Cayla Gray Founder's guest appearances

Cayla Gray Founder

Earn Your Happy

EmpowerHER

Hiring School

OwlTail

Kelly Kussman

In today’s episode I brought on Kelly Kussman, founder of Cayla Gray, a luxury and toxin free perfume &amp; candle company, to have a really cool conversation around how it FEELS when you’re starting a new business, the importance of getting in the room with women who are heading in same direction as you, the power of collaborating with other women in your community, and how the highs and lows of entrepreneurship can SERVE you. I think this conversation around listening to your gut and finding out what matters most to YOU, is going to be really inspiring! Snag your “empower” rollerball &amp; candle: If you want to check out “EMPOWER” our BRAND new scent collab that just launched TODAY (May 11th) with Kelly from Cayla Gray. Also just a heads up we are anticipating a SELL OUT of both roll our non-toxic scents &amp; non-toxic candle so if you’re interested in snagging yours you can head to: https://caylagray.com/collections/empowerher or you can text “SCENT” to (512) 548-2728 &amp; I can get some more deets! Connect with Kelly: On social media: Her personal IG: https://www.instagram.com/kelly_ward_kussman/ Cayla Gray’s IG:  https://www.instagram.com/caylagrayco/ Read more about her story: https://caylagray.com/pages/our-story 

In today’s episode I brought on Kelly Kussman, founder of Cayla Gray, a luxury and toxin free perfume &amp; candle company, to have a really cool conversation around how it FEELS when you’re starting a new business, the importance of getting in the room with women who are heading in same direction as you, the power of collaborating with other women in your community, and how the highs and lows of entrepreneurship can SERVE you. I think this conversation around listening to your gut and finding out what matters most to YOU, is going to be really inspiring!  Snag your “empower” rollerball &amp; candle:  If you want to check out “EMPOWER” our BRAND new scent collab that just launched TODAY (May 11th) with Kelly from Cayla Gray. Also just a heads up we are anticipating a SELL OUT of both roll our non-toxic scents &amp; non-toxic candle so if you’re interested in snagging yours you can head to:  <a href="https://caylagray.com/collections/empowerher" rel="nofollow" target="_blank">https://caylagray.com/collections/empowerher</a> or you can text “SCENT” to (512) 548-2728 &amp; I can get some more deets!  Connect with Kelly:  On social media: Her personal IG: <a href="https://www.instagram.com/kelly_ward_kussman/" rel="nofollow" target="_blank">https://www.instagram.com/kelly_ward_kussman/</a> Cayla Gray’s IG:  <a href="https://www.instagram.com/caylagrayco/" rel="nofollow" target="_blank">https://www.instagram.com/caylagrayco/</a> Read more about her story: <a href="https://caylagray.com/pages/our-story" rel="nofollow" target="_blank">https://caylagray.com/pages/our-story</a>

[INTERVIEW] The ins & outs of BUILDING COMMUNITY, COLLABORATING & GETTING your idea STARTED w/ Cayla Gray Founder, Kelly Kussman

I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear Rosé Summer, I’m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air.    Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out @caylagrayco and caylagray.com!    IN THIS EPISODE, WE TALK ABOUT:  The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams Kelly’s first step when it came to experimenting and testing fragrances  Creative ways to expand your network when you’re entering a new industry  Why Kelly decided to go the direct-to-consumer route  Trends in buyer habits and priorities  Kelly’s simple trick for learning how to speak industry jargon  The fragrance notes and inspiration behind Rosé Summer   RESOURCES  Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Thanks to Gusto for sponsoring the show! To get 3 months free, go to gusto.com/lori.    Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!    CONNECT WITH KELLY Follow Kelly: @kelly_ward_kussman  Follow Cayla Gray:@caylagrayco  Shop Cayla Gray: caylagray.com    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink:  @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends &amp; Business:  @girlfriendsandbusiness  Listen to Girlfriends &amp; Business   GUEST BIO Kelly Kussman is the founder and CEO of Cayla Gray.  After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business.  Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents.  Kelly wanted to create healthier fragrance options for women because we deserve better products.

