epidemicsound.com/</a>  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit <a href="http://surveymonkey.com/market-research" rel="nofollow" target="_blank">surveymonkey.com/market-research</a>. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit <a href="http://fuelcycle.com" rel="nofollow" target="_blank">fuelcycle.com</a>. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil, you're listening to the Happy Market Research podcast. My guest today is Maya Kantak, consumer insights manager at Disney Parks, Experiences, and Products. Prior to joining Disney, Maya's held senior roles in the market research and insights functions at Del Taco and Honda Research and Development. Maya, thanks for joining me on the Happy Market Research podcast today. [00:00:21] Maya Kantak: Hey, thanks for having me. [00:00:24] Jamin Brazil: It's an absolute honor. I'd like to start with a little bit of context. Maybe you could tell us about your parents and how they informed what you do today. [00:00:32] Maya Kantak: Yeah, absolutely. Thanks again for having me. It's actually a really funny story. So my parents were both immigrants from India. They came to the U.S. during college and graduate school and what's actually really interesting is that my dad, he went into the workforce a little bit earlier than my mom and he went into engineering on the product development side and in turn, he kind of became an end-user of market research. So when my mom was ready to enter the work force with her social psych degree, my dad kind of nudged her into market research, which makes me one of the few rare second-generation market researchers. [00:01:11] Jamin Brazil: Yeah. [00:01:12] Maya Kantak: Yeah, so it's really interesting. She went first on the client side, she went to Pioneer, and then Mitsubishi and when Mitsubishi was moving to – their headquarters to Atlanta, my mom decided to venture out and start her own full-service market research firm, Acquired Research West. [00:01:29] Jamin Brazil: Do you remember her first client? [00:01:30] Maya Kantak: Her first client was Honda, actually.

Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products, on the Role of Diversity in Consumer Insights