I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear Rosé Summer, I’m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air.  Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out <a href="https://www.instagram.com/caylagrayco/?hl=en" rel="nofollow" target="_blank">@caylagrayco</a> and <a href="https://caylagray.com/" rel="nofollow" target="_blank">caylagray.com</a>!  IN THIS EPISODE, WE TALK ABOUT: <ul> <li>The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams</li> <li>Kelly’s first step when it came to experimenting and testing fragrances </li> <li>Creative ways to expand your network when you’re entering a new industry </li> <li>Why Kelly decided to go the direct-to-consumer route </li> <li>Trends in buyer habits and priorities </li> <li>Kelly’s simple trick for learning how to speak industry jargon </li> <li>The fragrance notes and inspiration behind Rosé Summer </li> </ul> RESOURCES <ul> <li>Thanks to Indeed for supporting Earn Your Happy. Go to <a href="https://www.indeed.com/happy" rel="nofollow" target="_blank">indeed.com/happy</a> to redeem a $75 sponsored job credit. </li> <li>Thanks to Gusto for sponsoring the show! To get 3 months free, go to <a href="http://gusto.com/lori" rel="nofollow" target="_blank">gusto.com/lori.  </a> </li> <li>Sign up for The Spritz newsletter at <a href="https://litepink.com/" rel="nofollow" target="_blank">litepink.com</a>!</li> <li>Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!</li> </ul> CONNECT WITH KELLY Follow Kelly: <a href="https://www.instagram.com/kelly_ward_kussman/?hl=en" rel="nofollow" target="_blank">@kelly_ward_kussman</a> Follow Cayla Gray:<a href="https://www.instagram.com/caylagrayco/?hl=en" rel="nofollow" target="_blank">@caylagrayco</a> Shop Cayla Gray: <a href="https://caylagray.com/" rel="nofollow" target="_blank">caylagray.com</a> CONNECT WITH LORI Follow me: <a href="https://www.instagram.com/loriharder/?hl=en" rel="nofollow" target="_blank">@loriharder</a> Follow Lite Pink: <a href="https://www.instagram.com/drinklitepink/?hl=en" rel="nofollow" target="_blank"> @drinklitepink</a> Follow Earn Your Happy: <a href="https://www.instagram.com/earnyourhappy/?hl=en" rel="nofollow" target="_blank">@earnyourhappy</a> Follow Girlfriends &amp; Business: <a href="https://www.instagram.com/girlfriendsandbusiness/?hl=en" rel="nofollow" target="_blank"> @girlfriendsandbusiness</a> <a href="https://podcasts.apple.com/us/podcast/girlfriends-business/id1560427468" rel="nofollow" target="_blank"> Listen</a> to Girlfriends &amp; Business GUEST BIO Kelly Kussman is the founder and CEO of Cayla Gray.  After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business.  Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents.  Kelly wanted to create healthier fragrance options for women because we deserve better products.

917. Expanding Your Network In a New Industry, Top Trends in Buyer Habits, And Speaking Industry Jargon With Cayla Gray Founder, Kelly Kussman

Going from a corporate background in hiring experts and building teams to launching your own small business has its advantages, but there’s always more to learn when you’re starting from the ground floor. Nobody knows this better than today’s guest, Kelly Kussman, the founder of Cayla Gray, a luxury perfume and candle company. Kelly went from having endless HR support at PetSmart to now navigating the world of contractors, freelancers, and virtual assistants on her own. Luckily, she has solid interviewing skills and has been able to adapt her hiring practices to find the perfect candidates. We discuss how her priorities have changed now that she’s a small business owner, what her go-to interview questions are, and the number one trait that she looks for in a candidate, regardless of what the role is. Kelly shares her top team building tips for other solopreneurs and explains why it’s important to start with generalists at the beginning of your hiring journey. IN THIS EPISODE, I TALK ABOUT:What inspired Kelly to take the leap and go all-in on Cayla Gray The lack of interview training across industries Who Kelly’s first hires were and who she’s brought on as the business has grown The importance of weaving in projects or activities during the interview processKelly’s favorite question to ask during an interview Where Kelly goes to find candidates CONNECT WITH KELLYFollow Kelly: @kelly_ward_kussman Follow Cayla Gray:@caylagrayco Shop Cayla Gray: caylagray.com CONNECT WITH JACKIEFollow People Principles: @peopleprinciplesLet’s TikTok: @peopleprinciplesLearn more: peopleprinciples.co 

Going from a corporate background in hiring experts and building teams to launching your own small business has its advantages, but there’s always more to learn when you’re starting from the ground floor. Nobody knows this better than today’s guest, Kelly Kussman, the founder of Cayla Gray, a luxury perfume and candle company. Kelly went from having endless HR support at PetSmart to now navigating the world of contractors, freelancers, and virtual assistants on her own. Luckily, she has solid interviewing skills and has been able to adapt her hiring practices to find the perfect candidates. We discuss how her priorities have changed now that she’s a small business owner, what her go-to interview questions are, and the number one trait that she looks for in a candidate, regardless of what the role is. Kelly shares her top team building tips for other solopreneurs and explains why it’s important to start with generalists at the beginning of your hiring journey. IN THIS EPISODE, I TALK ABOUT:<ul><li>What inspired Kelly to take the leap and go all-in on Cayla Gray </li><li>The lack of interview training across industries </li><li>Who Kelly’s first hires were and who she’s brought on as the business has grown </li><li>The importance of weaving in projects or activities during the interview process</li><li>Kelly’s favorite question to ask during an interview </li><li>Where Kelly goes to find candidates </li></ul> CONNECT WITH KELLY<ul><li>Follow Kelly: <a href="https://www.instagram.com/kelly_ward_kussman/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@kelly_ward_kussman</a> </li><li>Follow Cayla Gray:<a href="https://www.instagram.com/caylagrayco/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@caylagrayco</a> </li><li>Shop Cayla Gray: <a href="https://caylagray.com/" rel="noopener noreferrer nofollow" target="_blank">caylagray.com</a> </li></ul> CONNECT WITH JACKIEFollow People Principles: <a href="https://www.instagram.com/peopleprinciples/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@peopleprinciples</a>Let’s TikTok: <a href="https://www.tiktok.com/@peopleprinciples" rel="noopener noreferrer nofollow" target="_blank">@peopleprinciples</a>Learn more: <a href="https://peopleprinciples.co/" rel="noopener noreferrer nofollow" target="_blank">peopleprinciples.co </a>